Lambert
Lambert is a U.S.-based public relations, investor relations, and integrated marketing firm serving publicly traded companies, private equity firms, and middle-market growth companies across six offices. Now operating as Lambert by LLYC following its 2024 acquisition by Spain's LLYC group, the firm delivers integrated communications, investor relations, brand strategy, and crisis management services.
- Company typePrivate
- Founded1998
- HeadquartersGrand Rapids, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Lambert does
Lambert is a U.S.-headquartered public relations, investor relations, and integrated marketing communications firm founded in 1998 by Jeff Lambert in Grand Rapids, Michigan. The firm pioneered an integrated PR/IR agency model that combines investor communications (earnings, analyst days, M&A, activist defense), corporate public relations, brand and creative strategy, content marketing, market research, and crisis/reputation management into a single engagement platform. Its service portfolio is organized around five core capabilities — Brand & Creative Strategy, Capital Markets/Investor Relations/Private Equity, Marketing & Content Strategy, Market Research, and Public Relations — supplemented by ten vertical expertise areas including automotive and mobility, aerospace and defense, advanced air mobility, banking/financial services, consumer brands, healthcare, and private equity.
Lambert monetizes through quote-based, multi-year professional services engagements sold directly to enterprise clients by managing directors and senior practitioners. Its target customers are publicly traded companies, private equity and venture capital firms, and middle-market growth companies, with named logos spanning Michigan Economic Development Corporation, Bell, Armstrong International, THOR Industries, The Shyft Group, and New Holland Brewing. The firm has scaled to 101–250 employees across six U.S. offices (Grand Rapids, Detroit, St. Louis, Phoenix, New York, Miami) through a programmatic M&A strategy that has absorbed Fairly Painless Advertising (2020), Casteel Schoenborn (2020), The Vandiver Group (2021), and Roy Public Affairs Management (2023), alongside minority investments in affiliated platforms such as TiiCKER (shareholder loyalty) and 9thWonder/Gravity Global.
In February 2024, Lambert was acquired by LLYC, a Spanish publicly listed communications group (Madrid Stock Exchange: LLYC), and now operates as Lambert by LLYC. Post-acquisition, the firm retained its U.S. operating model under a new leadership structure with Mike Houston as U.S. CEO and Jeff Lambert as U.S. Executive Chairman, while gaining global scale, cross-border capabilities, and access to LLYC's broader platform. The company's technology stack is described as a web-based integrated communications platform supporting PR/IR workflows, with proprietary differentiation rooted in the integrated service model rather than software IP.
Lambert firmographics
Firmographics- Name
- Lambert
- Legal name
- Lambert & Co.
- Website
- https://lambert.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lambert is a U.S.-based public relations, investor relations, and integrated marketing firm serving publicly traded companies, private equity firms, and middle-market growth companies across six offices. Now operating as Lambert by LLYC following its 2024 acquisition by Spain's LLYC group, the firm delivers integrated communications, investor relations, brand strategy, and crisis management services.
- Ownership category
- akta.pro rank
Lambert industry classification
Industry- Product category
- Public Relations and Marketing Services
- NAICS
- Public Relations Agencies (54182), Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Investor Relations (IR) & Capital Markets Communications (MPAAADAH)
- akta.pro secondary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Lambert is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Lambert business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investor Relations Services: Strategic investor relations counseling for publicly traded companies, including earnings communications, analyst days, investor outreach, M&A communications, and activist shareholder defense.
- Public Relations: Public relations services including media relations, crisis communications, executive positioning, and strategic communications for corporate and financial audiences.
- Integrated Marketing Communications: Full-service marketing including brand strategy, creative services, digital marketing, content strategy, market research, and advertising for clients across multiple industries.
- Sports Marketing: Specialized sports marketing practice area covering marketing, paid media, earned media, and public relations for sports companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise professional services engagement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Lambert product offering
Product offeringCore offering
Lambert is a professional services firm that delivers public relations, investor relations, and integrated marketing communications to publicly traded companies, private equity and venture capital firms, and growth-focused middle market businesses. The firm combines brand strategy, media relations, crisis communications, digital marketing, content strategy, market research, and capital markets advisory under a unified service model. Lambert also founded TiiCKER, a shareholder loyalty and marketing platform that connects publicly traded companies with retail investors.
