Cast It Systems
Cast It Systems provides a cloud-based casting workflow and talent management platform used by every major Hollywood studio and network to create roles, collaborate with 700+ casting offices, and securely share audition videos with a 400,000+ actor talent database.
- Company typePrivate
- Founded2004
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cast It Systems does
Cast It Systems is a cloud-based casting workflow and talent management platform serving the film, television, and commercial entertainment industry. Founded in 2004 and headquartered in West Hollywood, California, the company operates as a wholly-owned subsidiary of Talent Systems (acquired 2017), with the operating entity held under Casting Networks, LLC. The platform enables studio executives, producers, directors, and casting professionals to create casting briefs and roles, collaborate with casting offices, and securely share audition videos through a centralized video hub with studio-approved security architecture including watermarking. The talent-facing side, Cast It Talent, provides actors and representatives with self-serve profile management, up to 10GB of multimedia hosting, and direct submission to more than 700 casting offices worldwide. Additional offerings include Cast It Lite Projects (a $100/month stripped-down version for independent productions) and Cast It Worldwide Open Calls (a global talent search tool with custom landing pages).
The platform is reported as the standard casting software for every major Hollywood studio and network — including Warner Bros, Disney, Netflix, Amazon Studios, HBO, NBC, CBS, ABC, Fox, Paramount, Universal, Sony, Marvel, Apple TV+, and others — with 12,000+ studio professionals logging in daily. The business model is enterprise SaaS subscription, with annual Software License Agreements negotiated directly with studios and networks; pricing is not publicly disclosed. Revenue diversification comes from the fixed $100/month Cast It Lite tier and promotional services bundled with Worldwide Open Calls. The Cast It Talent side is free for actors and serves as the supply-side engine for the network, with over 400,000 registered users globally (excluding the EEA and UK).
Cast It Systems does not have a public API, documented SDK, or disclosed AI/ML capabilities, and the technology stack is positioned as a security-focused, workflow-centric platform rather than a data-science or model-driven product. The company's competitive position is built on three-sided network effects (studios, casting offices, talent), switching costs from deep workflow integration, and 20+ years of accumulated industry trust and brand recognition as the de facto casting platform in Hollywood.
Cast It Systems firmographics
Firmographics- Name
- Cast It Systems
- Legal name
- Casting Networks, LLC
- Website
- https://castitsystems.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cast It Systems provides a cloud-based casting workflow and talent management platform used by every major Hollywood studio and network to create roles, collaborate with 700+ casting offices, and securely share audition videos with a 400,000+ actor talent database.
- Ownership category
- akta.pro rank
Cast It Systems industry classification
Industry- Product category
- Entertainment Industry Casting Software
- NAICS
- Software Publishers (513210), Employment Placement Agencies (561311), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Prepackaged Software (7372), Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
- akta.pro secondary industries
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Talent Agency & Representation Services (HSACAHAK), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
Keywords
Where Cast It Systems is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cast It Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise Software Subscriptions: Casting Studios and Networks pay annual subscription fees for access to the Cast It platform and services, governed by Software License Agreements. Pricing is negotiated based on Commercial Terms in the Agreement.
- Cast It Lite Projects: Independent and low budget productions can access Cast It for a fraction of the studio price through Cast It Lite Projects - a stripped-down version of Cast It Pro at $100 monthly fee. No limit to roles, actors or videos.
- Worldwide Open Calls: Studios can conduct global online talent searches through Cast It with custom-built landing pages, secure sides distribution, and promotional marketing services included. Contact-based sales for pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cast It Lite Projects - $100/month |
| Subscription | Annual | Enterprise Studio/Network Subscriptions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Cast It Systems product offering
Product offeringCore offering
Cast It Systems provides a cloud-based casting workflow platform used by every major Hollywood studio and network to create casting briefs and roles, collaborate with casting offices, and securely access and share audition videos. The company also operates Cast It Talent, a self-serve platform where 400,000+ actors and talent representatives create profiles, store media (up to 10GB of videos, headshots, resumes), and submit to roles across 700+ casting offices worldwide.
Product overview
Cast It Systems offers a multi-product casting platform architecture. The core product is the Cast It professional casting workflow platform, which serves studio executives, casting directors, producers, and directors with tools to create briefs and roles, collaborate with casting offices, and securely share audition videos. It is complemented by Cast It Talent, a talent-facing sub-product enabling actors and representatives to manage profiles and submit to 700+ casting offices. Additional offerings include Cast It Lite Projects (a reduced-cost version for independent productions) and Cast It Worldwide Open Calls (a global talent search tool with custom landing pages and secure sides distribution). The platform also includes a Casting Billboard feature and a Multimedia Hosting Service for managing audition content.
Differentiator
Problem solved
Functional benefit
Brands
- Cast It Talent: Platform for actors to create profiles, manage media, and submit to casting roles across 700+ casting offices worldwide.
