Cirro Energy
Cirro Energy is a privately held retail electricity provider serving residential and small business customers in Texas and Pennsylvania under PUCT Certificate #10177, offering fixed-rate and indexed plans plus home protection add-ons and EV-specific plans through its My Cirro platform.
- Company typePrivate
- Founded2010
- HeadquartersPlano, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cirro Energy does
Cirro Energy is a privately held retail electricity provider (REP) operating in the deregulated markets of Texas and Pennsylvania. The company sells fixed-rate and indexed electricity supply plans to residential and small business customers, leveraging existing grid infrastructure managed by Transmission and Distribution Service Providers (TDSPs) such as CenterPoint Energy, Oncor, AEP Texas, TNMP, Lubbock Power & Light, and Sharyland Utilities. In Texas, Cirro operates under PUCT Certificate #10177; in Pennsylvania, it operates as a trade name of Independence Energy Group LLC under license A-2011-2262337. The legal operating entity is US Retailers LLC, headquartered in Plano, Texas, with the company having been in operation for approximately 15 years.
The product portfolio extends beyond electricity supply into home protection subscriptions offered through an affiliated partner (Allied Warranty), covering electrical line repair, surge protection, and HVAC systems at $4.99-$29.99/month, plus a smart home referral partnership with Vivint generating affiliate commissions. Specialized plans include the Smart Nights EV Plan (overnight discounted rates plus free Level 2 EV charger) and tiered commercial offerings (Smart Lock Business fixed-rate, Smart Flex Business indexed, Smart Flex Business no-term). Customer-facing technology comprises the My Cirro online portal and a mobile app on iOS and Android, supporting bill pay, Auto Pay, Average Billing, and paperless enrollment.
Cirro Energy's go-to-market blends direct-to-consumer digital channels (website, app, phone) with a third-party Authorized Agent program for commercial customer acquisition and pay-in-person payment retail locations. The company is privately held under US Retailers LLC with no disclosed external funding, M&A activity, or parent holding company, and operates with a small employee base (11-50). Allied Warranty is identified as an affiliate of Cirro Energy, providing structural alignment in the home protection product line.
Cirro Energy firmographics
Firmographics- Name
- Cirro Energy
- Legal name
- US Retailers LLC
- Website
- https://cirroenergy.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cirro Energy is a privately held retail electricity provider serving residential and small business customers in Texas and Pennsylvania under PUCT Certificate #10177, offering fixed-rate and indexed plans plus home protection add-ons and EV-specific plans through its My Cirro platform.
- Ownership category
- akta.pro rank
Cirro Energy industry classification
Industry- Product category
- Retail Electricity Supply
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)
Keywords
Where Cirro Energy is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cirro Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Electricity Supply Service: Cirro Energy generates primary revenue by selling electricity to residential and business customers in Texas and Pennsylvania. Customers pay monthly based on their usage (kWh) under various plan types including fixed-rate and indexed pricing options.
- Home Protection Plans: Monthly subscription add-ons providing coverage for electrical systems, power surges, and HVAC systems. Revenue generated through Allied Warranty partnership, appearing on customer's Cirro bill.
- Vivint Smart Home Systems: Referral partnership where Cirro earns commissions for customers who purchase Vivint equipment (minimum $599.99) with $20/month credit applied for 6 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Electric Line Protect covers home electrical wiring repairs up to $1,000/year |
| Subscription | Monthly | Surge Protect covers electronics damaged by power surges up to $1,000-$4,000/year |
| Subscription | Monthly | Electric Line with Surge Protect bundles both coverages for comprehensive protection |
| Subscription | Monthly | AC/Heat Protect covers HVAC systems with preventative maintenance |
| Subscription | Multi-year contract | Smart Lock Business fixed-rate electricity plan |
| Usage-based | Monthly | Smart Flex Business Index follows market pricing |
| Subscription | Monthly | Smart Flex Business no-contract flexible plan |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Cirro Energy product offering
Product offeringCore offering
Cirro Energy is a retail electricity provider (REP) that sells electricity supply plans to residential and small-business customers in Texas and Pennsylvania. Its core products are fixed-rate and indexed electricity plans (including EV-specific and commercial term/no-term options), bundled with subscription-based home protection plans (Electric Line Protect, Surge Protect, AC/Heat Protect) delivered through its Allied Warranty affiliate. Customers enroll online, via the My Cirro mobile app, or by phone, and bills are issued monthly based on kWh usage and add-on subscriptions.
Product overview
Cirro Energy is a Texas-based electricity provider offering residential and business electricity plans across Texas and Pennsylvania. The core offering consists of residential and commercial electricity plans with simple, no-surprise pricing. The product portfolio includes specialized plans such as the Smart Nights EV Plan (with free Level 2 charger for electric vehicle owners), Smart Lock Business (fixed-rate commercial plans), and Smart Flex Business options (indexed and no-term flexible plans). Home protection add-ons include Electric Line Protect, Surge Protect, AC/Heat Protect, and Vivint Smart Home Solutions—all provided through partnership with Allied Warranty. Account management is handled through the My Cirro online portal and mobile app, with additional services including Average Billing and Auto Pay.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Potential savings of about $200 for a service call with Electric Line Protect
- +1 more outcomes
Companies that use Cirro Energy
Customer profileSegments3 records
Ideal customer profiles2 records
Cirro Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cirro Energy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Allied WarrantycoreCirro Energy partners with Allied Warranty to provide home protection plans including Electric Line Protect, Surge Protect, AC/Heat Protect, and Electric Line with Surge Protect. These plans are administered by Allied Warranty with coverage up to $1,000-$15,000 depending on plan type. Coverage costs appear on customer's Cirro bill. Allied Warranty is an affiliate of Cirro Energy.
