Glenroy, Inc.
Glenroy is a third-generation, family-owned U.S. flexible packaging converter manufacturing custom film laminations and stand-up pouches for B2B brand owners across food, pharmaceutical, nutraceutical, pet food, household, and personal care verticals.
- Company typePrivate
- Founded1965
- HeadquartersMenomonee Falls, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Glenroy, Inc. does
Glenroy, Inc. is a third-generation, family-owned flexible packaging converter headquartered in Menomonee Falls, Wisconsin, operating from a single campus that co-locates lamination, flexographic printing, and pouch conversion under one roof. Founded in 1965, the company manufactures custom-engineered flexible packaging films and stand-up pouches for B2B brand owners across food and beverage, pharmaceutical and medical, nutritional and nutraceutical, pet food, household products, oil and lubricants, and personal care verticals. Its core technical capabilities span adhesive laminating, extrusion coating, custom multi-layer barrier film engineering, and flexographic printing, with proprietary product lines including the STANDCAP inverted pouch (designed for viscous condiments, sauces, and personal care products) and the TruRenu sustainable packaging portfolio encompassing recyclable mono-material structures and PCR-content films (up to 53% recycled content). The recyclable STANDCAP variant received APR Critical Guidance Recognition in 2022, validating compatibility with HDPE #2 curbside recycling streams and FTC Green Guides compliance — a regulatory milestone supported by independent Life Cycle Assessments conducted with PTIS, LLC quantifying 43–77% reductions in plastic, fossil fuel, GHG, water, and landfill waste versus rigid alternatives.
The business model is a quote-based, project-driven B2B converter model with high minimum order quantities (150,000+ premade pouches per SKU, 80,000+ STANDCAP units, 50,000–100,000 spouted pouches, and 10M+ square inches of rollstock), multi-year customer engagements, and direct enterprise field sales targeting brand owners across seven primary verticals. Glenroy generates revenue through one-time custom manufacturing orders rather than licensing or subscription models, with pricing held privately and inquiries routed through a sales team and website inquiry form. Customer engagement emphasizes co-development of packaging specifications around product formulation, distribution method, and filling equipment requirements, with selected publicly disclosed customers including SoChatti Chocolate, Born Simple, Nature Nate's Honey, Walex Products, EcoVue Ultrasound Gel, Arctic Cat, Yucatan Squeeze Guacamole, and ZORBX. The company markets itself through content channels including its website, blog, the 'Flexible Packaging Round Table' podcast, and social media, and has accumulated over 100 industry printing and packaging awards since 1965.
Glenroy, Inc. firmographics
Firmographics- Name
- Glenroy, Inc.
- Legal name
- Glenroy, Inc.
- Website
- https://glenroy.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Glenroy is a third-generation, family-owned U.S. flexible packaging converter manufacturing custom film laminations and stand-up pouches for B2B brand owners across food, pharmaceutical, nutraceutical, pet food, household, and personal care verticals.
- Ownership category
- akta.pro rank
Glenroy, Inc. industry classification
Industry- Product category
- Flexible Packaging Manufacturing
- NAICS
- Plastics Bag and Pouch Manufacturing (326111), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
- SIC
- Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Pouches & Sachets (Stand-up, Flat, Spouted, Stick Packs) (IMALABAE)
- akta.pro secondary industries
- Flexible Packaging Converting & Finishing (Slitting, Rewinding, Coating, Embossing) (IMALABAL), Secondary & Multipack Packaging (IMALAHAB), Flexible Cosmetic Packaging (Pouches, Sachets, Stick Packs) (IMALAJAE)
Keywords
Where Glenroy, Inc. is headquartered
LocationHeadquarters
- HQ city
- Menomonee Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Glenroy, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom Flexible Packaging Manufacturing: Glenroy manufactures custom flexible packaging solutions (film laminations, stand-up pouches, spouted pouches, narrow web packaging) primarily for B2B brand owners. Revenue is generated through product sales with minimum order quantities. The company operates as a converter, producing customized packaging based on brand specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom packaging pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Glenroy, Inc. product offering
Product offeringCore offering
Glenroy is a custom flexible packaging converter that manufactures engineered film laminations and pre-made stand-up pouches for B2B brand owners. Its portfolio includes high-barrier, recyclable, PCR, stick pack, pouch, and narrow web rollstock films; STANDCAP inverted, spouted, zipper, slider, and recyclable pouches; and the TruRenu sustainable packaging sub-brand. All lamination, printing, and pouch converting are performed on a single Menomonee Falls, Wisconsin campus.
Product overview
Glenroy, Inc. is a third-generation family-owned flexible packaging manufacturer based in Menomonee Falls, Wisconsin, specializing in custom engineered flexible packaging solutions. The company operates as a single-source provider offering an integrated portfolio of flexible packaging films (including high barrier, pouch, stick pack, recyclable, and PCR film laminations) and stand-up pouches (in PCR, recyclable, STANDCAP inverted, spouted, zipper, and slider formats). The core product line is complemented by narrow web flexible packaging and the TruRenu sustainable packaging sub-brand. Glenroy provides end-to-end capabilities including custom lamination, printing, and pouch conversion on a single campus, serving brands across food & beverage, pharmaceutical, pet food, nutraceutical, household products, and personal care industries.
Differentiator
Problem solved
Functional benefit
Brands
- TruRenu: Sustainable flexible packaging portfolio featuring recyclable pouches and film laminations, PCR content pouches, and eco-friendly STANDCAP pouches.
- STANDCAP
Products and services
- Flexible Packaging Films
- Stand-Up Pouches Pre-made and custom stand-up pouches offered in recyclable, PCR, STANDCAP inverted, spouted, zipper, slider, and other specialty closure formats, designed for B2B brand owners across food, household, personal care, and industrial markets.
