The National Academy of Television Arts & Sciences

What The National Academy of Television Arts & Sciences does

The National Academy of Television Arts & Sciences (NATAS) is a 501(c)(6) nonprofit membership organization headquartered at 450 Park Avenue South, New York, founded in 1946 (with its Technology & Engineering Emmy program dating to 1948). NATAS is one of two academies that collectively administer the Emmy Awards in the United States; it owns the Emmy trademark and statuette jointly with the Television Academy (ATAS), and licenses the brand to the International Academy of Television Arts & Sciences for International Emmys. NATAS specifically administers five Emmy competition categories — Daytime, Sports, News & Documentary, Children's & Family, and Technology & Engineering — alongside the Gold & Silver Circle Honor Society (recognizing 25+ and 50+ year industry contributors).

NATAS's core products are the five annual national Emmy award programs plus regional Emmy award programs administered through local chapters (including Boston/New England and National Capital Chesapeake Bay). Supporting programs include the NATAS Foundation's Student Production Awards, HBCU Grants, the Mike Wallace Memorial Scholarship, and a First Amendment Initiative, as well as the Watch The Emmys streaming platform for on-demand archive viewing. Underlying technology is limited to a digital streaming platform for live ceremony broadcasts (e.g., YouTube live streams of the Sports Emmys at Lincoln Center's Frederick P. Rose Hall), an online photo and content archive system, and submission management infrastructure.

NATAS's revenue mechanics are not publicly disclosed; the organization is funded through Emmy Awards submission fees, ceremony operations, trademark and statuette licensing, corporate sponsorships, and foundation donations, consistent with a trade association operating as a nonprofit rather than a commercial enterprise. Customer segments span networks, syndicators, and independent producers across children's/family, daytime, sports, news/documentary, and broadcast technology categories, plus regional television professionals served through local chapters.

Name

The National Academy of Television Arts & Sciences

Legal name

The National Academy of Television Arts & Sciences

Website

https://theemmys.tv

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Academy of Television Arts & Sciences (NATAS) is a 501(c)(6) nonprofit that administers five annual Emmy Award programs — Daytime, Sports, News & Documentary, Children's & Family, and Technology & Engineering — for U.S. television networks, syndicators, and producers, co-owning the Emmy trademark with the Television Academy.

Ownership category

akta.pro rank

Product category

Television Industry Awards Administration

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Accreditation Coordination, Recognition & Meta-Accreditation Bodies (EDADACAH)

Keywords

• Television industry awards
• Emmy awards administration
• Industry recognition programs
• Broadcast excellence awards
• Television membership association

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

NATAS administers multiple Emmy Award competitions across distinct television content categories including Daytime, Sports, News & Documentary, Children's & Family, and Technology & Engineering. The organization operates as a 501(c)(6) nonprofit trade association that confers industry recognition, manages membership, operates regional chapters, and runs the NATAS Foundation's educational programs including scholarships, grants, and student awards.

Product overview

The National Academy of Television Arts & Sciences (NATAS) administers multiple Emmy Award programs across distinct television content categories. The core offerings include the Daytime Emmy Awards (lifestyle and daytime content), Sports Emmy Awards (sports programming), News & Documentary Emmy Awards (news and documentary film), Children's & Family Emmy Awards (content for viewers 15 and under), and Technology & Engineering Emmy Awards (broadcast technology innovation). Additionally, the NATAS Foundation offers supporting programs including Student Production Awards, HBCU Grants, Scholarships, and the First Amendment Initiative. The organization also operates Watch The Emmys, a streaming platform for past Emmy content.

Differentiator

Problem solved

Functional benefit

Brands

• Daytime Emmy Awards: Awards honoring excellence in broadcast arts for lifestyle and daytime content
• Sports Emmy Awards
• News & Documentary Emmy Awards
• Children's & Family Emmy Awards
• Technology & Engineering Emmy Awards
• Gold & Silver Circle Honor Society

