Ding

What Ding does

Ding (legally Ezetop) is an Irish private company founded in 2006 by Mark Roden, headquartered in Dublin, that operates one of the world's largest international mobile top-up platforms. Through its website, native iOS and Android apps, and a 600,000+ retail outlet distribution network, Ding enables consumers to send prepaid mobile airtime and data bundles to recipients across 150+ countries via direct integrations with 700+ mobile operators including Airtel, Digicel, Claro, Zain, AT&T, Verizon, Vodafone, T-Mobile, and Orange. The platform reports that 99% of online recharges are delivered within three seconds, supporting a primary use case of diaspora workers sending small-value mobile credit to family in home countries along corridors such as USA-to-Mexico, India, Philippines, Cuba, Jamaica, and Sudan.

The product surface has expanded beyond airtime to include digital gift cards sent to 221 countries (covering restaurants, utilities, shopping, entertainment, gaming, healthcare, and travel), a dingMoney loyalty rewards program with points, medals, and checkout discounts, and DingConnect (Ding for Business) — a B2B API platform enabling fintechs, wallets, and telecom operators to integrate Ding's top-up services. Revenue is generated on a transaction-fee basis through margins on airtime and gift card sales, with payments accepted via credit cards, debit cards, Google Pay, Apple Pay, and PayPal; no subscription tiers or enterprise pricing are publicly disclosed. Distribution is multi-channel and product-led-growth oriented, supported by localized marketing in 10 languages and a community blog.

Name

Ding

Legal name

Ezetop

Website

https://ding.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Ding (legally Ezetop), founded in 2006 in Dublin, operates an international mobile top-up platform enabling consumers and businesses to send prepaid airtime, data bundles, and gift cards to recipients in 150+ countries via 700+ mobile operators and a 600K+ retail network.

Ownership category

akta.pro rank

Product category

International Mobile Top-Up Services

akta.pro primary industry

Remittance & Cross-Border Payment Rails (SWIFT, Local Clearing, RTP Connectivity) (FSAGAKAH)

Keywords

• International mobile top-up
• Mobile recharge platform
• Prepaid airtime transfers
• Cross-border remittance
• Digital gift cards

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Top-up Transaction Fees: Users pay for mobile airtime credit to send to prepaid phones internationally. Revenue is generated through transaction fees and margins on the airtime sold. Payment accepted via credit cards, debit cards, Google Pay, Apple Pay, and PayPal.
2. Gift Card Sales: Ding sells digital gift cards for various merchants (restaurants, utilities, shopping, entertainment, gaming, healthcare) across 221 countries, with revenue from the margin on gift card transactions
3. Access for Good Donations: Ding donates 1 cent for every online top-up sent through its Access for Good initiative, partnering with charities worldwide including UNICEF, Save the Children, IRC, and others

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ding operates an international mobile top-up platform that lets users instantly send prepaid airtime and data bundles to mobile phones in 150+ countries through 700+ operator networks, with 99% of recharges delivered within 3 seconds. The company also sells digital gift cards redeemable in 221 countries, and provides a B2B platform (DingConnect / Ding for Business) enabling partners to integrate top-up services via API. The service is accessible via a multilingual website, native iOS and Android apps, and 600,000+ physical retail outlets.

Product overview

Ding operates as a unified international mobile top-up platform that enables users to send prepaid mobile credit globally. The core product is the Ding Mobile Top-Up service, supported by native iOS and Android applications. The platform also offers Digital Gift Cards, a promotional offers system (Ding Promotions), and a rewards program (dingMoney). For business partners, Ding provides the Ding for Business B2B platform. Additionally, the company runs Access for Good, a charitable giving program. All services are accessible through a multilingual website supporting 10+ languages including English, Spanish, German, French, Italian, Portuguese, Russian, Arabic, Hindi, and Farsi.

