IMI Design
- Company typePrivate
- Founded1998
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What IMI Design does
IMI Design Studio is a luxury interior design firm headquartered in Scottsdale, Arizona, founded by Anita Lang and operating since 1998 as a privately held boutique studio. The firm delivers full-service interior design for estate homes, custom residences, and high-end renovations, covering space planning, architectural detailing, FF&E procurement, art and furniture curation, custom lighting, and project management from concept through completion. Its core customer is high-net-worth residential clients in Scottsdale, Paradise Valley, and select luxury markets nationwide, with secondary engagements in hospitality, wellness, and architect-led commercial projects.
The business operates on a professional services model with project-based, privately negotiated pricing tied to scope, architectural coordination, and customization level, billed over multi-year contracts. Revenue streams include full-service interior design, art and bespoke furniture curation, and a proprietary sub-brand called Design 528, a sculptural furniture line led by Anita Lang. International procurement is a central capability, with access to 3,511 resources enabling sourcing of rare and bespoke pieces. The firm distributes exclusively through direct, high-touch client engagement supplemented by referral pipelines from architects, developers, and luxury real estate professionals, with earned media in Architectural Digest, Forbes, and Luxe Interiors + Design acting as a top-of-funnel acquisition channel. The Inspire Foundation, a non-profit arm, and partnerships with ASU, NAU, and Scottsdale Community College extend the founder's brand into education and community design work.
IMI Design firmographics
Firmographics- Name
- IMI Design
- Legal name
- IMI Design Studio
- Website
- https://imidesignstudio.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
IMI Design industry classification
Industry- Product category
- Luxury Interior Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (541420)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where IMI Design is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IMI Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Full-Service Interior Design: Comprehensive interior design services covering space planning, architectural detailing, FF&E (Furniture, Fixtures & Equipment), and full-service project management from concept through completion.
- Art and Furniture Curation: Curates and sources art and bespoke furniture pieces for client projects, including custom lighting and specialized international procurement.
- Design 528 Furniture Line: Sculptural furniture products sold through the firm's own design line, rooted in principles of love, truth, and beauty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Estate-level full-service interior design projects |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
IMI Design product offering
Product offeringCore offering
IMI Design Studio provides full-service luxury interior design for estate homes, custom residences, and high-end renovations in Scottsdale, Paradise Valley, and select destination markets. Services span space planning, architectural detailing, custom lighting, art and furniture curation, FF&E procurement, and project management from concept through completion. The studio also operates Design 528, a sculptural furniture line rooted in principles of love, truth, and beauty.
Product overview
IMI Design Studio is a luxury interior design firm offering a unified suite of services centered on its core interior design studio for estate homes, custom residences, and high-end renovations. The portfolio includes Design 528, a sculptural furniture line, and The Inspire Foundation, a non-profit arm. Projects span residential interiors across styles including Desert Modern, Mountain Modern, Beach Modern, Mediterranean Modern, and Commercial Modern, as well as specialized spaces such as wellness clinics, outdoor lounges, and casitas.
Differentiator
Problem solved
Functional benefit
Brands
- Design 528: A sculptural furniture line rooted in principles of love, truth, and beauty, led by Anita Lang
Products and services
- IMI Design Studio - Full-Service Luxury Interior Design Comprehensive luxury interior design services for estate homes, custom residences, and high-end renovations throughout Scottsdale, Paradise Valley, and select destination markets. Covers space planning, architectural detailing (fireplaces, ceilings, millwork, bespoke cabinetry), art and furniture curation, custom lighting, and full-service FF&E (Furniture, Fixtures & Equipment) procurement and project management from concept through completion, including international procurement of rare, bespoke pieces.
- Design 528 Sculptural Furniture Line Sculptural furniture line led by Anita Lang that creates bespoke furniture pieces for luxury interiors and client projects, rooted in principles of love, truth, and beauty.
Companies that use IMI Design
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
IMI Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
IMI Design partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- ASU (Arizona State University)minorUniversity partnership through the Inspire Foundation. ASU students receive details about award recipients and submit remodel concepts for community organizations, promoting ethical design and offering practical experience. Winning students receive scholarships and internships at IMI Design.
- NAU (Northern Arizona University)minorUniversity partnership through the Inspire Foundation for student involvement in design projects and scholarship opportunities.
- Scottsdale Community CollegeminorUniversity partnership through the Inspire Foundation for student participation in community design projects.
- Inspire FoundationcoreThe Inspire Foundation was established by Anita Lang to extend the influence of design to the community and foster camaraderie among design professionals. The Inspire Project unfolds in four phases: nominations for community organizations, student involvement, design review, and implementation of selected designs.
