Trutankless
Trutankless is a U.S. public company (otcpink:TKLS) that designs and manufactures electric tankless water heaters, primarily selling its flagship GEN3 platform through wholesale plumbing supply and a Preferred Partner installer network to homeowners, plumbers, contractors, and light commercial end users.
- Company typePrivate
- Founded2010
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Trutankless does
Trutankless, Inc. is a U.S.-based public company (otcpink:TKLS) that designs, manufactures, and distributes electric tankless water heaters under the flagship GEN3 platform, headquartered in Scottsdale/Phoenix, Arizona. Its core product is a residential electric tankless water heater built around proprietary Incoloy 800 heating elements, a passivated stainless steel manifold heat exchanger, solid-state electronics, an internal flow meter, and GEN3 firmware with conditional load control across four configurable power settings (R60-R120). The unit carries a 99 Energy Factor rating, integrated Wi-Fi for smart monitoring, and UL certification; it is sold in a single "all-in-one" SKU that adapts via power-setting configuration to different service panels and home sizes. In April 2026 the company extended the platform with a GEN3 Commercial 208V Unit targeting light commercial environments such as salons, restaurants, fitness studios, and multi-unit properties.
The company makes money primarily through hardware sales of GEN3 units via wholesale plumbing supply distributors nationwide, backed by a Trutankless Preferred Partner installer network and regional sales representatives. Revenue is supplemented by a $249 GEN3+Plus Protection Plan (a 5-year warranty extension layered on the standard 2-year manufacturer warranty) and by an ancillary ecosystem partnership with LeakSecure for whole-home leak detection and automatic shut-off, marketed jointly as the Total Water Security offering. Customer segments include residential homeowners, plumbers and contractors (primary), wholesale plumbing supply distributors (primary channel), residential builders, and light commercial end users. Operations are U.S.-only, with a new 14,000 sq. ft. Phoenix production, engineering, training, and distribution facility opened in October 2025 to centralize North American manufacturing.
Trutankless is a small-cap, growth-stage hardware company. Q1 2026 net sales of $940,470 represented more than 118% year-over-year growth versus $430,090 in Q1 2025, and the company is actively expanding its wholesale distribution network into Arizona, Texas, and Florida. Leadership includes President and CEO Robertson James Orr and Executive Vice President Jeffrey S. Mayhall. The product line is narrow (a single platform with residential and light-commercial variants, plus the LeakSecure ecosystem partnership), and the business model remains hardware-centric with limited recurring software revenue today, though a planned mobile application suggests an emerging services layer.
Trutankless firmographics
Firmographics- Name
- Trutankless
- Legal name
- Trutankless, Inc.
- Website
- https://trutankless.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trutankless is a U.S. public company (otcpink:TKLS) that designs and manufactures electric tankless water heaters, primarily selling its flagship GEN3 platform through wholesale plumbing supply and a Preferred Partner installer network to homeowners, plumbers, contractors, and light commercial end users.
- Ownership category
- akta.pro rank
Trutankless industry classification
Industry- Product category
- Electric Tankless Water Heaters
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Tankless Water Heater Installation & Service (HSAOACAB)
Keywords
Where Trutankless is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Trutankless business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (GEN3 Tankless Water Heaters): Primary revenue stream from the sale of GEN3 Smart Tankless Water Heaters (residential and now commercial 208V) through wholesale distribution to plumbing supply wholesalers, contractors, and builders. Direct-to-consumer hardware sales also supported via [email protected] inquiries.
- Extended Warranty Sales (GEN3+Plus Protection Plan): Recurring/ancillary revenue from the GEN3+Plus Protection Plan, a paid warranty extension that adds 5 additional years of full warranty coverage to the standard 2-year manufacturer warranty, priced at $249 per unit and tied to product registration by serial number.
- Preferred Partner / Installer Network Channel Revenue: Indirect revenue via a network of Trutankless Preferred Partners — licensed plumbing and electrical service professionals trained on the product line, who sell and install Trutankless units. [email protected] team helps arrange installers where coverage is thin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GEN3+Plus 5-Year Protection Plan - extended warranty add-on |
| Unit Pricing | Pay-as-you-go | GEN3 Tankless Water Heater unit (residential and commercial 208V) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Trutankless product offering
Product offeringCore offering
Trutankless designs, manufactures, and distributes electric tankless water heaters under its flagship GEN3 platform, featuring Incoloy 800 heating elements, a stainless steel passivated manifold heat exchanger, solid-state electronics, and integrated Wi-Fi smart monitoring. The company sells primarily through wholesale plumbing supply and a licensed Preferred Partner installer network across the United States, complemented by an optional paid extended warranty (GEN3+Plus Protection Plan) and a co-marketed LeakSecure whole-home water security ecosystem.
