Heywood Healthcare

What Heywood Healthcare does

Heywood Healthcare is an independent, community-owned, non-profit healthcare system serving North Central Massachusetts and Southern New Hampshire. The system is anchored by Heywood Hospital, a 134-bed acute-care facility in Gardner, Massachusetts, and Athol Hospital, a 21-bed Critical Access Hospital in Athol, Massachusetts, collectively supported by seven satellite locations including rehabilitation centers, urgent care, school-based health centers, and primary care practices under the Heywood Medical Group (75+ physicians). Service breadth spans emergency medicine, surgery (700+ procedure types, 1,000+ procedures monthly), maternity care (Newsweek Best Maternity designation, low C-section rate, Tele-NICU partnership with UMass Memorial), oncology, cardiology, orthopedics, behavioral health, wound care, and weight management.

Revenue is generated through fee-for-service reimbursement from Medicare, Medicaid, and a broad commercial payer mix (Blue Cross Blue Shield, Cigna, Harvard Pilgrim, Tufts, Fallon, BMC/HealthNet, and others), supplemented by community grants such as the $150,000 award from the Community Foundation of North Central Massachusetts. The system serves approximately 26,000 emergency department visits annually and operates school-based health programs across five districts. Technology infrastructure is anchored by Athena and Expanse patient portals, telemedicine partnerships with UMass Memorial for eICU critical care and Tele-NICU neonatal coverage, and recently funded diagnostic ultrasound equipment.

Following a Chapter 11 bankruptcy filing in October 2023, Heywood Healthcare successfully emerged from reorganization in September 2024 under the leadership of President and CEO Rozanna Penney. Post-emergence activity has focused on resuming deferred capital projects (solar energy, imaging equipment), earning recognition through a 4-star CMS rating, Chartis Performance Leadership Award, and Becker's Top Places to Work designation, and securing federal program participation including the Rural Hospital Stabilization Program. The organization's long-term position rests on its geographic monopoly position in a rural catchment where travel to alternative tertiary centers is constrained, offset by structural reimbursement and demographic headwinds typical of small-hospital systems.

Name

Heywood Healthcare

Legal name

Heywood Healthcare

Website

https://heywood.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Independent, community-owned non-profit healthcare system in North Central Massachusetts operating two hospitals (134-bed and 21-bed Critical Access), a 75-physician medical group, and satellite facilities serving residents with limited access to urban tertiary care.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Integrated Delivery Networks (IDNs) & Multi-Hospital Systems (HLAFAAAC), Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL), Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

Keywords

• Community hospital services
• Acute care hospital
• Primary care physicians
• Behavioral health services
• Maternity care services

Headquarters

HQ city

Gardner

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Care Services: Acute care hospital services including emergency department, inpatient care, surgical services, imaging, laboratory, and specialty services. Revenue generated through fee-for-service reimbursement from Medicare, Medicaid, and private insurers.
2. Outpatient Services: Physician office visits, outpatient procedures, diagnostic testing, rehabilitation services, and wellness programs billed through insurance or patient payments.
3. Specialty Care Services: Specialty physician services through Heywood Medical Group including cardiology, orthopedics, oncology, OB/GYN, and other specialties.
4. Community Benefit Programs: Grant funding from Community Foundation and other organizations for specific healthcare initiatives and equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Heywood Healthcare is an independent, community-owned, non-profit healthcare system providing acute care hospital services, outpatient specialty care, primary care, behavioral health, maternity, surgical, imaging, rehabilitation, and urgent care through Heywood Hospital (134 beds), Athol Hospital (21-bed Critical Access Hospital), Heywood Medical Group, and affiliated centers serving North Central Massachusetts and Southern New Hampshire.

