Physique 57
Physique 57 is a privately held NYC-based boutique fitness company that delivers a proprietary Interval Overload barre method through company-owned studios, international licensing, and a 500+ workout On Demand streaming subscription serving women across fitness levels and life stages.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Physique 57 does
Physique 57 (legally Jevo Inc.) is a privately held boutique fitness and media company founded in 2005 in New York City by Jennifer Maanavi (CEO, former Wall Street professional) and Tanya Becker (CCO, dancer/choreographer). The company delivers a proprietary training program called the Interval Overload Method, which combines high-intensity interval training with muscle overload and stretching inside 57-minute barre, strength, Pilates, cardio, and recovery formats. The method is supported by a 2010 study from the Adelphi University Human Performance Laboratory showing measurable body composition results in four weeks.
The core product surface spans company-owned and licensed studios in New York City (Soho, NoMad, 60th & 5th, Waldorf Astoria), Brooklyn, Hoboken (franchise), Montvale (Drop Fitness JV), and international licensed locations in Mumbai, Bangkok, and Dubai. A subscription On Demand platform streams 500-550+ workouts across iOS, Android, Apple TV, Android TV, Roku, Fire TV, Chromecast, and AirPlay, with daily live classes from NYC, a 7-day free trial, and pricing at $34.99/month or $299/year. Adjacent revenue lines include private training, an NASM/AFAA-approved Barre Certification program, prenatal and postnatal programming, and branded merchandise.
Physique 57 generates revenue through five streams: studio classes and memberships, On Demand subscriptions, international licensing royalties, private training (professional services), and merchandise sales. The customer base is B2C women across fitness levels, with secondary segments in prenatal/postnatal women, busy professionals, and international fitness enthusiasts. The company reports no external venture capital or private equity investment and operates as an independent, founder-controlled entity.
Physique 57 firmographics
Firmographics- Name
- Physique 57
- Legal name
- Jevo Inc.
- Website
- https://physique57.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Physique 57 is a privately held NYC-based boutique fitness company that delivers a proprietary Interval Overload barre method through company-owned studios, international licensing, and a 500+ workout On Demand streaming subscription serving women across fitness levels and life stages.
- Ownership category
- akta.pro rank
Physique 57 industry classification
Industry- Product category
- Boutique Fitness
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Barre Classes (HSADABAG)
- akta.pro secondary industries
- Pilates Instruction (Mat & Reformer) (HSADACAB), Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Physique 57 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Physique 57 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Studio Classes and Memberships: Revenue from in-studio classes including single classes, class packages, unlimited packages, and memberships. Classes can be booked individually with packages expiring 1-3 months from purchase.
- On Demand Subscription: Monthly subscription at $34.99/month or annual subscription at $299/year (billed annually). Provides access to 500+ workouts, daily live classes from NYC, and exclusive community access. 7-day free trial for new subscribers.
- International Licensing: Revenue from international franchise/licensee partnerships. Licensees pay for the right to operate Physique 57 studios in their markets. The company provides training, marketing support, and operational guidance.
- Private Training: Revenue from one-on-one private training sessions offered at studio locations for personalized fitness instruction.
- Merchandise Sales: Sale of branded merchandise including grippy socks, equipment, and other fitness accessories at studio boutiques.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly On Demand Subscription |
| Subscription | Annual | Annual On Demand Subscription (Most Popular) |
| Subscription | Pay-as-you-go | New Client Introductory Offer |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Physique 57 product offering
Product offeringCore offering
Physique 57 delivers a barre-based fitness experience built on its proprietary Interval Overload Method, which combines high-intensity interval training, muscle overload, and stretching in 57-minute workouts. The company sells in-studio classes at company-owned and licensed boutique locations, plus a subscription On Demand streaming platform with 550+ workouts and daily live virtual classes. Additional offerings include private training, a NASM/AFAA-approved barre certification program, branded equipment, and international licensing for studio operators.
