TriEagle Energy

What TriEagle Energy does

TriEagle Energy, LP is a privately held Retail Electric Provider (REP) headquartered in Dallas, Texas, that sells electricity to residential and commercial customers in three regulated U.S. markets: Texas (TX PUC Certification No. 10064), Pennsylvania (PA PUC License No. A-2010-2180376), and New Jersey (NJ BPU License No. 0134). Founded circa 2003-2005, the company operates in deregulated electricity territories where it purchases power from generators and resells it to end customers, using regulated Transmission and Distribution Utilities (TDUs) — including CenterPoint Energy, Oncor, TNMP, AEP, PPL, PECO, Duquesne Light, Met-Ed, Penelec, West Penn Power, Atlantic City Electric, JCP&L, and PSE&G — for last-mile delivery.

The product portfolio centers on fixed-rate and month-to-month residential and commercial electricity plans, a 100% renewable energy plan option, and the PrimeTime voluntary demand response program that pays customers invoice credits for curtailing load during grid stress events. Supporting technology includes SmartMeter integration, the MyAccount self-service portal for enrollment, billing, and usage, automated Weekly Usage Reports delivered by email, and a customer referral program offering up to $75 per successful referral. The company emphasizes three branded differentiators — TriParency (all-in pricing with no hidden fees), Triple Price Protect (up to 3 years of price protection), and the Tri Us Guarantee.

TriEagle generates revenue by selling electricity at contracted rates per kWh plus pass-through TDU delivery charges, billed monthly. Acquisition runs through a direct-to-consumer motion: an enrollment flow on trieagleenergy.com, an inside-sales phone operation staffed 7AM-10PM Central seven days a week, and a peer-to-peer referral program. The company claims "hundreds of thousands" of customers and an average reported savings of more than $600 per year based on a 2025 customer survey. Its privacy and compliance operations route to a Vistra Corp contact, suggesting a shared-services or affiliate relationship with one of the largest U.S. competitive power generators.

Name

TriEagle Energy

Legal name

TriEagle Energy, LP

Website

https://trieagleenergy.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

TriEagle Energy, LP is a privately held Texas-based Retail Electric Provider selling fixed-rate, month-to-month, and renewable electricity plans to residential and commercial customers in Texas, Pennsylvania, and New Jersey through a direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Retail Electricity Services

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Retail Electric Providers / Competitive Distribution Utilities (where applicable) (EUADABAE)

akta.pro secondary industry

Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)

Keywords

• Retail electric provider
• Residential electricity plans
• Commercial electricity supply
• Fixed-rate electricity
• Renewable energy plans

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity Sales - Residential: TriEagle Energy generates revenue by selling electricity to residential customers at fixed or variable rates. Customers select from various plans including fixed-rate long-term plans and month-to-month flexibility plans. Revenue is recurring based on monthly consumption (kWh) multiplied by the contracted rate plus TDU delivery charges passed through.
2. Electricity Sales - Commercial: Revenue from commercial customers purchasing electricity for business operations. Commercial plans are tailored to business usage patterns and may include demand-based pricing in addition to energy consumption charges.
3. Demand Response Program Credits: The PrimeTime program allows customers to earn credits on their monthly invoices by voluntarily reducing electricity consumption during peak demand events. While this reduces revenue per kWh during events, it generates customer goodwill and retention.
4. Referral Program Rewards Cost: The company incurs costs for referral rewards (up to $75 per referral) paid as gift cards, prepaid Visa cards, or credits toward energy-efficient products. This is a customer acquisition cost rather than revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

TriEagle Energy is a Retail Electric Provider (REP) that purchases wholesale electricity from generators and resells it directly to residential and commercial customers in Texas, Pennsylvania, and New Jersey. The company offers fixed-rate, variable-rate, and 100% renewable energy plans with terms ranging from month-to-month to multi-year price protection, supported by online account management, weekly usage reporting, and a voluntary demand response program (PrimeTime).

