St1

What St1 does

St1 is a privately held Finnish energy company founded in 1995 and headquartered in Helsinki, operating across Finland, Sweden, Norway, and the United Kingdom. The company runs an integrated energy portfolio spanning refined petroleum products, renewable fuels (HVO renewable diesel, sustainable aviation fuel, RE85 high-blended ethanol, and biogas), electric vehicle charging infrastructure, and heating oils, supported by an owned oil refinery and a 200,000-tonne-per-year biorefinery in Gothenburg, Sweden. Distribution is anchored by a network of more than 1,150 retail stations across the Nordics, supplemented by over 40 high-power EV charging locations in Finland with expansion into Sweden and Norway.

St1 monetizes across two primary go-to-market motions: a direct-to-consumer retail motion through its dense station footprint, the HelmiSimpukka restaurant and convenience brand, and the St1 Way consumer loyalty app offering a 2 snt/l fuel discount; and an enterprise field sales motion through the St1 Business platform and St1 Business fleet card, which extends B2B acceptance to over 10,000 Shell stations across Europe via a brand licensing partnership. Customer segments are diversified across private consumers, business fleet operators, heavy transport, maritime (MGO, renewable MGO, LNG), aviation (SAF for Norwegian Air Shuttle among others), and residential and commercial heating oil customers. Strategic positioning centers on an energy transition narrative, evidenced by feedstock vertical integration through the 2022 acquisition of UK-based Brocklesby Ltd, the Biorefinery Östrand joint venture with SCA for SAF production from forest waste, exploratory fusion energy work with Novatron, and selective conversion of legacy fuel stations to EV charging hubs.

Name

St1

Legal name

St1 Suomi Oy

Website

http://www.st1.fi

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

St1 is a privately held Finnish energy company operating over 1,150 retail stations and a Gothenburg biorefinery across Finland, Sweden, Norway, and the UK, selling fossil and renewable fuels, EV charging, heating oils, and fleet services to consumers, transport businesses, aviation, and maritime customers.

Ownership category

akta.pro rank

Product category

Fuel and Energy Retail

NAICS

Gasoline Stations (4571), Fuel Dealers (457210)

SIC

Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

akta.pro secondary industry

Hydrogen & Derivative Fuels for Industry (H₂, Ammonia, Methanol) (EUABAJAC)

Keywords

• Retail fuel stations
• Renewable diesel production
• EV charging network
• Fleet card services
• Heating oil distribution

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Fuel Sales: St1 generates revenue primarily through retail fuel sales at its station network across Finland, Sweden, and Norway. The network includes over 1,150 stations offering petrol, diesel, and renewable fuel options.
2. Heating Oils: St1 sells heating oils (St1 Inferno, St1 Roihu, St1 Polttoöljy) and renewable heating oil (St1 HVO) to residential and commercial customers, with automatic refill services and equal payment plans available.
3. EV Charging: St1 operates high-power EV charging stations where customers pay per kWh of energy consumed. All electricity is from renewable sources. Revenue is usage-based, with no startup or separate charging fees.
4. Biogas Sales: St1 sells compressed biogas (CBG) and liquefied biogas (LBG) for heavy transport. St1 has achieved a milestone with liquefied biogas bunkering at Gothenburg port for maritime customers.
5. HelmiSimpukka Restaurant and Convenience: St1 operates HelmiSimpukka restaurants and convenience stores at its stations across Finland, offering self-made food, car washes, and convenience retail as ancillary revenue streams at fuel stations.
6. St1 Business Fleet Card and Services: St1 generates revenue from business customers using St1 Business fleet cards and services, including direct deliveries of fuels. The platform covers over 1,200 St1 locations in the Nordics plus access to Shell stations in Europe.
7. Refining and Renewable Fuel Production: St1 operates its Gothenburg oil refinery and produces renewable fuels (HVO, SAF) from waste and residue feedstocks. The refinery operates 24 hours a day, 365 days a year.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

St1 is a Nordic energy company that produces, distributes, and sells transportation and heating fuels through a network of over 1,150 retail stations across Finland, Sweden, and Norway. The company refines and produces renewable fuels including HVO (hydrotreated vegetable oil) renewable diesel and SAF (sustainable aviation fuel) at its Gothenburg biorefinery. It also operates high-power EV charging stations, sells heating oils, provides business fleet card services, and runs HelmiSimpukka restaurants and car wash facilities at its stations.