- VivintminorCirro Energy partners with Vivint to offer smart home security and automation systems to customers. Qualifying customers receive $20/month credit applied for six months (up to $120 savings) on Vivint equipment packages valued at minimum $599.99. Cirro earns referral commissions from Vivint through this partnership.
- CenterPoint EnergycoreTransmission and Distribution Service Provider (TDSP) that delivers electricity to Cirro Energy customers in its service area. Maintains power lines, handles outage restoration, and measures kWh consumption. Cirro Energy customers report outages to CenterPoint Energy.
- Oncor Electric DeliverycoreTransmission and Distribution Service Provider (TDSP) serving Cirro Energy customers in its service area. Responsible for power line maintenance, outage repair, and electricity delivery infrastructure.
- AEP TexascoreTransmission and Distribution Service Provider (TDSP) serving Cirro Energy customers in Texas North and Central service areas. Handles power line infrastructure and outage response.
- Texas-New Mexico Power (TNMP)coreTransmission and Distribution Service Provider (TDSP) serving Cirro Energy customers in designated Texas service areas. Responsible for electricity delivery infrastructure and outage restoration.
- Lubbock Power & Light (LP&L)minorTransmission and Distribution Service Provider (TDSP) serving Cirro Energy customers in Lubbock, TX area. Note: Cirro Energy is not currently enrolling commercial customers in Lubbock.
- Sharyland Utilities, L.P.minorTransmission and Distribution Service Provider (TDSP) serving Cirro Energy customers in certain Texas service areas.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Cirro Energy competitors and assessment
Company assessmentBroad incumbents
- TXU Energy: TXU Energy is the largest retail electricity provider in Texas and a subsidiary of Vistra Corp. It directly competes with Cirro in Texas residential and SMB supply with much greater scale, brand recognition, and bundled offerings.
- Reliant Energy: Reliant Energy, an NRG Energy subsidiary, is one of the largest REPs in Texas with broad residential and SMB electricity plans. It is a direct competitor to Cirro in the Texas deregulated market with substantially larger scale and brand presence.
- Direct Energy: Direct Energy, owned by NRG Energy, is a major U.S. retail electricity and natural gas provider serving residential and business customers in multiple deregulated states including Texas and Pennsylvania, directly overlapping Cirro's footprint.
- Constellation Energy: Constellation Energy is one of the largest U.S. competitive electricity and natural gas suppliers with significant residential and SMB operations across deregulated states including Pennsylvania, directly overlapping Cirro's PA footprint.
Direct peers
- Green Mountain Energy: Green Mountain Energy is a Texas-based retail electricity provider focused on renewable and conventional plans for residential and business customers. It competes head-to-head with Cirro in the Texas residential supply market with a similar plan structure.
- Express Energy: Express Energy is a Texas-based REP offering residential and small business electricity plans across multiple TDSP territories, directly competing with Cirro for similar customer segments in Texas.
- 4Change Energy: 4Change Energy is a Texas REP serving residential customers with simple fixed-rate electricity plans, very similar in positioning and product simplicity to Cirro's residential offerings.
- Payless Power: Payless Power is a Texas retail electricity provider targeting residential customers with prepaid and traditional electricity plans, serving the same deregulated Texas customer base as Cirro.
- Champion Energy Services: Champion Energy is a Texas retail electricity provider offering residential and commercial plans statewide. It directly competes with Cirro for Texas customers with comparable fixed-rate and indexed product structures.
- Gexa Energy: Gexa Energy is a Houston-based retail electricity provider serving Texas residential and business customers. It competes directly with Cirro on fixed-rate, variable, and renewable electricity plans in the same Texas deregulated market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cirro Energy social profiles
Digital presenceCirro Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cirro Energy leadership team
Management profileNumber of profiles
Cirro Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cirro Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cirro Energy
What does Cirro Energy do?
Cirro Energy is a retail electricity provider (REP) that sells electricity supply plans to residential and small-business customers in Texas and Pennsylvania. Its core products are fixed-rate and indexed electricity plans (including EV-specific and commercial term/no-term options), bundled with subscription-based home protection plans (Electric Line Protect, Surge Protect, AC/Heat Protect) delivered through its Allied Warranty affiliate. Customers enroll online, via the My Cirro mobile app, or by phone, and bills are issued monthly based on kWh usage and add-on subscriptions.
Is Cirro Energy a public or private company?
Cirro Energy is a private company. It is classified as unknown and is currently operating.
When was Cirro Energy founded?
Cirro Energy was founded in 2010. It employs 11 to 50 people.
Where is Cirro Energy based?
Cirro Energy is headquartered in Plano, United States, in the North America region.
How does Cirro Energy make money?
Three revenue lines are on record. Electricity Supply Service is the primary driver. The others are home Protection Plans and vivint Smart Home Systems.
Who are Cirro Energy's main competitors?
Broad incumbents on record are TXU Energy, Reliant Energy, Direct Energy and Constellation Energy. Direct peers are Green Mountain Energy, Express Energy, 4Change Energy, Payless Power, Champion Energy Services and Gexa Energy.
Does Cirro Energy have an API?
No public API is recorded for Cirro Energy.
What industry is Cirro Energy in?
Cirro Energy's product category is Retail Electricity Supply. Its primary akta.pro industry code is EUAGAEAA, Retail Energy Brokerage (Residential & SMB Switching). Its NAICS code is 22112 and its SIC code is 4911.