Rent.com
Rent.com is a US-based online rental marketplace that enables individual renters to search apartments, houses, condos, and townhomes via website and mobile apps. It is a wholly-owned subsidiary of Zillow Group, integrated into the Zillow Rentals Network following a June 2025 restructuring.
- Company typePrivate
- Founded2000
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rent.com does
Rent.com (legally Rent Group Inc.) is a Santa Monica-based online rental marketplace founded in 2000 and currently operating as a wholly-owned subsidiary of Zillow Group Inc. The platform enables individual renters to search for apartments, houses, condos, and townhomes across the United States through its website (rent.com) and native iOS and Android applications. Core features include location-based property search, saved favorites, tour scheduling, and direct contact with property managers, supplemented by a content ecosystem comprising the Rent Blog, Rent Moving Center, and Rent Calculator. The company's legal entity is privately held with no public ticker, employs 51-100 people, and operates under the commercial brand "Rent."
The business is a two-sided rental marketplace whose supply and demand dynamics have been substantially restructured under Zillow ownership. As of June 15, 2025, Zillow became the sole provider of multifamily listings (25+ unit buildings) on the Rent Network, meaning all direct multifamily listing revenue on Rent.com was migrated to Zillow's direct advertising contracts. Simultaneously, the company discontinued its Digital Marketing Solutions suite (RentSearch, RentSocial, RentTarget, RentRep, RentEngage, and Property Sites). The remaining business is focused on consumer-facing rental search, with single-family and small-property landlords able to list inventory for free through the integrated Redfin Rental Tools, which connects to TurboTenant for tenant screening and rental applications.
Revenue is generated primarily through listing advertising paid by property managers and landlords, though the post-June 2025 model concentrates that revenue inside Zillow Group rather than at the Rent.com entity level. The platform does not publicly disclose pricing for listing services and has no disclosed API, SDK, or AI/ML capabilities. Distribution occurs through the website, mobile app stores, and cross-platform syndication across the Zillow Rentals Network including Zillow, ApartmentGuide, Redfin.com, Trulia, HotPads, and Realtor.com. Strategic context is dominated by intra-group consolidation rather than independent expansion, positioning Rent.com as a consumer-facing top-of-funnel surface within the broader Zillow rental vertical.
Rent.com firmographics
Firmographics- Name
- Rent.com
- Legal name
- Rent Group Inc.
- Website
- https://rent.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rent.com is a US-based online rental marketplace that enables individual renters to search apartments, houses, condos, and townhomes via website and mobile apps. It is a wholly-owned subsidiary of Zillow Group, integrated into the Zillow Rentals Network following a June 2025 restructuring.
- Ownership category
- akta.pro rank
Rent.com industry classification
Industry- Product category
- Online Rental Marketplace
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vacation & Short-Term Rental Management (BPAJAFAI)
- akta.pro secondary industry
- Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)
Keywords
Where Rent.com is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Rent.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Listing Advertising: Property managers and landlords pay to list rental properties on the platform. As of June 2025, multifamily listings (25+ units) are now handled through Zillow's direct advertising contracts.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Rent.com product offering
Product offeringCore offering
Rent.com is an online rental marketplace that lets individual renters in the United States search for apartments, houses, condos, and townhomes, save properties, and contact property managers or landlords. Property managers and landlords pay to list available rental properties on the site, and the inventory is distributed across the Zillow Rentals Network that includes Apartment Guide, HotPads, and Trulia. Free renter resources such as the Rent Blog, Rent Calculator, and Rent Moving Center support the search experience.
Product overview
Rent.com operates as a consumer-facing online rental marketplace and is now integrated into the Zillow Rentals Network following a June 2025 restructuring. The core platform consists of the Rent.com website and its companion mobile app (iOS/Android), which together enable renters to search, save, and tour apartments and houses. The platform also includes content-driven supporting modules: the Rent Blog for renter education and moving advice, the Rent Moving Center for relocation logistics, and a Rent Calculator for budget planning. Property listing capabilities differ by property size: multifamily buildings (25+ units) are now managed exclusively through Zillow's direct advertising contracts, while single-family and smaller properties can be listed for free via Redfin Rental Tools, which integrates with TurboTenant for applications. The historical Digital Marketing Solutions suite (RentSearch, RentSocial, RentTarget, RentRep, RentEngage) was fully discontinued on June 15, 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Rent.com Online Rental Marketplace Web-based online rental marketplace for U.S. individual renters to search, filter, save, and inquire about apartments, houses, condos, and townhomes; property managers and landlords pay to list inventory.
