Mentioned

What Mentioned does

Mentioned is a brand intelligence platform that aggregates six data streams - web mentions with sentiment analysis, backlink monitoring, AI visibility, search rankings, and content gap analysis - into a single self-serve dashboard. The product is positioned for brand owners, founders, small-to-medium businesses, and marketing agencies that need consolidated brand monitoring without the cost or complexity of enterprise SEO suites. The technical stack is built on DataForSEO APIs as the primary data source, hosted on AWS infrastructure via Laravel Cloud, with sentiment classification and anomaly detection delivered as applied NLP features rather than proprietary foundation models. The AI Visibility module, which tracks brand appearances in Google AI Overviews and ChatGPT, is the most differentiated capability and a primary wedge against incumbents such as Ahrefs, SEMrush, and Moz.

The company operates a product-led growth model with a freemium entry point. Pricing is structured in four monthly-billed tiers: Free ($0), Starter ($19), Pro ($39), and Business ($149), with feature gating across brand count, scan cadence, AI visibility, content gap analysis, competitive intelligence, and API access. Stripe handles subscription billing and there is no annual contracting disclosed. Distribution is exclusively direct and self-serve through mentioned.app, with no channel partners, marketplace presence, or mobile applications. The entity is organized as an Oregon LLC, the team is small (1-10 employees), and CEO Daniel Rongo leads the operation. No funding rounds, revenue figures, enterprise customers, or geographic footprint disclosures are available in the input data.

Name

Mentioned

Legal name

[COMPANY NAME] (Oregon Limited Liability Company)

Website

https://mentioned.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mentioned is a self-serve brand intelligence platform that combines web mention monitoring, sentiment analysis, backlink tracking, AI visibility, search rankings, and content gap analysis for founders, SMBs, and marketing agencies on a freemium SaaS model.

Ownership category

akta.pro rank

Product category

Brand Monitoring Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

akta.pro secondary industries

Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• Brand mention monitoring
• Backlink tracking
• AI visibility tracking
• Sentiment analysis
• Search rank tracking

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. SaaS Subscription Revenue: Monthly subscription-based SaaS revenue with four tiers: Free ($0), Starter ($19/mo), Pro ($39/mo), and Business ($149/mo). All plans are billed monthly with no annual billing option disclosed. Paid plans are billed via Stripe. Free plan has no cost but includes usage limitations (1 brand, weekly scans, 30-day data retention).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mentioned is a brand intelligence SaaS platform that aggregates web mentions, backlink profiles, AI-generated answer visibility, and search ranking data into a single dashboard. It provides automated sentiment classification (positive, neutral, negative with -1.0 to +1.0 confidence scores) for brand mentions across blogs, news, forums, reviews, and social media. The platform also tracks brand appearances in Google AI Overviews and ChatGPT, monitors backlink gains and losses with domain authority scoring, and surfaces content gaps where competitors rank for keywords the user's brand does not.

Product overview

Mentioned is a brand intelligence platform that combines four core data streams — mention monitoring, backlink tracking, AI visibility, and search intelligence — into a single unified dashboard. The platform is offered through four pricing tiers: Free (1 brand, weekly scans, sentiment analysis), Starter ($19/month, 3 brands, daily scans, backlink monitoring), Pro ($39/month, 5 brands, AI visibility, search rankings, content gap analysis), and Business ($149/month, 10 brands, competitive intelligence, API access, webhooks). The product uses DataForSEO APIs as its underlying data source for web mentions, backlinks, search rankings, and AI visibility data.