Products and services

• Children's & Family Emmy Awards An annual awards competition honoring broadcasting excellence for viewers 15 and under, administered by NATAS.
• Daytime Emmy Awards Annual awards competition recognizing excellence in broadcast arts for lifestyle and daytime content including soap operas, talk shows, game shows, and morning programs.
• Sports Emmy Awards Annual awards competition honoring exceptional achievement in sports programming; entries are solicited from networks, syndicators, and independent producers.
• News & Documentary Emmy Awards Annual awards competition recognizing outstanding achievement in news and documentary film; open to national broadcast and online news and documentary community producers with over 2000 submissions judged annually.
• Technology & Engineering Emmy Awards Annual awards honoring companies, organizations, and individuals for breakthroughs in technology that have had a significant effect on broadcast engineering.
• Gold & Silver Circle Honor Society An honor society recognizing individuals with 50 or more years (Gold Circle) or 25 or more years (Silver Circle) of significant contributions to the television industry.
• Student Production Awards Awards administered by the NATAS Foundation recognizing outstanding work by students in television production.
• HBCU Grant Program Grants provided by the NATAS Foundation to historically Black colleges and universities to support television and media education.
• Mike Wallace Memorial Scholarship Scholarship program including the Mike Wallace Memorial Scholarship supporting student journalists, awarded through the NATAS Foundation.
• Watch The Emmys Streaming Platform A streaming platform enabling viewers to access past Emmy shows, regional content, and additional Emmy-related programming.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and regional.

• Television AcademycoreStrategic or Co-development PartnerNATAS shares ownership of the Emmy trademark and statuette with the Television Academy (TVA). The two academies jointly administer the Emmy Awards, with NATAS handling Daytime, Sports, News & Documentary, Children's & Family, and Technology & Engineering Emmys, while TVA handles Primetime and Los Angeles Area Emmys. The Emmy name and statuette are licensed to the International Academy of Television Arts & Sciences for International Emmys.
• International Academy of Television Arts & SciencescoreStrategic or Co-development PartnerThe Emmy name, logo and statuette are licensed to the International Academy for International Emmys. This partnership enables the global expansion of Emmy recognition beyond U.S. borders.
• WCVB (Boston)regionalOthersWCVB serves as the Boston/New England Chapter's primary broadcast partner for Silver Circle induction ceremonies and regional Emmy awards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Academy of Film and Television Arts (BAFTA): Award-recognizing body for film, television, and games across the U.K. and globally. Provides a directly analogous international peer for television recognition, with overlapping global prestige for content recognized by NATAS categories.
• The Television Academy (ATAS): The other co-owner of the Emmy trademark; administers Primetime and Los Angeles Area Emmys from Los Angeles. Operates the same awards-association business model with the same member-recognition value proposition, making it the most direct peer to NATAS.
• International Academy of Television Arts & Sciences: Holds a license from NATAS/ATAS to present the International Emmy Awards. Direct peer with the same awards-administration model targeting a non-U.S. audience, and explicitly named as a strategic licensing partner of NATAS.
• Peabody Awards: Recognizes excellence in storytelling in electronic media (radio, TV, web). Most direct awards-body peer to NATAS in the U.S. for documentary/news/investigative work, the categories NATAS's News & Documentary Emmy Awards also cover.
• Hollywood Foreign Press Association / Golden Globe Awards: Administers Golden Globe Awards recognizing film and television excellence. Operates a comparable awards-recognition model in overlapping television categories, serving many of the same broadcasters, networks, and producers that NATAS recognizes.
• Recording Academy (Grammy Awards): Runs the Grammy Awards via a similar trade-association structure for the music industry. Closely comparable membership-recognition, ceremony-driven, non-profit business model with trademarked award brands.

Others

• Producers Guild of America (PGA): Industry trade association for producers that also confers awards (PGA Awards). Comparable as a peer membership/recognition organization serving television and film producers across many overlapping award categories.

Emerging players

• Critics Choice Awards / Critics Choice Association: Recognizes excellence in film, television, and now streaming content. Competes with NATAS in several content categories (particularly scripted television) while expanding aggressively into streaming categories.
• Society of Motion Picture and Television Engineers (SMPTE): Engineering society for the motion picture and television industry that overlaps directly with NATAS's Technology & Engineering Emmy Awards category. Comparable as an industry standards and recognition body for broadcast technology innovation.

Broad incumbents

• Academy of Motion Picture Arts and Sciences (Oscars): Operates the Academy Awards (Oscars) via the same industry-recognition trade-association model, but for film rather than television. Functions as a larger incumbent in the parallel industry-association ecosystem that NATAS participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/theemmys
• YouTubeyoutube.com/@theemmys
• Facebookfacebook.com/theemmys
• Instagraminstagram.com/theemmys.tv
• LinkedInlinkedin.com/company/national-television-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The National Academy of Television Arts & Sciences