Ding
Ding (legally Ezetop), founded in 2006 in Dublin, operates an international mobile top-up platform enabling consumers and businesses to send prepaid airtime, data bundles, and gift cards to recipients in 150+ countries via 700+ mobile operators and a 600K+ retail network.
- Company typePrivate
- Founded2006
- HeadquartersDublin, Ireland
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Ding does
Ding (legally Ezetop) is an Irish private company founded in 2006 by Mark Roden, headquartered in Dublin, that operates one of the world's largest international mobile top-up platforms. Through its website, native iOS and Android apps, and a 600,000+ retail outlet distribution network, Ding enables consumers to send prepaid mobile airtime and data bundles to recipients across 150+ countries via direct integrations with 700+ mobile operators including Airtel, Digicel, Claro, Zain, AT&T, Verizon, Vodafone, T-Mobile, and Orange. The platform reports that 99% of online recharges are delivered within three seconds, supporting a primary use case of diaspora workers sending small-value mobile credit to family in home countries along corridors such as USA-to-Mexico, India, Philippines, Cuba, Jamaica, and Sudan.
The product surface has expanded beyond airtime to include digital gift cards sent to 221 countries (covering restaurants, utilities, shopping, entertainment, gaming, healthcare, and travel), a dingMoney loyalty rewards program with points, medals, and checkout discounts, and DingConnect (Ding for Business) — a B2B API platform enabling fintechs, wallets, and telecom operators to integrate Ding's top-up services. Revenue is generated on a transaction-fee basis through margins on airtime and gift card sales, with payments accepted via credit cards, debit cards, Google Pay, Apple Pay, and PayPal; no subscription tiers or enterprise pricing are publicly disclosed. Distribution is multi-channel and product-led-growth oriented, supported by localized marketing in 10 languages and a community blog.
Ding firmographics
Firmographics- Name
- Ding
- Legal name
- Ezetop
- Website
- https://ding.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ding (legally Ezetop), founded in 2006 in Dublin, operates an international mobile top-up platform enabling consumers and businesses to send prepaid airtime, data bundles, and gift cards to recipients in 150+ countries via 700+ mobile operators and a 600K+ retail network.
- Ownership category
- akta.pro rank
Ding industry classification
Industry- Product category
- International Mobile Top-Up Services
- akta.pro primary industry
- Remittance & Cross-Border Payment Rails (SWIFT, Local Clearing, RTP Connectivity) (FSAGAKAH)
Keywords
Where Ding is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Ding business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Mobile Top-up Transaction Fees: Users pay for mobile airtime credit to send to prepaid phones internationally. Revenue is generated through transaction fees and margins on the airtime sold. Payment accepted via credit cards, debit cards, Google Pay, Apple Pay, and PayPal.
- Gift Card Sales: Ding sells digital gift cards for various merchants (restaurants, utilities, shopping, entertainment, gaming, healthcare) across 221 countries, with revenue from the margin on gift card transactions
- Access for Good Donations: Ding donates 1 cent for every online top-up sent through its Access for Good initiative, partnering with charities worldwide including UNICEF, Save the Children, IRC, and others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable top-up amounts per country and operator |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ding product offering
Product offeringCore offering
Ding operates an international mobile top-up platform that lets users instantly send prepaid airtime and data bundles to mobile phones in 150+ countries through 700+ operator networks, with 99% of recharges delivered within 3 seconds. The company also sells digital gift cards redeemable in 221 countries, and provides a B2B platform (DingConnect / Ding for Business) enabling partners to integrate top-up services via API. The service is accessible via a multilingual website, native iOS and Android apps, and 600,000+ physical retail outlets.
Product overview
Ding operates as a unified international mobile top-up platform that enables users to send prepaid mobile credit globally. The core product is the Ding Mobile Top-Up service, supported by native iOS and Android applications. The platform also offers Digital Gift Cards, a promotional offers system (Ding Promotions), and a rewards program (dingMoney). For business partners, Ding provides the Ding for Business B2B platform. Additionally, the company runs Access for Good, a charitable giving program. All services are accessible through a multilingual website supporting 10+ languages including English, Spanish, German, French, Italian, Portuguese, Russian, Arabic, Hindi, and Farsi.
Differentiator
Problem solved
Functional benefit
Brands
- Ding for Business (DingConnect): B2B platform for business partners and retailers to offer mobile top-up services
Products and services
- Ding Mobile Top-Up Service International mobile recharge service that lets users send prepaid airtime or data bundles to mobile phones in 150+ countries via 700+ operator networks. 99% of recharges are delivered within 3 seconds. Customers can top up their own phone or send credit to family and friends abroad. Payment options include credit cards, debit cards, Google Pay, Apple Pay, and PayPal.
- Ding Digital Gift Cards
Quantifiable outcome
- 99% of recharges delivered in 3 seconds
- +2 more outcomes
Companies that use Ding
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Ding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Ding partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core and minor.
- IRC (International Rescue Committee)majorFollowing devastating earthquakes in Turkey and Syria, Ding's Access for Good initiative partnered with IRC to help those most affected. Donations provided emergency relief.