Product overview
Trutankless operates a focused, single-product-family portfolio centered on its flagship GEN3 Smart Tankless Water Heater, an electric tankless platform sold in residential and now light-commercial variants rather than a multi-module SaaS architecture. The residential GEN3 (available in four power settings, R60–R120) is complemented by the GEN3 Commercial 208V Unit for light commercial environments such as salons, restaurants, fitness studios, condos and multi-family properties, and by the GEN3+Plus Protection Plan, a paid 5-year warranty extension layered on top of the standard 2-year manufacturer warranty. The GEN3 family is paired with LeakSecure, a companion water security system marketed jointly as the "Total Water Security" ecosystem, which adds whole-home leak detection and automatic shut-off around the heater. Legacy predecessors TR, TC, BR, and BC remain supported with downloadable spec sheets, manuals, firmware, and service documentation, but the strategic focus is on the GEN3 line assembled at the company's new Phoenix, Arizona production, engineering, and training facility.
Differentiator
Problem solved
Functional benefit
Brands
- LeakSecure: Whole-home water monitoring and leak detection system with sensors and remote/auto shut-off, marketed alongside Trutankless as part of a "Total Water Security" ecosystem (leaksecure.com).
Products and services
- Trutankless GEN3 Smart Tankless Water Heater Flagship residential electric tankless water heater with a one-size-fits-all platform configurable across four power settings (R60–R120, 60–120A). Features Incoloy 800 heating elements, a stainless steel passivated manifold heat exchanger, internal flow meter, improved firmware, integrated Wi-Fi smart monitoring, and a 99 Energy Factor rating; comes with a 2-year manufacturer warranty extendable to 7 years via the GEN3+Plus Protection Plan. Sold to homeowners and installed by plumbers and contractors via wholesale plumbing supply.
- GEN3 Commercial 208V Unit Wall-mounted 208V electric tankless water heater engineered for light commercial environments such as salons, restaurants, fitness studios, and multi-unit properties (condos, multi-family). Includes advanced solid-state electronics for precision temperature control, integrated Wi-Fi smart monitoring, and a proprietary scale-resistant heat exchanger. Targeted at commercial end users and contractors via wholesale plumbing supply.
- GEN3+Plus Protection Plan Optional 5-year extended warranty add-on for the GEN3 Smart Tankless Water Heater, sold for $249 per unit and tied to product registration by serial number. Extends the full standard manufacturer warranty coverage an additional 5 years on top of the base 2-year warranty. Purchased by homeowners via the Trutankless website.
- LeakSecure Water Security System Companion whole-home water security product that pairs with the GEN3 water heater to deliver the Total Water Security ecosystem. Enhanced sensors track all water usage (hot and cold) throughout the home, detect potential leaks, and provide remote and/or automatic shut-off within seconds of a catastrophic water event. Marketed jointly with the GEN3.
Quantifiable outcome
- 118% year-over-year net sales growth in Q1 2026 vs Q1 2025
- +5 more outcomes
Companies that use Trutankless
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Trutankless technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Trutankless partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core / flagship integration and core / strategic channel.
- LeakSecurecore / flagship integrationLeakSecure is integrated with Trutankless's GEN3 as the leak-detection and automatic shut-off component of Trutankless's "Total Water Security™" offering. Enhanced sensors precisely track all water usage (cold and hot), detecting even the smallest potential leaks anywhere in the home, with remote and/or automatic shut-off ending potentially catastrophic water events within seconds. Trutankless directs users to LeakSecure.com ("Visit LeakSecure.com") from its homepage.
- Trutankless Preferred Partners (licensed plumber/electrician installer network)core / strategic channelTrutankless maintains a public "Find an Installer" directory of Preferred Partners — licensed plumbing and electrical service professionals with comprehensive training on Trutankless's product line and multiple installs under their belt. Any licensed plumber/electrician can install a Trutankless unit; [email protected] will help arrange an installer where coverage is thin. This is the company's primary route-to-market for residential installations.
- Wholesale plumbing supply distributors (unnamed)core / strategic channelTrutankless sells the GEN3 line through wholesale plumbing supply, including the new GEN3 Commercial 208V Unit which is "now in stock and available through wholesalers nationwide." The company is actively expanding its wholesale distribution network in Arizona, Texas, and Florida alongside contractor relationships.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Trutankless competitors and assessment
Company assessmentBroad incumbents
- Rheem Manufacturing Company: Rheem is one of the largest US water heater manufacturers, selling electric, gas, and tankless units (including the EcoSmart and Eemax electric-tankless brands) across residential and commercial channels. Directly comparable as the dominant incumbent Trutankless competes against in tankless and broader water heating.
