Yohji Yamamoto

What Yohji Yamamoto does

Yohji Yamamoto (YOHJI YAMAMOTO Inc.) is a privately held Japanese luxury fashion house founded by designer Yohji Yamamoto, originating with the Y's brand in 1972 and the eponymous label established in 1981. The company designs, produces, and sells avant-garde, deconstructed apparel and accessories characterized by a signature black aesthetic and oversized silhouettes. It operates a portfolio of eight sub-brands covering distinct price points and customer segments: Yohji Yamamoto (mainline femme and POUR HOMME), Y's and Y's for men, discord Yohji Yamamoto (leather goods), LIMI feu (contemporary women's), Ground Y (archive/artistic), S'YTE (cut-and-sew), and WILDSIDE YOHJI YAMAMOTO (conceptual projects). The long-standing Y-3 partnership with adidas extends the brand into athletic footwear and apparel.

The company generates revenue through direct-to-consumer channels including the flagship e-commerce platform THE SHOP YOHJI YAMAMOTO (Japan and Global sites shipping to 130+ countries with multi-language support), 18+ owned retail stores and department store concessions across Japan (Isetan, Seibu, Mitsukoshi, Hankyu, Takashiyama), and international flagships in New York (Wooster Street) and Paris (Y's Louvre). Premium pricing spans from approximately ¥8,000 for accessories to ¥968,000 for collaborative leather jackets and ¥2,750,000 for limited-edition timepieces. The business model is supplemented by a high-velocity collaboration pipeline with heritage brands (Pendleton, Vanson Leathers, HTC, Dr. Martens, Converse), luxury houses (Hublot, adidas), and artists (Junji Ito, Kazuo Kamimura, GDC/Takashi Kumagai, M A S U).

The customer base consists of affluent consumers seeking avant-garde Japanese designer fashion (luxury segment) and contemporary fashion consumers of more accessible Y's, Ground Y, and S'YTE lines. Distribution is multi-channel across owned e-commerce, owned retail, department store concessions, and pop-up stores used for collaboration launches. The company is founder-controlled with no identified external institutional investment or parent company, and is headquartered in Tokyo, Japan with 101-250 employees.

Name

Yohji Yamamoto

Legal name

YOHJI YAMAMOTO Inc.

Website

https://yohjiyamamoto.co.jp

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Yohji Yamamoto is a privately held Japanese luxury fashion house designing and selling avant-garde apparel, footwear, and accessories across eight sub-brands (Yohji Yamamoto, Y's, discord, S'YTE, WILDSIDE, etc.) through global e-commerce, 18+ Japanese retail locations, and flagships in New York and Paris, serving affluent consumers of deconstructed Japanese designer fashion.

Ownership category

akta.pro rank

Product category

Luxury Fashion & Designer Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Fashion & Designer Department Stores (CRAGADAC)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Avant-garde fashion design
• Luxury apparel collections
• Designer clothing brands
• Fashion accessories retail
• Haute couture wear

Headquarters

HQ city

Higashi-shinagawa

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Apparel and Accessories Sales: Yohji Yamamoto generates revenue primarily through direct sales of its fashion collections including main line Yohji Yamamoto, Yohji Yamamoto POUR HOMME, Y's, Y's for men, discord Yohji Yamamoto, LIMI feu, Ground Y, S'YTE, and WILDSIDE YOHJI YAMAMOTO. Products range from high-end runway pieces to more accessible contemporary lines. Revenue comes from both e-commerce (theshopyohjiyamamoto.jp) and physical retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Yohji Yamamoto designs, manufactures, and retails luxury avant-garde Japanese fashion apparel, footwear, leather goods, and accessories. The company operates multiple wholly-owned sub-brands — Yohji Yamamoto FEMME, Yohji Yamamoto POUR HOMME, REGULATION, GOTHIC, L'odeur, Y's, Y's for men, discord Yohji Yamamoto, LIMI feu, Ground Y, S'YTE, and WILDSIDE YOHJI YAMAMOTO — and sells through its own e-commerce platform THE SHOP YOHJI YAMAMOTO, owned flagship retail stores in Japan, department store concessions, and international flagship stores in New York and Paris.

