Name

Moji Weather

Legal name

北京墨迹风云科技股份有限公司

Website

https://moji.com

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Membership Subscription (会员付费): Moji Weather generates revenue through a freemium model. The base app is free; a paid membership tier unlocks premium features including 180-day forecasts, typhoon tracking maps, driving danger alerts, 48-hour rain master precipitation, and exclusive video content. Membership is available as monthly, quarterly, or annual auto-renewing subscriptions, with prices displayed on the membership service page. Payment is processed via WeChat Pay, Alipay, and Apple Pay.
2. Advertising: Moji Weather generates advertising revenue through display ads, personalized content recommendation ads, and third-party commercial promotion content integrated throughout the app. The company uses data-driven user profiling for ad targeting. Ad impression data is monitored by third-party analytics services.
3. Value-Added Services and Virtual Goods: The app offers paid features such as premium weather skins (皮肤小铺), custom dressing assistants, and premium membership bundled with lifestyle services. A gold coin/virtual currency system (墨币/金币中心) exists within the platform for purchasing virtual goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Moji Weather is a global consumer weather service platform that delivers AI-enhanced, minute-level (1-minute) and kilometer-level (1 km) short-term precipitation forecasts by combining machine learning with traditional numerical weather prediction models. The cross-platform mobile app provides typhoon tracking, earthquake early warnings, real-time lightning detection, air quality monitoring, lifestyle indices, and a ShiJing photo-sharing social community, serving over 700 million users across 247 countries and regions. Monetization is through freemium premium memberships (monthly/quarterly/annual auto-renewal), in-app advertising, and virtual goods (Moji coins, premium skins).

Differentiator

Problem solved

Functional benefit

Products and services

• Moji Weather Mobile App (墨迹天气) Cross-platform weather forecasting mobile application available on iOS (App Store), Android (app stores and APK), iPad, and Smart TV. Provides current conditions, hourly and up to 40-day forecasts, minute-level precipitation nowcasting, typhoon tracking, earthquake and lightning alerts, AQI monitoring, lifestyle indices, ShiJing photo-sharing community, and Haokan short-video content for individual consumer users in China and globally.
• Moji Weather Premium Membership (会员) Paid subscription tier of the Moji Weather app for individual consumers who want extended forecast horizons, advanced disaster warnings, and ad-free or enhanced lifestyle weather features. Available in monthly, quarterly, annual, and multi-year auto-renewal billing cycles.
• Joint Membership (联合会员) Bundled multi-party membership product combining Moji Weather premium features with third-party partner services. Targeted at individual consumers who want combined weather plus partner benefits in a single subscription.

Quantifiable outcome

• Minute-level precipitation forecast accuracy to 1 minute and coverage radius of 1 kilometer
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• Amap (高德软件有限公司)coreTechnology or IntegrationAmap (Gaode) SDK integrated into Moji Weather for providing location services, including GPS positioning, map navigation, and location-based weather information. Used to obtain user location for generating precise grid-point weather forecasts and localized weather services.
• Umeng+ (友盟同欣（北京）科技有限公司)coreTechnology or IntegrationUmeng+ provides mobile analytics SDK and application performance monitoring SDK for user behavior data analysis, app operational data collection and visualization, helping Moji Weather make better data-driven decisions.
• Tencent (腾讯科技（深圳）有限公司)coreTechnology or IntegrationTencent provides multiple SDKs integrated into Moji Weather: WeChat SDK for social login and sharing, Tencent Social Alliance Ads SDK for programmatic advertising, WeChat Mini Program SDK, and Tencent Bugly SDK for crash monitoring. Also part of Tencent's Youlianghui advertising network.
• ByteDance / Pangle (湖北今日头条科技有限公司)coreTechnology or IntegrationPangle (穿山甲) iOS/Android SDK integrated for providing commercial performance-based advertising placement resources, enabling in-app targeted ad delivery.
• Alibaba Cloud (阿里云计算有限公司)coreTechnology or IntegrationAlibaba Cloud provides audio/video player SDK, short video SDK, and upload SDK for stable, smooth, and feature-rich video upload, storage, and playback services supporting Moji Weather's short video (好看) content features.
• Alibaba (支付宝（中国）网络技术有限公司)coreTechnology or IntegrationAlipay App Payment SDK provides third-party payment services for Moji Weather membership purchases, order payments, authorizations, and withdrawals.
• GeTui / 每日互动 (浙江每日互动网络科技股份有限公司)coreTechnology or IntegrationProvides multiple SDKs: 个推 for full-network message push services, 个像 for user profiling and personalized content/ad recommendations, and Getui's user operation SDK. Critical for push notifications and user engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Apple Weather: Apple Weather is the native system-level weather app on all iOS devices. Not a direct competitor in product terms but represents the primary substitute for many users — pre-installed, free, and increasingly feature-rich, directly pressuring Moji's user acquisition and retention on iOS.
• 中国天气网 (China Weather Network / CMA): China Weather Network is the official public weather portal of the China Meteorological Administration. Functions as the underlying authoritative data source for Moji and many competitors while also operating its own consumer-facing website/app, representing both an infrastructure dependency and a competitive incumbent.
• 华为天气 (Huawei Weather): Huawei Weather is the pre-installed system weather app on Huawei devices, a major distribution channel in China. Comparable as a free system-level weather product, and particularly important for Moji given Huawei's significant domestic handset market share and integration with Huawei's ecosystem.
• The Weather Channel (IBM): The Weather Channel, now part of IBM via The Weather Company, is the dominant US weather media property with a major consumer app. Comparable as a mass-market weather information platform combining forecasting, video content, and advertising — but operates at much larger scale and as part of IBM's broader portfolio.

Direct peers

• AccuWeather: AccuWeather is a leading global weather forecasting media company with a flagship consumer app. Highly comparable as a freemium weather app with minute-level forecasts, advertising-supported model, and subscription premium tier; serves as the most relevant global direct peer.
• 彩云天气 (Caiyun Weather / ColorfulClouds): Caiyun Weather is a leading Chinese weather app specializing in minute-level short-term precipitation forecasts. The closest direct Chinese competitor to Moji Weather in both technology (minute-level nowcasting) and target market (Chinese mass-market consumers).
• Windy (Windytv): Windy is a global weather visualization platform popular for its high-resolution map-based forecasts. Comparable to Moji Weather in providing detailed global weather visualization, but differentiates through enthusiast/professional user base rather than mass-market consumer focus.

Emerging players

• Tomorrow.io: Tomorrow.io (formerly ClimaCell) is a weather intelligence platform combining proprietary sensing with AI forecasting for both consumer and enterprise use. Comparable as an AI/ML-native weather platform, but differentiates with stronger enterprise/API monetization than Moji's consumer focus.
• Carrot Weather: Carrot Weather is a premium personality-driven weather app for iOS with subscription as its primary monetization. Comparable as a subscription-first consumer weather product with premium forecasting features, but much smaller scale and English-language focus.

Regional players

• Yandex.Weather: Yandex.Weather is the dominant weather service in Russia and CIS markets, distributed via Yandex's broader ecosystem. Comparable as a tech-forward freemium weather app with minute-level forecasts, but primarily serves a different geography than Moji's core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moji-software

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moji Weather