What Dean Graziosi does

Dean Graziosi is a Scottsdale, Arizona-based entrepreneurship and personal-development education brand, operated through Mind Mint, LLC (an Arizona LLC doing business as Dean Graziosi and AI Advantage), and positioned under the Mastermind.com umbrella co-founded with Tony Robbins. The company's core products include the Mastermind.com platform for knowledge entrepreneurs (claimed reach of tens of thousands of users across 150+ countries), the 30-Day AI Advantage Bootcamp (a live 30-day program centered on an "AI Clone System"), the AI Advantage Club at $37/month, and the AI Mastery program. Complementing the digital curriculum are multiple New York Times bestselling books (Millionaire Success Habits, The Underdog Advantage) plus audiobooks and journals (Better Life Journal), and live event properties such as Thrive 2025 and the Meant For More Live event with Tony Robbins.

The technology stack centers on a cloud-based AI Advantage platform that exposes generative-AI features — most notably an "AI Clone System" intended to learn user thinking and work patterns, and AI-powered chatbots ("Instant Answers") that respond to inquiries from an internal knowledge base. Go-to-market is direct-to-consumer, multi-channel, and event-driven: top of funnel runs through YouTube, Spotify podcast appearances on high-profile shows, Instagram, and an email newsletter; mid-funnel conversion is driven by live virtual events and intensive bootcamps; and revenue is monetized through a mix of recurring subscriptions, higher-priced bootcamps (with performance-based guarantees), book sales via Amazon/Audible and direct channels, an affiliate program, and event registrations (free to paid). The audience spans individual entrepreneurs, SMB owners, and mid-market professionals seeking to convert domain expertise into scalable coaching and online knowledge products.

The legal entity Mind Mint, LLC is a wholly-owned operating subsidiary within the Mastermind.com corporate structure, with Mastermind.com identified as the parent/strategic operating entity. The company is private, has 11-50 employees, is headquartered at 2225 N. Scottsdale Road in Scottsdale, Arizona, and does not disclose revenue or institutional funding in available sources.

Name

Dean Graziosi

Legal name

Mind Mint, LLC

Website

https://deangraziosi.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Dean Graziosi is a Scottsdale-based entrepreneurship education brand that sells AI-themed bootcamps, a $37/month subscription, bestselling books, and live events to individual entrepreneurs and professionals seeking to monetize their expertise.

Ownership category

akta.pro rank

Product category

Online Business Education and Coaching

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Computer Training (611420)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Marketing, Branding & Sales Skills (EDAMAHAG), AI & Machine Learning (Foundations & Applied) (EDAMACAG), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)

Keywords

• Online business training
• Entrepreneurship education
• Personal development coaching
• AI business tools
• Knowledge business platform

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Subscription Programs (AI Advantage Club): Monthly subscription at $37/month for the AI Advantage Club, providing ongoing access to AI training content, tools, and community. Includes automatic recurring billing with 30-day refund window for first payment.
2. Bootcamp Programs (AI Advantage Bootcamp, AI Mastery): One-time or subscription-based intensive training programs. AI Advantage Bootcamp is backed by a performance-based guarantee through the last workshop. AI Mastery includes monthly workshops with prorated refunds available through the first workshop.
3. Book Sales: Multiple New York Times bestselling books including 'Millionaire Success Habits' and 'The Underdog Advantage' sold through Amazon, Audible, and direct (deansbook.com). Books are also available as audiobooks and have reached millions of readers across 100+ countries.
4. Affiliate/Commission Program: AI Advantage offers an independent affiliate program where partners earn commissions for referring new users. Affiliates are independent contractors responsible for their own costs and compliance.
5. Live Events and Speaking: Revenue from virtual and in-person events including the Thrive 2025 event and Meant For More Live event with Tony Robbins. Events range from free to paid registrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dean Graziosi sells online entrepreneurship and personal-development education through books, live events, multi-week bootcamps, and monthly subscriptions. Core offerings include the Mastermind.com platform, the 30-Day AI Advantage Bootcamp (with a proprietary AI Clone System), the AI Advantage Club subscription, AI Mastery workshops, the Build It Bootcamp, and NYT bestselling books including Millionaire Success Habits and The Underdog Advantage. Products are aimed at individuals seeking to turn knowledge into a scalable business, with AI tools positioned as a productivity multiplier.

Product overview

Dean Graziosi operates as a brand under Mind Mint, LLC (a Mastermind.com brand), offering a portfolio of products centered on business education, AI-powered tools, and personal development resources. The core platform is Mastermind.com, co-founded by Dean Graziosi and Tony Robbins, which provides tools and frameworks for knowledge entrepreneurs. The AI-focused offerings include the 30-Day AI Advantage Bootcamp, AI Advantage Club ($37/month subscription), AI Mastery program, and Elite Experience. Complementing the digital products are bestselling books including 'Millionaire Success Habits' and 'The Underdog Advantage,' plus the Better Life Journal. Additional programs like the Build It Bootcamp and Thrive 2025 Event provide live, interactive training experiences. The portfolio spans books, subscription services, live bootcamps, events, and journals—offerings are primarily digital courses and content, with AI features integrated into newer programs to help users replicate their thinking and work patterns.