- Rent.com Mobile App (iOS) Native iOS mobile application for the Rent.com marketplace, enabling U.S. renters to search and save rental properties on iPhone and iPad.
- Rent.com Mobile App (Android) Native Android mobile application for the Rent.com marketplace, enabling U.S. renters to search and save rental properties on Android phones and tablets.
Companies that use Rent.com
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Rent.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Rent.com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ZillowcoreAs of June 15th 2025, Zillow became the sole provider of multifamily listings (25+ unit buildings) on the Rent Network, including Rent.com, ApartmentGuide.com, and Redfin.com. All existing Rent. Network listings were cancelled at that time. Property listings now require a direct advertising contract with Zillow.
- RedfincoreRent.com is operated by Rent Group Inc. and properties listed through Redfin automatically appear on Rent.com. Single-family and small property listings are managed through Redfin Rental Tools, which allows posting rental listings and collecting leads and applications (via TurboTenant) for free.
- ApartmentGuidecoreApartmentGuide is part of the Zillow Rentals Network. Multifamily listings on Rent.com, ApartmentGuide.com, and Redfin.com are now managed through Zillow's direct advertising contracts as of June 2025.
Scale indicators1 record
Recent moves7 records
Expansion highlights3 records
Rent.com competitors and assessment
Company assessmentDirect peers
- Trulia: Sister Zillow Group property offering rental listings alongside home sales. Directly comparable as a US rental marketplace, with overlapping inventory and target audience.
- Zillow: The dominant US online real estate platform and parent company of Rent.com. Operates a massive rental search portal that directly competes with Rent.com within the same Zillow ecosystem, including the now-transferred multifamily listing business.
- HotPads: Zillow-owned rental marketplace focused on map-based apartment and house search. Directly comparable to Rent.com as a sister platform in the Zillow Rentals Network with overlapping rental inventory and renter audience.
- Apartments.com: Operated by CoStar Group, Apartments.com is the largest dedicated US apartment rental marketplace with search, listing, and application functionality directly comparable to Rent.com's core offering.
- Redfin: Zillow-owned real estate platform with rental listings that integrates with Rent.com via Redfin Rental Tools. Directly comparable as a sister platform serving both renters and landlords with overlapping inventory.
- Realtor.com: Major US real estate portal operated by Move, Inc. (CoStar Group) with rental search functionality. Directly comparable to Rent.com as a destination for renters searching apartments and houses online.
- Apartment List: Large US rental marketplace connecting renters with apartments through search and concierge-style services. Directly comparable to Rent.com in target audience, business model, and core search functionality.
- Zumper: One of the largest US rental marketplaces for apartments and houses, offering search, listings, and online applications. Directly comparable to Rent.com across product, customer base, and revenue model.
Emerging players
- PadMapper: Map-based rental search platform aggregating listings from multiple sources. Smaller and more niche than Rent.com, but with overlapping functionality and target audience in the online apartment search category.
- Rentable: Smaller US rental marketplace focused on apartments and houses. Comparable to Rent.com in core product (search, listings, applications) but with narrower scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rent.com social profiles
Digital presenceRent.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rent.com leadership team
Management profileNumber of profiles
Rent.com funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rent.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rent.com
What does Rent.com do?
Rent.com is an online rental marketplace that lets individual renters in the United States search for apartments, houses, condos, and townhomes, save properties, and contact property managers or landlords. Property managers and landlords pay to list available rental properties on the site, and the inventory is distributed across the Zillow Rentals Network that includes Apartment Guide, HotPads, and Trulia. Free renter resources such as the Rent Blog, Rent Calculator, and Rent Moving Center support the search experience.
Is Rent.com a public or private company?
Rent.com is a private company. It is classified as corporate owned and is currently operating.
When was Rent.com founded?
Rent.com was founded in 2000. It employs 51 to 100 people.
Where is Rent.com based?
Rent.com is headquartered in Santa Monica, United States, in the North America region.
How does Rent.com make money?
One revenue line is on record: listing Advertising.
Who are Rent.com's main competitors?
Direct peers on record are Trulia, Zillow, HotPads, Apartments.com, Redfin, Realtor.com, Apartment List and Zumper. Emerging players are PadMapper and Rentable.
Does Rent.com have an API?
No public API is recorded for Rent.com.
What industry is Rent.com in?
Rent.com's product category is Online Rental Marketplace. Its primary akta.pro industry code is BPAJAFAI, Vacation & Short-Term Rental Management, with a secondary code of THAMALAL, Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms). Its NAICS code is 532 and its SIC code is 6531.