New Holland

What New Holland does

New Holland Island (Новая Голландия) is a non-profit cultural and recreational venue operated on a historic artificial island in the Admiralty Canal embankment of Saint Petersburg, Russia. The island was originally engineered in 1703 for naval timber storage and was redeveloped beginning in 2011 by the autonomous non-profit organization ANO 'NEW HOLLAND' as a public cultural space. The venue operates year-round and combines programming in music, cinema, theater, art exhibitions, and educational events with recreational amenities including a seasonal ice rink, a children's playground ('Fregat'), a streetball court, a petanque area, a herb garden, and garden walks. It serves a broad public audience of Saint Petersburg residents and domestic and international tourists.

The venue's infrastructure comprises several restored historic buildings, including the Foundry (Кузня), the Commandant's House (Дом Коменданта), the Bottle (Бутылка), and House 12 (Дом 12), which house event spaces, an information center, and cultural programming. A summer theater (Летний театр) hosts concerts and performances, while a stage and food kiosks support the visitor experience. Operating hours extend from 9:00 to 22:00 on weekdays and 9:00 to 23:00 on weekends during summer months, and the organization provides accessibility accommodations for visitors with disabilities. Visitor-facing infrastructure includes a souvenir shop on-site, an online store, and an ancillary boat/steamboat service (Теплоход).

New Holland generates revenue through a diversified mix of cultural programming (concerts, cinema screenings, theatrical productions), facility rentals for private events, retail sales via the on-site gift shop and online store at shop.newhollandsp.com, concession income from food kiosks, and ancillary services such as the boat operation. The venue serves a broad public audience with no enterprise customer concentration. The organization is small-scale, operating with 11-50 employees, consistent with a regional cultural non-profit. Note: a substantial portion of the structured input data describes an unrelated agricultural and construction equipment brand (New Holland, a CNH Industrial N.V. brand) and is not relevant to this entity, which is the Saint Petersburg cultural island.

Name

New Holland

Legal name

New Holland (brand of CNH Industrial N.V.)

Website

https://newhollandsp.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

New Holland Island (Новая Голландия) is a non-profit cultural venue on a 1703 artificial island in Saint Petersburg, Russia, offering concerts, cinema, theater, art exhibitions, an ice rink, sports facilities, and a gift shop to the general public.

Ownership category

akta.pro rank

Product category

Cultural Venue

NAICS

Historical Sites (71212), Amusement and Theme Parks (713110), Museums (712110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

National/Seasonal Holiday Festivals (New Year, Harvest, Winter Markets) (MPAGAEAD), Seasonal & Special-Event Parks (Halloween/Christmas, Pop-Up Experiences) (THAJAEAH), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Public cultural park
• Ice rink operations
• Event venue hosting
• Heritage site operations
• Retail merchandise sales

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Agricultural Equipment Sales: New Holland generates revenue through the sale of tractors, combines, and agricultural machinery to farmers and contractors. Products include the T7 XD series with models offering 350hp+ and Stage V compliant engines.
2. Construction Equipment Sales: Revenue from mini excavators and construction equipment including the electric E25X and C314X models, and expanded D-Series diesel-powered mini excavators covering compact to large machine classes.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

New Holland Island operates a public cultural park and event venue on a historic man-made island in central Saint Petersburg, Russia, offering year-round recreational and cultural programming including a winter ice rink, summer theater, art exhibitions, concerts, cinema screenings, food kiosks, and a gift shop, all housed within restored 18th-century buildings.

Product overview

New Holland, a global brand under CNH Industrial, offers a comprehensive portfolio of agricultural tractors and construction equipment. The product lineup includes electric mini excavators (E25X, C314X) and diesel-powered D-Series excavators for construction applications, alongside agricultural tractors ranging from specialty models like the T4.120F Auto Command to high-horsepower row-crop tractors like the T7 XD series. The company is expanding into alternative fuel technologies including methane-powered tractors, and offers precision farming solutions through AI-enabled systems like SenseApply sprayer automation and Raven equipment integration. The FLEETPRO aftermarket program provides certified parts and support for post-warranty equipment across multiple brands.

Differentiator

Problem solved

Functional benefit

Brands

• T7 XD Series: High-horsepower tractor series with models T7.360 XD, T7.390 XD, and T7.440 XD featuring Stage V 8.7-litre engines and up to 435hp
• E25X Electric Excavator
• C314X Electric Mini Track Loader
• D-Series Mini Excavators
• T4.120F Auto Command
• Methane-Powered Tractors

Products and services

• Ice Rink (Каток)
• Summer Theater (Летний театр)
• Gift Shop (Сувениры)
• Food Kiosks (Киоски)
• Venue Rentals (Historic Buildings)
• Boat Service (Теплоход)
• New Holland School of Young Sailors (Новоголландская школа юнг)
• Cultural Events Programming

Quantifiable outcome

• 4-8 hours runtime with approximately 5-hour charging time for electric equipment
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• O'Briens Tractors (Keith O'Brien)minorChannel Partner/ Reseller/ Distributor · 16 February 2026Keith O'Brien, trading as O'Briens Tractors, was appointed as a New Holland dealer for County Mayo and north Galway in Ireland. The appointment strengthens the brand's dealer network in the north-west of Ireland, providing local customers with access to New Holland's full product portfolio, genuine parts, and aftersales support.
• Ghassan Aboud AutomotiveminorChannel Partner/ Reseller/ Distributor · 10 October 2025Ghassan Aboud Automotive signed a distribution agreement with New Holland to distribute agricultural machinery in Syria. The partnership aims to modernize Syrian farming and support food security by providing access to world-class equipment and aftersales support.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Zaryadye Park: Modern cultural park adjacent to Red Square with a floating bridge, ice cave, and year-round public programming including concerts and film screenings. Comparable as a free-admission Russian urban cultural park combining heritage context with diverse programming.
• Muzeyon Park of Arts: Open-air sculpture park in Moscow combining heritage Soviet-era monuments with contemporary art exhibitions, public events, and food vendors. Directly comparable as a Russian cultural park blending heritage landscape with event programming and visitor amenities.
• Sokolniki Park: Large Moscow cultural and recreation park offering an ice rink, exhibition pavilions, sports facilities, and event programming. Comparable as a Russian public park combining winter sports facilities with cultural events and family amenities.
• Somerset House: Historic London neoclassical courtyard venue operating a 16th-century ice rink in winter alongside year-round contemporary art exhibitions and cultural programming. Closely comparable as a heritage venue pairing an ice rink with art exhibitions and event-based programming.
• Bryant Park Corporation: Manhattan public park operating a winter ice rink (Bank of America Winter Village) plus summer film, reading, and food programming. Comparable as a compact, high-programming-density urban park with ticketed seasonal attractions layered on top of free public access.
• Gorky Park Moscow: Russia's flagship cultural park on the Moscow River embankment with year-round programming including an ice rink, summer events, food kiosks, and contemporary art installations. Directly comparable as a free-admission urban cultural park serving a similar demographic with mixed recreational and cultural programming.

Regional players

• Erarta Museum of Contemporary Art: St. Petersburg's contemporary art museum operating exhibition programming, an events calendar, and a gift shop. Comparable as a Saint Petersburg cultural institution with a similar art-and-events positioning and visitor amenities, though operating indoors rather than as a park-based venue.

Broad incumbents

• Central Park Conservancy: Non-profit operator of New York City's Central Park managing heritage landscapes, programmed events, ice rinks, dining, and visitor services. Comparable as a non-profit cultural park operator with mixed heritage, recreational, and event-based programming model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newhollandsp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Holland