Differentiator

Problem solved

Functional benefit

Products and services

• Mention Monitoring Tracks every web mention of a brand across news, blogs, forums, review sites, and social media with automatic sentiment analysis. Identifies who is talking about the brand and what they are saying, with quality filtering to remove spam and low-authority sources. Available on all plans including the Free tier.
• Backlink Tracking Monitors a brand's backlink profile including new and lost links, referring domain quality with domain authority scores, dofollow/nofollow link types, and anchor text patterns. Provides daily profile snapshots over time to track link-building effectiveness. Available on Starter plan and above.
• AI Visibility Tracks when a brand appears in AI-generated answers from Google AI Overviews and ChatGPT, monitoring which questions trigger brand mentions, source citations, and estimated AI search volume distribution across platforms. Available on Pro plan and above.
• Search Intelligence Tracks keyword rankings, monitors position changes, estimates organic traffic, and includes content gap analysis to identify keywords competitors rank for that the monitored brand does not. Covers both organic rankings and AI Overview references for a full search picture. Available on Pro plan and above.
• Competitive Intelligence Benchmarks a brand against up to 3 competitors per brand, comparing mention volume, sentiment distribution, and tracking share-of-conversation changes over time. Available on the Business plan.

Quantifiable outcome

• ~800M+ weekly ChatGPT users making decisions based on AI answers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• DataForSEOcoreTechnology or IntegrationDataForSEO provides the underlying data infrastructure for Mentioned's brand monitoring capabilities. All mention discovery, backlink data, search rankings, and AI visibility data is sourced through DataForSEO's APIs including Content Analysis API, Backlinks API, Labs API, and AI Optimization API. Brand names, domains, and keywords configured by users are sent as API queries to DataForSEO for data collection.
• StripecoreTechnology or IntegrationStripe handles all payment processing for Mentioned's subscription billing. Paid plans are billed monthly via Stripe. Billing information is processed and stored by Stripe; Mentioned does not store credit card numbers. Use of Stripe is subject to Stripe's terms of service.
• AWS / Laravel CloudcoreTechnology or IntegrationThe Service is hosted on AWS infrastructure via Laravel Cloud. User data is stored on servers managed by Laravel Cloud. Database access is restricted and credentials are managed through Laravel Cloud's secure credential injection. TLS/SSL encryption used for all connections in transit.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Semrush: Semrush is a broad incumbent across SEO, content, and competitive research. Its suite already covers rank tracking, backlinks, and content gap analysis - direct competition in every SEO/visibility pillar Mentioned offers.
• Talkwalker: Talkwalker is a broad incumbent in social media analytics, brand monitoring, and consumer intelligence. It shares Mentioned's mention-tracking and sentiment-classification capabilities but with a much broader enterprise feature set.
• Brandwatch: Brandwatch (Cision) is a broad incumbent in enterprise social listening and consumer intelligence. It overlaps with Mentioned's sentiment analysis and mention monitoring but targets enterprise vs Mentioned's SMB/agency audience.
• Ahrefs: Ahrefs is a broad incumbent in SEO/backlink/keyword intelligence. Mentioned's backlink tracking, search intelligence, and content gap modules directly overlap with Ahrefs' core offerings, positioning Mentioned as a budget, mention-led alternative for SMBs.

Emerging players

• Profound: Profound is an emerging player in AI/LLM brand visibility analytics, tracking how brands surface across generative engines like ChatGPT and Google AI Overviews. Direct overlap with Mentioned's AI Visibility module.
• Determ: Determ is an emerging media-monitoring and analytics platform with both PR/listening and SEO-adjacent modules. It competes in the multi-pillar brand-intelligence category Mentioned addresses.
• Otterly.ai: Otterly.ai is an emerging player focused specifically on AI search visibility (cited by Mentioned as a comparator). Both companies track brand appearances in AI-generated answers, putting them in the same emerging niche.

Regional players

• Senuto: Senuto is a Polish-based SEO visibility and content marketing platform offering rank tracking, content gap, and backlink analytics across its home European market. Direct overlap with Mentioned's search intelligence modules for SMBs.

Direct peers

• Mention.com: Mention.com is a direct peer offering social/brand mention monitoring with sentiment analysis. It shares product overlap on the mention-monitoring pillar and competes for the same brand-monitoring buyer.
• Brand24: Brand24 is a direct peer in social listening and brand mention monitoring. Both companies track web mentions with sentiment analysis, offer tiered SaaS pricing, and target marketers and PR teams - overlapping heavily with Mentioned's mention-monitoring pillar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MentionedHQ
• Facebookfacebook.com/MentionedHQ
• LinkedInlinkedin.com/company/74626556

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentioned