ADDitude Magazine

What ADDitude Magazine does

ADDitude Magazine is a consumer health media brand founded in 1998 by Susan Caughman and focused exclusively on ADHD and related mental health conditions such as anxiety, depression, autism, and learning disabilities. The company publishes a quarterly print magazine (launched 2000, four issues per year) and operates ADDitudeMag.com as its primary digital platform, supplemented by dedicated iOS and Android mobile apps. Its core products span free editorial content, a Symptom Checker that compares user symptoms against 17 conditions, six segmented email newsletters, on-demand expert webinars and podcasts (episodes into the 600s), an ADHD Directory for specialists and schools, and a paid eBook and downloadable resources store.

The underlying technology stack is a standard digital content platform: a WordPress-based publishing site, email newsletter delivery, native mobile apps, webinar/video hosting, and a directory/marketplace product, with no documented APIs, integrations, or proprietary AI/ML systems. ADDitude monetizes through five distinct streams: recurring annual magazine subscriptions ($19.99/year), one-time eBook and digital product sales, display and integrated advertising across website and print, ADHD Directory listing fees from clinicians and SMBs, and Amazon Associate affiliate commissions. Its customer base is a horizontal mix of parents of children with ADHD, adults with ADHD, healthcare clinicians, and educators, reached through content-led acquisition, organic social, email, and a professional directory.

ADDitude is operated by WebMD LLC as a focused content vertical, with no independent public ticker, no disclosed funding history, and no standalone revenue disclosure. Its scale is described qualitatively as reaching millions of parents and adults since 1998, while specific subscriber, traffic, and revenue figures are not publicly available.

Name

ADDitude Magazine

Legal name

WebMD LLC

Website

https://additudemag.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ADDitude Magazine is a consumer health media brand focused on ADHD and related mental health conditions, serving parents, adults, clinicians, and educators through a quarterly print magazine, website, mobile apps, symptom-assessment tools, expert webinars, and a professional directory.

Ownership category

akta.pro rank

Product category

ADHD Health Information Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• ADHD health information
• Mental health publishing
• Specialty magazine subscriptions
• Educational webinars
• Online symptom assessment

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions sold on an annual basis. Print subscriptions include 4 issues per year (Spring, Summer, Fall, Winter) plus one free sample issue. Digital subscriptions provide access to the digital edition via web browser or mobile app.
2. Digital Products and eBooks: Sale of eBooks, digital guides, and downloadable resources covering various ADHD topics. Products are sold through the ADDitude Store.
3. Advertising: Display advertising on the website and in the print magazine. The company has dedicated advertising contacts for small businesses, national advertisers, and integrated programs.
4. Directory Listings: Professional directory allowing ADHD specialists, clinicians, schools, camps, and products to list their services. Generates revenue through advertising fees for directory listings.
5. Affiliate Revenue: ADDitude participates in the Amazon Associate program, earning commissions from qualifying purchases of products linked in the ADDitude Store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ADDitude Magazine is a multi-platform ADHD and mental health media brand that publishes a quarterly print magazine, an interactive website, and mobile apps providing expert-reviewed editorial content, symptom self-assessment tools, webinars, podcasts, eBooks, and a professional directory. Its core monetizable offering is the annual ADDitude magazine subscription at $19.99 per year, supplemented by paid eBooks, display advertising, directory listings, and affiliate revenue.

Product overview

ADDitude Magazine operates as a multi-platform mental health resource company focused on ADHD and its related conditions. The core offering is the quarterly print magazine (launched in 2000), supported by the ADDitudeMag.com website platform that provides free educational content, symptom assessment tools, and community resources. The product portfolio includes the ADHD Symptom Tests suite for self-assessment, ADDitude ADHD Expert Webinars & Podcasts for ongoing education, an ADHD Directory for specialist finding, and eBooks & Digital Downloads (both paid and free) for in-depth guidance. The Digital Edition mobile app provides mobile access to magazine content for subscribers. All offerings are unified by a focus on helping families and adults live successfully with ADHD through expert-reviewed content spanning diagnosis, treatment, parenting, education, and adult management.

