Name

Umeng+

Legal name

友盟同欣（北京）科技有限公司

Website

https://umeng.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Mobile App Analytics & Data Intelligence Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)

akta.pro secondary industry

IT Operations Management (ITOM) Platforms (HDAEALAC)

Keywords

• Mobile app analytics
• Performance monitoring
• Data intelligence platform
• Push notification services
• Marketing analytics SDK

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. 免费基础统计分析服务: Basic analytics products (移动统计U-App, 网站统计U-Web, 小程序统计U-Mini) are free for all developers. This creates a large user base for upsell opportunities and data network effects.
2. U-AppWin智能营销变现: Smart marketing platform for in-app ad monetization. Developers integrate SDK for ad serving (激励互动、开屏、插屏、信息流等) and share advertising revenue. Supports real-time ad revenue tracking and optimization.
3. U-Push消息推送营销服务: Push notification service with intelligent timing and content optimization. Revenue from premium features and potentially message volume-based pricing.
4. U-APM应用性能监控专业版: APM monitoring platform for app stability and performance. Premium features include 智能知识库, semantic search, and solution assistant capabilities in U-APM 5.0.
5. 企业级数据服务与解决方案: Customized data services for enterprise customers including 金融行业大数据解决方案, 手机行业解决方案. Revenue from professional services and potentially data licensing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Umeng+ provides a full-scenario data intelligence platform offering mobile app, website, and mini-program analytics, application performance monitoring, push notifications, social sharing, intelligent authentication, and AI-driven intelligent marketing/monetization tools via SDKs. The platform targets app developers, website operators, and enterprise customers with a freemium model covering 200+万 apps and 890+万 websites, built on Alibaba Cloud infrastructure with AI/ML capabilities for user prediction, churn modeling, and intelligent operations.

Product overview

友盟+是阿里巴巴集团旗下领先的全域数据智能服务商，产品采用平台+模块化架构。核心产品包括移动统计U-App、网站统计U-Web、小程序统计U-Mini三大统计分析平台；开发者工具涵盖消息推送U-Push、智能认证U-Verify、社会化分享U-Share、智能超链U-Link、合规助手U-Sec等SDK产品；应用性能监控包括U-APM（App端）、U-Mini APM（小程序端）、U-Web APM（Web/H5端）三个平台；营销工具包括AppTrack移动广告监测、U-AppWin智能营销变现、U-AddWin智能营销投放等产品；此外还有数据开放平台U-DOP、数据智能平台DIP、AI Hub、友小盟数据官等AI与数据服务，以及友盟+学院提供200+培训课程。这些产品共同构成从数据采集、统计分析、性能监控到智能营销的完整闭环服务体系。

Differentiator

Problem solved

Functional benefit

Brands

• U-App: 移动统计 - Mobile analytics and statistics service
• U-Web
• U-Mini
• U-Push
• U-Verify
• U-Share
• U-Link
• U-APM
• U-AppTrack
• U-AppWin
• U-AddWin
• 友小盟数据官
• Finplus
• Dplus
• ADplus
• Oplus
• U-Sec

