Event Decor Direct

What Event Decor Direct does

Event Decor Direct is a Deerfield Beach, Florida-based factory-direct wholesale supplier of wedding and event decorations, founded in 2004 and operating as a privately held company under founder and owner Sheila Lester. The business sells through an owned e-commerce platform at eventdecordirect.com, supplemented by phone sales (1-800-914-3538), live chat support, email order handling, and warehouse pickup at 98 SE 7th St, Deerfield Beach, FL 33441. Its primary customer segment is professional wedding decorators, with additional segments including trade show and event companies, hospitality venues, educational and government institutions, and auto dealerships, served across the United States, Canada, and internationally.

The catalog spans more than 20 product categories, including pipe and drape systems, backdrops, chair covers, table linens and skirts, event curtains and drapes, sequin products, fabrics by the yard or roll, LED dance floors, EddyLight Pro LED lighting, florals and floral trees, ceiling decor, bead and crystal decor, event furniture, prints and props, gobo lights, trade show supplies, flooring and stages, tabletop decor, and inflatables. The company operates a portfolio of proprietary sub-brands—ModTree (interchangeable-branch artificial trees), Versatop 2.0 (premium pipe-and-drape), DecoStar (house-brand table linens and accessories), PopScene (themed foam-core birthday kits), Maxorb (giant mirror balls), EnvyChair (Chiavari furniture), EddyLight Pro (LED lighting), and IWED (starter kits)—alongside an instructional video library and Pro Decor blog. The underlying technology is described as a standard e-commerce platform with shopping cart, customer accounts, wishlists, and order management; no proprietary technology, API, mobile app, or AI capabilities are disclosed.

The revenue model is direct product sales at unit prices ranging from approximately $6 (economy polyester tablecloths) to over $4,244 (LED DMX dance floors), augmented by daily deals, BOGO promotions, liquidation inventory, a Diamond Reward loyalty program, and an application-based 0% financing option on larger purchases. Marketing combines email capture (offering 11% off for opt-in), the Event Decor Direct TV YouTube channel, the Pro Decor blog, social sharing prompts (#ProDecor hashtag), and inside sales. Headcount is in the 11–50 range; no subsidiaries, funding rounds, acquisitions, patents, or publicly disclosed revenue figures appear in the source data, and in 2025 the company disclosed that it was the victim of an alleged $1.2 million fraud scheme.

Name

Event Decor Direct

Legal name

Event Decor Direct

Website

https://eventdecordirect.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Event Decor Direct is a Deerfield Beach, Florida-based factory-direct wholesale e-commerce supplier of wedding and event decorations, serving professional wedding decorators, trade show companies, hospitality venues, and institutions across the US, Canada, and internationally.

Ownership category

akta.pro rank

Product category

Event Decor Supplies

NAICS

Convention and Trade Show Organizers (56192)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Wedding Design, Decor & Floral Planning (HSACABAH)

akta.pro secondary industries

Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Party Favors, Gifts & Custom Merchandise (HSACACAM), Event Draping, Backdrops & Fabric Styling (HSACAOAD)

Keywords

• Wholesale event decor
• Wedding decoration supplies
• Pipe and drape systems
• Event linens and chair covers
• Trade show backdrops

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of event decor products including wedding decorations, linens, pipe and drape systems, lighting, florals, furniture, and other event supplies. Customers purchase products one-time at listed prices with various discount programs available (BOGO, liquidation, daily deals). The company sells directly to event professionals and consumers through their e-commerce platform, phone sales, and warehouse pickup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Event Decor Direct is a factory-direct wholesale supplier that manufactures and distributes wedding decorations and event supplies across more than 20 product categories including pipe and drape systems, backdrops, event curtains, chair covers, table linens, LED dance floors, professional lighting, florals, ceiling decor, bead and crystal decor, event furniture, sequin products, fabrics, prints and props, gobo lights, trade show supplies, flooring and stages, and tabletop decor. The company sells directly to professional wedding decorators, event companies, hospitality venues, and organizations through its e-commerce website, phone sales, and warehouse pickup, supported by proprietary sub-brands such as ModTree, Versatop, DecoStar, EnvyChair, Maxorb, and PopScene.

