Online Instruments
- Company typePrivate
- Founded2006
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Online Instruments firmographics
Firmographics- Name
- Online Instruments
- Legal name
- Online Instruments (India) Limited
- Website
- https://onlineinstruments.co.in
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Online Instruments industry classification
Industry- Product category
- Audiovisual Systems Integration
- NAICS
- Audio and Video Equipment Manufacturing (33431), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
- akta.pro secondary industry
- Assistive Listening & Accessibility AV Infrastructure (Hearing loops, captioning hardware) (EDAEAHAN)
Keywords
Where Online Instruments is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Online Instruments business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Interactive Flat Panel Display Sales: Sale of interactive flat panel displays (IFPD) manufactured at three facilities. Core hardware revenue stream.
- Audiovisual Systems Integration: End-to-end AV solutions including design, integration, and engineering services for enterprise customers
- AV Equipment and Solutions: Sale of AV equipment, digital signage, active LED displays, and conferencing peripherals
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Online Instruments product offering
Product offeringCore offering
Online Instruments manufactures interactive flat panel displays (IFPD) and integrates them into end-to-end audiovisual systems for enterprise, education, healthcare, and banking customers. Its portfolio spans digital signage, active LED displays, and the LOGIC Pods integrated AV framework, supported by design, integration, and engineering services delivered through three manufacturing facilities in India. The company sells its products and services through direct enterprise sales across India, Asia, the Middle East, and the United States.
Product overview
Online Instruments (India) Limited operates as an audiovisual systems integration company offering a portfolio of visual solutions through its LOGIC brand and acquired entities. The core offering includes interactive flat panel displays, the LOGIC Pods integrated AV framework, and 3D simulation-integrated classroom solutions developed via partnership. The company operates three manufacturing facilities and serves 745 customers across healthcare, banking, and education sectors. Following the acquisition of Level 3 Audiovisual, the company now has expanded global operations spanning Asia, the Middle East, and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- LOGIC: Visual solutions brand of Online Instruments offering displays, conferencing peripherals, and integrated AV frameworks for enterprise meeting spaces. Product portfolio includes digital signage, interactive flat panels, active LED displays, and LOGIC Pods.
Products and services
- LOGIC Pods An integrated audio-visual framework combining displays, conferencing peripherals, cable management, and AV equipment in a single structured solution for enterprise meeting spaces such as boardrooms, training rooms, and collaborative work areas. Supports screens from 43 to 110 inches with single or dual display configurations and is compatible with Zoom, Microsoft Teams Rooms, and Cisco Webex.
- Interactive Flat Panel Displays (IFPD)
- Digital Signage
- Active LED Displays
- 3D Simulation-Integrated Classroom Solutions
- Audiovisual Systems Integration Services
Companies that use Online Instruments
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Online Instruments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Online Instruments partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PhiBonaccicoreLOGIC partnered with PhiBonacci to integrate its 3D simulation ecosystem into classroom solutions, enhancing STEM education with immersive digital simulations in India. The collaboration supports experiential learning mandated by India's NEP 2020, enabling virtual experiments and standardized quality engagement across schools.
- Level 3 AudiovisualcoreLevel 3 Audiovisual, a U.S.-based audiovisual integration company headquartered in Arizona, was acquired by Online Instruments (India) Private Limited. The acquisition enables Level 3 Audiovisual to access global engineering talent and multi-region delivery infrastructure while expanding Online Instruments' U.S. presence. Both companies maintain existing operations, brand, and leadership.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Online Instruments competitors and assessment
Company assessmentDirect peers
- Crestron Electronics: U.S.-based global leader in AV systems integration, control systems, and conferencing solutions for enterprise meeting spaces. Directly comparable as a high-end integrated AV framework provider competing for the same boardroom and training-room deployments targeted by LOGIC Pods.