Differentiator

Problem solved

Functional benefit

Brands

• Y-3: Collaborative line with adidas combining Yohji Yamamoto's avant-garde design with athletic footwear and apparel.

Products and services

• Yohji Yamamoto (Main Line Collections) The flagship Yohji Yamamoto brand offering luxury avant-garde ready-to-wear apparel, outerwear, and accessories for men and women, featuring the designer's signature deconstructed, black-centric, asymmetric aesthetic shown seasonally at Paris Fashion Week.
• Y's Women's fashion brand originally built around the concept of women wearing men's clothing, offering contemporary and accessible avant-garde apparel and accessories.
• Y's for men
• discord Yohji Yamamoto Specialized leather goods and accessories brand offering bags, wallets, and small leather items under the Yohji Yamamoto design philosophy.
• LIMI feu Contemporary women's fashion brand offering apparel with a distinct design sensibility separate from the main Yohji Yamamoto line.
• Ground Y Archive-based brand leveraging Yohji Yamamoto's historical collections to create apparel and graphic pieces at more accessible price points.
• S'YTE Cut-and-sew exclusive brand offering contemporary apparel and graphic tees at more accessible price points, often through collaborations with artists and other brands.
• WILDSIDE YOHJI YAMAMOTO Conceptual project brand offering edgy apparel and graphic pieces featuring bold designs and collaborations with artists and other labels.
• THE SHOP YOHJI YAMAMOTO Official direct-to-consumer e-commerce platform of Yohji Yamamoto Inc., selling ready-to-wear apparel, accessories, and collaboration products online to customers in Japan and 130+ countries globally, with multi-language support including English, Chinese, French, German, Italian, Korean, and Spanish.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered minor, major and core.