Product overview

St1 is an energy company operating a diversified product and service portfolio across Finland, Sweden, Norway, and the United Kingdom. The core offering includes refined petroleum products (gasoline, diesel, heating oils, and fuel oils) sold through a network of over 1,150 retail stations, alongside a growing portfolio of renewable energy products including HVO (hydrotreated vegetable oil) renewable diesel, SAF (sustainable aviation fuel), and biogas. The company provides EV charging services (St1 Charge) at high-power stations, food service through the HelmiSimpukka restaurant brand, car wash services, and business solutions including the St1 Business Card and mobile applications (St1 Way for consumers, St1 Business App for enterprises). St1 also operates its own refinery in Gothenburg, Sweden, and is developing renewable fuel production capacity including a 200,000-tonne annual biorefinery. The product portfolio spans liquid fuels, renewable energies, charging infrastructure, convenience services, and digital payment solutions.

Differentiator

Problem solved

Functional benefit

Brands

• St1 Way: Customer loyalty mobile application offering fuel discounts, weekly mobile deals, car wash benefits, and exclusive app-only offers at approximately 400 St1 stations in Finland.
• St1 Business

Products and services

• St1 1st Diesel Premium diesel fuel designed to reduce fuel consumption and maintain engine and fuel system cleanliness through advanced additive treatment, sold at St1 retail stations.
• St1 RE Diesel (HVO Renewable Diesel) Hydrotreated Vegetable Oil (HVO) renewable diesel made from high-quality waste and residue raw materials at St1's Gothenburg biorefinery, reducing greenhouse gas emissions by up to 90% over the fuel's full lifecycle compared to fossil diesel. Meets EN15940 standard.
• 95 E10 Gasoline Gasoline suitable for all vehicles that can use gasoline containing up to 10% ethanol, sold at St1 retail stations.
• 98 E5 Gasoline High-octane gasoline containing up to 5% ethanol, suitable for engines requiring higher octane ratings.
• RE85 Fuel High-blended ethanol fuel containing approximately 80% renewable ethanol made from waste and residues, reducing fossil CO2 emissions by up to 80%. Designed for Nordic conditions with special components for cold-start performance.
• St1 Inferno Heating Oil Premium heating oil for demanding consumers requiring top performance, with advanced additive treatment for efficient and clean burning, delivered directly to customer tanks.
• St1 Roihu Heating Oil Quality-conscious heating oil choice with a clean-burning flame that keeps heating equipment in good condition, delivered to customer tanks.
• St1 HVO Renewable Heating Oil Renewable heating oil made from high-quality waste and residue raw materials, reducing greenhouse gas emissions by up to 90%, delivered with automatic refill services and equal payment plans.
• MPÖ Plus (Motor Fuel Oil) Additive-treated motor fuel oil specifically designed for work machine diesel engines, keeping injectors and combustion chambers clean.