- AO Smith Corporation: AO Smith is one of the largest US water heater manufacturers with residential and commercial electric, gas, tankless, and heat-pump lines. Comparable as a broad incumbent across the water heating category with deeper R&D, distribution, and brand equity than Trutankless.
- Bradford White Corporation: Bradford White manufactures commercial and residential water heaters (electric, gas, tankless, and heat pump) for the US market, sold primarily through plumbing wholesalers. Comparable as a broad water-heating incumbent sharing the same wholesale distribution channel as Trutankless.
Direct peers
- Rinnai America Corporation: Rinnai is a global leader in tankless water heaters (primarily condensing gas but with electric offerings as well) and competes head-to-head with Trutankless in the on-demand hot water category through wholesale plumbing supply and contractor channels in the US.
- EcoSmart (Rheem): EcoSmart (now part of Rheem) is one of the most recognized electric tankless water heater brands in the US, sold through home improvement retail and online channels. Directly comparable as an electric-tankless-focused specialist competing in the same SKU space as Trutankless GEN3.
- Stiebel Eltron USA: Stiebel Eltron is a German-engineered manufacturer specializing in electric tankless water heaters and heat pump technology, sold in the US through plumbing wholesalers. Direct competitor in the electric-tankless category with comparable engineering-led positioning.
- Bosch Thermotechnology (Bosch Home Comfort): Bosch sells electric tankless water heaters (including the Tronic series) in the US through wholesale and contractor channels. Comparable as a multinational engineering brand competing in residential electric tankless with strong installer recognition.
- Eemax (Rheem): Eemax specializes in commercial and residential electric tankless and point-of-use water heaters, now under Rheem. Comparable as an electric-tankless specialist with established wholesale plumbing supply distribution.
- Navien Inc. Navien manufactures high-efficiency condensing tankless water heaters and combi-boilers, distributed through plumbing wholesalers in the US. Comparable as a tankless-focused competitor with similar wholesale-channel go-to-market.
Emerging players
- Heat Pump Water Heater OEMs (e.g., Rheem, AO Smith, Sanden): Heat-pump water heaters (HPWHs) from Rheem, AO Smith, Sanden, and others are an emerging alternative to electric resistance tankless, increasingly favored by utility rebate programs and ENERGY STAR. Comparable as the structural displacement risk to Trutankless's electric-resistance platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Trutankless social profiles
Digital presenceTrutankless compliance and trust
Trust signalCompliance6 records
Trutankless financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trutankless leadership team
Management profileNumber of profiles
Profiles5 records
Trutankless subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trutankless funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trutankless M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trutankless
What does Trutankless do?
Trutankless designs, manufactures, and distributes electric tankless water heaters under its flagship GEN3 platform, featuring Incoloy 800 heating elements, a stainless steel passivated manifold heat exchanger, solid-state electronics, and integrated Wi-Fi smart monitoring. The company sells primarily through wholesale plumbing supply and a licensed Preferred Partner installer network across the United States, complemented by an optional paid extended warranty (GEN3+Plus Protection Plan) and a co-marketed LeakSecure whole-home water security ecosystem.
Is Trutankless a public or private company?
Trutankless is a private company. It is classified as public and is currently operating.
When was Trutankless founded?
Trutankless was founded in 2010. It employs 11 to 50 people.
Where is Trutankless based?
Trutankless is headquartered in Scottsdale, United States, in the North America region.
How does Trutankless make money?
Three revenue lines are on record. Hardware Sales (GEN3 Tankless Water Heaters) is the primary driver. The others are extended Warranty Sales (GEN3+Plus Protection Plan) and preferred Partner / Installer Network Channel Revenue.
Who are Trutankless's main competitors?
Broad incumbents on record are Rheem Manufacturing Company, AO Smith Corporation and Bradford White Corporation. Direct peers are Rinnai America Corporation, EcoSmart (Rheem), Stiebel Eltron USA, Bosch Thermotechnology (Bosch Home Comfort), Eemax (Rheem) and Navien Inc.. Heat Pump Water Heater OEMs (e.g., Rheem, AO Smith, Sanden) is listed as an emerging player.
Does Trutankless have an API?
No public API is recorded for Trutankless.
What industry is Trutankless in?
Trutankless's product category is Electric Tankless Water Heaters. Its primary akta.pro industry code is HSAOACAB, Tankless Water Heater Installation & Service. Its NAICS code is 33341 and its SIC code is 3585.