Product overview

Heywood Healthcare is an independent, community-owned healthcare system consisting of multiple hospitals and affiliated services. The system is anchored by Heywood Hospital, a 134-bed acute-care facility in Gardner, MA, and includes Athol Hospital (a 21-bed Critical Access Hospital), Heywood Medical Group (with 75+ physicians), and Heywood Rehabilitation Center. The core offerings include comprehensive inpatient and outpatient medical services through specialized centers such as The Imaging Center, Heywood Heart and Vascular Center, LaChance Maternity Center, Behavioral Health Services, Heywood Orthopedics, Heywood Spine and Pain Care Center, and the Center for Wound Care and Hyperbaric Medicine. The system also operates Tully Walk-In Care Center for urgent care, School Based Services for youth health, and the Heywood Center for Weight Loss. Patient engagement is supported through Athena and Expanse Patient Portals, while advanced care is delivered via Tele-NICU and eICU telemedicine programs that connect to UMass Memorial Medical Center. The system serves North Central Massachusetts with a focus on bringing clinical excellence close to home.

Differentiator

Problem solved

Functional benefit

Products and services

• Heywood Hospital A 134-bed non-profit, community-owned acute-care hospital in Gardner, Massachusetts, providing emergency, inpatient, surgical, imaging, laboratory, and specialty medical services to North Central Massachusetts and Southern New Hampshire residents.
• Athol Hospital A 21-bed not-for-profit Critical Access Hospital in Athol, Massachusetts, serving the North Quabbin region with emergency, primary care, and outpatient services.
• Heywood Medical Group A non-profit physician organization with 75+ physicians providing primary care (pediatrics, family practice) and specialty care including cardiology, orthopedics, oncology, OB/GYN, addiction medicine, gastroenterology, endocrinology, rheumatology, surgery, pain/spine, and urology across multiple practice locations.
• Heywood Rehabilitation Center Rehabilitation facility providing physical therapy, occupational therapy, speech-language therapy, and audiological therapies to patients recovering from injury, surgery, or chronic conditions.
• Watkins Center for Emergency and Acute Care Emergency and acute care facility featuring 19 telemetry/medical-surgical beds, a 6-bed ICU, and a 25-bed medical-surgical floor at Heywood Hospital.
• The Imaging Center Comprehensive diagnostic imaging center offering Bone Density, 3D Mammography, CT Scan, MRI, Nuclear Medicine, Interventional Radiology, Ultrasound, and Diagnostic Radiology services.
• LaChance Maternity Center Maternity services including Tele-NICU, 24-hour Anesthesia Services, Doula Program, Lactation Services, and VBAC support, recognized by Newsweek as a Best Maternity Care Hospital with one of the lowest C-section rates in Massachusetts.
• Heywood Heart and Vascular Center Comprehensive cardiology and vascular care with cardiac testing, electrophysiology services, and state-of-the-art equipment for diagnosis and treatment of heart and vascular conditions.
• Behavioral Health Services Inpatient and outpatient mental health services including a Mental Health Unit, Geriatric Psychiatric Unit, and Men's Suicide Prevention Project for patients with mental health and substance use disorders.
• Heywood Orthopedics Orthopedic surgery, treatment, and recovery services addressing knee pain, joint replacement, sports injury, and workplace disability for adult and pediatric patients.
• Heywood Spine and Pain Care Center Advanced chronic pain management services using current technology to reduce suffering among patients with chronic pain conditions.
• Center for Wound Care and Hyperbaric Medicine Wound care services including Hyperbaric Oxygen Therapy (HBOT) for chronic non-healing wounds, diabetic foot ulcers, and pressure sores.
• Tully Walk-In Care Center Urgent care center in Gardner offering walk-in services for acute illness, minor fractures, sprains, and other urgent health needs when primary care is unavailable; extended hours Monday-Friday 8am-7:30pm and weekends 9am-4:30pm.
• Heywood Urology Personalized, patient-centered urologic care for men and women specializing in the urinary system and male reproductive system using advanced technology and techniques.
• Heywood Center for Weight Loss Weight management program featuring group visits with physicians and registered dietitians in small group settings of 6-12 people for lifestyle change and weight management.
• School Based Services Youth support services including mental health, medical needs, substance use treatment, Youth Tele Behavioral Health, Youth Mentors, and school-based health centers for students in partnered districts.
• Occupational Health Services Occupational health services for businesses, towns, and schools including DOT physicals, drug testing, workers compensation, and programs to meet OSHA and DOT regulatory standards.
• Clinical and Aesthetic Injectables Clinical and aesthetic injectable services including Botox, with insurance coverage verification prior to procedure and Heywood employee discounts available.

