Marie Forleo International

What Marie Forleo International does

Marie Forleo International, Inc. is a privately held, founder-owned digital education and coaching business headquartered in New York City, founded in 2008 and operating without external venture capital. The company's commercial engine centers on three core paid programs — B-School (the flagship online business coaching program launched in 2012 with nearly 80,000 students), The Copy Cure (a copywriting training course launched in 2016), and Time Genius (a time management coaching program launched in 2024) — augmented by a #1 New York Times bestselling book, 'Everything Is Figureoutable', now available in 32 languages.

The underlying technology layer is deliberately minimal: there is no proprietary platform identified. Programs are delivered as self-paced, on-demand digital content using standard web infrastructure (Webflow-based storefronts, Vimeo for video hosting, Klaviyo for email marketing, and conventional analytics and advertising integrations with Google, Facebook, and Twitter). The core 'asset' is content and personal-brand equity rather than technology: an award-winning video library (MarieTV with hundreds of episodes), a widely distributed podcast (The Marie Forleo Podcast named by Oprah as a thought leader platform), and a free 5-Day Money Sprint email challenge function as the top-of-funnel acquisition mechanism.

The business operates a direct-to-consumer model targeting entrepreneurs and small business owners — particularly women — globally, with customers in the United States, United Kingdom, Canada, and Australia and no geographic restrictions on sales. Revenue is generated primarily through one-time purchases of premium-priced programs (specific pricing is quote-based and not publicly disclosed), supplemented by book sales and an affiliate marketing program that pays commissions to third-party referrers via cookie-based attribution. Customer acquisition is driven by content marketing, organic social, earned media (Forbes, NYT, Oprah, Today Show), podcast/video distribution, and email nurture flows, with no evidence of paid advertising as a primary channel.

Name

Marie Forleo International

Legal name

Marie Forleo International, Inc.

Website

https://marieforleo.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Marie Forleo International is a New York-based, bootstrapped digital education company founded in 2008 that sells premium online coaching programs (B-School, The Copy Cure, Time Genius) to entrepreneurs and small business owners globally, supported by MarieTV, a podcast, and a #1 NYT bestselling book.

Ownership category

akta.pro rank

Product category

Online Business Coaching and Personal Development

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Marketing, Branding & Sales Skills (EDAMAHAG)

akta.pro secondary industries

Entrepreneurship & Freelance Employability (Self-Employment Readiness) (EDAAAKAM), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Online business coaching
• Personal development courses
• Copywriting training
• Time management coaching
• Entrepreneur education

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Online Courses and Programs: Paid digital courses including B-School (flagship business coaching program), The Copy Cure (copywriting training), and Time Genius (time management coaching). Programs are sold as one-time purchases or enrollment-based access with self-paced on-demand delivery.
2. Book Sales: Sale of Marie Forleo's book 'Everything Is Figureoutable', a #1 New York Times bestseller available in 32 languages. Physical and digital book sales.
3. Affiliate Program: Third-party affiliate partners drive traffic to MFI sites and earn commissions. Cookies are used for attribution tracking. Affiliates may offer bonuses or rewards to referred customers.
4. Podcast and Content Monetization: Free content (MarieTV, podcast, blog) used to attract and nurture leads, driving conversions to paid programs. No direct advertising revenue model mentioned.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Marie Forleo International sells online business coaching and personal development courses directly to entrepreneurs. Its flagship paid offerings are B-School (business coaching), The Copy Cure (copywriting training), Time Genius (time management coaching), the Build Your $250k Offer App training, and the Everything Is Figureoutable book, supported by free lead-magnet content and a media ecosystem (MarieTV and The Marie Forleo Podcast).

Product overview

Marie Forleo International operates as a multimedia education company offering a platform of business coaching and personal development products. The core offerings include B-School (flagship coaching program), The Copy Cure (copywriting course), and Time Genius (time management program), supported by MarieTV (video content) and The Marie Forleo Podcast (audio content). The portfolio also includes free lead magnets like the 5-Day Money Sprint and How To Get Anything You Want training, along with the bestselling book Everything Is Figureoutable. The ecosystem serves entrepreneurs seeking business growth, personal transformation, and productivity improvement through courses, coaching, and content.

Differentiator

Problem solved

Functional benefit

Brands

• B-School: Online business coaching program for entrepreneurs, both new and established, with nearly 80,000 students.
• The Copy Cure
• Time Genius
• MarieTV
• The Marie Forleo Podcast
• 5-Day Money Sprint
• Everything Is Figureoutable

Products and services

• B-School Flagship online business coaching program that helps entrepreneurs, whether brand new or established, execute at a high level and grow their businesses. The program has nearly 80,000 students.
• The Copy Cure Step-by-step online training course that teaches entrepreneurs how to write powerful, persuasive copy that resonates with their audience and drives sales.
• Time Genius Self-paced, on-demand coaching program that provides a science-backed system for time management, productivity, and reclaiming freedom through better use of time.
• Build Your $250k Offer App Paid training program focused on helping entrepreneurs design a high-value offer and build a business capable of generating $250,000 or more in revenue.
• Everything Is Figureoutable (book) #1 New York Times bestselling book by Marie Forleo that frames the trademarked 'Everything Is Figureoutable' philosophy of relentless optimism and problem-solving, available in paperback, digital, and 32 languages.

Quantifiable outcome

• 80,000+ students enrolled in B-School
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Affiliate Marketing PartnersminorGTM or Marketing PartnerThird-party affiliates who promote MFI products and earn commissions for referred customers. Affiliates may offer bonuses or rewards to users they refer. Cookies are used for tracking and attribution. The affiliate program uses a third-party marketing platform for cookie-based tracking.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amy Porterfield: Amy Porterfield is a direct peer running an online education business for entrepreneurs through courses like Digital Course Academy and Marketing Made Simple. She sells premium-priced digital courses and coaching to SMB owners, with a podcast-led content funnel — same business model and customer as Marie Forleo International.
• Brendon Burchard: Brendon Burchard is a direct peer in the high-performance and online business education space, selling premium programs (High Performance Academy, Experts Academy) to entrepreneurs and professionals. He uses a similar content-to-course funnel model with books, videos, and flagship coaching programs.
• Ramit Sethi: Ramit Sethi is a direct peer selling premium online courses (Zero to Launch, Money for Couples, Earnable) and a bestselling book to a similar audience of ambitious professionals and entrepreneurs. He uses a content-driven, direct-to-consumer digital education model that closely mirrors Marie Forleo International's approach.
• Jenna Kutcher: Jenna Kutcher is a direct peer focused on female entrepreneurs, selling online courses (The Podcast Lab, Boss Up Academy) and coaching. She targets a very similar audience of women building small businesses, with a podcast- and Instagram-led content funnel.
• Pat Flynn: Pat Flynn is a direct peer in the online business education space, selling courses (Power-Up Podcasting, Smart From Scratch) and coaching to entrepreneurs. He pioneered the content-to-course funnel model with the Smart Passive Income podcast and targets the same SMB and aspiring entrepreneur segment.
• Lewis Howes: Lewis Howes is a direct peer running School of Greatness and related online programs for entrepreneurs and personal-development audiences. He uses a podcast-driven, content-led model with premium courses and live events, closely aligned with Marie Forleo's model.
• Chalene Johnson: Chalene Johnson is a direct peer selling online business and marketing programs (Marketing Impact Academy, Smart Life) to entrepreneurs, with a heavy emphasis on health and lifestyle integration similar to Marie Forleo's blend of business and personal development.
• Dean Graziosi: Dean Graziosi is a direct peer in the online business and personal development education space, selling premium programs (Millionaire Success Habits, Mind Vault) through content-driven launches. He targets aspiring entrepreneurs with mindset and business training in a very similar model to Marie Forleo.
• Rachel Hollis: Rachel Hollis is a direct peer in women's business and personal development, with bestselling books (Girl, Wash Your Face; Girl, Stop Apologizing) and online programs. She targets the same women entrepreneur and self-development segment as Marie Forleo, with overlapping product positioning.

Broad incumbents

• Tony Robbins: Tony Robbins is a broad incumbent in personal development and business coaching with premium live events, programs (Business Mastery, Date with Destiny), and bestselling books. He targets similar entrepreneurs and high-achievers at a much larger scale and broader portfolio than Marie Forleo International.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UULFuoxrRDDgk3UUnxR4tlkJYQ
• Xx.com/marieforleo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marie Forleo International