Casting Networks
Casting Networks is a cloud-based SaaS two-sided marketplace connecting performing talent with casting directors, studios, networks, and brands. Founded in 2002 and based in Los Angeles, it lists 10,000+ live roles and monetizes via freemium talent memberships and enterprise subscriptions.
- Company typePrivate
- Founded2002
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Casting Networks does
Casting Networks is a cloud-based SaaS platform operating a two-sided marketplace that connects performing talent (actors, models, voiceover artists, and UGC creators) with casting directors, studios, networks, and brands. Founded in 2002 and headquartered in Los Angeles, the company is described in its own materials as the industry's leading casting platform, with over 10,000 live roles and more than 10,000 new jobs posted monthly. The product portfolio centers on the Casting Networks Platform, the trademarked Casting Billboard® role-discovery interface, Talent Profiles, and Casting Director Tools for posting roles, managing submissions, and scheduling auditions, organized across casting categories — Commercial, Film, TV, Voiceover, Modeling, and UGC.
The underlying technology is an online marketplace with web and mobile (iOS/Android) access, supporting talent profile management, application submission, audition scheduling, and casting workflow management. The company monetizes through a freemium talent-side membership (free to join, with premium subscription tiers) and a recurring subscription model on the project creator / casting director side, where studios, brands, and advertising agencies pay to post jobs and access the talent database. Customers include major entertainment organizations (HBO, Netflix, Amazon Prime Video) and large consumer brands (Taco Bell, Pizza Hut, Coca-Cola, Dove, Stella Artois, Nike, Walmart, Visa, Verizon, Wells Fargo, KIA, Seagram's). The business operates as Casting Networks, LLC, with a noted association to Talent Systems, which is referenced for security and compliance services, including AICPA SOC compliance signage.
The go-to-market motion is product-led and community-led on the talent side (self-serve free sign-up, app downloads, social-driven awareness) and direct enterprise sales on the project creator side, supplemented by content marketing through The Studio and an active news/blog cadence, multi-platform social presence, daily casting alert emails, and SEO-optimized casting-category pages.
Casting Networks firmographics
Firmographics- Name
- Casting Networks
- Legal name
- Casting Networks, LLC
- Website
- https://castingnetworks.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Casting Networks is a cloud-based SaaS two-sided marketplace connecting performing talent with casting directors, studios, networks, and brands. Founded in 2002 and based in Los Angeles, it lists 10,000+ live roles and monetizes via freemium talent memberships and enterprise subscriptions.
- Ownership category
- akta.pro rank
Casting Networks industry classification
Industry- Product category
- Casting and Talent Marketplace Software
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI)
- akta.pro secondary industries
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL), Talent Agency & Representation Services (HSACAHAK)
Keywords
Where Casting Networks is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casting Networks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Talent Membership Subscription: Free tier for talent to join and browse limited roles, with premium membership options for enhanced access. Membership pricing is referenced but not publicly disclosed in source materials.
- Project Creator/ Casting Director Access: Casting directors and production companies (Project Creators) pay to post jobs and access talent database. Platform enables direct connection between casting professionals and talent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for talent with basic access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Casting Networks product offering
Product offeringCore offering
Casting Networks operates a SaaS-based two-sided marketplace platform that connects individual actors and performers with casting directors, studios, networks, and brands. The platform enables talent to create profiles, browse over 10,000 live casting calls, and self-submit auditions, while giving casting professionals tools to post roles, discover talent, and manage the casting workflow across commercial, film, TV, voiceover, modeling, and UGC categories.
Product overview
Casting Networks operates as a unified casting platform with a core platform and multiple integrated modules. The main Casting Networks Platform serves as the central hub connecting talent with casting directors, featuring the Casting Billboard for role discovery and Casting Director Tools for posting and managing roles. The platform is organized by casting categories (Commercial, Film, TV, Voiceover, Modeling, UGC) and includes Talent Profiles for actor representation, Membership Plans for tiered access, and The Studio for news and educational content. The platform reports over 10,000 live roles and more than 10,000 new jobs posted per month.
Differentiator
Problem solved
Functional benefit
Brands
- Casting Billboard: The company's primary casting marketplace and job board where thousands of roles are posted daily for actors and talent.
