FeedbackFruits
FeedbackFruits is an Amsterdam-based edtech SaaS provider whose Learning Design System, including the ACAI AI companion, gives universities 15+ integrated tools for peer review, group work, and AI-assisted assessment. It serves 200+ higher-education institutions and 5,000+ educators globally via annual EUR subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What FeedbackFruits does
FeedbackFruits B.V. is a private Amsterdam-based education technology company founded in 2012 that builds a SaaS Learning Design System for higher education institutions. Its platform consolidates 15+ pedagogical tools covering peer review, group member evaluation, team-based learning, interactive video and document, skill review, self-assessment, group formation, and feedback request, all integrated natively into institutional LMS environments such as Canvas, Brightspace, Moodle, and Blackboard. The product suite is wrapped by ACAI (Adaptive Collaborative AI), a proprietary pedagogy-driven AI companion that powers automated feedback, AI-assisted assignment review, and structured AI literacy practice across the tool set.
The company serves educational leaders, learning designers, and faculty at universities and business schools, with a documented customer base of 200+ institutions and a community of 5,000+ educators. Customers include Wharton School (University of Pennsylvania), Deakin University, Monash Business School, ESSEC Business School, University of Bath, Texas A&M School of Public Health, University of Arizona, and John Brown University. GTM combines direct enterprise field sales with a community-led growth motion through the Learning Design Community, where educators share CC BY-SA licensed templates, rubrics, and learning journeys.
The business model is institutional annual SaaS subscription priced per Academic Unit or User, invoiced in EUR with CPI-linked annual escalators up to 5%, supplemented by professional services for consulting, training, and integration. Revenue is concentrated in higher education with no disclosed parent company, no recent priced funding round, and compliance posture (ISO 27001, GDPR, FERPA, EU AI Act, TX-RAMP, CSA STAR) oriented toward institutional procurement requirements.
FeedbackFruits firmographics
Firmographics- Name
- FeedbackFruits
- Legal name
- FeedbackFruits B.V.
- Website
- https://feedbackfruits.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FeedbackFruits is an Amsterdam-based edtech SaaS provider whose Learning Design System, including the ACAI AI companion, gives universities 15+ integrated tools for peer review, group work, and AI-assisted assessment. It serves 200+ higher-education institutions and 5,000+ educators globally via annual EUR subscriptions.
- Ownership category
- akta.pro rank
FeedbackFruits industry classification
Industry- Product category
- Higher Education Learning Design Software
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Collaborative Review, SME Feedback & Version Control for eLearning (EDAFAHAK)
- akta.pro secondary industries
- Peer Feedback, Discussion Forums & Social Learning Communities (EDAFAGAH), Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN), Student Response Systems (Clickers & Device-Based Response) (EDAFAGAC), Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
Keywords
Where FeedbackFruits is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
FeedbackFruits business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Learning Design System): Institution-based subscription model granting access to Learning Tools integrated into the customer's LMS. Pricing is based on Academic Units and/or Users with annual subscription terms. Fees are invoiced in EUR with annual CPI-based adjustments up to 5%.
- Professional Services: Consulting, training, and integration services provided upon customer request and subject to additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Institution-wide subscription based on Academic Units and/or Users |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
FeedbackFruits product offering
Product offeringCore offering
FeedbackFruits provides a SaaS-based Learning Design System comprising 15+ integrated pedagogical tools (peer review, group member evaluation, interactive video/document, team-based learning, AI-assisted assignment review, etc.) that plug directly into institutional Learning Management Systems (Canvas, Brightspace, Moodle, Blackboard). The platform enables higher education institutions to scale evidence-based assessment, feedback, collaboration, and AI literacy practices across courses and programs.
Product overview
FeedbackFruits is an all-in-one Learning Design System (platform-plus-modules architecture) offering 15+ integrated learning tools for educational institutions. The core platform (Learning Design System) integrates directly into the customer's LMS, with modules organized into solution bundles: Peer Assessment (Peer Review, Self-Assessment, Group Member Evaluation), Group Work (Interactive Document, Team-Based Learning, Group Formation, Group Member Evaluation), AI Feedback & Literacy (Automated Feedback, AI Practice, Assignment Review), and Feedback & Assessment (Peer Review, Skill Review, Self-Assessment, Group Member Evaluation + 3 more). The platform includes ACAI (Adaptive Collaborative AI), a pedagogy-driven AI companion that powers real-time feedback across multiple tools. Add-on modules include Competency-Based Assessment for tracking student competencies and accreditation evidence. The system supports evidence-based pedagogies including collaborative learning, active learning, problem-based learning, flipped classroom, and competency-based learning.
Differentiator
Problem solved
Functional benefit
Products and services
- Learning Design System Overarching modular SaaS platform consolidating 15+ pedagogical learning tools, integrated directly into the customer's LMS to deliver scalable, evidence-based learning experiences across courses and modalities for higher education institutions.
