Drop Fitness

What Drop Fitness does

Drop Fitness is a US-based, privately held boutique fitness and wellness studio chain founded in 2017 and headquartered in New York, operating physical locations in Bakersfield (California), Montvale (New Jersey), and Virginia Beach (Virginia) with an employee count in the 11-50 range. The company delivers community-focused group fitness classes, including Fhitting Room high-intensity interval training, chair dance specialty classes such as the Ciara Chair Challenge, and strength-training programming, supplemented by recovery amenities (cold plunge) and nutrition coaching through Personal Diet Plans. Its go-to-market is primarily direct-to-consumer via owned studios, augmented by ClassPass marketplace listings, AllEvents event ticketing, and organic social (Instagram, TikTok), with a freemium free trial week to convert new members. Drop Fitness generates revenue from recurring studio memberships, one-time class/event fees (e.g., $25 per chair dance class), and marketplace transaction economics through ClassPass; pricing for standard memberships is not publicly disclosed. The company has raised approximately $8.3M in disclosed funding across two rounds ($1M on 2018-05-25 and $7.3M on 2022-02-07), is led by founder and CEO Jeb Balise, and shows active operating momentum via ongoing hiring, event programming, and community recognition including a Best of Kern 2025 Reader's Choice nomination.

Name

Drop Fitness

Website

https://dropfitness.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Drop Fitness is a privately held boutique fitness studio chain operating three US locations (Bakersfield CA, Montvale NJ, Virginia Beach VA) that delivers HIIT, strength, chair dance and recovery classes plus nutrition coaching to individual consumers.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Boutique fitness studios
• Group fitness classes
• HIIT training
• Wellness coaching
• Strength training

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fitness Memberships: Core revenue stream from gym/fitness studio memberships providing access to facilities, classes, and equipment. Members pay recurring fees for access to state-of-the-art facilities and top coaching staff.
2. Class Fees: Revenue from individual class sales, including specialty and event-based classes. Example: Ciara Chair Challenge Class at $25 per participant.
3. Marketplace Distribution: Distribution through ClassPass platform, allowing members to book classes and access studio facilities through third-party fitness marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Drop Fitness operates community-focused fitness studios providing group fitness classes, strength training, and wellness coaching to individuals across three U.S. locations. The core offering includes access to clean, state-of-the-art facilities, expert coaching staff, and a range of class formats such as Fhitting Room HIIT, chair dance, and cold plunge recovery experiences. Supplementary services include personal diet planning to support members' holistic health goals.

Product overview

Drop Fitness is a multi-location luxury fitness and wellness studio offering a unified fitness experience. The core offering consists of community-focused workout studios in Bakersfield, Montvale, NJ, and Virginia Beach, VA. These are supplemented by specialized add-on modules including Fhitting Room HIIT classes, cold plunge recovery experiences, chair dance fitness classes, and personal diet planning services. The studios emphasize clean facilities, excellent coaching, and a supportive environment for all fitness levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Drop Fitness Bakersfield Studio Community-focused workout studio in Bakersfield, CA emphasizing clean facilities, excellent coaching, and a supportive environment for all fitness levels, particularly in lifting and strength training.
• Drop Fitness Montvale Studio Fitness studio in Montvale, NJ (Bergen County) offering Fhitting Room classes, cold plunge experiences, and free trial week for new members.
• Drop Fitness Virginia Beach Studio Fitness studio in Virginia Beach, VA hosting specialty classes including the Ciara Chair Challenge event with instructors featuring member-branded experiences.
• Fhitting Room HIIT Classes High-intensity interval training (HIIT) classes offered at the Montvale, NJ location as part of the core fitness experience alongside cold plunge facilities.
• Cold Plunge Experience Cold water immersion therapy offered at the Montvale, NJ location as part of the fitness and recovery amenities for members.
• Chair Dance Classes (Ciara Chair Challenge) Dance-based fitness class including events like the Ciara Chair Challenge, offered at the Virginia Beach location featuring instructors such as Tiarra Roscoe.
• Personal Diet Plans Individualized nutrition and diet planning services offered alongside fitness classes to help members achieve personal health goals.
• Community Fitness Classes General community fitness classes at Drop Fitness Bakersfield, representing the core group offering nominated for the Bakersfield Californian's 'Best of Kern 2025' Reader's Choice Poll.

Quantifiable outcome

• 83% of people say music makes them happier

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• F45 Training: Globally franchised functional fitness / HIIT group training studio. Closely comparable to Drop Fitness's Fhitting Room-style HIIT group classes and strength-training group format.
• Orangetheory Fitness: Multi-location boutique HIIT studio using coached interval training. Directly comparable business model, target customer, and class format to Drop Fitness's group training offering.
• Barry's Bootcamp: Premium boutique fitness brand combining HIIT strength and cardio in a music-driven, community-led studio environment — closely aligned with Drop Fitness's luxury positioning and class format.
• SoulCycle: Multi-location boutique fitness studio built on community, music, and instructor-driven classes. Comparable in brand-led, premium-tier positioning and membership economics.
• Solidcore: Boutique strength-focused fitness studio chain. Directly comparable to Drop Fitness's strength-training focus and small-group, coached-class format.
• Rumble Boxing: Boutique boxing-inspired group fitness studio with music-driven, premium positioning. Comparable on format, demographic, and membership-based revenue model.
• The Fhitting Room: NYC-based boutique HIIT studio whose branded classes Drop Fitness licenses at its Montvale location. Direct comparable on training methodology and member experience.
• CorePower Yoga: Multi-location boutique fitness chain combining group classes with wellness amenities. Comparable scale and membership-based studio model.

Broad incumbents

• Equinox: Premium multi-service fitness brand with luxury positioning, recovery amenities, and group classes. Comparable on high-end positioning and wellness/recovery add-ons like cold plunge.

Others

• ClassPass: Fitness marketplace that lists Drop Fitness studios for discovery and booking. Not a competitor but a key distribution/partner channel and ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drop Fitness