Heartline

What Heartline does

Heartline is a non-profit crisis intervention and suicide prevention organization founded in 1971 and headquartered in Oklahoma City, USA. Its public-facing service, branded HeartLine OK, delivers compassionate listening, crisis helpline referral, and a statewide web-based directory of social services for Oklahoma residents. The organization employs 11-50 staff and operates as a co-branded instance of the Network of Care platform managed by Trilogy Integrated Resources (TrilogyIR), which provides the underlying technical infrastructure.

The platform's core product is a Resource Directory organized across 14 service categories — including Crisis Lines/Helplines, Mental Health/Addictions, Housing/Shelter, Food/Meals, Financial Assistance, Health/Dental, Transportation, and Family/Parent Support — searchable by zip code and category. The site supplements the directory with a Health Library containing 30,000+ articles, fact sheets, and reports; a Medications and Medical Tests reference database; 22 condition-specific Learning Centers (ADHD, Alzheimer's, Cancer, Depression, Diabetes, Heart Health, PTSD, Substance Use, and others); Interactive Tools including a body-map symptom checker and health quizzes; and a Your Care Guide module offering Care Coordination, Care Transition, and Personal Engagement workflows. Community users can register for accounts to save favorites and manage messages.

The business model is non-commercial: services are free to end users, no pricing is disclosed, and there are no documented revenue or funding rounds. Distribution is web-based and self-serve, with SEO/organic search as the primary acquisition channel and content marketing via the health library serving mid-funnel engagement. Strategic positioning is anchored on 50+ years of Oklahoma community trust and a statewide resource inventory that would be expensive for a new entrant to replicate.

Name

Heartline

Legal name

HeartLine OK (Network of Care Resource Book)

Website

https://heartlineoklahoma.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartline is a non-profit crisis intervention and suicide prevention organization founded in 1971 that operates HeartLine OK, a free web-based resource directory connecting Oklahoma residents with social services, crisis helplines, and health information via the Network of Care platform.

Ownership category

akta.pro rank

Product category

Crisis Intervention and Social Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Crisis intervention services
• Suicide prevention helpline
• Social services directory
• Community health resources
• Compassionate listening support

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

Heartline is a non-profit organization that operates the Network of Care Resource Book, a web-based platform connecting Oklahoma residents with local social services, healthcare resources, crisis helplines, and community support programs. The platform combines a zip-code and category-based service directory covering crisis lines, housing, food, mental health, financial assistance, transportation, and legal services with a health library of more than 30,000 articles, 22 condition-specific learning centers, and interactive tools such as a symptom checker. Heartline also delivers the underlying crisis intervention, suicide prevention, and compassionate listening programs that the directory helps users reach.

Product overview

HeartLine OK operates as a Network of Care Resource Book, providing a unified platform that combines a community services directory with health information resources. The core product is the Resource Directory (a service locator for agencies and programs), which integrates with health management tools including Your Care Guide, a comprehensive Health Library with 30,000+ articles, Interactive Tools featuring symptom checkers and calculators, and 22 Learning Centers covering specific health conditions. The platform serves Oklahoma residents seeking social services and health information.

Differentiator

Problem solved

Functional benefit

Products and services

• Network of Care Resource Directory

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Direct peers

• 988 Suicide & Crisis Lifeline: Federally funded national crisis hotline offering 24/7 call, text, and chat support for suicidal prevention and crisis intervention; directly comparable to Heartline's stated mission of crisis intervention and compassionate listening.
• 2-1-1 Oklahoma: Statewide 2-1-1 information and referral service covering the same Oklahoma geography with a comparable social-services directory and helpline model; the most direct peer given Heartline's 211-aligned URL structure.
• Crisis Text Line: National 24/7 text-based crisis intervention service; overlaps Heartline's compassionate-listening and crisis-intervention mission via a different channel (SMS vs. voice) and competes for the same end users.
• findhelp (formerly Aunt Bertha): National social-care network connecting users to local programs for food, housing, mental health, and crisis support; closely comparable to Heartline's resource directory functionality with broader geographic coverage.

Broad incumbents

• Mental Health America: National nonprofit focused on mental health advocacy, screening, and education; comparable to Heartline's mental-health resource, screening (interactive tools), and education mission at a national scale.
• NAMI (National Alliance on Mental Illness): National grassroots mental health organization offering helpline-style support, support groups, and education; overlaps Heartline's mental-health support, support groups, and education offerings.
• United Way Worldwide: Operates the national 2-1-1 system and funds community-based crisis and social-services programs; comparable to Heartline as both a funder and an overlapping service brand in community resource navigation.
• SAMHSA National Helpline: Federal substance use and mental health treatment referral helpline; directly comparable as a free, 24/7 crisis/referral service competing for the same Oklahoma residents seeking mental health and addictions support.

Others

• Network of Care (Trilogy Integrated Resources): The platform provider and parent organization behind Heartline's directory; included as an enabling/ecosystem participant because it determines Heartline's technical capabilities and roadmap.

Regional players

• Oklahoma Department of Mental Health and Substance Abuse Services: State agency overseeing publicly funded mental health and crisis services in Oklahoma; comparable as a referral destination and potential partner/funding source for Heartline's crisis and resource-navigation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/heartline
• LinkedInlinkedin.com/company/heartline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartline