Sturdy Memorial Hospital

What Sturdy Memorial Hospital does

Sturdy Memorial Hospital, operating under the brand "Sturdy Health," is a non-profit community health system headquartered in Attleboro, Massachusetts. Founded in 1913 and operating with a 1,001–5,000 employee base, the organization delivers a full continuum of care from a single regional campus and an associated network of primary care and specialty offices. Core service lines include cancer care, 24/7 emergency care, imaging and radiology, pediatrics, pregnancy and birth (OB/GYN), primary care, orthopedics and sports medicine, surgery, telehealth, urgent care, and vaccination clinics. The system also operates wellness programs including breastfeeding, perinatal mood disorder, pregnancy and infant loss, and cancer support groups.

The system's underlying technology stack comprises standard electronic medical records, telehealth platforms, and digital patient engagement tools (patient portal, digital check-in, appointment reminders, online bill pay, provider directory search, and a health-information portal branded "Health HQ"). No proprietary AI/ML components, patents, or published models are disclosed in the source data. Go-to-market is direct-to-consumer and direct-to-patient across multiple access points, with patients self-referring for many services or being referred internally from primary care to specialty and inpatient care within the same system.

Sturdy generates revenue primarily through patient services billed to insurance carriers, Medicare, Medicaid, and direct patient payments. Pricing is not publicly disclosed and varies by service, coverage, and patient circumstances. The hospital holds an unusually dense stack of national accreditations — including The Joint Commission, DNV NIAHO, CMS Birthing Friendly, ACEP Geriatric ED, Commission on Cancer, CAP Laboratory, ACR CT and Lung Cancer Screening, Baby Friendly USA, and American Heart Association Gold Plus — alongside the 2025 Leapfrog Top Hospital Award (top 6% nationally) and a third consecutive Leapfrog 'A' Safety Grade.

Name

Sturdy Memorial Hospital

Legal name

Sturdy Memorial Hospital

Website

https://sturdymemorial.org

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sturdy Memorial Hospital (dba Sturdy Health) is a non-profit community health system in Attleboro, MA, founded 1913, delivering primary, specialty, emergency, urgent, maternity, oncology, orthopedic and telehealth care to local residents across a full continuum of in-person and digital access points.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), Ambulatory Health Care Services (621), Offices of Physicians (62111)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)

akta.pro secondary industries

Hospital-Based/Home Health System-Affiliated Skilled Home Health (HLADAFAB), Orthopedic & Surgical Recovery SNFs (HLADADAF)

Keywords

• Acute care services
• Emergency medical care
• Primary care medicine
• Community hospital services
• Specialty medical services

Headquarters

HQ city

Attleboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Patient Services Revenue: Revenue generated from providing medical services to patients, billed through insurance companies, Medicare, Medicaid, and direct patient payments. Services include emergency care, primary care, specialty care, surgery, imaging, cancer care, orthopedics, pediatrics, and obstetrics.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sturdy Memorial Hospital (operating as Sturdy Health) is a non-profit community health system providing comprehensive medical services to Attleboro, MA and surrounding communities. The system delivers emergency care, primary care, specialty care (cancer, orthopedics, OB/GYN, pediatrics), surgery, imaging/radiology, urgent care, vaccination clinics, and telehealth services. Supporting digital tools include a patient portal, online bill pay, a provider search directory, and a Health HQ content portal.

Product overview

Sturdy Memorial Hospital operates as a comprehensive healthcare system offering a unified portfolio of medical services and digital health tools. The core service offering consists of specialized medical departments including Cancer Care, Emergency Care, Imaging/Radiology, Pediatrics, Pregnancy & Birth (OB/GYN), Primary Care, Orthopedics & Sports Medicine, Surgery, Telehealth, Urgent Care, and Vaccination Clinics. Supporting these medical services are digital products including a Patient Portal for accessing medical records and managing care, a Find a Provider search tool, Health HQ for health advice, and online Billing & Insurance services. The hospital also offers wellness programs through Classes & Events featuring support groups and health education classes. This multi-service approach provides integrated care spanning preventive, acute, and specialized treatment across the care continuum.

Differentiator

Problem solved

Functional benefit

Products and services

• Cancer Care
• Emergency Care
• Primary Care
• Pregnancy & Birth (OB/GYN)
• Orthopedics & Sports Medicine
• Pediatrics
• Surgery
• Imaging/Radiology
• Urgent Care
• Telehealth
• Vaccination Clinics
• Patient Portal
• Classes & Events

