Verywell Mind
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Verywell Mind firmographics
Firmographics- Name
- Verywell Mind
- Legal name
- Verywell Mind
- Website
- https://verywellmind.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Verywell Mind industry classification
Industry- Product category
- Digital Health Content
- NAICS
- Information (51)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where Verywell Mind is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Verywell Mind business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising and Sponsored Content: Verywell Mind generates revenue through advertising on its digital platform. The website displays ad placements and sponsored content to its 20 million annual readers. As part of the People Inc. publishing family, the company leverages digital advertising as its primary monetization mechanism.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Verywell Mind product offering
Product offeringCore offering
Verywell Mind operates a digital mental health content platform that delivers expert-authored and medically reviewed articles, condition guides, therapy resources, interactive quizzes, guided meditations, and crisis support information to general consumers. Content spans 100+ mental health topics organized into Conditions A-Z, Therapy, Living Well, Relationships, and Psychology categories. The platform is monetized through digital advertising and sponsored content across its free, SEO-optimized website.
Product overview
Verywell Mind is a comprehensive digital mental health content platform organized around a core editorial product supplemented by specialized content hubs and interactive tools. The platform centers on its Conditions A-Z encyclopedia covering 50+ mental health conditions, supported by a Therapy Center resource hub. Interactive features include Guided Meditations, Mental Health Quizzes, and Crisis Support Resources, with engagement tools such as Newsletters and Sweepstakes. The platform emphasizes expert-authored, fact-checked content reviewed by a Medical Review Board, serving 20 million annual readers with over 100 expert health writers.
Differentiator
Problem solved
Functional benefit
Products and services
- Conditions A-Z A comprehensive mental health encyclopedia covering over 50 conditions including Addiction, ADHD, Anxiety, Bipolar Disorder, Depression, PTSD, OCD, and more, with detailed symptom, cause, and treatment information for general consumers.
- Therapy Center A resource hub providing information about therapy types, techniques, finding therapists, therapy costs, and when to seek professional mental health support, aimed at consumers considering or evaluating therapy.
- Verywell Mind Insights Mental health data and research insights providing surveys, studies, and data-driven analysis on mental health trends and topics for general consumer audiences.
- Guided Meditations Audio and video meditation content designed to help users practice mindfulness and relaxation techniques for mental wellness.
- Mental Health Quizzes Interactive assessments and quizzes helping users understand symptoms, conditions, and mental health concepts.
- Crisis Support Resources Emergency mental health resources and crisis intervention information for users experiencing mental health emergencies.
Companies that use Verywell Mind
Customer profileSegments1 record
Ideal customer profiles1 record
Verywell Mind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Verywell Mind partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Verywell Mind competitors and assessment
Company assessmentDirect peers
- Medical News Today: Medical News Today is a high-traffic health information publisher with strong coverage of mental health conditions, therapy research, and wellness topics. It is a direct competitor in the SEO-driven, ad-funded health publishing category.
- Mindbodygreen: Mindbodygreen is a wellness and mental health editorial brand covering mindfulness, relationships, and self-improvement with expert-contributed content. It overlaps with Verywell Mind's Living Well, Relationships, and Meditation verticals and competes for the same advertiser base.
- Healthline: Healthline is one of the largest consumer health information publishers and the most direct competitor to Verywell Mind in medically-reviewed editorial content, condition explainers, and wellness guides. Both compete for the same SEO-driven mental and physical health audience and the same pharmaceutical and wellness advertisers.
- Psych Central: Psych Central is a long-standing mental health editorial site covering conditions, therapy, and wellness. It is a direct editorial competitor to Verywell Mind for mental health search queries and a comparable ad-supported publishing model.
- Psychology Today: Psychology Today is a mental health-focused editorial site with a renowned therapist directory, making it both an editorial and a therapy-referral competitor. It is the closest specialist mental health analog to Verywell Mind's content-plus-therapy positioning.
- Health.com: Health.com is a large consumer health publisher covering mental, emotional, and physical wellbeing with medically-reviewed editorial content. It competes for the same broad health-and-wellness audience and advertiser pool as Verywell Mind.
- WebMD: WebMD is a leading consumer health information site with a strong mental health section, condition A-Z content, and therapy-related resources. It competes head-on with Verywell Mind for both readers searching for mental health information and for healthcare advertiser budgets.
Emerging players
- Calm: Calm is a leading meditation and mental wellness app with a large content library, sleep stories, and guided meditations. It overlaps with Verywell Mind's Guided Meditations and mindfulness content and represents a higher-margin, subscription-based monetization model that Verywell Mind does not currently operate.
- BetterHelp: BetterHelp is the largest online therapy platform and frequently advertised or reviewed on mental health editorial sites including Verywell Mind. It represents the downstream service that Verywell Mind's readers often convert to, making it both a referral partner and a strategic comparison for the mental health funnel.
Broad incumbents
- Cleveland Clinic Health Essentials: Cleveland Clinic's Health Essentials blog is a hospital-system-backed health information site with medically-reviewed content on mental health, conditions, and wellness. It competes for mental health search queries and adds credibility from a major medical institution, similar to Verywell Mind's Medical Review Board positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Verywell Mind social profiles
Digital presenceVerywell Mind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verywell Mind leadership team
Management profileNumber of profiles
Profiles5 records
Verywell Mind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verywell Mind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verywell Mind
What does Verywell Mind do?
Verywell Mind operates a digital mental health content platform that delivers expert-authored and medically reviewed articles, condition guides, therapy resources, interactive quizzes, guided meditations, and crisis support information to general consumers. Content spans 100+ mental health topics organized into Conditions A-Z, Therapy, Living Well, Relationships, and Psychology categories. The platform is monetized through digital advertising and sponsored content across its free, SEO-optimized website.
Is Verywell Mind a public or private company?
Verywell Mind is a private company. It is classified as corporate owned and is currently operating.
When was Verywell Mind founded?
Verywell Mind was founded in 2016. It employs 11 to 50 people.
Where is Verywell Mind based?
Verywell Mind is headquartered in New York, United States, in the North America region.
How does Verywell Mind make money?
One revenue line is on record: advertising and Sponsored Content.
Who are Verywell Mind's main competitors?
Direct peers on record are Medical News Today, Mindbodygreen, Healthline, Psych Central, Psychology Today, Health.com and WebMD. Emerging players are Calm and BetterHelp. Cleveland Clinic Health Essentials is listed as a broad incumbent.
Does Verywell Mind have an API?
No public API is recorded for Verywell Mind.
What industry is Verywell Mind in?
Verywell Mind's product category is Digital Health Content. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of EDAAAHAD, Mindfulness, Meditation & Stress Management Education. Its NAICS code is 51.