• 三越製作所 (Mitsukoshi Seisakusho)minorStrategic or Co-development Partner · 1 June 2026WILDSIDE YOHJI YAMAMOTO collaborated with Mitsukoshi Seisakusho on special collection announced June 2026.
• Yohji Yamamoto POUR HOMME x PENDLETON/VANSON/HTCmajorStrategic or Co-development Partner · 1 June 2026Yohji Yamamoto POUR HOMME 2025-26 A/W special collection collaboration with three American heritage brands - Pendleton (wool fabrics), Vanson Leathers (motorcycle leather), and HTC (leather accessories). Pop-up stores held at Isetan Shinjuku Men's and JR Kyoto Isetan.
• DickiesmajorStrategic or Co-development Partner · 1 May 2026S'YTE collaborated with Dickies (founded 1922), the workwear brand, reinterpreting their TC twill fabric and workwear details through S'YTE's mode sensibility. Three 2WAY items: WORK-DETAIL JACKET (¥42,900), ASYMMETRIC FLAP POCKET TAPERED PANTS (¥39,600), and REMOVABLE WRAP PANEL PANTS (¥38,500).
• 上村一夫 (Kazuo Kamimura)majorStrategic or Co-development Partner · 1 March 2026S'YTE collaborated with late manga artist Kazuo Kamimura (1940-1985) on second volume featuring works from Shura no Yukue (Snow Princess), Dōki SD (Living Together), and Seishun Yokochō (Youth Alley). Items include JACKET (¥69,300), BLOUSE (¥46,200-¥57,200), PANTS (¥39,600-¥49,500), BLOUSON (¥75,900), T-shirts (¥9,020), and bags (¥8,250).
• HublotmajorStrategic or Co-development Partner · 1 March 2026Hublot x Yohji Yamamoto collaboration featured in fashion collaborations defining 2026, spanning ready-to-wear and accessories to timepieces according to L'Officiel Malaysia coverage.
• GDC (Takashi Kumagai)majorStrategic or Co-development Partner · 1 February 2026S'YTE collaborated with GDC (stylist/photographer/creative director Takashi Kumagai) on second collaboration featuring BOMBER JACKET (¥44,000), ARMY TECHNO PANTS (¥39,600), TAILORED JACKET (¥48,400), and REGULAR COLLAR SHIRT (¥29,700). All items feature silver foil logo and 'A rolling stone gathers no moss' philosophy.
• Moncler x Rick OwensminorStrategic or Co-development Partner · 1 January 2026Noted as comparable collaboration in 2026 fashion landscape alongside Hublot x Yohji Yamamoto per fashion industry coverage.
• J.Crew x LeeminorStrategic or Co-development Partner · 1 January 2026Noted as comparable collaboration in 2026 fashion landscape.
• Madhappy x PumaminorStrategic or Co-development Partner · 1 January 2026Noted as comparable collaboration in 2026 fashion landscape.
• Dr. Martens x BeamsminorStrategic or Co-development Partner · 1 January 2026Noted as comparable collaboration in 2026 fashion landscape.
• PENDLETONmajorStrategic or Co-development Partner · 1 November 2025Yohji Yamamoto POUR HOMME collaborated with Pendleton, the heritage American wool fabric brand founded in 1863 in Oregon. The collaboration reinterprets Yohji Yamamoto POUR HOMME 2008-09 AW runway check patterns into new jackets, shirts, and pants using authentic US-made Pendleton check fabrics. Pendleton provides traditional wool jacquard blankets and shirts in pure virgin wool.
• VANSON LEATHERSmajorStrategic or Co-development Partner · 1 November 2025Yohji Yamamoto POUR HOMME partnered with Vanson Leathers, the Boston-based motorcycle leather jacket brand founded in 1975. The collaboration features BONE-designed double leather panel jackets, bags, and gloves combining Vanson's classic craftsmanship with Yohji Yamamoto's design perspective.
• HTC (Hollywood Trading Company)majorStrategic or Co-development Partner · 1 November 2025Yohji Yamamoto POUR HOMME collaborated with HTC, the Los Angeles-based leather accessories brand founded in 2000. Known for handcrafted studded belts replicating 1930s-50s vintage style. The collection includes denim jackets, wool gabardine suits, studded bags, belts, and bracelets with handcrafted stud work spelling YOHJI.
• M A S UmajorStrategic or Co-development Partner · 1 November 2025WILDSIDE YOHJI YAMAMOTO collaborated with M A S U (designed by Shimpei Goto) for a second collaboration featuring three items: BONE AND APPLE ZIP-UP HOODIE (¥67,100), WOMAN PORTRAIT VARSITY JACKET (¥198,000), and PEONY LEATHER CAKE BAG (¥94,600). The collaboration reinterprets Yohji Yamamoto POUR HOMME 2011 AW collection designs.
• TAIONmajorStrategic or Co-development Partner · 1 November 2025S'YTE collaborated with TAION, a down apparel specialist brand (name derived from 'body temperature'). TAION provides high-quality, functional down items with 800 fill power down. Third collaboration featuring reversible outerwear including marble-patterned boa blouson (¥38,500), down pants (¥31,900), MA-1 bomber (¥48,400), and reversible sukajan (¥53,900).
• HYSTERIC GLAMOURminorStrategic or Co-development Partner · 1 November 2025WILDSIDE YOHJI YAMAMOTO collaborated with HYSTERIC GLAMOUR on t-shirts featuring the GOING MY WILDSIDE and SPEEDSTER designs in the launch collection (Vol.1).
• Max VadukulmajorStrategic or Co-development Partner · 1 November 2025Y's collaborated with photographer Max Vadukul on TOKYO GIRLS photo exhibition featuring the 2025-26 A/W collection. The exhibition was shown at Y's PARIS LOUVRE, Y's Omotesando, and Yohji Yamamoto NEW YORK WOOSTER (until Dec 5, 2025).
• Junji ItomajorStrategic or Co-development Partner · 1 October 2025S'YTE collaborated with horror manga artist Junji Ito on UZUMAKI collaboration featuring designs from his代表作 Spiral. The collection includes 15+ items from DRAPE COAT (¥66,000) to graphic t-shirts (¥8,965). A lottery autograph session with the artist was held at Shibuya PARCO.
• EDWINmajorStrategic or Co-development Partner · 1 September 2025S'YTE collaborated with EDWIN, the Japanese jeans manufacturer established in 1961, for the 2025-26 AW collection. The collaboration features denim sets using EDWIN's 505 series base with special orange/yellow stitching and exclusive co-branded leather labels.