Product overview
Lambert is a public relations, investor relations, and integrated marketing communications firm that operates as a service-based agency rather than a software product company. The firm offers a unified service portfolio organized around core communications disciplines (Brand & Creative Strategy, Capital Markets/Investor Relations, Marketing & Content Strategy, Market Research, and Public Relations), supplemented by specialized industry expertise areas (Advanced Air Mobility, Aerospace & Defense, Automotive & Mobility, Banking & Financial Services, Consumer Brands, Crisis & Reputation Management, Education & Social Impact, Food & Beverage, Health Communications, and Private Equity). The company has expanded through acquisitions including TiiCKER (shareholder loyalty platform), Fairly Painless Advertising (branding/creative agency), The Vandiver Group (strategic communications), and Roy Public Affairs Management (public affairs). The firm joined LLYC as its U.S. operations and maintains offices across multiple U.S. locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand & Creative Strategy Strategic branding and creative services helping companies develop cohesive brand identities, visual communications, and creative storytelling for measurable business outcomes.
- Capital Markets, Investor Relations & Private Equity Strategic communications and investor relations services for publicly traded companies, private equity firms, and companies pursuing strategic transactions including M&A communications, earnings communications, analyst days, investor outreach, and shareholder activism defense.
- Marketing & Content Strategy Integrated marketing and content strategy services including market research-driven planning, digital marketing, channel strategy, and design capabilities for enterprise clients.
- Market Research Quantitative and qualitative research studies with capabilities spanning study design, statistical analysis, insights, and reporting to inform client strategies and communications programs.
- Public Relations Traditional and digital public relations services including media relations, strategic communications, and reputation management for corporate and financial audiences.
- TiiCKER Shareholder loyalty and marketing platform that enables publicly traded companies to connect directly with retail investors through perks, rewards, and affinity content, creating a new marketing demographic of consumer shareholders.
- Flipturn Ventures Venture capital and middle market private equity investment firm founded by Jeff Lambert that invests in early-stage companies and brands.
Quantifiable outcome
- Client's stock price increased 21% on NYC analyst day with $91M market cap increase and 10x trading volume growth
- +2 more outcomes
Companies that use Lambert
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Lambert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lambert partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Roy Public Affairs ManagementcoreMichigan-based public relations and policy advocacy firm acquired to expand Lambert's public affairs capabilities. Melissa Roy, founder, leads Lambert's Detroit office and public affairs team while integrating clients into operations.
- The Vandiver GroupcoreSt. Louis-based strategic communications firm acquired to expand Lambert's service offerings and talent pool, particularly in crisis management, corporate communications, and market research.
- Fairly Painless AdvertisingcoreHolland, Michigan-based branding, creative and digital agency acquired as Lambert's eighth transaction to provide integrated advertising capabilities including research, planning, creative services, video production, and web development.
- TiiCKERflagshipLambert is founding partner of TiiCKER, a shareholder loyalty, marketing, and perks platform that creates a new marketing demographic of consumer shareholders for publicly traded companies.
- 9thWonderminorEquity partner in minority-owned independent marketing agency 9thWonder/Gravity Global.
- PROI WorldwidecoreLambert's founder Jeff Lambert serves as global board chair of PROI Worldwide, the world's largest and most diverse partnership of PR firms spanning 60 countries.
- Greater Phoenix Economic Council (GPEC)minorCollaborative partner for the first Advanced Air Mobility Summit in Arizona, supporting Arizona's positioning as a leader in AAM technologies.
- HoneywellminorSupporting partner for Advanced Air Mobility Summit in Arizona, contributing to industry collaboration and event success.
- Arizona Commerce AuthorityminorPartner supporting Advanced Air Mobility Summit in Arizona and state economic development initiatives.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Lambert competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lambert social profiles
Digital presenceLambert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lambert leadership team
Management profileNumber of profiles
Profiles20 records
Lambert subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lambert funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lambert M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lambert
What does Lambert do?
Lambert is a professional services firm that delivers public relations, investor relations, and integrated marketing communications to publicly traded companies, private equity and venture capital firms, and growth-focused middle market businesses. The firm combines brand strategy, media relations, crisis communications, digital marketing, content strategy, market research, and capital markets advisory under a unified service model. Lambert also founded TiiCKER, a shareholder loyalty and marketing platform that connects publicly traded companies with retail investors.
Is Lambert a public or private company?
Lambert is a private company. It is classified as corporate owned and is currently operating.
When was Lambert founded?
Lambert was founded in 1998. It employs 101 to 250 people.
Where is Lambert based?
Lambert is headquartered in Grand Rapids, United States, in the North America region.
How does Lambert make money?
Four revenue lines are on record. Investor Relations Services are the primary driver. The others are public Relations, integrated Marketing Communications and sports Marketing.
Does Lambert have an API?
No public API is recorded for Lambert.
What industry is Lambert in?
Lambert's product category is Public Relations and Marketing Services. Its primary akta.pro industry code is MPAAADAH, Investor Relations (IR) & Capital Markets Communications, with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 54182 and its SIC code is 7311.