Product overview

Event Decor Direct is a factory-direct B2B wholesale supplier of wedding and event decorations serving professional decorators, event companies, venues, and organizations across the United States, Canada, and internationally. The product portfolio is organized as a comprehensive e-commerce platform with multiple core product categories and several proprietary sub-brands. Core offerings include Pipe & Drape Systems (including the Versatop™ 2.0 line), Backdrop Products, Event Curtains & Drapes, Chair Covers, Table Linens & Table Skirts, LED Dance Floors, EddyLight Pro LED Lighting, Florals & Floral Trees, Ceiling Decor, Bead & Crystal Decor, Event Furniture, Sequin Products, Fabric by the Yard/Roll, Prints & Props, Gobo Lights & Accessories, Trade Show Supplies, Flooring & Stages, Tabletop Decor & Centerpieces, Inflatables, and Instructional Decor Videos. Key proprietary sub-brands include ModTree™ Collection (artificial trees with interchangeable branches), PopScene™ (foam core birthday backdrop kits), DecoStar™ (house-brand table linens and accessories), Maxorb™ (giant mirror balls), EnvyChair™ (premium Chiavari furniture), and Versatop™ (premium pipe and drape systems). The platform offers a digital catalog, 0% financing options, a Diamond Reward loyalty program, and virtual tour capabilities. Products are manufactured and warehoused in Deerfield Beach, Florida, with order pickup available.

Differentiator

Problem solved

Functional benefit

Brands

• ModTree: Collection of artificial trees with interchangeable branches for event decoration
• DecoStar
• PopScene
• EddyLight Pro
• EnvyChair
• Maxorb
• Versatop
• IWED

Products and services

• Pipe & Drape Systems

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spandex House: Wholesale distributor of spandex, stretch, and specialty fabrics including event-ready textiles. Comparable on fabric-by-the-yard/roll distribution model and event-decor customer overlap.
• Weddingstar: Canadian-based designer, manufacturer, and retailer of wedding accessories, favors, and decor sold wholesale and direct. Comparable on wedding-decor product category and wholesale-to-decorator channel, with international reach similar to Event Decor Direct.
• Wildflower Linen: Wholesale and retail supplier of premium event linens, napkins, and table runners for weddings and special events. Comparable on wholesale event linens category and target customer (wedding decorators and venues).
• CV Linens: Factory-direct wholesale supplier of event linens, chair covers, tablecloths, and backdrops serving wedding and event decorators. Directly comparable on product mix (linens, drapes, pipe & drape) and target customer (professional decorators).
• BBJ Linen: National supplier of event linens, table settings, chairs, and tabletop decor serving hotels, venues, and event professionals. Comparable on B2B event decor category and trade customer base, with broader rental and installation services.
• E-Favormart: Wholesale and retail supplier of disposable and reusable event tableware, linens, and decor sold online. Comparable on factory-direct B2B/B2C wholesale model and broad wedding/event decor catalog.
• Tableclothsfactory: Online direct-to-consumer and wholesale supplier of tablecloths, chair covers, napkins, and linens for weddings and events. Directly comparable on product category overlap (table linens, chair covers) and e-commerce-led GTM.

Broad incumbents

• Amazon Business: Massive online B2B/B2C marketplace that lists event decor, linens, pipe and drape, and furniture from thousands of third-party sellers. Represents the broad incumbent channel against which all specialist wholesale suppliers compete for price-driven buyers.
• The Knot Worldwide: Wedding planning marketplace and content platform connecting couples with vendors, including decor suppliers. Adjacent incumbent in the wedding ecosystem with a marketplace model that could route demand toward or away from suppliers like Event Decor Direct.

Emerging players

• Kate Backdrops: Online retailer of photographic backdrops, pipe and drape systems, and event backdrop products. Partial overlap on pipe & drape and backdrop categories, with a stronger photography-event focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eventdecordirec
• YouTubeyoutube.com/user/EventDecorDirectTV
• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.eventdecordirect.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Decor Direct