Differentiator

Problem solved

Functional benefit

Brands

• Mastermind.com: Co-founded platform for knowledge entrepreneurs to build and scale businesses, supporting users in 150+ countries.
• AI Advantage

Products and services

• Mastermind.com Online platform co-founded by Dean Graziosi and Tony Robbins that provides tools, frameworks, and community to help knowledge entrepreneurs turn expertise into a scalable business; supports tens of thousands of entrepreneurs across 150+ countries.
• 30-Day AI Advantage Bootcamp Live, interactive 30-day bootcamp for entrepreneurs, creators, and professionals that walks participants through building an AI Clone System that learns their thinking and working patterns; backed by a performance-based guarantee through the last workshop.
• AI Advantage Club Monthly subscription at $37/month providing ongoing access to AI training content, tools, and community for entrepreneurs and professionals seeking to apply AI in their business.
• AI Mastery Subscription-based AI mastery program featuring monthly live workshops to deepen AI skills, with limited refund eligibility through the first workshop.
• Elite Experience One-time $1.00 charitable experience where the full purchase price is donated to Feeding America to provide meals for families in need.
• Millionaire Success Habits New York Times bestselling book and audiobook that teaches readers to build success habits for abundance and productivity, with updated chapters.
• The Underdog Advantage New York Times bestselling book and audiobook that reframes personal disadvantages as superpowers for achieving prosperity, happiness, and impact.
• Better Life Journal Guided journal sold via dgachieve.com that walks users through five steps to reduce stress, maximize success, create stability, and achieve goals.
• Build It Bootcamp Five-week program of weekly interactive live workshops that helps participants design and launch their own community and coaching offer.
• Thrive 2025 Event Free 3-day virtual event held May 15-17, 2025 with Dean Graziosi, Tony Robbins, and special guests, focused on a blueprint for thriving in today's changing world.

Quantifiable outcome

• Over $2 billion in sales generated through frameworks
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and minor.

• Tony RobbinsflagshipStrategic or Co-development PartnerTony Robbins is the co-founder of Mastermind.com alongside Dean Graziosi. They have co-hosted major events including the Own Your Future Challenge (nearly 1 million registrants) and the Meant For More Live event. They also co-created the 30-Day AI Advantage Bootcamp. This is a flagship strategic partnership that spans product development, platform ownership, and go-to-market execution.
• Mastermind.comflagshipStrategic or Co-development PartnerDean Graziosi is the co-founder of Mastermind.com, a platform for entrepreneurs to share knowledge and build businesses. The platform is owned by Mastermind.com and supports tens of thousands of entrepreneurs in 150+ countries. Mind Mint, LLC operates AI Advantage as a Mastermind.com brand.
• Feeding AmericaminorOthersDean Graziosi's Elite Experience ($1.00) is fully donated to Feeding America to help provide meals for families in need. Over 8 million meals have been donated through this partnership.
• Operation Underground RailroadminorOthersDean has contributed to rescuing children from trafficking through Operation Underground Railroad as part of his commitment to giving back.
• Village ImpactminorOthersSchools have been built in Africa through partnership with Village Impact, supporting education in under-served communities.
• Phoenix Children's Hospital FoundationminorOthersDean supports the Phoenix Children's Hospital Foundation, where his wife Lisa serves on the board, as part of his philanthropic efforts.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Hal Elrod (The Miracle Morning): Hal Elrod sells books, courses, and a community around personal-development frameworks — overlapping with Dean's Millionaire Success Habits and self-improvement content, though at smaller scale.
• Lewis Howes (School of Greatness): Lewis Howes monetizes a personal-development/entrepreneurship brand through courses, books, a podcast, and live events. The audience and channel mix overlap with Dean's, though Howes' program portfolio is smaller.
• Jay Shetty (On Purpose / Programs): Jay Shetty monetizes a personal-development and self-improvement brand through courses, books, and events — a comparable audience and creator-led business model, though more recent and less course-heavy than Dean's.

Direct peers

• Tony Robbins: Dean Graziosi's Mastermind.com co-founder and co-host of marquee events. Tony Robbins operates the same business model (high-ticket events, coaching programs, books, and personal-development curriculum) at significantly larger scale, making him the closest comparable peer.
• Russell Brunson (ClickFunnels): Russell Brunson sells digital education, software (ClickFunnels), and high-ticket coaching programs to knowledge entrepreneurs — the same target customer as Dean Graziosi — and competes for the same 'build-your-online-business' audience.
• Marie Forleo (Marie Forleo International / B-School): Marie Forleo runs B-School and MarieTV, offering online training programs and a community for coaches, creators, and entrepreneurs — directly comparable to Dean's coaching/education offering.
• Brendon Burchard (HPX / Experts Academy): Brendon Burchard sells high-ticket personal-development coaching, books, and online courses aimed at entrepreneurs and high performers — a near-identical product portfolio and customer segment to Dean Graziosi.
• Grant Cardone (Cardone Training / 10X): Grant Cardone operates in the same entrepreneur-education space with paid programs, live events, books, and a community platform. Overlap with Dean Graziosi is direct in customer profile and monetization model.
• Pat Flynn (Smart Passive Income / SPI): Pat Flynn teaches knowledge entrepreneurs how to build online businesses through courses, podcast content, and community — competing for the same 'turn expertise into income' audience that Mastermind.com serves.

Broad incumbents

• Mindvalley: Mindvalley is a larger, established personal-growth education platform offering courses, masterminds, and AI-related programs (e.g., AI coaching tools). It competes with the AI Advantage and Mastermind.com offerings at broader scale and with a more diversified creator roster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@deangraziosi
• Instagraminstagram.com/deangraziosi/?hl=en
• Xx.com/deangraziosi
• Facebookfacebook.com/deangraziosipage
• LinkedInlinkedin.com/company/dean-enterprises-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dean Graziosi