Gray, Gray & Gray

What Gray, Gray & Gray does

Gray, Gray & Gray, LLP is an independent full-service CPA and business advisory firm headquartered in Canton, Massachusetts, founded in 1945 and operating continuously for 80+ years. The firm delivers accounting, tax, audit and assurance, consulting and advisory, outsourced accounting, cybersecurity and IT consulting, Sage Intacct implementation (with a construction-industry focus), and transaction advisory services through its internal FuelExchange platform, while extending its service surface via affiliated brands Gray Private Wealth (asset management) and Gray Strategic Partners (investment banking and M&A). Its core technology stack consists of industry-standard accounting and ERP software (notably Sage Intacct) combined with proprietary service methodologies such as the registered 'Power of More®' engagement model, with no public API, SDK, or developer platform.

The firm makes money through engagement-based, quote-priced professional services across multi-year audit, tax compliance, and advisory relationships, plus transactional fees on M&A deals routed through FuelExchange and revenue-share economics with affiliated wealth and investment banking entities. Its go-to-market is sales-led, anchored by direct partner-led client engagement, content marketing (weekly 'The Advisor' newsletter, blog, webinars), earned media from industry rankings, and a CPAmerica network affiliation that supports referrals for multi-location clients. Customers are organized across nine specialized industry verticals: Construction, Energy, Life Sciences, Manufacturing & Distribution, Non-Profit, Real Estate, SaaS, Technology, and Architecture/Engineering & Design, with primary focus on SMB and mid-market businesses across the Greater Boston and New England region.

Name

Gray, Gray & Gray

Legal name

Gray, Gray & Gray, LLP

Website

https://gggcpas.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

Gray, Gray & Gray is an independent full-service CPA and business advisory firm headquartered in Canton, Massachusetts, serving growing SMB and mid-market businesses across New England with accounting, tax, audit, consulting, and transaction advisory services organized across nine specialized industry verticals and complemented by affiliated wealth management and investment banking brands.

Ownership category

akta.pro rank

Product category

Accounting & Business Advisory Services

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

EHS Auditing, Inspections & Assurance (BPAHAJAG)

akta.pro secondary industry

Real Estate Tax, Incentives & Cost Segregation Advisory (BPAJANAJ)

Keywords

• Accounting services
• Audit assurance
• Tax advisory
• Business consulting
• Outsourced accounting

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting & Advisory Services: Core revenue stream from providing expert guidance and advisory services that support improved performance and profitability for client organizations.
2. Audit & Assurance Services: Revenue from providing timely and accurate financial information through audit, accounting, and assurance services including employee benefit plan audits, overhead rate audits, and investment/brokerage firm audits.
3. Tax Services: Revenue from strategic tax planning, state and local tax services, and estate and gift taxation services combined with quality compliance services.
4. Outsourced Accounting & Advisory: Revenue from outsourced accounting and advisory functions, Sage Intacct implementation, and related managed services.
5. Transaction Advisory Services / FuelExchange: Revenue from transaction advisory services facilitated through FuelExchange, GGG's M&A service, including valuation, due diligence, and deal facilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gray, Gray & Gray is an independent full-service CPA and business advisory firm providing accounting, tax, audit, and consulting services to businesses across nine industry verticals including construction, energy, life sciences, manufacturing, real estate, SaaS, technology, architecture/engineering, and non-profits. The firm also offers specialized services such as Sage Intacct implementation, cybersecurity and IT consulting, transaction advisory through its FuelExchange platform, and affiliates in private wealth management and investment banking.