• 久米繊維 (KUME.JP)majorStrategic or Co-development Partner · 1 August 2025S'YTE collaborated with KUME.JP (Kume Seni), the heritage Japanese t-shirt manufacturer founded in 1935, celebrating their 90th anniversary. The collaboration features Hokusai-inspired t-shirts at ¥9,020 each, using designs incorporating works by Katsushika Hokusai and his daughter.
• AMBUSHmajorStrategic or Co-development Partner · 1 July 2022WILDSIDE YOHJI YAMAMOTO collaborated with AMBUSH on multiple accessory items including PADLOCK CHAIN BRACELET, A CHAIN BRACELET, SAFETY PIN LINK NECKLACE, OFF SHOULDER SHIRT, A CHAIN EARRINGS, PADLOCK CHAIN NECKLACE, and LOGO T-SHIRT in the launch collection (Vol.1).
• NOMA t.d.minorStrategic or Co-development Partner · 1 July 2022WILDSIDE YOHJI YAMAMOTO collaborated with NOMA t.d. on HAND EMBROIDERY Flight Jacket and Shirt items featuring hand embroidery craftsmanship.
• MINEDENIMminorStrategic or Co-development Partner · 1 July 2022WILDSIDE YOHJI YAMAMOTO collaborated with MINEDENIM on denim items including F.Black Denim Wrap Pants, Hazy Bold Border T-shirt, BD Bleachout BF Denim Jacket, BD Bleachout E.wide 5pocket Pants, KSL S.Slim STR 5pocket Skinny Pants.
• NEEDLESminorStrategic or Co-development Partner · 1 July 2022WILDSIDE YOHJI YAMAMOTO collaborated with NEEDLES on H.D. Track Pant and Narrow Track Pant items.
• Kie EinzelgangerminorStrategic or Co-development Partner · 1 July 2022WILDSIDE YOHJI YAMAMOTO collaborated with Kie Einzelganger on Pullover Shirt item.
• AdidascoreStrategic or Co-development Partner · 1 July 2020Long-standing collaboration between Yohji Yamamoto and Adidas, including the Y-3 line (Yohji Yamamoto for Adidas). The partnership combines Yamamoto's avant-garde design with Adidas athletic footwear and apparel technology.
• Mai FukagawaminorStrategic or Co-development Partner · 1 July 2020Ground Y collaborated with artist Mai Fukagawa on T-SHIRT COLLECTION featuring her artwork.
• NONminorStrategic or Co-development Partner · 1 June 2020Ground Y collaborated with artist NON on Blast Art Collection featuring her distinctive artwork style.
• Naoya InoseminorStrategic or Co-development Partner · 1 May 2020discord Yohji Yamamoto collaborated with artist Naoya Inose on capsule collection featuring 5 works from his Romantic Depression exhibition. Items include bags from the Drape and Wallet Series with hand-written signatures and edition numbers.
• HublotmajorStrategic or Co-development Partner · 1 April 2020Swiss luxury watch brand collaboration producing the BIG BANG GMT ALL BLACK YOHJI YAMAMOTO limited edition watch. 50 pieces limited, priced at ¥2,750,000, available exclusively at Hublot Ginza Boutique. The all-black timepiece features dual time zones and a special dual-logo design at 6 o'clock.
• Dr. MartenscoreStrategic or Co-development Partner · 1 April 2020Yohji Yamamoto collaborated with Dr. Martens on the 1460 YY WEB 8-hole boots featuring spider web laser-printed design across the boot. The collaboration was part of Dr. Martens' 60th anniversary THE 1460 REMASTERED project. Price at ¥67,000 (ex-tax).
• ConverseminorStrategic or Co-development Partner · 1 April 2020LIMI feu collaborated with Converse on ALL STAR 100 HI cut model celebrating the 100th anniversary of ALL STAR. Monotone ankle patch with black laces and spare pair included.
• WIND AND SEAminorStrategic or Co-development Partner · 1 March 2020LIMI feu collaborated with WIND AND SEA on first S/S 2020 collection collaboration featuring 6 items combining LIMI feu pattern techniques with WIND AND SEA brand logos.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comme des Garçons: Rei Kawakubo's Comme des Garçons is the most direct peer to Yohji Yamamoto — both founded in the early 1970s as the twin pillars of Japanese avant-garde fashion, sharing a deconstructivist philosophy, predominantly black palette, oversized silhouettes, and global cult status with multi-brand portfolio structures (CdG Mainline, Homme Plus, Shirt, Play, Noir, etc.).
• Issey Miyake: Issey Miyake is a peer Japanese designer house with comparable global retail presence, multi-line portfolio (Pleats Please, Bao Bao, Homme Plissé), and similar brand architecture. Both firms pioneered modern Japanese fashion, are sold globally through department stores and own boutiques, and command premium price points with a distinct design philosophy.
• Rick Owens: Rick Owens operates as a peer avant-garde designer label with a similar predominantly-black, deconstructed, gothic-leaning aesthetic and a founder-led creative identity. Comparable in price positioning (premium designer tier), global wholesale presence, and ability to extend into collaborations (e.g., with Dr. Martens, Converse — both also Yamamoto partners).
• Maison Margiela: Maison Margiela (owned by OTB/Diesel) is a peer avant-garde European designer house emphasizing deconstruction, anonymity, and conceptual design. Operates a comparable multi-line structure (Mainline, MM6, Maison Margiela Tabi, Replica, Artisanal) and competes in the same luxury concept-store and department store channels as Yohji Yamamoto.
• Junya Watanabe: Junya Watanabe (operating under the Comme des Garçons umbrella) is a peer Japanese avant-garde designer known for technical, patchwork, and collaborative menswear and womenswear. Comparable to Yohji Yamamoto POUR HOMME in the men's avant-garde segment, with similar pricing and a track record of high-profile collaborations (with The North Face, Levi's, etc.).
• Sacai: Sacai is a peer Japanese designer brand founded by Chitose Abe, known for hybrid construction (combining disparate fabrics/garments into new forms). Comparable to Yohji Yamamoto in price tier, Tokyo origin, Paris Fashion Week presence, and strong global department store distribution, with parallel collaborations (Nike, The North Face, etc.).
• Undercover: Jun Takahashi's Undercover is a peer Japanese avant-garde label blending high fashion with streetwear and subcultural references (punk, horror). Comparable in aesthetic intensity, founder-led creative identity, and crossover appeal to both luxury and streetwear consumers — a position similar to WILDSIDE YOHJI YAMAMOTO and S'YTE within the Yamamoto portfolio.

