Wellcoaches Corporation

What Wellcoaches Corporation does

Wellcoaches Corporation, founded in 2000 and headquartered in Lancaster, Pennsylvania, is a private health and wellness coach training and certification organization. It pioneered the dedicated health-coaching school model with its three-module Health & Well-being Coach Certification (Module 1 $1,985, Module 2 $850, Module 3 $870), an advanced nine-month Professional Coach Training Program ($4,100-$4,500), and credentialing pathways aligned to the National Board for Health and Wellness Coaching (NBHWC) and the International Coaching Federation (ICF), with a reported 94% NBHWC exam pass rate across 1,500+ test-takers. The firm's core technology is the Wellcoaches Protocol—an evidence-based coaching methodology validated across 24 peer-reviewed studies covering 211 coaches, 31,060 patients/clients, and 128,676 sessions—supplemented by the validated Wellcoaches Well-being Inventory (WBI) assessment tool and an industry-first AI Coach Assistant co-developed with Multi-Perspective AI.

The company primarily serves individual healthcare professionals (nurses, physicians, nurse practitioners, PAs, health educators, registered dietitians, exercise scientists) seeking to integrate coaching into clinical practice, with secondary segments in corporate wellness, primary care, and higher education. Revenue is generated through one-time certification program fees, a $35/month recurring membership, continuing-education courses approved by nine credentialing bodies (AAFP, ACSM, ANCC, NASM, ACE, NCHEC, CDR, NBHWC, ICF), specialty on-demand collections ($125-$250), premium live workshops, enterprise training, textbook sales (Coaching Psychology Manual published by Wolters Kluwer), and a job-board employer-matching channel. Go-to-market is hybrid—direct-to-consumer online enrollment combined with community-led growth via partnerships with ACSM, ACLM, ICF, and NBHWC, plus an alumni network of 16,000+ coaches across 50+ countries (currently training approximately 1,200 coaches per year). Margaret Moore remains Founder and CEO and co-founded NBHWC.

Name

Wellcoaches Corporation

Legal name

Wellcoaches Corporation

Website

https://wellcoachesschool.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellcoaches Corporation is a private health-coaching school founded in 2000 that trains and certifies healthcare professionals via a three-module certification, ICF and NBHWC credentialing pathways, and a recurring $35/month membership, serving 1,200 coaches annually across 50+ countries.

Ownership category

akta.pro rank

Product category

Health & Wellness Coach Training and Certification

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Health Coaching & Lifestyle Coaching Education (EDAAAHAG), Wellness Program Design & Accountability Coaching (HSADAGAC), General Nutrition Coaching (HSADAFAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Health coach training
• Wellness certification
• Coaching education
• Behavior change coaching
• Professional coaching certification

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Certification Program Fees: Core coach training and certification program fees including Module 1 ($1,985), Module 2 ($850), and Module 3 ($870), plus Professional Coach Training ($4,100-$4,500). Revenue generated through structured curriculum delivery with live classes and mentoring.
2. Continuing Education Credits: CE courses and memberships for credentialed professionals seeking to maintain certifications through organizations like NBHWC, ICF, ACSM, AAFP, ANCC, CDR, NCHEC, ACE, and NASM.
3. Membership Subscription: Wellcoaches Membership at $35/month providing ongoing access to coaching classes, business development resources, and CE credits for recertification.
4. Publications and Books: Sale of coaching psychology textbooks and related publications including the Coaching Psychology Manual and Organize Your Mind/Organize Your Emotions book series.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wellcoaches Corporation sells health and wellness coach training and certification programs delivered through live virtual classes, self-paced e-courses, and residential intensives. Its core product is the three-module Health & Well-being Coach Certification (Modules 1-3) leading to the Certified Wellcoach designation, with additional credentialing pathways for the National Board for Health and Wellness Coaching (NBHWC) and the International Coaching Federation (ICF). The portfolio is supplemented by continuing education courses, specialty training, membership subscriptions, textbooks, and enterprise solutions for corporate, primary care, and higher education markets.