Product overview

TriEagle Energy is a retail electric provider (REP) operating in Texas, Pennsylvania, and New Jersey that offers electricity plans to residential and commercial customers. The core product portfolio includes residential and commercial electricity plans with fixed rates, 100% renewable energy options, and the PrimeTime demand response program. Supporting features include MyAccount online portal for account management, Weekly Usage Reports for usage tracking, and a Customer Referral Program. The company differentiates through its Tri Us Guarantee, TriParency (no hidden fees), and Triple Price Protect (up to 3 years price protection).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electricity Plans Electricity plans for Texas, Pennsylvania, and New Jersey residential customers offering fixed rates, renewable energy options, and long-term locked-in pricing with terms up to 3 years.
• Commercial Electricity Plans Electricity plans for business customers with commercial pricing, demand-based pricing, TDU delivery charge information, pricing history, and renewable energy options for corporate sustainability goals.
• 100% Renewable Energy Plans 100% renewable energy plans for residential and commercial customers wanting to reduce their carbon footprint using wind, water, biomass, or solar sources.
• PrimeTime Demand Response Program A risk-free, voluntary demand response program exclusive to Texas TriEagle customers that allows earning credits on monthly invoices by reducing electricity consumption during Critical Power Events, with weekly energy usage reports included.
• MyAccount Online Portal Online account management portal enabling customers to pay bills, view usage history, manage account settings, transfer service, and access billing information 24/7.
• Weekly Usage Reports Free weekly email reports providing detailed electricity consumption data measured through smart meters, showing when customers use the most electricity and how weather impacts usage patterns.

Quantifiable outcome

• Average customer savings of more than $600 per year based on 2025 survey
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vistra Corp: Large U.S. competitive power and retail electricity company (parent of TXU Energy, Dynegy, and other brands). The privacy notice reference to [email protected] suggests TriEagle is itself part of the Vistra portfolio, making Vistra both a likely parent and a strategic comparable.
• Constellation Energy: Large multi-state retail electricity and natural gas supplier serving residential, commercial, and industrial customers across many deregulated U.S. markets. Constellation is a broader incumbent with overlapping capabilities in retail energy supply but a much larger scale and national footprint.
• NRG Energy: Major U.S. competitive power and retail electricity company that owns Reliant, Gexa, and other REP brands. NRG is a broader incumbent whose retail subsidiaries directly compete with TriEagle in Texas and other deregulated markets.

Direct peers

• Green Mountain Energy: Retail electricity provider specializing in 100% renewable energy plans in Texas and other deregulated markets. Green Mountain directly overlaps with TriEagle's renewable plan portfolio and environmentally conscious customer segment.
• Amigo Energy: Texas-based REP serving residential and small commercial customers with fixed-rate and variable plans. Amigo is a direct peer in the Texas market with similar plan structures and customer targeting.
• Direct Energy: Multi-state retail electricity and natural gas provider operating in Texas, Pennsylvania, New Jersey, and other deregulated markets. Direct Energy's three-state overlap with TriEagle (TX, PA, NJ) and similar residential/commercial plan portfolio make it a directly comparable peer with shared regulatory footprint.
• Gexa Energy: Texas-focused REP (NRG Energy subsidiary) serving residential and commercial customers with fixed-rate plans and renewable options. Gexa competes in the same Texas market as TriEagle with a similar value proposition emphasizing simplicity and renewable choices.
• Reliant Energy: Major Texas REP owned by NRG Energy, serving hundreds of thousands of residential and commercial customers with fixed-rate, variable, and renewable plans. Reliant competes head-to-head with TriEagle in Texas and shares the same multi-channel acquisition model (online, phone, inside sales).
• Cirro Energy: Texas REP offering residential and commercial electricity plans including fixed-rate and variable options. Cirro is a direct head-to-head competitor in the Texas retail market with comparable product positioning.
• TXU Energy: Largest retail electric provider in Texas, serving millions of residential and commercial customers with fixed and variable rate plans. TXU is a direct competitor to TriEagle in the same Texas REP market and is also part of the Vistra Corp portfolio, making it the most direct peer in terms of customer overlap, plan structure, and likely parent affiliation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trieagle_energy
• Facebookfacebook.com/trieagleenergy
• LinkedInlinkedin.com/company/1675351

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TriEagle Energy