Quantifiable outcome

• Emergency department serves over 26,000 patients annually
• +5 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Rural Hospital Stabilization ProgramcoreStrategic or Co-development Partner · 6 March 2026Athol Hospital selected as one of eight hospitals nationwide to participate in the Rural Hospital Stabilization Program, bringing new resources and support to strengthen rural healthcare delivery.
• UMass Memorial Medical CentercoreTechnology or IntegrationPartnership through the eICU program using advanced telemedicine technology where specially trained critical care nurses and intensivists monitor ICU patients 24/7 from a remote support center at UMass Memorial Medical Center. The program detects subtle changes in patient vital signs and enables intensivists to visually assess patients via video camera.
• UMass Memorial Medical Center (Tele-NICU)coreTechnology or IntegrationHigh-tech audio-visual cart partnership allowing obstetrical staff to emergently contact a Neonatologist at UMass Memorial any time of day or night. Neonatologists can view and assess infants in real time to guide pediatricians' care actions at Heywood Hospital.
• North Quabbin Community Clinical Consortium (NQC3)coreStrategic or Co-development PartnerNQC3 collaborative includes Athol Hospital, Athol Area YMCA, GAAMHA, Clinical Support & Options, Montachusett Veterans Outreach, North Quabbin Community Coalition, North Quabbin Recovery Center, Quabbin Mediation, and Valuing Our Children. Project funded by HRSA to redesign and improve behavioral health and substance use disorder service delivery in rural region.
• Balanced Healthcare Receivables (BHR)minorOthersThird-party vendor managing a component of patient billing system. Recently issued invoices as part of a vendor transition.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Cooley Dickinson Health Care: Independent community hospital system serving the Pioneer Valley in western Massachusetts. Highly comparable to Heywood as a non-profit community hospital with broad primary care and specialty services in a similar rural/small-city Massachusetts catchment.
• Milford Regional Medical Center: Non-profit community hospital in Milford, MA with a comparable bed size, integrated medical group, and similar mix of acute care, maternity, surgical and outpatient services for a suburban/rural Massachusetts population.
• Emerson Health: Independent non-profit community hospital in Concord, MA serving a similar suburban Massachusetts catchment with comparable acute care, maternity, surgical, and outpatient service mix to Heywood Healthcare.
• Sturdy Memorial Hospital: Independent community hospital in Attleboro, MA offering similar scope of acute care, ED, surgical and outpatient services. Operates with a comparable community-owned, non-profit model and physician group structure.
• Beverly Hospital (Beth Israel Lahey Health): Community hospital on the North Shore of Massachusetts offering the same breadth of acute care, ED, surgical, maternity and outpatient services that Heywood provides to North Central MA.
• North Country Healthcare (NH): Non-profit rural health system operating multiple small Critical Access Hospitals in northern New Hampshire. Highly comparable in rural community-hospital structure, Critical Access designation, and service-line scope overlapping with Heywood.

Broad incumbents

• UMass Memorial Health: The largest academic health system in central Massachusetts and Heywood's primary tertiary referral partner (eICU, Tele-NICU). Competes for higher-acuity cases while also serving as an upstream clinical resource for Heywood.
• Baystate Health: Large integrated health system serving western Massachusetts with multiple hospitals and a broad ambulatory network. Comparable in offering acute and community care across a rural Massachusetts geography, but with materially greater scale.

Regional players

• Berkshire Health Systems: Non-profit integrated health system serving Berkshire County in western Massachusetts with a community hospital and physician network. Comparable rural community-hospital model but operating in a different Massachusetts region from Heywood.
• Lowell General Hospital (Tufts Medicine): Community hospital in the Merrimack Valley of Massachusetts with a comparable service mix (acute care, ED, maternity, surgical) and community-hospital positioning, now part of the broader Tufts Medicine system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HeywoodHealthCr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heywood Healthcare