What blinkx does

Blinkx operates as a multi-vertical online marketplace and product discovery engine, headquartered in Bellevue, Washington with additional offices in San Francisco, Dallas, and Frankfurt am Main. Its core platform organizes industrial catalogs — covering modular buildings, storage containers, air compressors, automation, portable equipment, and related categories — into structured, searchable data sets with real-time, search-as-you-type functionality and an integrated Request for Quote (RFQ) workflow. Products are fulfilled directly by a network of thousands of manufacturing and distribution partners, keeping the model asset-light with no warehousing.

The company also operates four wholly-owned sub-brands that extend into adjacent consumer verticals: Travel Blinkx (travel guidance across 6 markets in two languages), Home Services Blinkx (freelance marketplace for home improvement), Loans Blinkx (personal and business loan matching via a lender network), and Casino Blinkx (online casino reviews with over 300 evaluations). Revenue is generated through a diversified mix of affiliate referrals (casinos, lenders, manufacturers), transaction-based lead matching, display advertising, subscription/premium content, and marketplace commissions. Distribution is primarily direct-to-consumer via SEO-optimized web properties (blinkx.com and sub-brand domains) supplemented by an active social media presence and email/newsletter channels.

Blinkx is described in input sources as Blinkx PLC (LON:BLNX / LSE AIM: BLNX), and historical acquisitions (Burst Media ~$49M in 2011, Rhythm NewMedia ~$65M in 2013, among others) indicate an earlier iteration of the business operating in online video and advertising. The current entity has evolved through bootstrapping into a horizontal, content-and-marketplace platform, and is currently preparing for a Series A funding round after completing its bootstrapping phase.

Name

blinkx

Legal name

Blinkx PLC

Website

https://blinkx.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate Marketing (Gambling/Casino): Casinos pay commission when customers come through the website. Site features reviews of online casinos with over 300 casino evaluations published. Revenue generated through affiliate links for gaming platforms, sportsbooks, and related gambling services.
2. Lender Matching Service: Matching service connecting users with lenders for personal loans and business loans. Receives compensation from lenders and lending partners, often based on a ping-tree model where highest available bidder is connected to the consumer.
3. Advertising: Display advertisements on the platform, including native advertising. Revenue from advertisers who want to reach the platform's audience across industrial, financial, and gaming verticals.
4. Premium/Subscription Content: Premium content, exclusive reports, in-depth reviews, and ad-free browsing experience available for subscribers.
5. Home Services Marketplace: Freelance marketplace for home improvement connecting homeowners with pre-vetted local professionals. Commission or referral fees from professional bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Blinkx operates a modern online marketplace and industrial product discovery engine that organizes high-value technical catalogs into structured, searchable data sets across suppliers, parts, certifications, and products. The platform supports real-time search-as-you-type navigation and RFQ (Request for Quotes) functionality for engineers, buyers, and operations teams, with products (modular buildings, storage containers, air compressors, portable restrooms, etc.) fulfilled directly by manufacturing and distribution partners. Alongside the core industrial platform, Blinkx runs four sub-brands covering home improvement services, personal and business loan matching, online casino reviews, and travel guidance.

Product overview

BlinkX is a modern online marketplace and industrial product discovery engine organized as a platform with multiple product categories and sub-brands. The core BlinkX platform organizes industrial catalogs (Automation, Industrial Equipment, Air Compressors) into structured, searchable data sets, complemented by category-specific products including modular buildings (Tiny Homes, Modular Homes, Accessory Dwelling Units), storage solutions (Storage Containers), and other industrial equipment (Mobile Steps, Portable Restrooms, Dumpsters). The company also operates four distinct sub-brands: Home Services Blinkx (home improvement freelance marketplace), Loans By Blinkx (personal/business loan matching), Casino Blinkx (gaming reviews), and Travel Blinkx (travel guidance platform). Products ship directly from manufacturers or distribution partners via ground or freight services.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Blinkx: Travel guidance platform for honeymoon trips, travel bookings, and holiday experiences, operating in 6 markets and two languages.
• Home Services Blinkx
• Loans Blinkx
• Casino Blinkx

Products and services

• BlinkX Industrial Discovery Engine Modern online marketplace and product discovery engine organizing high-value technical catalogs into structured, searchable data sets with real-time search-as-you-type and RFQ (Request for Quotes) functionality for sourcing industrial suppliers, parts, and certifications.
• Home Services Blinkx Freelance marketplace for home improvement, maintenance, and repair projects, connecting homeowners with pre-vetted local professionals and enabling instant online booking and quotation comparison.
• Loans By Blinkx Personal and business loan matching service offering short-term loans and installment loans, connecting US residents with a network of approved lenders via a ping-tree model.
• Casino Blinkx Online casino review platform providing independent analysis, user reviews, votes, and comparisons of welcome bonuses and promo codes for legal gaming operators, including 300+ casino evaluations.
• Travel Blinkx Travel guidance platform for honeymoon trips, travel bookings, flight and hotel reservations, tour bookings, and holiday experiences, operating in 6 markets across two languages.