Products and services
- Casting Networks Platform A cloud-based casting platform connecting individual talent (actors, models, voiceover artists) with casting directors, studios, and brands. Provides a searchable talent database, role browsing, audition submission workflows, and casting project management for both sides of the marketplace. Reports over 10,000 live roles and 10,000+ new jobs posted monthly.
- Casting Billboard The trademarked casting-call marketplace and discovery interface within the Casting Networks platform where thousands of casting calls from industry-leading casting directors and creators are posted and searchable by talent.
- Casting Networks Mobile App Mobile application for iOS and Android that gives talent access to casting calls, profile management, and audition submissions from mobile devices. Distributed as a standalone app on the App Store (id506088077) and Google Play (com.castingnetworks.talent).
Quantifiable outcome
- Over 10,000 roles currently live on the platform
- +1 more outcomes
Companies that use Casting Networks
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Casting Networks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Casting Networks partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Casting Networks competitors and assessment
Company assessmentRegional players
- Spotlight: UK-based performer directory and casting platform widely used in British and European productions; serves the same two-sided talent/casting-director use case as Casting Networks but with primary geographic focus outside the US.
Direct peers
- Mandy.com: International casting and crew platform used by casting directors to post roles across film, TV, and theater; competes directly for talent-side sign-ups and job-posting volume.
- Now Casting: Online casting platform that distributes casting notices and accepts self-submissions from actors; competes directly in the same self-serve audition marketplace category as Casting Networks.
- Backstage: Major casting calls and auditions marketplace for actors, models, and performers; competes directly for both talent sign-ups and casting director job postings across film, TV, theater, and commercial categories.
- Cast It Systems: Digital casting platform used by casting directors to receive, review, and manage actor submissions; competes for the same casting director workflow seat and integrates with similar talent databases.
- Breakdown Services (Actors Access): Long-standing direct competitor operating Actors Access, one of the largest casting submission platforms for actors and casting directors; competes head-to-head on talent marketplace and casting director tools.
Emerging players
- Explore Talent: Smaller-scale casting community and audition platform targeting aspiring and emerging talent; overlaps with Casting Networks' free-tier talent acquisition funnel and entry-level commercial casting categories.
Broad incumbents
- IMDbPro: Amazon-owned industry directory and casting/research tool for entertainment professionals; overlaps with Casting Networks on talent discovery and casting research as part of a broader IMDb/Amazon ecosystem.
- LinkedIn (Talent Solutions): Broad professional network with growing use of creator/influencer and on-camera talent discovery; represents a long-tail competitive threat as commercial casting moves toward social-profile-based sourcing.
- Talent Systems: Parent/affiliated broader entertainment software group referenced on Casting Networks' site; provides adjacent back-office and security/compliance services across the casting workflow ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Casting Networks social profiles
Digital presenceCasting Networks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casting Networks leadership team
Management profileNumber of profiles
Profiles3 records
Casting Networks subsidiaries and ownership
Company hierarchySubsidiaries1 record
Casting Networks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casting Networks M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casting Networks
What does Casting Networks do?
Casting Networks operates a SaaS-based two-sided marketplace platform that connects individual actors and performers with casting directors, studios, networks, and brands. The platform enables talent to create profiles, browse over 10,000 live casting calls, and self-submit auditions, while giving casting professionals tools to post roles, discover talent, and manage the casting workflow across commercial, film, TV, voiceover, modeling, and UGC categories.
Is Casting Networks a public or private company?
Casting Networks is a private company. It is classified as unknown and is currently operating.
When was Casting Networks founded?
Casting Networks was founded in 2002. It employs 101 to 250 people.
Where is Casting Networks based?
Casting Networks is headquartered in Los Angeles, United States, in the North America region.
How does Casting Networks make money?
Two revenue lines are on record. Talent Membership Subscription is the primary driver. The others are project Creator/ Casting Director Access.
Who are Casting Networks's main competitors?
Spotlight is listed as a regional player. Direct peers are Mandy.com, Now Casting, Backstage, Cast It Systems and Breakdown Services (Actors Access). Explore Talent is listed as an emerging player. Broad incumbents are IMDbPro, LinkedIn (Talent Solutions) and Talent Systems.
Does Casting Networks have an API?
No public API is recorded for Casting Networks.
What industry is Casting Networks in?
Casting Networks's product category is Casting and Talent Marketplace Software. Its primary akta.pro industry code is MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding), with a secondary code of HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls). Its NAICS code is 7114 and its SIC code is 7361.