Quantifiable outcome

• Placed among top 6% of hospitals nationwide (2025 Leapfrog Top Hospital Award)
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Baby Friendly USAcoreOthersBaby Friendly USA designates hospitals that meet standards for breastfeeding support and mother-baby care. Sturdy Memorial Hospital has received this designation.
• AORN (Association of periOperative Registered Nurses)minorOthersAORN awards the Go Clear Award for surgical smoke-free environments. Sturdy has received this recognition.
• Harvard Pilgrim Health CarecoreOthersHarvard Pilgrim Honor Roll recognition for quality and cost-effective care. Harvard Pilgrim is a major regional health insurance provider.
• College of American Pathologists (CAP)coreOthersCAP provides laboratory accreditation. Sturdy's laboratory is CAP Accredited.
• American College of Surgeons - Commission on CancercoreOthersCommission on Cancer accreditation recognizes excellence in cancer care programs. Sturdy's cancer program holds this accreditation.
• Centers for Medicare and Medicaid Services (CMS)coreOthersCMS provides the Birthing Friendly designation and hospital certification. Sturdy participates in CMS programs.
• NICHE (Nurses Improving Care for Healthsystem Elders)coreOthersNICHE provides geriatric care certification. Sturdy has received Exemplar NICHE designation for 2026.
• American College of Emergency Physicians (ACEP)coreOthersACEP provides Geriatric Emergency Department accreditation. Sturdy has received this specialized accreditation.
• American Heart AssociationcoreOthersAHA provides multiple recognitions including Get With The Guidelines Gold Plus award and Training Center All-Star Award. AHA is a major cardiovascular health organization.
• The Leapfrog GroupcoreOthersLeapfrog Group provides the Top Hospital Award and Hospital Safety Grade. Sturdy earned 2025 Top Hospital Award and third consecutive 'A' safety grade.
• The Joint CommissioncoreOthersThe Joint Commission provides National Quality Approval accreditation, the premier healthcare accreditation in the US.
• DNV (Det Norske Veritas)coreOthersDNV provides NIAHO accreditation for hospitals. Sturdy holds DNV NIAHO accreditation.
• American College of RadiologycoreOthersACR provides designations for Lung Cancer Screening Center and CT accreditation. Sturdy holds both designations.
• National Multiple Sclerosis SocietyminorOthersThe MS Society designates Centers for Comprehensive MS Care. Sturdy has received this designation.
• Becker's HealthcarecoreOthersBecker's Healthcare recognizes Sturdy as Great Community Hospitals and Top Places to Work in Healthcare for 2025.
• American Medical AssociationminorOthersAMA awarded Joy in Medicine recognition to Sturdy in 2023 for physician satisfaction programs.
• Wellbeing FirstminorOthersWellbeing First Champion 2025 recognition for healthcare worker wellbeing initiatives.
• TeamBirth InitiativeminorOthersTeamBirth recognition for improved communication in maternity care at Sturdy.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Norwood Hospital: Community hospital in Norwood, MA offering emergency and full-service acute care for a similarly suburban Massachusetts catchment, comparable scale and service mix.
• Signature Healthcare Brockton Hospital: Independent nonprofit community hospital in Brockton, MA offering a comparable breadth of community services including emergency, maternity, primary care, and specialty care in the same south-of-Boston market Sturdy serves.
• Charlton Memorial Hospital (Southcoast Health): Nonprofit community hospital in Fall River, MA — part of regional Southcoast Health — delivering emergency, maternity, cardiovascular, and cancer care in adjacent south-coast Massachusetts.
• South Shore Hospital: Larger nonprofit community hospital in Weymouth, MA also recognized as a Leapfrog Top Hospital with comparable full-service community profile and shared southern Massachusetts catchment overlap.
• Good Samaritan Medical Center: Community hospital in Brockton, MA providing emergency, surgical, oncology, and women's health services — directly adjacent geography and similar service-line breadth to Sturdy.
• Milford Regional Medical Center: Independently operated community hospital in central Massachusetts (Milford, MA) of similar scale and full-service community profile (emergency, maternity, surgery, primary care, specialty). Most directly comparable peer by mission, size, and non-academic identity.
• Morton Hospital (Taunton) — operated by Lifespan: Community hospital in Taunton, MA providing emergency, maternity, surgical, and primary care services within the same south-eastern Massachusetts service zone where Sturdy operates.

Broad incumbents

• UMass Memorial Health: Central Massachusetts' largest academic health system (UMass Memorial Medical Center plus community hospitals) — competes with Sturdy for higher-acuity cases and physician recruitment across central/southern MA.
• Mass General Brigham: Dominant Boston-based academic system whose tertiary and specialty reach regularly draws complex cases and physician talent away from community hospitals across eastern Massachusetts, including Sturdy's service area.
• Lifespan Health System: Large Rhode Island academic health system anchoring Providence; competes with Sturdy for southern MA residents seeking tertiary and specialty care just across the state border.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SturdyHealth
• Facebookfacebook.com/Sturdymemorial
• LinkedInlinkedin.com/company/sturdy-memorial-hospital
• Xx.com/sturdymemorial

Compliance23 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sturdy Memorial Hospital