• St1 Charge (EV Charging Service) Electric vehicle charging service with high-power fast chargers (CCS2) at St1 stations across Finland, Sweden, and Norway. All electricity sold is from renewable sources. Pricing is per kWh with no startup fee or separate charging/parking time fees.
• SAF (Sustainable Aviation Fuel) Renewable jet fuel produced at St1's Gothenburg biorefinery from waste and residue feedstocks, enabling airlines to reduce aviation emissions and meet EU blending mandates and decarbonization targets.
• St1 MGO (Marine Gas Oil) Low-sulfur marine fuel with sulfur content below 0.1%, burning cleaner and reducing maintenance costs, sold at ports including Gothenburg for maritime customers.
• St1 RE MGO (Renewable Marine Gas Oil) Renewable marine fuel made from waste and residue raw materials, reducing greenhouse gas emissions by up to 90%, sold at Nordic ports including Gothenburg.
• Biogas (CBG and LBG) Compressed biogas (CBG) and liquefied biogas (LBG) for heavy transport and maritime customers, reducing emissions in commercial trucking and shipping operations. Available at St1 biogas stations operating 24 hours across Finland.
• Wind and Solar Power Wind and solar energy offerings for business customers, expanding St1's renewable energy portfolio beyond fuel products.
• St1 Business Card (Fleet Card) Corporate fleet card enabling business customers to fuel at over 1,200 St1 stations in the Nordics and 10,000+ Shell stations across Europe through brand licensing partnership. Includes digital account management via St1 Business platform (Omat Sivut) and mobile app.
• St1 Way App (Consumer Loyalty) Mobile application for private customers providing fuel discounts of 2 snt/l at approximately 400 St1 stations in Finland, weekly mobile offers, car wash benefits, and station finder functionality. Available on iOS and Google Play.
• St1 Business App Mobile application for business customers to pay for refueling quickly and securely at over 400 St1 stations across Finland, complementing the St1 Business Card fleet card program.
• HelmiSimpukka Restaurant Service Restaurant brand operating at St1 stations across Finland, offering self-made food, monthly rotating promotional offers, and family-friendly amenities including dog-friendly terraces to drive station footfall.
• St1 Autopesu (Car Wash Service) Car wash service available at over 70 St1 car wash stations in Finland, with seasonal product offerings including summer wash packages and Kiiltopesu/Pikapesu bundled wash products.
• Heating Oil Direct Delivery Service Direct delivery service for heating oils to residential and commercial customer tanks, with automatic refill service and equal payment plans spreading annual costs across the year. Includes tiered volume discounts on standard delivery sizes.
• St1 Truck Stations (HGV Services) Dedicated truck stations with services for heavy goods vehicles including diesel, HVO, AdBlue, driver showers, and sauna facilities at major Finnish transport routes for professional drivers and fleet operators.
• St1 Biogas Refueling Stations Biogas refueling stations operating 24 hours at multiple locations across Finland, serving heavy transport customers with compressed biogas (CBG).

