Eemax
Eemax is America's #1 manufacturer of energy-efficient tankless and miniature tank electric water heaters, serving residential, commercial, industrial, and safety end markets through national wholesale plumbing distribution as a wholly-owned subsidiary of Rheem Manufacturing Company.
- Company typePrivate
- Founded1989
- HeadquartersWaterbury, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Eemax does
Eemax, Inc. is a U.S.-based manufacturer of energy-efficient tankless and miniature tank electric water heaters, founded in 1989 and headquartered in Montgomery, Alabama with primary manufacturing operations in Waterbury, Connecticut. The company designs and builds a broad portfolio spanning residential point-of-use and whole-house units (HomeAdvantage II, AutoBooster, MiniTank), commercial/industrial series (ProSeries XTP, ProSeries, SpecAdvantage, Three Phase, Series Two/Three), code-compliant handwashing solutions (LavAdvantage, AccuMix II, FlowCo), ANSI Z358.1 tepid water safety heaters (SafeAdvantage), and specialty units including the patented HotMax near-boiling water system. End markets include residential, foodservice and hospitality, industrial, sanitation, safety, and government/marine customers.
Eemax holds U.S. patents on its AutoBooster (granted 2017) and HotMax technologies, and its products incorporate proprietary SafeStart dry-fire prevention, the industry's lowest activation GPM (0.2 GPM on LavAdvantage), and integrated ASSE 1070 mixing valves. The company sells exclusively through wholesale plumbing distribution — national alignments with Ferguson, Winsupply, and MORSCO, membership in four major buying groups (Affiliated Distributor, Embassy, WIT, Omni), regional distributors, and manufacturer representative agencies — under a Minimum Advertised Price (MAP) policy with unit-based pricing for residential/handwashing products and quote-based pricing for commercial and industrial projects.
Since its late-2015 acquisition by Rheem Manufacturing Company, Eemax has expanded capacity (added 45,000 SF of warehouse and three-phase production in Waterbury in September 2017), opened four Innovation Learning Centers (CT, GA, TX, CA), grown at roughly four times the rate of the broader U.S. water heating industry, and launched a coordinated cadence of new products (LavAdvantage, AccuMix II, HotMax, ProSeries XTP). Operations are conducted from Connecticut, Alabama, and a small sales/warehouse facility in Guaynabo, Puerto Rico.
Eemax firmographics
Firmographics- Name
- Eemax
- Legal name
- Eemax, Inc.
- Website
- https://eemax.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eemax is America's #1 manufacturer of energy-efficient tankless and miniature tank electric water heaters, serving residential, commercial, industrial, and safety end markets through national wholesale plumbing distribution as a wholly-owned subsidiary of Rheem Manufacturing Company.
- Ownership category
- akta.pro rank
Eemax industry classification
Industry- Product category
- Tankless Electric Water Heaters
- NAICS
- Power Boiler and Heat Exchanger Manufacturing (33241), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
- akta.pro secondary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
Keywords
Where Eemax is headquartered
LocationHeadquarters
- HQ city
- Waterbury
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Eemax business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Tankless Electric Water Heaters: Sale of tankless electric water heaters for residential, commercial, and industrial applications. Products include whole house units, point-of-use heaters, and commercial series
- Miniature Tank Water Heaters: Sale of compact tank water heaters in various capacities (1, 2.5, 4, 6, and 15 gallon models) for residential and commercial use
- Water Heating Boosters: Boosters like AutoBooster that supplement existing water heating systems for increased performance and efficiency
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Point-of-Use Products |
| Unit Pricing | Multi-year contract | Commercial/Industrial Products |
| Unit Pricing | Pay-as-you-go | Handwashing Products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Eemax product offering
Product offeringCore offering
Eemax designs, manufactures, and sells tankless electric water heaters, water heating boosters, and miniature electric tank water heaters for residential, commercial, light industrial, and safety applications. Products are sold through wholesale plumbing distribution and specification channels and include whole-house, point-of-use, and high-capacity commercial units with proprietary safety, thermostatic, and activation technologies.
Product overview
Eemax is America's #1 manufacturer of energy-efficient, sustainable tankless electric water heaters, water heating boosters, and miniature tanks. The product portfolio includes residential products (AutoBooster, HomeAdvantage II, MiniTank) and commercial products (ProSeries XTP, ProSeries, AccuMix II, FlowCo, LavAdvantage, SafeAdvantage, SpecAdvantage, Three Phase, Series Two, Series Three, HotMax). The company specializes in point-of-use and whole-house solutions for residential, commercial, light industrial, and safety applications. Commercial handwashing is a key focus with three distinct product families (LavAdvantage, AccuMix II, FlowCo) that can be installed at the point-of-use in any orientation. Specialty offerings include portable handwashing stations and government/marine products.
Differentiator
Problem solved
Functional benefit
Brands
- Eemax: America's #1 manufacturer of energy-efficient, sustainable, innovative tankless electric water heaters, water heating boosters, and miniature tanks for residential, commercial, light industrial, and safety applications.
Products and services
- AutoBooster Water heating booster for residential applications that supplements an existing water heater to add hot water capacity. Used by homeowners seeking to extend capacity without replacing the primary heater.