Broad incumbents

• KENZO: KENZO is a Japanese-origin designer brand (now owned by LVMH) that operates as a broader luxury fashion incumbent with a wider product range and global store network than Yohji Yamamoto. Comparable as a Japanese heritage designer name with premium positioning and broad international distribution, though less niche than Yamamoto's avant-garde focus.
• Hugo Boss (incl. former Hugo by Hugo Boss): Helmut Lang (founder) previously held the position of avant-garde European designer brand now housed under Hugo Boss; Lang's deconstructed minimalism was a direct contemporary reference point for Yohji Yamamoto in the 1990s. Hugo Boss is a comparable broad incumbent in premium apparel with global retail scale and licensing programs, useful as a sizing comparable for a designer-fashion house of Yamamoto's footprint.

Others

• Yohji Yamamoto (Y-3 sub-brand / adidas collaboration): The Y-3 line (Yohji Yamamoto x adidas) is the athletic extension of the same founder's design philosophy. While a direct sister-brand rather than an external competitor, it is the most relevant reference point for understanding how Yamamoto's aesthetic translates into mass-athletic collaboration revenue and global brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/officialyohji
• YouTubeyoutube.com/channel/UCIHyAYTXpA5c5-VvvxyVPaQ
• Facebookfacebook.com/theofficialyohji
• Instagraminstagram.com/yohjiyamamotoofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Yohji Yamamoto