Apartment Guide
- Company typePrivate
- Founded1995
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Apartment Guide firmographics
Firmographics- Name
- Apartment Guide
- Legal name
- Rent Group Inc.
- Website
- https://apartmentguide.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Apartment Guide is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Apartment Guide business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel
Revenue model
- Property Listing Services: Property managers and landlords pay to list rental properties on the platform to reach the 45+ million monthly visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free listing for property owners |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Apartment Guide product offering
Product offeringCore offering
Apartment Guide operates an online rental marketplace that lets renters search apartments, condos, townhomes, and houses for rent across the United States through a web platform and native iOS/Android apps, applying filters for price, bedrooms, bathrooms, and pet policies. Property owners and managers list units on the platform at no cost, and listings are syndicated through the ApartmentGuide + Redfin Network to expand renter reach. Landlord-facing Marketing Solutions are delivered via the Rent.com Marketing Platform to drive lead generation and reduce vacancy.
Product overview
ApartmentGuide is an online apartment rental marketplace operated by Rent Group Inc. (a subsidiary of Redfin). The platform operates as a multi-module system consisting of a core search website (apartmentguide.com), mobile applications for iOS and Android, and a landlord marketing platform. The core product enables renters to search listings by location, neighborhood, city, and specialty criteria (pet-friendly, luxury, cheap, bedroom count). User account features include Saved Searches and Saved Properties for registered users. The landlord-facing Marketing Solutions platform allows property managers to list units and access the ApartmentGuide + Redfin Network for syndication across multiple sites. The platform covers apartments nationwide, from major metros like Atlanta (11,409 listings) and Austin (25,401 listings) to smaller markets.
Differentiator
Problem solved
Functional benefit
Brands
- ApartmentGuide x Redfin Network: A combined marketing network where rentals listed on Redfin are automatically featured on ApartmentGuide, offering broader reach for property listings.
Products and services
- ApartmentGuide Website Primary web-based apartment search platform enabling users to search for rental properties by location, view listings with photos and details, and contact property managers. Free for renters to use.
- ApartmentGuide Mobile App Native mobile applications for iOS and Android enabling apartment search on-the-go, available via the App Store and Google Play.
- List Your Property / Marketing Solutions Property listing and advertising service enabling landlords and property managers to list rental units on the platform, with free basic listings and access to paid Marketing Solutions for broader reach via the ApartmentGuide + Redfin Network.
- Rent. Marketing Platform Marketing platform encompassing ApartmentGuide and other rental listing sites, providing landlords and property managers with comprehensive advertising solutions as part of the Rent. product suite.
- ApartmentGuide x Redfin Network Co-marketing network partnership enabling property listings to appear on both ApartmentGuide and Redfin platforms, expanding reach to potential renters across both networks.
Quantifiable outcome
- 45+ million monthly visitors
Companies that use Apartment Guide
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Apartment Guide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Apartment Guide partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RedfincoreMutual partnership where rentals listed on Redfin are automatically featured on ApartmentGuide and properties listed on ApartmentGuide appear on Redfin. This creates a unified rental listing network across both platforms, expanding reach for property owners and options for renters.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Apartment Guide competitors and assessment
Company assessmentDirect peers
- PadMapper: PadMapper is a map-based apartment and rental housing search aggregator covering the US and Canada. Comparable to ApartmentGuide in renter-focused search interface and aggregated rental listings inventory.
- Zumper: Zumper is an apartment rental marketplace offering listings, applications, and tenant screening services across the US and Canada. Closely comparable to ApartmentGuide in renter-facing search experience and landlord-facing listing/lead-gen services.
- Rent.com: Rent.com is a sibling brand operated by the same parent company (Rent Group Inc., owned by Redfin) offering overlapping rental listing services and landlord marketing solutions. Essentially a parallel platform within the same corporate portfolio.
- Apartments.com: Operated by CoStar Group, Apartments.com is a leading apartment rental search marketplace with broad listings and premium property owner marketing solutions. Directly comparable to ApartmentGuide in core offering, target customers (renters and landlords), and advertising-driven revenue model.
- Apartment List: Apartment List is a digital apartment rental marketplace connecting renters with available units and offering paid lead-conversion services to landlords. Directly comparable to ApartmentGuide in marketplace structure, target audience, and freemium landlord model.
- HotPads: HotPads is an apartment rental search platform owned by Zillow Group with map-based discovery and nationwide listings. Directly comparable to ApartmentGuide in renter-facing apartment search and landlord listing exposure.
Broad incumbents
- Trulia: Trulia is a Zillow-owned residential real estate platform with rental listings as part of a broader home search offering. Comparable to ApartmentGuide in rental listings while operating across the wider real estate category.
- Realtor.com: Realtor.com is a major residential real estate listings portal operated by Move, Inc., offering rentals alongside for-sale properties. Comparable as a broad incumbent in online real estate search with overlapping rental discovery functionality.
- Zillow: Zillow is the largest US residential real estate marketplace, with rentals as one vertical among many (sales, mortgages, Zillow-owned rentals). Comparable as a broader incumbent with overlapping rental search and listing capabilities and far larger scale and marketing reach.
Emerging players
- Doorsteps: Doorsteps is a rental and apartment search platform operated by Move, Inc. (operator of Realtor.com). Comparable to ApartmentGuide in renter-facing apartment search functionality with a more limited dedicated traffic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Apartment Guide social profiles
Digital presenceApartment Guide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apartment Guide leadership team
Management profileNumber of profiles
Apartment Guide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apartment Guide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apartment Guide
What does Apartment Guide do?
Apartment Guide operates an online rental marketplace that lets renters search apartments, condos, townhomes, and houses for rent across the United States through a web platform and native iOS/Android apps, applying filters for price, bedrooms, bathrooms, and pet policies. Property owners and managers list units on the platform at no cost, and listings are syndicated through the ApartmentGuide + Redfin Network to expand renter reach. Landlord-facing Marketing Solutions are delivered via the Rent.com Marketing Platform to drive lead generation and reduce vacancy.
Is Apartment Guide a public or private company?
Apartment Guide is a private company. It is classified as corporate owned and is currently operating.
When was Apartment Guide founded?
Apartment Guide was founded in 1995. It employs 1 to 10 people.
Where is Apartment Guide based?
Apartment Guide is headquartered in Atlanta, United States, in the North America region.
How does Apartment Guide make money?
One revenue line is on record: property Listing Services.
Who are Apartment Guide's main competitors?
Direct peers on record are PadMapper, Zumper, Rent.com, Apartments.com, Apartment List and HotPads. Broad incumbents are Trulia, Realtor.com and Zillow. Doorsteps is listed as an emerging player.
Does Apartment Guide have an API?
No public API is recorded for Apartment Guide.