Differentiator

Problem solved

Functional benefit

Brands

• Ding for Business (DingConnect): B2B platform for business partners and retailers to offer mobile top-up services

Products and services

• Ding Mobile Top-Up Service International mobile recharge service that lets users send prepaid airtime or data bundles to mobile phones in 150+ countries via 700+ operator networks. 99% of recharges are delivered within 3 seconds. Customers can top up their own phone or send credit to family and friends abroad. Payment options include credit cards, debit cards, Google Pay, Apple Pay, and PayPal.
• Ding Digital Gift Cards

Quantifiable outcome

• 99% of recharges delivered in 3 seconds
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• IRC (International Rescue Committee)majorStrategic or Co-development Partner · 23 March 2023Following devastating earthquakes in Turkey and Syria, Ding's Access for Good initiative partnered with IRC to help those most affected. Donations provided emergency relief.
• unconnected.orgcoreStrategic or Co-development Partner · 16 January 2023Partnership providing digital connectivity to students and women worldwide. unconnected.org co-founder Mea Thompson praised Ding's invaluable support in bridging the digital divide. Part of Access for Good initiative.
• RAICESminorStrategic or Co-development Partner · 15 December 2022Local Texas organization supporting immigrant rights. Ding donated 1 cent per online top-up sent to support the organization.
• Ukrainian refugee supportminorStrategic or Co-development Partner · 7 April 2022Provided food, phone top-up, and essential items to Ukrainians displaced by the war through Access for Good donations.
• Afghan NGOs and UNICEF HaitiminorStrategic or Co-development Partner · 28 October 2021Partnership with Afghan NGOs and UNICEF Haiti to provide support through Access for Good donations.
• Save the Children IndiaminorStrategic or Co-development Partner · 23 August 2021Partnership with Save the Children in India as part of Access for Good initiative to support children in need.
• SOS Children's VillagesminorStrategic or Co-development Partner · 12 November 2020Partnership with SOS Children's Villages focusing on 'Take my hand' program supporting Venezuelan families in Colombia.
• Kako's KidsminorStrategic or Co-development Partner · 12 June 2020Local Haitian charity receiving donations through Access for Good initiative to help children in Haiti.
• Phone Credit for Refugees (Calais camps)minorStrategic or Co-development Partner · 14 January 2019Charity helping to connect people in Calais refugee camps with phone top-up through Access for Good donations.
• UNICEFmajorStrategic or Co-development PartnerMultiple UNICEF partnerships across various countries including Haiti, St. Vincent and Grenadines, Yemen through Access for Good donations of 1 cent per top-up.
• 700+ Mobile Operators WorldwidecoreTechnology or IntegrationPartnerships with over 700 mobile operator networks globally including Airtel, Digicel, Claro, Zain, AT&T, Verizon, Vodafone, T-Mobile, Orange, and many regional operators across 150+ countries.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TransferGo: TransferGo is a digital remittance provider focused on mobile-first cross-border transfers in emerging corridors, addressing many of the same diaspora-to-prepaid-mobile flows as Ding.
• Recharge: Recharge is a direct competitor offering international mobile top-up, gift cards, and prepaid digital products across many of the same corridors Ding serves, with comparable operator breadth and consumer UX.
• WorldRemit: WorldRemit is a digital cross-border remittance platform that delivers value directly to mobile wallets and airtime recipients, overlapping Ding's international top-up use case for diaspora senders.
• Remitly: Remitly is a leading digital remittance app serving diaspora corridors with mobile wallet and cash payout options, competing directly with Ding for the same international top-up / value transfer sender.
• Mobile Recharge (mobilerecharge.com): Mobile Recharge is a wholesale and retail international airtime top-up platform with multi-operator reach, closely mirroring Ding's core B2C and B2B top-up proposition.

Broad incumbents

• Western Union: Western Union is a global incumbent in cross-border money movement, offering mobile wallet and airtime payout options that compete with Ding across many of its 150+ corridors.
• PayPal (Xoom): PayPal's Xoom is a digital remittance service that, like Ding, targets diaspora senders and supports mobile top-up / mobile wallet payouts in many emerging markets.
• Wise: Wise is a global cross-border payments platform; while focused on bank transfers, it overlaps Ding in serving diaspora senders and pushes industry-wide take-rate transparency that pressures Ding's margins.

Emerging players

• Paytm: Paytm is a leading Indian mobile wallet and prepaid top-up platform with international remittance ambitions, an emerging competitor in the mobile top-up / value-transfer space Ding operates in.

Others

• Digicel: Digicel is a Caribbean/LATAM mobile operator and a key Ding supply-side partner. As an operator, it represents both a critical integration and a potential disintermediation risk to Ding's top-up business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dingHQ
• YouTubeyoutube.com/@DingMobileTopUp
• Facebookfacebook.com/ding
• TikToktiktok.com/@dingapp
• LinkedInlinkedin.com/company/ding-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ding