Product overview
Physique 57 is a boutique fitness company offering a unified fitness platform centered around its proprietary barre workout method. The core product portfolio includes Physique 57 Studio Classes (in-studio barre classes with five formats: Sculpt, Power Sculpt, Back Body Sculpt, Advanced Power Sculpt Lab, and Core), Physique 57 On Demand (subscription video platform with 550+ workouts), and Live Studio Sessions (real-time livestreamed classes). Additional offerings include Private Training, Barre Certification Program, Prenatal/Postpartum workouts, Virtual Studio classes, Equipment & Merchandise, and International Licensing. The Quick Results Program provides an 8-week intensive option backed by university research. Founded in 2005/2006 by Jennifer Maanavi and Tanya Becker, the company operates studios in New York City, New Jersey (including the first franchise in Hoboken), and international locations in India, Bangkok, and Dubai.
Differentiator
Problem solved
Functional benefit
Brands
- Physique 57 On Demand: Subscription-based video on demand platform offering 500+ barre, strength, and Pilates workouts with daily live classes from NYC
- Live Studio Sessions
Products and services
- Physique 57 Studio Classes In-studio barre fitness classes combining cardio, strength training, and Pilates in 57-minute sessions for women at every fitness level. Available at company-owned NYC studios and partner locations.
- Physique 57 On Demand Subscription video-on-demand platform offering 550+ barre, strength, Pilates, cardio, and recovery workouts accessible across web, iOS, Android, Apple TV, Android TV, Roku, and Fire TV. Priced at $34.99/month or $299/year with a 7-day free trial.
- Live Studio Sessions Real-time livestreamed fitness classes held 7 days a week from NYC studios, featuring 11 new weekly classes including Physique Classic, Physique Ignite, Physique Strength, and Core Pilates formats. Not recorded and require real-time participation.
- Private Training One-on-one personalized training sessions with Physique 57 instructors for customized fitness guidance at studio locations.
- Barre Certification Program Instructor training and certification program recognized as an Approved Continuing Education Provider by the National Academy of Sports Medicine (NASM) and the Athletics and Fitness Association of America (AFAA).
- Physique 57 Equipment and Merchandise Branded boutique equipment and merchandise including grippy socks, hand weights, exercise balls, resistance bands, and other barre essentials available for purchase at studios.
- International Licensing Program Franchise and licensing program for international partners to open Physique 57 studios globally, with corporate support in real estate, construction, training, marketing, and launch coordination.
- Quick Results Program Intensive 8-week program designed to deliver visible results in as few as 8 workouts, backed by a scientific study from Adelphi University's Human Performance Laboratory.
- Sculpt Class Format Beginner-level class format focused on learning fundamental barre movements, positions, and methodology. Serves as the foundation for all other Physique 57 class offerings.
- Power Sculpt Class Format Intermediate signature barre class with faster pacing than Sculpt, offering options to tailor intensity to individual fitness levels.
- Back Body Sculpt Class Format Non-stop class format focusing on arms and glutes with tight sequencing for maximum calorie burn and muscular overload. Recommended after completing 10 classes.
- Advanced Power Sculpt Lab Class Format Non-stop, fast-paced high-intensity interval training class with new formats designed weekly by top trainers. Reserved for experienced clients who have taken at least 20 classes.
- Core (Pilates Physiquified) Class Format Ab-focused class targeting and toning the entire body using Pilates-inspired exercises without the barre, using light weights and a ball for a core-centric workout.
- Prenatal Workout Program Modified barre workout variations specifically designed for pregnant women, named 'Best Prenatal Workout' by New York Magazine.
- Postpartum Workout Program Modified barre workout variations designed for postnatal women to help rehabilitate their bodies after childbirth.
- Hoboken Franchise Studio Franchised Physique 57 studio in Hoboken, NJ operated by an independent franchisee offering Sculpt and Power Sculpt class formats.
Quantifiable outcome
- Visible results in 8 workouts - supported by Adelphi University study showing measurable results in 4 weeks with 38 women
- +4 more outcomes
Companies that use Physique 57
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Physique 57 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Physique 57 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Drop FitnesscoreDrop Fitness operates a 25,000 sq ft fitness facility in Montvale, New Jersey. Physique 57 is one of four boutique brands (alongside Fhitting Room, Mile High Run Club, and Humming Puppy) partnered in a joint venture arrangement where Drop operates the facility and shares revenue. This represents Physique 57's presence in a multi-brand fitness destination with a flexible 'download-to-join' membership model.