Quantifiable outcome

• 300+ casino evaluations available to users
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• IndeedminorGTM or Marketing PartnerCareer partnership with Indeed for job listings and recruitment. Blinkx collaborates with Indeed so candidates can reach them, view offers, and apply for published positions.
• WellfoundminorGTM or Marketing PartnerEmployee reviews and company culture information available on Wellfound (formerly AngelList Talent) for prospective employee research.
• ComparablyminorGTM or Marketing PartnerEmployee satisfaction and company culture reviews available on Comparably platform.
• SimilarWebminorOthersSource of traffic and user statistics data. Travel Blinkx unique users de-duplicated monthly cited from SimilarWeb (January 2024).
• Supplier/Distribution PartnerscoreChannel Partner/ Reseller/ DistributorProducts fulfilled directly by trusted manufacturing and distribution partners. Thousands of suppliers across industrial verticals including modular buildings, storage containers, and industrial equipment. Partners follow sustainability and human rights policies.
• Lenders and Lending PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of approved lenders and lending partners for personal loans and business loans matching service. Lenders receive compensation based on ping-tree model.
• Affiliate Partners (Casino/Gaming)coreGTM or Marketing PartnerCasino operators and gaming platforms that pay commission when customers come through Blinkx affiliate links. Includes eCOGRA, GLI, and Malta Gaming Authority verified operators.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ThomasNet: ThomasNet operates an industrial product discovery platform with searchable supplier catalogs and sourcing tools, directly comparable to BlinkX's industrial discovery engine. Both serve engineers, buyers, and procurement teams searching for industrial parts, equipment, and suppliers.
• HomeAdvisor (Angi): Angi (formerly HomeAdvisor) operates a freelance marketplace connecting homeowners with pre-vetted local professionals for home improvement, repairs, and renovations — a direct comparable to BlinkX's Home Services Blinkx sub-brand.
• LendingTree: LendingTree operates a lender matching service for personal and business loans using a lead-generation/ping-tree model. Directly comparable to BlinkX's Loans Blinkx vertical in business model, customer base (US loan applicants), and revenue mechanism (lender referral fees).
• QuinStreet: QuinStreet is a performance-marketing company that operates vertical-specific lead-generation platforms in financial services, education, and home services. Comparable to BlinkX's overall horizontal affiliate/lead-gen business model across multiple verticals.
• Tripadvisor: Tripadvisor operates a travel guidance and review platform covering accommodations, experiences, and destinations across multiple markets and languages. Directly comparable to BlinkX's Travel Blinkx vertical in content-driven travel discovery and affiliate monetization.
• AskGamblers: AskGamblers is an online casino review and affiliate platform providing independent analysis, RTP data, and licensing verification. Closely comparable to BlinkX's Casino Blinkx sub-brand in editorial model, vertical focus (gambling), and affiliate revenue model.

Broad incumbents

• Grainger: Grainger is the dominant broad-line industrial distributor in North America with deep catalogs of MRO and industrial equipment. BlinkX's industrial marketplace overlaps with Grainger's product categories (air compressors, modular buildings, industrial equipment), but Grainger operates an owned-inventory model versus BlinkX's asset-light marketplace.
• MSC Industrial: MSC Industrial supplies metalworking and MRO products to industrial buyers through catalog-driven e-commerce. Comparable to BlinkX in serving industrial sourcing workflows, though MSC is a distributor with owned inventory and a much larger established supplier base.
• Amazon Business: Amazon Business is the B2B-focused marketplace for industrial and commercial procurement. Overlaps with BlinkX's industrial discovery engine in serving business buyers sourcing industrial supplies, modular structures, and equipment, though at vastly greater scale and with owned logistics.
• Yelp: Yelp operates a local business review and discovery platform with advertising and marketplace monetization across service categories. Comparable to BlinkX's combination of community-driven reviews and marketplace transactions (particularly Home Services Blinkx), though Yelp's scope is far broader and more established.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blinkxdotcom
• Instagraminstagram.com/blinkx66
• TikToktiktok.com/@blinkx44
• Facebookfacebook.com/blinkx-105711452795461
• LinkedInlinkedin.com/company/blinkx

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blinkx