Product overview

Wellcoaches is primarily a coach training and certification organization offering a multi-tiered educational portfolio. The core product is the three-module Health & Well-being Coach Certification (Modules 1-3), which leads to the Certified Wellcoach designation. This is complemented by two credentialing pathways: the NBHWC National Board Certification pathway (with a reported 94% exam pass rate) and the ICF Certification pathway through the 9-month Professional Coach Training Program. The product portfolio includes supplemental courses (Lifestyle Medicine for Coaches, Behavior Change Agent, Wellcoaches Habits), on-demand specialty collections, premium live workshops, and membership subscriptions for ongoing education. Supporting products include published textbooks (Coaching Psychology Manual, Organize Your Mind, Organize Your Emotions), assessment tools (Well-being Inventory), a job board marketplace, and enterprise solutions for Corporate Wellness, Primary Care, and Higher Education. The organization has introduced an AI Coach Assistant as an industry-first capability. Continuing education credits are available through partnerships with AAFP, ACSM, ANCC, NASM, ACE, NCHEC, CDR, and NBHWC.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Well-being Coach Certification (Modules 1-3) Three-module virtual training program (Module 1: 18 live lessons + e-course, Module 2: 5 live classes + 3 e-courses, Module 3: mentoring + exam + skills assessment) that certifies individuals as Certified Health & Well-being Coaches (Wellcoaches). Module prices: $1,985 + $850 + $870.
• NBHWC Certification Pathway Prepares graduates of the Wellcoaches certification for the National Board exam to earn the NBC-HWC designation. Wellcoaches reports a 94% pass rate with 1,500+ coaches having taken the exam.
• ICF Certification Pathway Advanced pathway for Certified Wellcoaches to earn ICF credentials (ACC or PCC) upon completing the 9-month Professional Coach Training Program, providing 142.5 ICF Coach Specific Training Hours.
• Professional Coach Training & Certification Program 9-month advanced coaching program for Certified Wellcoaches, NBC-HWC, or ICF-PCC/MCC coaches. Includes two 2.5-day residential sessions, 32 ninety-minute virtual classes with 8 group coaching sessions, six private mentor coaching sessions. Cost: $4,500 plus travel. Approved for 36 NBHWC CEs.
• Lifestyle Medicine for Coaches 21.5-hour self-paced e-course developed in partnership with the American College of Lifestyle Medicine (ACLM) covering 14 topics including biometrics, physical activity, nutrition, sleep health, mental health literacy, and culinary medicine. Leads to a Lifestyle Medicine Coach Certificate for NBC-HWCs.
• Behavior Change Agent Course Self-paced course providing foundational coaching skills for non-coach professionals (teachers, parents, executives, front desk staff). Six 50-60 minute video lessons covering connection, autonomy, self-compassion, positivity, motivation, and confidence. Cost: $195. Offers 5.5 CEs from AAFP, ACSM, NCHEC, NBHWC, and Wellcoaches.
• Wellcoaches Membership Monthly subscription offering ongoing coaching education with multiple one-hour classes per month covering coaching demonstrations, practical skills, business development, and town halls. Includes access to 80+ past member class archives. Cost: $35/month. Offers 1 CE per class from NBHWC.
• On-Demand Coaching Specialty Collections Pre-recorded multi-week courses available for purchase: Coaching Specialty Collection I ($125, 5 CEs), Coaching Specialty Collection II ($125, 5 CEs), Coaching Clients to a Healthy Weight ($250, 9 CEs), GLP-1 Medications ($200, 6 CEs), and Motivational Interviewing ($250, 10 CEs).
• Premium Classes Live virtual workshops including Group Coaching Basics (6-week course, $500, 9 CEs), MI in Motion: Advanced Skills (4-session course, $475), Rewriting the Inner Narrative with Positive Intelligence (2-part series, $199), Nature-Based Coaching, and Design Coaching.
• AI Coach Assistant Industry-first AI-powered coaching assistant developed with Multi-Perspective AI to support coaches in their practice and training delivery.
• Wellcoaches Well-being Inventory (WBI) Validated assessment inventory supporting reflection on well-being across areas of life, work, body, and mind. Used for coach self-development and client assessment.
• Job Board Platform connecting certified Wellcoaches graduates with employers seeking coaching-qualified professionals, including roles at Crossover Health, Vida Health, Premise Health, Blue Cross Blue Shield, Massachusetts General Brigham, and Hilton Head Health.
• Wellcoaches for Corporate Wellness Enterprise solution bringing certified coaching into workplace wellness settings, with on-site group practice sessions and faculty-led facilitation for corporate clients.
• Wellcoaches for Primary Care Healthcare integration solution for primary care settings, powered by the Wellcoaches Digital platform at wellcoachesdigital.com.
• Wellcoaches for Higher Education Academic partnership solution for higher education institutions to integrate the Wellcoaches coaching curriculum into their programs.
• Culinary Coaching Specialty training integrating culinary medicine principles into health coaching practice.
• Wellcoaches Habits 10-hour self-paced video course with 8 collections of lessons exploring growth habits. Includes a Habits Library with 70+ habits and the Declipse Technique. Topics include Behavior Change, Communication, Connection, Burnout Prevention, and Transformational Leadership. Offers 10 NBHWC CEs.
• Coaching Psychology Manual Foundational textbook and first coaching textbook in healthcare and wellness, in its second edition, used in academic courses including Harvard University Extension School. Available in English and Spanish.