- Narrow Web Flexible Packaging Flexible packaging films and rollstock engineered for narrow web printing and packaging applications, sold to B2B brand owners requiring narrow format flexible packaging.
- TruRenu Sustainable Flexible Packaging Sustainable packaging portfolio under the TruRenu sub-brand offering recyclable pouches and film laminations qualifying for the How2Recycle Store Drop-off label, PCR content options (up to 53% PCR in films, 48% PCR in STANDCAP), and the eco-friendly premade STANDCAP Pouch in PCR format for B2B brand owners with sustainability goals.
Quantifiable outcome
- 43% less plastic, 42% less fossil fuel, 52% less GHG, 70% less water, 30% less landfill waste vs rigid packaging (STANDCAP)
- +3 more outcomes
Companies that use Glenroy, Inc.
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles4 records
Glenroy, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Glenroy, Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Mentioned alongside industry competitors in market reportsminorGlenroy is listed among key players in the United States nutraceutical packaging market alongside Amcor, Berry Global, Gerresheimer, Constantia Flexibles, Huhtamaki, Comar Packaging, ProAmpac, TricorBraun, and Mondi in market research reports. This reflects market positioning rather than formal partnerships.
- PTIS, LLCcorePTIS conducted independent Life Cycle Assessments (LCAs) comparing Glenroy's packaging products (STANDCAP, PCR pouches, store drop-off recyclable pouches) against rigid packaging alternatives. These studies validate environmental claims and sustainability benefits.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Glenroy, Inc. competitors and assessment
Company assessmentDirect peers
- ProAmpac: ProAmpac is a US-headquartered flexible packaging converter offering stand-up pouches, rollstock films, recyclable structures, and PCR-content packaging across food, pharma, and consumer goods — directly overlapping Glenroy's core product portfolio and customer verticals.
- Printpack: Printpack is a US-based flexible and rigid packaging converter specializing in films, laminations, and pouches for food, beverage, and consumer products — a closely comparable mid-market peer with similar converting capabilities and customer base.
- Coveris: Coveris is a flexible packaging converter producing films, pouches, and laminated structures for food, pet food, household, and personal care — directly overlapping Glenroy's product portfolio and end markets across Europe and the Americas.
Broad incumbents
- Amcor: Amcor is a global packaging giant with a large flexible packaging division producing films, pouches, and laminations for food, beverage, pharma, and personal care — the same end markets as Glenroy, but at significantly larger scale and global footprint.
- Berry Global (now Amcor): Berry Global's flexible packaging division produces pouches, films, and laminated structures for similar CPG end markets; now part of Amcor, it represents one of the largest competitors in the same flexible packaging category.
- Constantia Flexibles: Constantia Flexibles is a European-headquartered flexible packaging manufacturer producing films, pouches, and lidding for food, pharma, and consumer goods — comparable product mix and customer verticals to Glenroy, with greater international reach.
- Huhtamaki: Huhtamaki is a global food and consumer goods packaging company producing flexible films, pouches, and laminations for food service, retail, and personal care — overlapping Glenroy's food, beverage, and personal care segments at larger scale.
- Mondi: Mondi is a global packaging and paper group producing flexible packaging films, pouches, and laminations including recyclable structures for food, beverage, and personal care — comparable products at materially larger scale.
- Sealed Air: Sealed Air produces protective and food packaging including flexible films and pouch formats serving food, beverage, and industrial customers — overlapping with Glenroy in flexible barrier films and pouches for perishable and sensitive products.
- Sonoco Products: Sonoco is a global diversified packaging manufacturer with flexible packaging, pouches, and laminated films serving food, beverage, personal care, and industrial markets — comparable product types and customer verticals to Glenroy at larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Glenroy, Inc. social profiles
Digital presenceGlenroy, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glenroy, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Glenroy, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glenroy, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glenroy, Inc.
What does Glenroy, Inc. do?
Glenroy is a custom flexible packaging converter that manufactures engineered film laminations and pre-made stand-up pouches for B2B brand owners. Its portfolio includes high-barrier, recyclable, PCR, stick pack, pouch, and narrow web rollstock films; STANDCAP inverted, spouted, zipper, slider, and recyclable pouches; and the TruRenu sustainable packaging sub-brand. All lamination, printing, and pouch converting are performed on a single Menomonee Falls, Wisconsin campus.
Is Glenroy, Inc. a public or private company?
Glenroy, Inc. is a private company. It is classified as family owned and is currently operating.
When was Glenroy, Inc. founded?
Glenroy, Inc. was founded in 1965. It employs 251 to 500 people.
Where is Glenroy, Inc. based?
Glenroy, Inc. is headquartered in Menomonee Falls, United States, in the North America region.
How does Glenroy, Inc. make money?
One revenue line is on record: custom Flexible Packaging Manufacturing.
Who are Glenroy, Inc.'s main competitors?
Direct peers on record are ProAmpac, Printpack and Coveris. Broad incumbents are Amcor, Berry Global (now Amcor), Constantia Flexibles, Huhtamaki, Mondi, Sealed Air and Sonoco Products.
Does Glenroy, Inc. have an API?
No public API is recorded for Glenroy, Inc..
What industry is Glenroy, Inc. in?
Glenroy, Inc.'s product category is Flexible Packaging Manufacturing. Its primary akta.pro industry code is IMALABAE, Pouches & Sachets (Stand-up, Flat, Spouted, Stick Packs), with a secondary code of IMALABAL, Flexible Packaging Converting & Finishing (Slitting, Rewinding, Coating, Embossing). Its NAICS code is 326111 and its SIC code is 3081.