Quantifiable outcome

• Renewable diesel (HVO) reduces greenhouse gas emissions by up to 90% compared to fossil diesel over the full fuel lifecycle
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Novatron Fusion GroupminorStrategic or Co-development Partner · 26 April 2026St1 and Novatron Fusion Group are advancing fusion energy development through Nordic stakeholder collaboration, dialogue, and global advocacy to accelerate fossil-free energy solutions. Novatron is developing a pilot fusion reactor targeting the 2030s.
• University of HelsinkiminorStrategic or Co-development Partner · 26 April 2026The University of Helsinki is using St1 and Fortum's Otaniemi geothermal wells (6.4 km deep) for deep Earth research. Researchers discovered microbial life at depths up to 5 km in 2024 and are conducting deeper sampling operations in May 2026 from approximately 3 km depth.
• Brocklesby LtdcoreStrategic or Co-development Partner · 31 January 2022St1 Nordic Oy acquired UK-based Brocklesby Ltd, a family-owned food waste processing and used cooking oil recycling firm, in early 2022. The acquisition strengthens St1's renewable fuel feedstock supply chain, supporting the construction of a new biorefinery in Gothenburg with 200,000 tonnes annual renewable fuel capacity. The deal was advised by Grant Thornton and Gosschalks.
• Grant ThorntonminorOthers · 1 January 2022Grant Thornton provided advisory services to St1 for the Brocklesby Ltd acquisition in 2022.
• GosschalksminorOthers · 1 January 2022Gosschalks provided advisory services to St1 for the Brocklesby Ltd acquisition in 2022.
• ShellcoreGTM or Marketing PartnerSt1 has a brand licensing partnership with Shell that allows St1 Business card holders to fuel at over 10,000 Shell stations across Europe, extending St1's Nordic station network to pan-European coverage for business fleet customers.
• SKAL (Suomen Kuljetus ja Logistiikka)minorGTM or Marketing PartnerSKAL (Finnish Transport and Logistics association) has a partnership with St1, driving customer acquisition in the heavy transport segment. SKAL members benefit from St1 Business services including fleet cards and truck stations.
• DriivzcoreTechnology or IntegrationSt1 uses Driivz EV charging management software to power its charging operations. Driivz's platform enables St1's charging network management, payment processing, and hardware-agnostic charging operations across St1's Nordic EV charging network.
• SCA (Svenska Cellulosa Aktiebolaget)coreStrategic or Co-development PartnerSt1 and SCA have a joint venture called Biorefinery Östrand, which produces sustainable aviation fuel (SAF) from forest industry waste. The facility aims to produce 200,000 tonnes of SAF annually. Roger Östlin, CEO of Biorefinery Östrand, is advocating for supportive Swedish government policy to enable the project's expansion.
• FortumminorStrategic or Co-development PartnerSt1 and Fortum jointly developed deep geothermal wells in Otaniemi, Espoo (6.4 km deep, reaching 120°C). The commercial geothermal project was abandoned but has been repurposed for deep Earth research by the University of Helsinki, which discovered microbial life at depths up to 5 km in 2024.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Neste: Neste is the leading global producer of renewable diesel (HVO/My Renewable Diesel) and SAF from waste and residue feedstocks, headquartered in Finland. It is the most direct competitor to St1's Gothenburg biorefinery business and a benchmark for Nordic renewable fuel scale.
• Circle K (Alimentation Couche-Tard): Circle K operates one of the largest fuel retail networks in the Nordics and globally, with multi-energy station formats including EV charging and foodservice. St1's station network and HelmiSimpukka concept are direct analogues of Circle K's retail model.
• OKQ8: OKQ8 is a major Nordic fuel retailer operating across Sweden and other Nordic countries with retail stations, fleet services, and EV charging. It competes head-to-head with St1 in Sweden and shares the Nordic multi-energy retail thesis.
• Preem: Preem is Sweden's largest fuel company, operating refineries and a large station network, and has invested heavily in renewable fuel production (HVO, pyrolysis oil). Direct overlap with St1's Swedish refinery and retail operations.
• Teboil: Teboil is a Finnish fuel retailer and heating oil supplier operating a station network across Finland. Closest like-for-like competitor to St1 within Finland in conventional fuel retail and heating oil distribution.

Broad incumbents

• Shell: Shell is a global integrated energy major with a large retail network, renewable fuel production (SAF/HVO), and EV charging. Already a strategic partner to St1 via brand licensing, Shell is also a broad incumbent competing for fleet and aviation renewable fuel customers.
• Fortum: Fortum is a major Nordic energy company with power generation, heating, and EV charging (Fortum Charge & Drive). Already a partner with St1 on the Otaniemi geothermal project, Fortum overlaps in EV charging, heating, and renewable energy.

Emerging players

• SkyNRG: SkyNRG is a SAF-focused developer and supplier, including Project Skybridge and joint ventures with airlines for dedicated SAF supply. Overlaps directly with St1's SAF business and Norwegian Air Shuttle relationship.
• Virta: Virta is a leading European EV charging platform and roaming network used by St1 customers. As an EV charging software/services peer, Virta represents both a partner and a competitive threat in St1's St1 Charge business.

Regional players

• ABC-asemat: ABC-asemat is a Finnish fuel retailer and convenience store chain (S Group) operating stations across Finland. Comparable regional competitor to St1's domestic retail footprint with similar consumer foodservice model.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/st1-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St1