- Scottsdale ArtsminorAnita Lang serves as Co-Chair of the Scottsdale Arts ARTrageous Gala, which benefits dynamic performances, exhibitions, and arts education programs presented by Scottsdale Arts.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
IMI Design competitors and assessment
Company assessmentBroad incumbents
- Peter Marino Architect: Large AD100 architecture firm with deep luxury hospitality and retail interiors practice. Comparable to IMI Design on luxury-tier client base and award-winning interior work, but operates at meaningfully larger scale and with a broader architectural-services mandate rather than a boutique residential interior focus.
- Roche Bobois: Global luxury furniture brand with a network of branded showrooms that offer interior design services alongside FF&E. Comparable to IMI Design on luxury-HNW clientele and integrated interior-design-plus-furnishings model, but at significantly larger scale and as a franchise/showroom retailer rather than a founder-led studio.
- Holly Hunt: Luxury furniture, lighting, and textiles brand with showrooms nationwide and an associated interior design practice. Comparable to IMI Design as a luxury interiors and furnishings ecosystem, but with a manufacturer-and-showroom model rather than a boutique studio services model.
- RH (Restoration Hardware): Public luxury home furnishings brand with galleries and an integrated RH Interior Design service offering. Comparable to IMI Design on luxury-HNW clientele and integrated design-plus-furnishings positioning, but operates at public-company scale with galleries, hospitality, and a broad product catalog rather than a boutique studio model.
Direct peers
- Nate Berkus Associates: Celebrity-founded, AD100 interior design firm with a national luxury residential practice and a parallel product line. Comparable to IMI Design on founder-led brand, high-touch HNW engagements, integrated product offering, and tier-one press positioning.
- Studio Sofield: NYC-based AD100 luxury interior design firm led by William Sofield, focused on high-end residential and hospitality projects for elite clientele. Directly comparable to IMI Design on client profile, project scale, AD-tier press positioning, and a founder-led brand built on critical acclaim and industry awards.
- Kelly Wearstler: LA-based AD100 interior designer with a hospitality-heavy luxury practice and a flagship product and lifestyle brand. Comparable to IMI Design on personal-brand-led GTM, AD-tier press, and integration of interior design with proprietary product (analogous to IMI's Design 528 line).
- Suzanne Kasler Interiors: Atlanta-based AD100 interior design firm with a national luxury residential practice and a branded product collection with manufacturers. Directly comparable to IMI Design on regional flagship location, AD-tier reputation, refined residential aesthetic, and integration of design services with proprietary product IP.
- Marmol Radziner: LA-based architecture and interior design practice recognized for modernist luxury residential work and a strong Desert/Modern regional design language. Directly comparable to IMI Design's Desert Modern estate projects in Arizona, its premium residential positioning, and its integrated architecture-plus-interiors delivery model.
- Martyn Lawrence Bullard: AD100 interior designer known for celebrity-driven, globally published luxury residential and hospitality work. Comparable to IMI Design on personal-brand-driven GTM, AD/Luxe press footprint, and estate-level HNW clientele, with a similar reliance on the founder's individual creative reputation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IMI Design social profiles
Digital presenceIMI Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMI Design leadership team
Management profileNumber of profiles
Profiles1 record
IMI Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMI Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMI Design
What does IMI Design do?
IMI Design Studio provides full-service luxury interior design for estate homes, custom residences, and high-end renovations in Scottsdale, Paradise Valley, and select destination markets. Services span space planning, architectural detailing, custom lighting, art and furniture curation, FF&E procurement, and project management from concept through completion. The studio also operates Design 528, a sculptural furniture line rooted in principles of love, truth, and beauty.
Is IMI Design a public or private company?
IMI Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMI Design founded?
IMI Design was founded in 1998. It employs 11 to 50 people.
Where is IMI Design based?
IMI Design is headquartered in Scottsdale, United States, in the North America region.
How does IMI Design make money?
Three revenue lines are on record. Full-Service Interior Design is the primary driver. The others are art and Furniture Curation and design 528 Furniture Line.
Who are IMI Design's main competitors?
Broad incumbents on record are Peter Marino Architect, Roche Bobois, Holly Hunt and RH (Restoration Hardware). Direct peers are Nate Berkus Associates, Studio Sofield, Kelly Wearstler, Suzanne Kasler Interiors, Marmol Radziner and Martyn Lawrence Bullard.
Does IMI Design have an API?
No public API is recorded for IMI Design.
What industry is IMI Design in?
IMI Design's product category is Luxury Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141 and its SIC code is 2510.