- unconnected.orgcorePartnership providing digital connectivity to students and women worldwide. unconnected.org co-founder Mea Thompson praised Ding's invaluable support in bridging the digital divide. Part of Access for Good initiative.
- RAICESminorLocal Texas organization supporting immigrant rights. Ding donated 1 cent per online top-up sent to support the organization.
- Ukrainian refugee supportminorProvided food, phone top-up, and essential items to Ukrainians displaced by the war through Access for Good donations.
- Afghan NGOs and UNICEF HaitiminorPartnership with Afghan NGOs and UNICEF Haiti to provide support through Access for Good donations.
- Save the Children IndiaminorPartnership with Save the Children in India as part of Access for Good initiative to support children in need.
- SOS Children's VillagesminorPartnership with SOS Children's Villages focusing on 'Take my hand' program supporting Venezuelan families in Colombia.
- Kako's KidsminorLocal Haitian charity receiving donations through Access for Good initiative to help children in Haiti.
- Phone Credit for Refugees (Calais camps)minorCharity helping to connect people in Calais refugee camps with phone top-up through Access for Good donations.
- UNICEFmajorMultiple UNICEF partnerships across various countries including Haiti, St. Vincent and Grenadines, Yemen through Access for Good donations of 1 cent per top-up.
- 700+ Mobile Operators WorldwidecorePartnerships with over 700 mobile operator networks globally including Airtel, Digicel, Claro, Zain, AT&T, Verizon, Vodafone, T-Mobile, Orange, and many regional operators across 150+ countries.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Ding competitors and assessment
Company assessmentDirect peers
- TransferGo: TransferGo is a digital remittance provider focused on mobile-first cross-border transfers in emerging corridors, addressing many of the same diaspora-to-prepaid-mobile flows as Ding.
- Recharge: Recharge is a direct competitor offering international mobile top-up, gift cards, and prepaid digital products across many of the same corridors Ding serves, with comparable operator breadth and consumer UX.
- WorldRemit: WorldRemit is a digital cross-border remittance platform that delivers value directly to mobile wallets and airtime recipients, overlapping Ding's international top-up use case for diaspora senders.
- Remitly: Remitly is a leading digital remittance app serving diaspora corridors with mobile wallet and cash payout options, competing directly with Ding for the same international top-up / value transfer sender.
- Mobile Recharge (mobilerecharge.com): Mobile Recharge is a wholesale and retail international airtime top-up platform with multi-operator reach, closely mirroring Ding's core B2C and B2B top-up proposition.
Broad incumbents
- Western Union: Western Union is a global incumbent in cross-border money movement, offering mobile wallet and airtime payout options that compete with Ding across many of its 150+ corridors.
- PayPal (Xoom): PayPal's Xoom is a digital remittance service that, like Ding, targets diaspora senders and supports mobile top-up / mobile wallet payouts in many emerging markets.
- Wise: Wise is a global cross-border payments platform; while focused on bank transfers, it overlaps Ding in serving diaspora senders and pushes industry-wide take-rate transparency that pressures Ding's margins.
Emerging players
- Paytm: Paytm is a leading Indian mobile wallet and prepaid top-up platform with international remittance ambitions, an emerging competitor in the mobile top-up / value-transfer space Ding operates in.
Others
- Digicel: Digicel is a Caribbean/LATAM mobile operator and a key Ding supply-side partner. As an operator, it represents both a critical integration and a potential disintermediation risk to Ding's top-up business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ding social profiles
Digital presenceDing compliance and trust
Trust signalCompliance1 record
Ding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ding leadership team
Management profileNumber of profiles
Profiles1 record
Ding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ding M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ding
What does Ding do?
Ding operates an international mobile top-up platform that lets users instantly send prepaid airtime and data bundles to mobile phones in 150+ countries through 700+ operator networks, with 99% of recharges delivered within 3 seconds. The company also sells digital gift cards redeemable in 221 countries, and provides a B2B platform (DingConnect / Ding for Business) enabling partners to integrate top-up services via API. The service is accessible via a multilingual website, native iOS and Android apps, and 600,000+ physical retail outlets.
Is Ding a public or private company?
Ding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ding founded?
Ding was founded in 2006. It employs 251 to 500 people.
Where is Ding based?
Ding is headquartered in Dublin, Ireland, in the Europe region.
How does Ding make money?
Three revenue lines are on record. Mobile Top-up Transaction Fees are the primary driver. The others are gift Card Sales and access for Good Donations.
Who are Ding's main competitors?
Direct peers on record are TransferGo, Recharge, WorldRemit, Remitly and Mobile Recharge (mobilerecharge.com). Broad incumbents are Western Union, PayPal (Xoom) and Wise. Paytm is listed as an emerging player. Digicel is listed as an others.
Does Ding have an API?
No public API is recorded for Ding.
What industry is Ding in?
Ding's product category is International Mobile Top-Up Services. Its primary akta.pro industry code is FSAGAKAH, Remittance & Cross-Border Payment Rails (SWIFT, Local Clearing, RTP Connectivity).