What Snocks does

Snocks is a Germany-based, direct-to-consumer apparel brand founded in 2016 and headquartered in Mannheim, operating primarily through its Shopify-powered storefront at snocks.com and native iOS/Android applications. The company sells everyday basics — socks, underwear, sportswear, shapewear, period underwear, and selected apparel items such as leggings and hoodies — to men, women, and children, with unit prices ranging from approximately €5 per pair of sneaker socks to €48.99 per six-pack of boxershorts, complemented by subscription (Abo), loyalty (SNOCKS Club), and bundle offerings. Its core technology stack is Shopify for commerce, Klaviyo for email/SMS automation, and a behavioral analytics layer (GA4, Hotjar, Microsoft Clarity, Speed Kit/Baqend); proprietary features include a Passform-Assistent sizing tool and a 12-month Anti-Loch Garantie (anti-hole replacement warranty).

Name

Snocks

Legal name

Snocks GmbH

Website

https://snocks.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Snocks is a German direct-to-consumer apparel brand (founded 2016, Mannheim) selling socks, underwear, shapewear, sportswear, and selected apparel to men, women, and children across Europe via its Shopify storefront and mobile apps.

Ownership category

akta.pro rank

Product category

Online Apparel and Underwear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

akta.pro secondary industry

Fast Fashion Intimates & Sleepwear (CRAAAGAH)

Keywords

• Direct-to-consumer apparel
• Online socks and underwear
• Basics and intimates
• Men's and women's underwear
• Everyday basics brand

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Snocks sells its apparel and underwear products directly to consumers through its owned Shopify e-commerce storefront and mobile app. Revenue is generated on a one-time purchase basis for individual products and bundles. The company also offers a subscription option (Abo) for recurring revenue. The SNOCKS Club loyalty program incentivizes repeat purchases with exclusive discounts and birthday rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels14 records

Core offering

Snocks is a German direct-to-consumer apparel brand that designs, markets, and sells its own line of socks, underwear, and everyday basics for men, women, and children through a Shopify-powered online store and mobile app. Its core range covers sneaker socks, sports socks, men's boxer shorts, women's underwear (thongs, briefs, hipsters, shapewear, period underwear), sportswear, and apparel bundles, supported by a 12-month Anti-Hole Guarantee and a Fit Assistant sizing tool. The company complements product sales with the SNOCKS CLUB loyalty program and an Abo subscription option for recurring deliveries.

Product overview

Snocks is an online-first apparel brand offering a focused portfolio of everyday basics and underwear across three customer segments (women, men, and children). The product offering centers on socks (short socks, long socks, sports socks) and underwear (boxer shorts for men, thongs, Brazilian slips, hipster panties, and briefs for women), supplemented by sportswear, shapewear, period underwear, and clothing items like leggings and hoodies. The brand sells through its Shopify-powered e-commerce platform at snocks.com, operates a loyalty program (SNOCKS CLUB), and offers subscription services. Snocks positions itself as a lifestyle brand transforming 'unsexy' basics into stylish, quality products, extending its portfolio beyond core underwear into broader apparel categories. The company also offers bundled product packages at discounted prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Sneaker Socken (Sneaker Socks) Ankle-height sneaker socks with anti-sweat strips and comfort-focused design, sold in packs for everyday sneaker wear.
• Kurze Socken (Short Socks) Ankle-height and invisible socks for everyday casual and sneaker wear.
• Lange Socken (Long Socks) Knee-height and tall socks including tennis, sports, business, running, anti-slip, wool, and Norwegian styles.
• Sportsocken (Sportsocks) Athletic socks for running, compression, high-top running, and retro striped sports use, with anti-sweat technology.
• Boxershorts (Men's Boxer Shorts) Men's boxer shorts in tight, loose, long-leg, logo-free, and patterned fits, sold in multi-pack bundles.
• Unterwäsche Damen (Women's Underwear) Women's underwear line spanning thongs, Brazilian slips, hipsters, briefs, bras, tops, shapewear, and period underwear.
• Periodenunterwäsche (Period Underwear) Absorbent menstrual underwear, including teen period panties from the SNOCKS x femtis ROMY collaboration.
• Bekleidung Damen (Women's Clothing) Women's apparel including leggings, joggers, capri pants, shirts, hoodies, sports bras, maternity wear, and accessories.
• Sportbekleidung (Sportswear) Athletic apparel including sports socks, sports bras, and sports pants for men and women.
• Shapewear Body-contouring shapewear providing support and shaping for women under clothing.
• Spitzen-Kollektion (Lace Collection) Lace-trimmed bras and panties combining elegance with comfort in the SNOCKS underwear line.
• Premium-Produkte (Premium Products) Premium-tier apparel products offering superior quality versions of SNOCKS bestsellers.
• SNOCKS CLUB Free loyalty program rewarding customers with points for purchases and activities, offering exclusive discounts, birthday gifts, and early sale access.
• Abo (Subscription) Recurring subscription service for regular product deliveries.
• Kinder Unterwäsche & Socken (Children's Underwear & Socks) Children's socks, boxer shorts, and teen period underwear for active children and adolescents.
• Herren Unterwäsche (Men's Underwear) Men's underwear including boxer shorts in various fits, men's briefs, and undershirts.
• Bundle-Angebote (Bundle Offers) Pre-configured bundles of underwear, clothing, and socks sold at a discount versus individual items.
• Gutscheine (Gift Cards) Digital Snocks gift cards available for purchase as gifts.

Quantifiable outcome

• Influencer marketing projected to surpass $33 billion globally in 2025; brands earn average $6.50 per dollar spent on influencer marketing

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationSnocks runs its e-commerce storefront on Shopify's platform (Shopify International Ltd., Dublin, Ireland). Shopify handles website hosting, checkout, payment processing integration, analytics, and customer data management. Shopify cookies track browsing behavior, purchase data, and customer information for order fulfillment and analytics.
• KlaviyocoreTechnology or IntegrationSnocks uses Klaviyo for email and SMS newsletter campaigns, abandoned cart recovery, marketing automation, and campaign analytics. Klaviyo combines marketing automation, analytics, and customer service in one platform. Data processed includes IP address, email, action type, metadata, and profile references.
• Payment Providers (Klarna, PayPal, Stripe, etc.)coreTechnology or IntegrationSnocks offers multiple payment methods including American Express, Apple Pay, Maestro, Mastercard, PayPal, Shop Pay, Union Pay, Visa, and Klarna. These providers process payments and may conduct identity and credit checks. Data is shared for fraud prevention and payment processing purposes.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/snocks
• Instagraminstagram.com/snocks
• TikToktiktok.com/@snocks.whynot

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snocks