- Extron Electronics: U.S. manufacturer of signal processing, distribution, and AV control hardware for enterprise and education installations. Comparable as a specialist supplier of AV infrastructure components that compete with Online Instruments' LOGIC brand in education and corporate segments.
- SMART Technologies: Canada-based manufacturer of interactive flat panel displays (SMART Board) for education and enterprise markets. Directly comparable product category (IFPDs) and overlapping K-12 / classroom go-to-market vs Online Instruments' IFPD and PhiBonacci-powered education solutions.
- Promethean World: UK-based provider of interactive displays and educational software (ActivPanel) primarily serving global K-12 markets. Closely comparable as an education-focused interactive display vendor competing for the same NEP 2020-aligned classroom modernization contracts.
- Biamp Systems: U.S. designer and manufacturer of professional AV equipment (audio, conferencing, video) for enterprise and venue installations. Comparable in pro AV system integration and conferencing peripherals segment addressed by LOGIC Pods.
Broad incumbents
- HARMAN Professional: Samsung-owned global pro audio, video, lighting, and control solutions provider (JBL, AMX, Crown). Broader incumbent with overlapping AV integration capabilities; competes with Online Instruments on enterprise AV deployments but at a much larger portfolio scale.
- Poly (HP): HP-owned provider of video conferencing, room systems, and professional headsets integrated with Zoom, Teams, and Webex. Overlaps with Online Instruments' LOGIC Pods platform-compatibility story and competing for enterprise room deployments.
- Logitech: Switzerland-based provider of video collaboration hardware ( Rally, Meetup) and software for meeting rooms. Comparable in the conferencing peripherals and boardroom AV space that LOGIC Pods and Online Instruments target.
- LG Electronics (Commercial Displays): Korean electronics giant's commercial displays division (digital signage, interactive displays, LED). Competes broadly in the digital signage, IFPD, and LED display categories that Online Instruments manufactures and integrates.
Emerging players
- ViewSonic: U.S./Taiwan-headquartered display vendor with growing interactive flat panel and digital signage portfolio for education and enterprise. Comparable IFPD hardware offering competing for Online Instruments' mid-market enterprise and education deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Online Instruments social profiles
Digital presenceOnline Instruments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Online Instruments leadership team
Management profileNumber of profiles
Profiles2 records
Online Instruments subsidiaries and ownership
Company hierarchySubsidiaries1 record
Online Instruments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Online Instruments M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Online Instruments
What does Online Instruments do?
Online Instruments manufactures interactive flat panel displays (IFPD) and integrates them into end-to-end audiovisual systems for enterprise, education, healthcare, and banking customers. Its portfolio spans digital signage, active LED displays, and the LOGIC Pods integrated AV framework, supported by design, integration, and engineering services delivered through three manufacturing facilities in India. The company sells its products and services through direct enterprise sales across India, Asia, the Middle East, and the United States.
Is Online Instruments a public or private company?
Online Instruments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Online Instruments founded?
Online Instruments was founded in 2006. It employs 101 to 250 people.
Where is Online Instruments based?
Online Instruments is headquartered in Bangalore, India, in the Asia region.
How does Online Instruments make money?
Three revenue lines are on record. Interactive Flat Panel Display Sales are the primary driver. The others are audiovisual Systems Integration and AV Equipment and Solutions.
Who are Online Instruments's main competitors?
Direct peers on record are Crestron Electronics, Extron Electronics, SMART Technologies, Promethean World and Biamp Systems. Broad incumbents are HARMAN Professional, Poly (HP), Logitech and LG Electronics (Commercial Displays). ViewSonic is listed as an emerging player.
Does Online Instruments have an API?
No public API is recorded for Online Instruments.
What industry is Online Instruments in?
Online Instruments's product category is Audiovisual Systems Integration. Its primary akta.pro industry code is MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring), with a secondary code of EDAEAHAN, Assistive Listening & Accessibility AV Infrastructure (Hearing loops, captioning hardware). Its NAICS code is 33431 and its SIC code is 3600.