The ONE Campaign
International nonpartisan nonprofit advocacy organization founded in 2004 that mobilizes grassroots activism, data-driven policy research, and corporate partnerships to combat extreme poverty and preventable disease, primarily in Africa, through nine global offices and the (RED) brand-licensing division.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The ONE Campaign does
The ONE Campaign is an international, nonpartisan, nonprofit advocacy organization founded in 2004 by Bono, Bobby Shriver, Jamie Drummond, and Lucy Matthew, organized under US Section 501(c)(3) with a sister 501(c)(4) entity (ONE Action) and additional regional entities in Canada, the UK, Germany, Nigeria, and South Africa. Its mission is to combat extreme poverty and preventable disease, primarily in Africa, by combining data-driven policy research with grassroots mobilization to influence government policy and capital flows. Headquartered in London with operational leadership in Washington, DC, the organization operates nine staffed offices globally and engages policymakers in key capitals including Brussels, Abuja, Berlin, Paris, and Johannesburg.
The organization's core products are not commercial but operational platforms: the ONE.org website serves as the primary digital engagement surface; the ONE Data Platform (data.one.org) provides research-grade analysis on African economic, political, and social conditions; and the ONE Data Agent, built in partnership with Google Data Commons since 2023, enables natural-language search over millions of health financing data points. The (RED) division, launched in 2006, generates funding through cause-marketing partnerships with global brands including Apple, Bank of America, FIAT, and Salesforce, channeling more than $800 million cumulatively to The Global Fund. ONE's claimed outcomes since 2004 include helping secure over $1 trillion in new investments and enabling 25 million advocacy actions.
ONE's business model rests on three revenue streams: philanthropic donations from individuals, foundations, and corporate partners (tax-deductible under 501(c)(3)); licensing and cause-marketing royalties generated through (RED) brand partnerships; and advocacy-driven activities routed through the separate 501(c)(4) ONE Action entity. The organization is strictly nonpartisan and does not receive government funding. Go-to-market is community-led and event-driven, mobilizing a global volunteer network through online petitions, the annual Power Summit, Youth Ambassador and ONE Champions programs, and the Diaspora Creative Council, while engaging policymakers through data publications, direct lobbying, and high-profile coalition convenings such as the 2025 Bellagio Center African health financing initiative with the Rockefeller Foundation.
The ONE Campaign firmographics
Firmographics- Name
- The ONE Campaign
- Legal name
- The ONE Campaign
- Website
- https://one.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- International nonpartisan nonprofit advocacy organization founded in 2004 that mobilizes grassroots activism, data-driven policy research, and corporate partnerships to combat extreme poverty and preventable disease, primarily in Africa, through nine global offices and the (RED) brand-licensing division.
- Ownership category
- akta.pro rank
The ONE Campaign industry classification
Industry- Product category
- Nonprofit Advocacy
- NAICS
- Social Advocacy Organizations (8133), Voluntary Health Organizations (813212), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300), International Affairs (9721)
- akta.pro primary industry
- Global Health Advocacy, Policy & Rights Organizations (HLAJAKAO)
- akta.pro secondary industry
- International & Local Implementing NGOs (HLAJAKAD)
Keywords
Where The ONE Campaign is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
The ONE Campaign business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Philanthropic Donations: ONE Campaign receives funding from philanthropists, foundations, and corporate partners. As a nonprofit 501(c)(3) organization, it is strictly nonpartisan and does not receive government funding. Donations are tax-deductible in the US.
- (RED) Brand Partnerships: (RED), a division of The ONE Campaign, partners with global brands like Apple, Bank of America, FIAT, and Salesforce to raise money for The Global Fund and ignite the fight against AIDS. These brand partnerships generate funds through product collaborations.
- ONE Action 501(c)(4): ONE Action is a separate 501(c)(4) nonprofit that advocates directly with lawmakers to secure smart, effective policies. It provides a separate revenue stream through advocacy-focused activities.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
The ONE Campaign product offering
Product offeringCore offering
The ONE Campaign is a nonpartisan international advocacy nonprofit that mobilizes citizens, conducts data-driven policy research, and lobbies decision-makers to drive investments and policy changes supporting economic opportunity and healthier lives, primarily in Africa. Through its (RED) division, it partners with global brands to raise funds for The Global Fund to fight AIDS, tuberculosis, and malaria. It combines grassroots activism, policy expertise, and strategic partnerships to influence governments and multilateral institutions.
Product overview
The ONE Campaign is a global advocacy organization (not a traditional software product company) consisting of two non-profit organizations: The ONE Campaign (501(c)(3)) focused on raising awareness and driving investments for economic opportunities and healthier lives in Africa, and ONE Action (501(c)(4)) focused on direct advocacy with lawmakers. The organization operates primarily through digital platforms including their main website (ONE.org), a data analysis portal (data.one.org), and the ONE Data Agent built on Google's Data Commons. Their (RED) division partners with global brands to raise funds for The Global Fund. The organization mobilizes volunteers through Global Activists, Youth Ambassadors, and ONE Champions programs, while producing annual Impact Reports documenting their advocacy outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- ONE Advocacy Campaigns Persistent advocacy campaigns combining petitions, grassroots activism, direct lobbying, and policy research aimed at influencing policymakers in global capitals on issues such as HIV/AIDS funding, trade, debt relief, and health financing.