Quantifiable outcome

• Positive, statistically significant outcomes in all 24 peer-reviewed studies involving 211 coaches and 31,060 patients/clients across 128,676 coaching sessions
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• American College of Sports Medicine (ACSM)coreStrategic or Co-development PartnerStrategic collaboration with ACSM for endorsement of coaching curriculum and joint advocacy for the coaching profession. ACSM endorses the Coaching Psychology Manual as the standard text for coaching programs.
• American College of Lifestyle Medicine (ACLM)coreStrategic or Co-development PartnerBuilt partnership with ACLM for Lifestyle Medicine for Coaches course development. ACLM supports the program as a preferred training for lifestyle medicine coaching.
• National Board for Health and Wellness Coaching (NBHWC)coreStrategic or Co-development PartnerCo-founded by Wellcoaches CEO Margaret Moore as a nonprofit affiliate of the National Board of Medical Examiners. Wellcoaches is an NBHWC-approved training program with 94% exam pass rate.
• International Coaching Federation (ICF)coreStrategic or Co-development PartnerAccredited coach training program by ICF providing practical skills and tools for ICF credentialing (ACC or PCC). Wellcoaches provides 142.5 ICF Coach Specific Training Hours.
• Harvard University Extension SchoolflagshipStrategic or Co-development PartnerCoaching Psychology Manual used as the text for Science of Coaching Psychology Course at Harvard University Extension School.
• Nurses Feed Their Young (NFTY)minorGTM or Marketing PartnerAffiliation with NFTY founder Teresa Sanderson's Thriving Nurse Network to support nurse well-being and provide community for nurse coaches.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Duke Integrative Medicine Health Coach Training: University-based integrative health coach training program for healthcare professionals. Comparable on curriculum rigor and credentialing outcomes, with the additional imprimatur of a major academic medical center.
• BetterUp: Large-scale enterprise coaching platform combining a coach marketplace with AI-driven tools. Not a direct training school, but competes for the same enterprise corporate-wellness and primary-care coaching dollars that Wellcoaches targets.
• Vida Health: Virtual chronic-condition coaching platform that hires Wellcoaches-trained coaches. Represents the buyer side of the same ecosystem and competes indirectly for enterprise wellness spend.
• Mayo Clinic Wellness Coach Training: Health and wellness coach training program offered by Mayo Clinic, leveraging the institution's clinical reputation. A broader incumbent in the same certification category with stronger hospital-brand recognition.

Direct peers

• iPEC Coaching: ICF-accredited coach training program offering professional and executive coaching certifications. Comparable as an ICF-aligned training provider with continuing education and a corporate training channel.
• Functional Medicine Coaching Academy (FMCA): Partners with The Institute for Functional Medicine to deliver health coach certification focused on chronic disease and lifestyle change. Directly competes for the same nurse/dietitian/healthcare-professional student base as Wellcoaches.
• Health Coach Institute: Online health coach training and certification school offering dual credentials (e.g., with IIN). Competes directly in the same direct-to-consumer and healthcare-professional certification market.
• Institute of Coaching (McLean Hospital/Harain): A nonprofit affiliated with McLean Hospital and Harvard that offers evidence-based coach training and certification for health and wellness professionals. Direct peer in the science-driven health coaching education category that Wellcoaches pioneered.
• Dr. Sears Wellness Institute: Offers health coach certification programs targeted at wellness professionals and parents. Comparable in audience (non-physician wellness practitioners) and in the NBHWC-aligned certification pathway.
• Real Balance Global Wellness: Long-running health and wellness coach training and certification program (founded in the same era as Wellcoaches) serving healthcare professionals and corporate wellness buyers. Closely comparable on curriculum depth, NBHWC alignment, and target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coachmeg
• YouTubeyoutube.com/user/Wellcoaches
• Facebookfacebook.com/wellcoaches-corporation-282418045286
• LinkedInlinkedin.com/company/wellcoaches-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellcoaches Corporation