- International LicenseescoreInternational licensing partnerships with operators in India (Mumbai), Bangkok, and UAE. Licensees replicate the Physique 57 fitness experience with support from the corporate team in real estate, construction, design, training, marketing, and launch coordination. The training team has over 50 years combined experience.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Physique 57 competitors and assessment
Company assessmentBroad incumbents
- Xponential Fitness (XPOF): Public franchisor of boutique fitness brands including Club Pilates, CycleBar, and StretchLab. Provides relevant benchmark for franchise/licensing economics in the boutique fitness space where Physique 57 is expanding internationally.
- Beachbody (BODi): Subscription-based digital fitness content provider with extensive barre, Pilates, and strength libraries. Comparable On Demand pricing and content breadth, with more aggressive paid acquisition and celebrity partnerships.
- Equinox: Luxury fitness club operator with branded group fitness programming including barre, Pilates, and strength classes. Comparable premium positioning and NYC real estate footprint where Physique 57's Waldorf Astoria studio competes for the same high-income customer.
- Barry's Bootcamp: Premium boutique fitness brand with global studios and a digital platform (Barry's X). Comparable as a high-end boutique fitness brand targeting affluent urban professionals with celebrity-grade brand positioning.
- Peloton: Public connected fitness leader with subscription video content across multiple modalities including strength, Pilates, and barre. Directly comparable to Physique 57's On Demand business model and pricing tier structure.
Direct peers
- Pure Barre: Largest barre-focused fitness franchise in the US with hundreds of studios and a digital platform. Most directly comparable to Physique 57 given shared barre modality, female-focused audience, and multi-format class structure.
- Club Pilates: Large Pilates-focused franchise with hundreds of locations and growing digital offering. Overlaps with Physique 57's Core (Pilates Physiquified) format and shares the female, low-impact, strength-training customer base.
- Barre3: Boutique barre brand offering in-studio classes and On Demand streaming. Competes head-to-head with Physique 57 across the same female demographic, with comparable 60-minute class formats and digital subscription pricing.
- Solidcore: Boutique fitness brand offering low-impact, high-intensity strength workouts on proprietary machines. Competes for the same affluent female customer seeking results-driven, studio-based fitness, though with a different modality.
- FlyBarre (Flywheel Sports): Boutique fitness brand offering FlyBarre classes alongside indoor cycling. Closely comparable as a premium barre-format boutique that has tested both studio and digital distribution models in the same NYC market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Physique 57 social profiles
Digital presencePhysique 57 compliance and trust
Trust signalCompliance2 records
Physique 57 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Physique 57 leadership team
Management profileNumber of profiles
Profiles2 records
Physique 57 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Physique 57 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Physique 57 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Physique 57
What does Physique 57 do?
Physique 57 delivers a barre-based fitness experience built on its proprietary Interval Overload Method, which combines high-intensity interval training, muscle overload, and stretching in 57-minute workouts. The company sells in-studio classes at company-owned and licensed boutique locations, plus a subscription On Demand streaming platform with 550+ workouts and daily live virtual classes. Additional offerings include private training, a NASM/AFAA-approved barre certification program, branded equipment, and international licensing for studio operators.
Is Physique 57 a public or private company?
Physique 57 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Physique 57 founded?
Physique 57 was founded in 2005. It employs 101 to 250 people.
Where is Physique 57 based?
Physique 57 is headquartered in New York, United States, in the North America region.
How does Physique 57 make money?
Five revenue lines are on record. Studio Classes and Memberships are the primary driver. The others are on Demand Subscription, international Licensing, private Training and merchandise Sales.
Who are Physique 57's main competitors?
Broad incumbents on record are Xponential Fitness (XPOF), Beachbody (BODi), Equinox, Barry's Bootcamp and Peloton. Direct peers are Pure Barre, Club Pilates, Barre3, Solidcore and FlyBarre (Flywheel Sports).
Does Physique 57 have an API?
No public API is recorded for Physique 57.
What industry is Physique 57 in?
Physique 57's product category is Boutique Fitness. Its primary akta.pro industry code is HSADABAG, Barre Classes, with a secondary code of HSADACAB, Pilates Instruction (Mat & Reformer). Its NAICS code is 71394 and its SIC code is 7997.