- Cast It Lite Projects
- Cast It Worldwide Open Calls
Products and services
- Cast It The flagship casting workflow platform used by every major Hollywood studio and network, enabling studio executives, producers, directors, and casting professionals to create casting briefs and roles, collaborate with casting offices, and securely access and share audition videos. Sold via annual Software License Agreements.
- Cast It Talent A talent-facing platform allowing actors and talent representatives to create and manage profiles, store and send video (up to 10GB of videos, headshots, and resumes), and submit to acting roles across 700+ casting offices worldwide. Used by 400,000+ actors globally.
- Cast It Lite Projects A lower-cost version of Cast It Pro designed for independent or low-budget productions, offering studio-approved security and unlimited roles, actors, and videos at a $100 monthly fee, with free promotion via social media and email channels reaching 400,000+ actors.
- Cast It Worldwide Open Calls A global online talent search feature providing a custom-built landing page, secure sides distribution with customizable watermark settings, unique promotional URL, ability to receive and review global talent submissions, and free marketing services through social and email channels.
Quantifiable outcome
- 12,000+ studio professionals log in daily to the platform
- +3 more outcomes
Companies that use Cast It Systems
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Cast It Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cast It Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Talent SystemscoreCast It joined the Talent Systems portfolio of brands in 2017, enabling delivery of a truly end-to-end casting solution. Talent Systems is the parent company of Cast It Systems, providing strategic ownership and integration of casting technology solutions.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Cast It Systems competitors and assessment
Company assessmentEmerging players
- Stage 32: Stage 32 is an entertainment industry networking and jobs platform that increasingly offers casting notice and project collaboration features, partially overlapping Cast It's broader industry connectivity and talent discovery value proposition.
- WeAudition: WeAudition is a self-tape-focused platform providing actors and casting professionals a virtual audition room capability, intersecting with Cast It's self-tape submission and audition management tools on a narrower feature set.
Direct peers
- Breakdown Services: Breakdown Services is a long-standing competitor providing actor submission, casting notice, and self-tape tools to casting directors and talent representatives. It is the closest functional alternative to Cast It for casting workflow and talent submission in the US film/TV market.
- Actors Access: Actors Access is a self-serve platform where actors upload media and submit directly to casting offices and projects, directly overlapping with Cast It Talent's value proposition for talent-side submissions.
- Casting Frontier: Casting Frontier is a talent submission and casting notice platform serving casting directors and actors in the US market, competing for the same casting workflow and self-tape use cases as Cast It.
- Now Casting: Now Casting is a casting notices and submissions platform that matches actors with casting roles, serving the same talent submission and casting-office coordination workflows as Cast It Talent.
Broad incumbents
- Backstage: Backstage is a large, established casting notices marketplace and industry publication with broader reach into theater, commercials, and student casting, partially overlapping Cast It's casting notice and submission functionality.
- IMDbPro: IMDbPro is an industry professional database serving casting directors, talent representatives, and producers for talent discovery and representation lookup, offering overlapping casting office functionality as part of a much broader entertainment industry data service.
Regional players
- Spotlight: Spotlight is a premier UK-based casting platform connecting actors with casting directors across British and European productions, competing with Cast It in international casting workflows but operating primarily outside Cast It's US-centric footprint.
Others
- Casting Networks (sister brand): Casting Networks is a sibling brand within the Talent Systems portfolio that also runs casting workflow and talent database services for actors and casting directors, making it the closest ecosystem peer even though they share a corporate parent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cast It Systems social profiles
Digital presenceCast It Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cast It Systems leadership team
Management profileNumber of profiles
Cast It Systems subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cast It Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cast It Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cast It Systems
What does Cast It Systems do?
Cast It Systems provides a cloud-based casting workflow platform used by every major Hollywood studio and network to create casting briefs and roles, collaborate with casting offices, and securely access and share audition videos. The company also operates Cast It Talent, a self-serve platform where 400,000+ actors and talent representatives create profiles, store media (up to 10GB of videos, headshots, resumes), and submit to roles across 700+ casting offices worldwide.
Is Cast It Systems a public or private company?
Cast It Systems is a private company. It is classified as corporate owned and is currently operating.
When was Cast It Systems founded?
Cast It Systems was founded in 2004. It employs 1 to 10 people.
Where is Cast It Systems based?
Cast It Systems is headquartered in Los Angeles, United States, in the North America region.
How does Cast It Systems make money?
Three revenue lines are on record. Enterprise Software Subscriptions are the primary driver. The others are cast It Lite Projects and worldwide Open Calls.
Who are Cast It Systems's main competitors?
Emerging players on record are Stage 32 and WeAudition. Direct peers are Breakdown Services, Actors Access, Casting Frontier and Now Casting. Broad incumbents are Backstage and IMDbPro. Spotlight is listed as a regional player. Casting Networks (sister brand) is listed as an others.
Does Cast It Systems have an API?
No public API is recorded for Cast It Systems.
What industry is Cast It Systems in?
Cast It Systems's product category is Entertainment Industry Casting Software. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls), with a secondary code of MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding). Its NAICS code is 513210 and its SIC code is 7372.