- HomeAdvantage II
Quantifiable outcome
- $2,825.55 annual savings vs. tank system at Lake Hope State Park (69 cottages)
- +5 more outcomes
Companies that use Eemax
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles5 records
Eemax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Eemax partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core, regional and minor.
- Rheem Manufacturing CompanyflagshipEemax was acquired by Rheem in late 2015. Since the acquisition, Eemax has doubled down on investments in new products, infrastructure, and people. Eemax operates as one of the top performing businesses within Rheem. Rheem is a global manufacturer of water heating and HVAC products with worldwide operations.
- C7 NationalcoreC7 National is a channel partner that assisted Subway Restaurants of Central Florida in specifying Eemax products for their QSR locations. C7 provides specification and project management services for national chain accounts.
- Affiliated DistributorcoreMajor plumbing buying group with national reach. Eemax makes significant investment to be in all major plumbing buying groups.
- Embassy, WIT, and OmnicoreMajor plumbing buying groups. Eemax invests in being aligned with these national buying groups to ensure market coverage.
- FergusoncoreNational wholesale distributor with inventories supported by all distribution centers. Eemax has national alignment with Ferguson and participates in Ferguson TEAM REWARDS and Featured Products programs.
- Winsupply and MORSCOcoreNational wholesale supply distributors. Eemax maintains national alignments with both Winsupply and MORSCO for distribution coverage.
- F.W. Webb, Coburns, Pace, Southern PiperegionalKey regional distributors across specific geographic territories. Eemax maintains partnerships with these dominant regional distributors for local market coverage.
- EastersealsregionalEemax partnered with Easterseals to foster community partnership and inclusive work environment. Partnership announced November 2022 focused on community engagement and workplace inclusion initiatives.
- RooterminorNational program partnership with Rooter for 2018. Marketing partnership for co-branded initiatives.
Scale indicators15 records
Recent moves9 records
Expansion highlights5 records
Eemax competitors and assessment
Company assessmentDirect peers
- Chronomite: US manufacturer of point-of-use electric tankless water heaters focused on commercial handwashing and safety applications; competes with Eemax's LavAdvantage, AccuMix II, and FlowCo product families.
- Rinnai: Leading manufacturer of tankless water heaters, predominantly gas; competes with Eemax in the broader tankless category for whole-house and light commercial demand in the US.
- Noritz: Manufacturer of tankless water heaters (mainly gas) for residential and commercial markets; competes with Eemax in tankless whole-house and commercial installations.
- Stiebel Eltron: German manufacturer of electric tankless water heaters and heat pump technology; directly competes with Eemax in residential and commercial point-of-use electric tankless applications across the US.
- EcoSmart: US electric tankless water heater brand owned by Rheem (acquired by Eemax in 2013); competes head-to-head in the residential and light commercial electric tankless category.
- Navien: Maker of high-efficiency condensing tankless water heaters (primarily gas); competes with Eemax for commercial and residential whole-house tankless specifications.
Broad incumbents
- A. O. Smith Corporation: Global manufacturer of residential and commercial water heaters, including gas, electric, tankless, and heat pump models; broad incumbent competing with Eemax across multiple categories.
- Bosch Thermotechnology: Manufacturer of water heating, heating, and cooling solutions including tankless electric and gas water heaters; broader incumbent that overlaps Eemax in commercial and residential water heating.
- Bradford White Corporation: US manufacturer of commercial and residential water heaters (gas, electric, tankless, and storage); broader incumbent competing across Eemax's commercial/industrial and residential segments.
- Rheem Manufacturing Company: Eemax's parent company and a global manufacturer of water heating, heating, cooling, and HVAC products; broader portfolio including gas tankless, heat pump, and traditional tank water heaters overlaps Eemax's specialty lane.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eemax social profiles
Digital presenceEemax compliance and trust
Trust signalCompliance3 records
Eemax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eemax leadership team
Management profileNumber of profiles
Profiles12 records
Eemax subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eemax funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eemax M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eemax
What does Eemax do?
Eemax designs, manufactures, and sells tankless electric water heaters, water heating boosters, and miniature electric tank water heaters for residential, commercial, light industrial, and safety applications. Products are sold through wholesale plumbing distribution and specification channels and include whole-house, point-of-use, and high-capacity commercial units with proprietary safety, thermostatic, and activation technologies.
Is Eemax a public or private company?
Eemax is a private company. It is classified as corporate owned and is currently operating.
When was Eemax founded?
Eemax was founded in 1989. It employs 101 to 250 people.
Where is Eemax based?
Eemax is headquartered in Waterbury, United States, in the North America region.
How does Eemax make money?
Three revenue lines are on record. Tankless Electric Water Heaters are the primary driver. The others are miniature Tank Water Heaters and water Heating Boosters.
Who are Eemax's main competitors?
Direct peers on record are Chronomite, Rinnai, Noritz, Stiebel Eltron, EcoSmart and Navien. Broad incumbents are A. O. Smith Corporation, Bosch Thermotechnology, Bradford White Corporation and Rheem Manufacturing Company.
Does Eemax have an API?
No public API is recorded for Eemax.
What industry is Eemax in?
Eemax's product category is Tankless Electric Water Heaters. Its primary akta.pro industry code is IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers), with a secondary code of IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components. Its NAICS code is 33241 and its SIC code is 3634.