Product overview

Gray, Gray & Gray is an independent full-service CPA and business advisory firm with an 80+ year history. The firm operates a unified professional services model offering consulting & advisory, audit & assurance, and tax services as its core practice areas. These core services are complemented by specialized offerings including Sage Intacct accounting software consulting (with a focus on construction financial management), cybersecurity & IT consulting, transaction advisory services through FuelExchange, and affiliate services for private wealth management and investment banking. The firm serves clients across diverse industry sectors including construction, energy, life sciences, manufacturing, real estate, SaaS, technology, architecture/engineering, and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Gray Private Wealth: Affiliate providing tailored asset management and investment strategies for clients.
• Gray Strategic Partners
• FuelExchange

Products and services

• Consulting & Advisory
• Audit & Assurance
• Tax Services
• Outsourced Accounting & Advisory Services
• Cybersecurity & IT Consulting
• Sage Intacct Accounting Software
• Transaction Advisory Services (FuelExchange)
• Government Grants & Contracts
• Royalty Examinations
• Private Wealth Management
• Investment Banking

Named customers1 record

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• CPAmericacoreStrategic or Co-development PartnerGray, Gray & Gray is a member of CPAmerica, an accounting network providing access to resources, best practices, and referral capabilities across member firms. This affiliation allows the firm to serve clients with multi-location needs and provides additional professional resources.
• Gray Private WealthcoreGTM or Marketing PartnerGray Private Wealth is an affiliated company providing tailored asset management and investment strategies. Gray, Gray & Gray refers clients requiring wealth management services to this affiliate, creating a comprehensive service offering.
• Gray Strategic PartnerscoreGTM or Marketing PartnerGray Strategic Partners is an affiliated company providing investment banking, M&A, and capital raising solutions for mid-market businesses. The affiliation enables Gray, Gray & Gray to offer transaction advisory services and provides deal flow for the investment banking affiliate.
• Sage IntacctcoreTechnology or IntegrationGray, Gray & Gray specializes in implementing and promoting Sage Intacct accounting software, particularly for construction companies. The firm has published articles and provides consulting services around Sage Intacct Construction, positioning itself as an expert in this software platform.
• FuelExchange (internal brand)coreOthersGray, Gray & Gray operates FuelExchange as its M&A and business brokerage service, facilitating transactions between buyers and sellers. The firm facilitated Townsend Energy's acquisition of Bartlett & Steadman, demonstrating its transaction advisory capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GBQ Partners: Mid-sized regional CPA and advisory firm with industry practices (Construction, Real Estate, Manufacturing, Non-Profit) closely aligned to GGG's vertical mix.
• BerryDunn: Top-100 US CPA and business advisory firm headquartered in New England (Portland, ME / Manchester, NH). Closely comparable to GGG in regional footprint, industry vertical specialization, and full-service CPA + advisory + M&A offering.
• Citrin Cooperman: Top-30 US accounting and advisory firm with industry-vertical organization and affiliated wealth management and transaction advisory services — a near-mirror of GGG's service architecture at a larger scale.
• Withum: Top-25 US CPA firm known for deep industry specialization (including Technology, Life Sciences, Real Estate, Construction) and integrated advisory services. Highly comparable to GGG in vertical-led go-to-market approach.
• Kreischer Miller: Mid-Atlantic regional CPA firm with similar size band, industry-vertical specialization, and full-service accounting/advisory offerings analogous to GGG's structure.
• Anchin: Mid-sized full-service CPA and advisory firm with strong industry vertical practices (Construction, Real Estate, Technology) and M&A advisory. Similar size band and service mix to GGG, with a comparable cross-sell model.
• Aprio: Top-50 US CPA and advisory firm recognized for technology and SaaS vertical expertise and fast growth trajectory. Overlap with GGG in SaaS/Technology, Construction, and Real Estate verticals.
• PKF O'Connor Davies: Top-20 US CPA firm serving mid-market and family-owned businesses with full-service accounting, tax, advisory, and industry specialization — direct competitor profile to GGG.

Broad incumbents

• Marcum LLP: Top-10 US accounting and advisory firm with extensive industry practices, a wealth management affiliate, and a robust M&A advisory practice. Operates broadly across the same verticals GGG serves but at national scale.
• Eide Bailly: Top-25 US CPA firm with industry specialization and a wealth advisory affiliate. Comparable service architecture to GGG but operating across multiple US regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gggcpas
• Facebookfacebook.com/gggcpa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gray, Gray & Gray