Differentiator

Problem solved

Functional benefit

Products and services

• ADDitude Magazine (Print Edition) Quarterly print magazine containing expert guidance, research updates, treatment information, and inspirational stories from clinicians, parents, and adults living with ADHD. Annual subscription is $19.99 and includes four issues per year plus one free sample issue.
• ADDitude Digital Edition (Mobile App) Digital version of the ADDitude magazine accessible via web browser, smartphone, or tablet through dedicated iOS (App Store ID 582710097) and Android apps. Included with print+digital or digital-only subscriptions.
• ADDitude Symptom Checker Tool Interactive online tool that allows users to compare symptoms against 17 common psychological and learning conditions (ADHD, anxiety, autism, depression, ODD, dyslexia, etc.) to help identify potential ADHD and related conditions.
• ADDitude ADHD Expert Webinars & Podcasts Live and on-demand expert-led webinars and podcasts covering ADHD treatment, parenting strategies, education accommodations, and adult ADHD management. Includes video replays, podcasts, slide presentations, and certificates of attendance for professional development.
• ADHD Directory Searchable online directory of ADHD specialists, clinicians, schools, camps, and professional services that allows users to search listings and providers to advertise their services to ADDitude's audience.
• ADDitude eBooks & Digital Downloads Expert-written digital publications including eBooks on topics such as Rejection Sensitive Dysphoria, ADHD comorbidities, and parenting guides, sold through the ADDitude Store. Also includes free downloadable checklists, worksheets, and guides.
• Free ADHD Newsletters Six free email newsletters distributed to opted-in readers: Parenting a Child with ADHD, Living with Adult ADHD, School and Learning Digest, Treatment Digest, ADDitude for Women, and Webinars & Announcements.

Quantifiable outcome

• Millions of parents and adults have trusted ADDitude's expert guidance since 1998

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CHADD (Children and Adults with ADHD): National nonprofit providing ADHD education, support, and advocacy for children and adults. Directly comparable to ADDitude in serving the same ADHD-affected audience with educational content, webinars, and local/community resources, though as a membership-based nonprofit rather than a paid subscription magazine.
• ADDA (Attention Deficit Disorder Association): ADHD-focused nonprofit offering webinars, peer support, conferences, and resource directories for adults with ADHD. Comparable to ADDitude in audience and content type but distinguished by an adult-focused, membership/community model rather than a print + consumer subscription model.
• Understood.org: Nonprofit resource for parents of children with learning and attention issues including ADHD, dyslexia, and executive function challenges. Closely comparable to ADDitude in its parent-of-ADHD-child audience, free expert-led content, and school accommodation/IEP guidance.

Broad incumbents

• Verywell Mind: Major consumer mental health content site covering ADHD, anxiety, depression, and related conditions with expert-reviewed articles and tools. Comparable to ADDitude in editorial model and audience but operates as a broad mental health incumbent rather than an ADHD-specialized vertical.
• Psych Central: Long-running mental health information site publishing expert-reviewed articles, news, and resources across conditions including ADHD. Comparable to ADDitude in content-led health publishing and advertising monetization, but broader in condition coverage and stronger in clinical/psychology editorial.
• Healthline: One of the largest consumer health publishers with extensive ADHD editorial coverage, symptom assessments, and newsletter products. Comparable to ADDitude in SEO-driven health publishing and advertising revenue, but with vastly broader condition coverage and stronger search authority at scale.
• WebMD: ADDitude's own parent company and one of the largest consumer health publishers, with an ADHD Health Center covering symptoms, treatment, and community. Comparable as a content-led health publisher but operating at massive scale and breadth rather than as an ADHD vertical.
• Parents Magazine: Long-running parenting magazine and digital site covering child development, behavior, and health topics including ADHD. Comparable to ADDitude in print + digital parenting audience and editorial monetization, though ADHD is a sub-topic rather than the central focus.

Emerging players

• Psycom: Mental health information site focused on psychiatric conditions, treatments, and self-assessment tools. Comparable to ADDitude in condition-specific content verticals and symptom/assessment tools, but broader in mental health scope and without a print subscription product.

Others

• Cleveland Clinic Health Essentials: Health system-published consumer health content hub with ADHD coverage and clinician-authored articles. Comparable to ADDitude in expert-reviewed editorial but is a hospital content channel rather than an independent ADHD-specialized publisher.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ADDitudeMag
• Facebookfacebook.com/additudemag
• LinkedInlinkedin.com/company/additude-magazine
• Instagraminstagram.com/additudemag
• Pinterestpinterest.com/additudemag
• TikToktiktok.com/@additudemag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADDitude Magazine