Products and services

• 移动统计 U-App (Mobile Statistics U-App) Mobile app analytics and statistics platform providing user behavior analysis, event analysis, funnel analysis, path analysis, and custom retention features for app developers to support data-driven operations and refined analytics.
• 网站统计 U-Web (Website Statistics U-Web) Website traffic analytics product providing real-time website traffic data with plug-and-play integration, supporting both PC and mobile web analytics.
• 小程序统计 U-Mini (Mini Program Statistics U-Mini) Cross-domain mini-program statistics and analytics product supporting WeChat, Alipay, Baidu, and ByteDance platforms, providing free cross-platform data statistics services.
• 消息推送 U-Push (Push Notifications U-Push) Push notification service aggregating Xiaomi, Huawei, Meizu, OPPO, vivo and other vendor channels, supporting AI-driven intelligent content generation and smart timing push notifications.
• 智能认证 U-Verify (Smart Authentication U-Verify) One-click authentication service integrating three major carrier number authentication and SMS verification capabilities, simplifying app login flow and improving registration conversion.
• 社会化分享 U-Share (Social Sharing U-Share) Social sharing SDK containing domestic and international multi-platform sharing and third-party login functionality, supporting one-click sharing SDK integration.
• 智能超链 U-Link (Smart Deep Link U-Link) Deep link (Deeplink) product applicable to app sharing, advertising, QR code promotion, and SMS marketing, enabling seamless web-to-app launch and app installation referral conversion.
• 应用性能监控 U-APM (App Performance Monitoring U-APM) Application performance monitoring platform providing real-time, reliable, comprehensive app crash, ANR, and custom exception capture capabilities with multi-scenario intelligent alert monitoring. U-APM 5.0 adds AI-powered knowledge base, semantic search, and solution assistant.
• 小程序性能监控 U-Mini APM (Mini Program APM) Performance monitoring product for mini-programs, providing mini-program crash monitoring capabilities.
• Web/H5性能监控 U-Web APM (Web/H5 Performance Monitoring) Performance monitoring product for Web and H5 pages, providing H5/Web crash monitoring capabilities.
• 移动广告监测 AppTrack (Mobile Ad Monitoring) One-stop promotion effect evaluation and refined operations product, helping advertisers and agencies quantify promotion effects and improve ROI.
• 智能营销 U-AppWin (Intelligent Marketing U-AppWin) Intelligent marketing traffic monetization platform that automatically identifies traffic monetization growth signals through AI inspection, precisely locates high-value traffic groups, and helps achieve revenue doubling for developers.
• 智能营销 U-AddWin (Intelligent Marketing U-AddWin) Full-media, full-link marketing service system, helping advertisers and agencies with macro monitoring and effect optimization from reach and awareness to brand impact across the entire web.
• 数据智能平台 DIP (Data Intelligence Platform) Umeng+ full-domain data intelligence platform providing end-to-end services for data collection, governance, analysis, and application for enterprise customers.
• 数据开放平台 U-DOP (Data Open Platform) Developer-facing data subscription and open service platform supporting data capability output and third-party data integration analysis.
• 友小盟数据官 (You Xiao Meng Data Officer) Smart data analysis mini-program leveraging AI technology to help enterprises automatically monitor and intelligently analyze data through mobile devices, providing intelligent early warning, personalized data insight dashboards, and intelligent trend analysis reports.
• U-APM 5.0 U-APM 5.0 application performance monitoring with three intelligent components: intelligent knowledge base, semantic search, and solution assistant powered by Tongyi Qianwen LLM for fine-tuned APM domain expertise.
• U-App AI版 (U-App AI Version) AI-driven app analytics product featuring intelligent user prediction models (smart investment, user value prediction, churn risk prediction) with 86%+ model accuracy trained on 700 million real consumer behavioral data.
• AI埋点助手 (AI Tracking Assistant) AI-powered tracking assistant for U-App supporting automated generation of tracking code, one-click copy functionality for app analytics scenarios, and AI event assistant for quickly defining tracking events in Excel format.
• 友盟+学院 (Umeng Academy) Free, continuously iterated data analysis capability training platform providing progressive growth plans from entry and growth to management thinking improvement, covering 200+ quality courses.
• AI Hub Umeng+ AI capability centralized display and experience platform aggregating AI technology and application scenarios.