- (RED) Brand Partnerships A division of The ONE Campaign that partners with global brands to create cause-marketed products and experiences that raise money for The Global Fund to fight AIDS.
- ONE Action Advocacy (501(c)(4))
Quantifiable outcome
- Secured $1 trillion in new investments for economic opportunities and healthier lives
- +4 more outcomes
Companies that use The ONE Campaign
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
The ONE Campaign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
The ONE Campaign partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- Google Data CommonscoreSince 2023, Google's Data Commons has partnered with the ONE Campaign to create the ONE Data Agent, a platform that allows users to search through millions of health financing data points using plain language to support advocacy and policy-making. The partnership also included co-designing a Python client library for Data Commons.
- Gilead SciencescorePartnership involving the U.S. government, the Global Fund, and Gilead Sciences to accelerate access to lenacapavir, a groundbreaking long-acting HIV prevention medicine developed in the United States. ONE advocates for and supports these public-private health collaborations.
- SC JohnsoncorePartnership involving the State Department, the Global Fund, and SC Johnson to deploy innovative American-developed spatial repellent technology to help protect tens of millions of people from malaria in high-burden countries.
- Appleflagship(RED), a division of The ONE Campaign, partners with Apple and other global brands to create products and experiences that raise money for The Global Fund and ignite the fight against AIDS.
- Bank of Americaflagship(RED), a division of The ONE Campaign, partners with Bank of America and other global brands to raise money for The Global Fund and generate heat for the AIDS fight.
- FIATflagship(RED), a division of The ONE Campaign, partners with FIAT to create products that raise money for The Global Fund and ignite the fight against AIDS.
- Salesforceflagship(RED), a division of The ONE Campaign, partners with Salesforce and other global brands to raise money for The Global Fund and generate heat for the AIDS fight.
- The Global FundflagshipThe Global Fund to Fight AIDS, Tuberculosis and Malaria is a key partner. (RED) has generated more than $800 million for the Global Fund, while ONE has helped secure $60-80 billion in public sector funding for the same cause. ONE played a key role in the success of the Global Fund.
- PEPFAR (President's Emergency Plan for AIDS Relief)flagshipONE played a key role in the success of PEPFAR and has helped pass bipartisan policies that deliver jobs, electricity, and vital infrastructure. PEPFAR has helped save over 26 million lives.
- Gavi, the Vaccine AlliancecoreONE played a key role in the success of Gavi, the Vaccine Alliance. Gavi's co-financing model demonstrates how development assistance can support long-term sustainability and country ownership.
- Rockefeller FoundationcoreRockefeller Foundation partnered with ONE Campaign at the Bellagio Center in spring 2025 to develop 'A New Vision for Health Financing in Africa,' an African-led, blended-financing model. The foundation has committed over $220 million to nutrition initiatives.
- African Union / African LeadersflagshipONE convened 20 African leaders at the Bellagio Center to develop health financing proposals. One year later, African leaders are advancing proposals through national and global institutions, with pilot programs in Sierra Leone and Senegal.
- GooglecoreONE partnered with Google to design and code the Data Commons Python client library, enabling data scientists to leverage Data Commons data within Python analytical tools. The library includes Pandas dataframe API support, Pydantic integration, and support for querying custom Data Commons instances.
- George W. Bush InstitutecoreThe George W. Bush Institute and the ONE Campaign launched 'More Than a Match,' a platform exploring North America-Africa connections through soccer, demonstrating cultural and economic ties between the regions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The ONE Campaign competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
The ONE Campaign social profiles
Digital presenceThe ONE Campaign financial estimates
Financial estimateRevenue estimate
Valuation estimate
The ONE Campaign leadership team
Management profileNumber of profiles
Profiles1 record
The ONE Campaign subsidiaries and ownership
Company hierarchySubsidiaries7 records
The ONE Campaign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The ONE Campaign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The ONE Campaign
What does The ONE Campaign do?
The ONE Campaign is a nonpartisan international advocacy nonprofit that mobilizes citizens, conducts data-driven policy research, and lobbies decision-makers to drive investments and policy changes supporting economic opportunity and healthier lives, primarily in Africa. Through its (RED) division, it partners with global brands to raise funds for The Global Fund to fight AIDS, tuberculosis, and malaria. It combines grassroots activism, policy expertise, and strategic partnerships to influence governments and multilateral institutions.
Is The ONE Campaign a public or private company?
The ONE Campaign is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The ONE Campaign founded?
The ONE Campaign was founded in 2004. It employs 251 to 500 people.
Where is The ONE Campaign based?
The ONE Campaign is headquartered in London, United Kingdom, in the Europe region.
How does The ONE Campaign make money?
Three revenue lines are on record. Philanthropic Donations are the primary driver. The others are (RED) Brand Partnerships and ONE Action 501(c)(4).
Does The ONE Campaign have an API?
No public API is recorded for The ONE Campaign.
What industry is The ONE Campaign in?
The ONE Campaign's product category is Nonprofit Advocacy. Its primary akta.pro industry code is HLAJAKAO, Global Health Advocacy, Policy & Rights Organizations, with a secondary code of HLAJAKAD, International & Local Implementing NGOs. Its NAICS code is 8133 and its SIC code is 8300.