- ACAI (Adaptive Collaborative AI)
Quantifiable outcome
- 80% of students achieved stronger learning outcomes
- +3 more outcomes
Companies that use FeedbackFruits
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
FeedbackFruits technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature9 records
FeedbackFruits partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Canvas LMScoreDeep integration with Instructure's Canvas LMS enabling seamless deployment of FeedbackFruits learning tools within existing Canvas courses. Allows automatic group synchronization and clean user interface for students.
- Brightspace (D2L)coreIntegration with D2L's Brightspace LMS platform enabling deployment across institutions using Brightspace for course management and student engagement.
Scale indicators7 records
Recent moves3 records
Expansion highlights5 records
FeedbackFruits competitors and assessment
Company assessmentDirect peers
- Packback: Packback provides AI-powered discussion and inquiry-based learning for higher education, competing with FeedbackFruits' Discussion, Interactive Document and AI Practice modules in the same instructor workflow.
- Peergrade: Peergrade offers peer review and feedback workflows for universities, directly competing with FeedbackFruits' Peer Review and rubric-based assessment capabilities across similar higher-ed customers.
- Perusall: Perusall is a collaborative annotation and social learning platform for higher education with peer engagement and analytics features that compete with FeedbackFruits' Interactive Document and peer feedback tools.
- Cadmus: Cadmus is a learning design and assessment platform for higher education with assignment review and feedback workflows that overlap with FeedbackFruits' Assignment Review, Peer Review and feedback tooling.
- Peerceptiv: Peerceptiv specializes in peer review and assessment for higher education, with structured reviewer assignment and rubric workflows directly comparable to FeedbackFruits Peer Review.
- Kritik: Kritik provides peer assessment and feedback tools for higher education, competing head-to-head with FeedbackFruits Peer Review, Group Member Evaluation and Self-Assessment modules in the same LMS-integrated workflow.
Broad incumbents
- Turnitin: Turnitin is an established academic integrity and feedback platform that has expanded into peer review and feedback workflows (including via Gradescope), competing with FeedbackFruits at larger institutions with broader portfolios.
- Gradescope (Turnitin): Gradescope, part of Turnitin, provides AI-assisted assignment and rubric-based assessment at scale, overlapping with FeedbackFruits' Assignment Review and Feedback & Assessment solution.
Emerging players
- Eli Review: Eli Review is a teaching-focused peer review platform used primarily in writing programs, with overlap on FeedbackFruits' peer feedback and revision workflows though narrower in customer base.
- Hypothesis: Hypothesis is a collaborative annotation platform used in higher education for social reading and peer engagement, partially overlapping with FeedbackFruits' Interactive Document and peer feedback tools.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
FeedbackFruits social profiles
Digital presenceFeedbackFruits compliance and trust
Trust signalCompliance7 records
FeedbackFruits financial estimates
Financial estimateRevenue estimate
Valuation estimate
FeedbackFruits leadership team
Management profileNumber of profiles
Profiles1 record
FeedbackFruits funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FeedbackFruits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FeedbackFruits
What does FeedbackFruits do?
FeedbackFruits provides a SaaS-based Learning Design System comprising 15+ integrated pedagogical tools (peer review, group member evaluation, interactive video/document, team-based learning, AI-assisted assignment review, etc.) that plug directly into institutional Learning Management Systems (Canvas, Brightspace, Moodle, Blackboard). The platform enables higher education institutions to scale evidence-based assessment, feedback, collaboration, and AI literacy practices across courses and programs.
Is FeedbackFruits a public or private company?
FeedbackFruits is a private company. It is classified as venture growth investor backed and is currently operating.
When was FeedbackFruits founded?
FeedbackFruits was founded in 2012. It employs 51 to 100 people.
Where is FeedbackFruits based?
FeedbackFruits is headquartered in Amsterdam, Netherlands, in the Europe region.
How does FeedbackFruits make money?
Two revenue lines are on record. SaaS Subscription (Learning Design System) is the primary driver. The others are professional Services.
Who are FeedbackFruits's main competitors?
Direct peers on record are Packback, Peergrade, Perusall, Cadmus, Peerceptiv and Kritik. Broad incumbents are Turnitin and Gradescope (Turnitin). Emerging players are Eli Review and Hypothesis.
Does FeedbackFruits have an API?
No public API is recorded for FeedbackFruits.
What industry is FeedbackFruits in?
FeedbackFruits's product category is Higher Education Learning Design Software. Its primary akta.pro industry code is EDAFAHAK, Collaborative Review, SME Feedback & Version Control for eLearning, with a secondary code of EDAFAGAH, Peer Feedback, Discussion Forums & Social Learning Communities. Its NAICS code is 61171 and its SIC code is 7372.