Quantifiable outcome

• 7日留存率平均提升50%以上
• +6 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability16 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• 阿里巴巴集团 (Alibaba Group)coreOthersUmeng+ is an Alibaba ecosystem company, originally founded in 2010 and acquired by Alibaba in 2012. The company benefits from Alibaba's technical infrastructure (阿里云, MaxCompute), distribution channels (App Store, 淘宝, 天猫, Alipay), and customer relationships. Operates within the Alibaba data and cloud ecosystem.
• 瓴羊 (Lingyang)coreStrategic or Co-development PartnerUmeng+ operates under Lingyang (Alibaba's data intelligence subsidiary). 瓴羊副总裁、友盟+业务负责人毛波 oversees Umeng+ business. Lingyang provides strategic direction and integration with Alibaba's broader data strategy.
• 中国信通院 (CAICT)coreStrategic or Co-development PartnerStrategic partnership with China Academy of Information and Communications Technology. Jointly led the development of 《T/TAF 267.8—2025 软件开发工具包（SDK）用户权益和个人信息保护技术要求 第8部分：性能监控类SDK》 standard. CAICT provides regulatory guidance and certification support.
• 阿里云 (Alibaba Cloud)coreTechnology or IntegrationUmeng+ data platform built on Alibaba Cloud infrastructure, integrating with MaxCompute for large-scale data processing. Provides joint solutions for enterprise customers requiring cloud-based data analytics.
• 天合计划/天猫 (Tmall Tianhe Program)minorGTM or Marketing PartnerADplus品牌广告监测与天合计划达成战略合作. Media placement data connected to Tmall's brand marketing program. From April 2018, media placements monitored through Umeng+ can be exempt from submission reports, improving efficiency for brand advertisers.
• 蚂蚁百宝箱 (Ant Fortune)minorStrategic or Co-development PartnerPartner at 2024 Yunqi Conference, presenting on '即插即用：秒变智能增长利器' topic.蚂蚁百宝箱通过模板化、插件化以及生态联动，帮助企业低门槛、高效率地应用AI Agent.
• CSDNminorStrategic or Co-development PartnerCSDN研发总监王晗 participated in 2024 Yunqi Conference, sharing on how AI is changing development paradigms. CSDN's InsCode platform uses AI Agent for one-stop application development.
• 当贝 (Dangbei)minorStrategic or Co-development Partner当贝技术总监张子枭 shared case study on '小旺AI截图' evolving from basic screenshot tool to PC intelligent assistant based on '无框AI' interaction design.
• 通义实验室 (Tongyi Lab)coreTechnology or IntegrationU-APM 5.0 built on Tongyi Qianwen (通义千问) large language model for reasoning capabilities. Umeng+ fine-tunes models using its full-scenario data for performance monitoring domain expertise.
• 微信小程序/支付宝小程序/百度小程序/字节跳动小程序coreTechnology or IntegrationUmeng+ SDK supports analytics across all major Chinese mini-program platforms (微信, 支付宝, 百度, 字节跳动), enabling cross-platform user tracking and unified analytics for developers building on multiple platforms.
• PMTalk产品经理社区minorGTM or Marketing PartnerJoint '数据大使' program to build professional data talent and deliver industry insights. PMTalk contributes content expertise and community reach, while Umeng+ provides data platform access and resources.
• 七麦 (Qimai)minorGTM or Marketing PartnerUmeng+ exhibited at 2019 NextWorld Summit co-organized by Qimai, engaging with mobile developers. Qimai is a mobile growth platform providing ASO and marketing services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Firebase (Google): Google's mobile and web development platform offering free app analytics (Google Analytics for Firebase), crash reporting (Crashlytics), push notifications (FCM), and performance monitoring. Most direct global competitor, often used as the free default that Umeng+ must displace.
• Sensors Data (神策数据): China-based direct competitor offering mobile app and web analytics, user behavior analysis, and A/B testing. Closest China analog to Umeng+ with overlapping SDK-based analytics, AI-driven insights, and similar mid-market/enterprise customer base.
• Bugly (Tencent): Tencent's application performance monitoring (crash reporting, ANR detection) and quality tracking SDK. Direct head-to-head competitor to Umeng+'s U-APM product within the Chinese mobile developer ecosystem.
• AppsFlyer: Global mobile attribution and marketing analytics platform serving app developers with measurement, analytics, and deep linking — directly overlapping with Umeng+'s U-AppTrack, U-Link, and intelligent marketing products.
• GrowingIO: Beijing-based analytics platform offering user behavior analysis, A/B testing, and marketing automation for mobile apps and websites. Direct overlap with Umeng+'s U-App and U-Web products in the Chinese market.
• Adjust: Global mobile measurement and attribution company offering analytics, fraud prevention, and marketing intelligence. Direct competition for Umeng+'s advertising attribution and mobile analytics capabilities globally.
• TalkingData: Long-standing Chinese mobile analytics and market intelligence platform serving app developers with similar SDK-based data collection, advertising analytics, and enterprise data solutions. Direct head-to-head competitor in the China mobile analytics market.

Regional players

• Sensor Tower: Mobile market intelligence platform focused on app store optimization, advertising intelligence, and competitive benchmarking. Partial overlap with Umeng+'s advertising monitoring (U-AppTrack) and industry analytics, primarily serving Western markets rather than China.

Broad incumbents

• data.ai (formerly App Annie): Global mobile market intelligence and analytics platform offering app store data, advertising analytics, and market insights. Overlaps with Umeng+'s industry-level analytics and 191-vertical coverage, but serves a broader market intelligence use case.
• Datadog: Cloud-scale APM and observability platform with mobile RUM, log management, and AI-powered monitoring. Comparable to Umeng+'s U-APM 5.0 capabilities but operates as part of a much broader enterprise observability portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/umengnews

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umeng+