Shurgard Self-Storage

What Shurgard Self-Storage does

Shurgard Self-Storage is a publicly traded pan-European self-storage operator (OTCMKTS: SSSAF), registered as Shurgard Europe VOF in Belgium and founded in 1995. The company operates 348 facilities totaling 1.8 million square meters of rentable space across seven European countries — the United Kingdom, Netherlands, France, Germany, Sweden, Denmark, and Belgium — serving approximately 230,000 individual consumers and small/medium business customers at a reported 86% occupancy rate for fiscal 2025.

The core product is rental of self-storage units in various sizes on a flexible monthly contract basis, with no long-term commitment required (typically 15-30 days notice for termination). Facilities are equipped with surveillance cameras, perimeter fencing, alarms, individual access codes, and climate control. Adjacent products include SHURProtect goods-protection insurance, moving boxes and packing supplies, a mobile application enabling customers to open gates, pay invoices and manage accounts, and a self-serve online rental platform supporting a product-led go-to-market motion with local-language websites in each country.

Revenue is generated primarily through recurring monthly storage unit rental subscriptions priced by unit size and location, supplemented by insurance add-ons and ancillary sales. Promotional offers (e.g., £1 or 50% off first month at selected locations) are used as customer acquisition incentives. Distribution spans self-serve online channels, mobile app, phone-based sales support, and physical retail locations. Marketing is multi-channel, including SEO-optimized local-language websites, social media (Facebook, Twitter, YouTube, Pinterest, LinkedIn), referral/word-of-mouth, and promotional pricing campaigns. In April 2024, Shurgard acquired UK-based Lok'nStore Group Plc for £378 million (~$474 million), nearly doubling its UK store count and adding 171,000 square meters of development pipeline in London, the South East, and Manchester markets.

Name

Shurgard Self-Storage

Legal name

Shurgard Europe VOF

Website

https://shurgard.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Shurgard Self-Storage operates the largest pan-European self-storage network with 348 facilities across seven countries, renting flexible monthly units to approximately 230,000 individual consumers and SMB customers across personal, business, and storage use cases.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220), Real Estate Investment Trusts (6798)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Climate-Controlled Self-Storage (HSAKAGAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)

Keywords

• Self-storage rental
• Storage units
• Business storage
• Personal storage
• Moving supplies

Headquarters

HQ city

Charlottenburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Storage Unit Rental: Monthly rental of self-storage units to individual and business customers. Revenue is recurring in nature as customers pay monthly rent for storage space with typical contracts that can be terminated with 15-30 days notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shurgard Self-Storage rents self-storage units in multiple sizes to individuals and businesses across seven European countries (Belgium, Netherlands, France, Germany, Sweden, Denmark, and the United Kingdom). Customers rent units on a flexible monthly basis with 24/7 or extended access, secured by surveillance cameras, perimeter fencing, alarms, and individual access codes. The offering includes complementary products such as moving boxes, goods protection insurance (SHURProtect), and a mobile app for account management.

Product overview

Shurgard Self-Storage is a pan-European self-storage provider operating a unified platform of storage facilities across 7 countries (Belgium, Denmark, France, Germany, Netherlands, Sweden, and the United Kingdom). The core offering is self-storage unit rental available in various sizes for both personal and business use. The product portfolio includes: Self Storage Units as the primary service, Business Storage modules (archive, equipment, last mile delivery, multi-site, office moves, stock storage), Moving Boxes as a complementary offering, SHURProtect insurance add-on, and a Mobile App for account management. The company operates over 348 facilities serving approximately 230,000 customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Storage Units Rental storage units available in various sizes for personal and business use, featuring 24/7 or extended access, surveillance cameras, perimeter fencing, alarms, individual access codes, and climate control options across 348+ facilities in seven European countries.
• Business Storage Storage solutions tailored for small and medium businesses, addressing use cases such as archive/document storage, equipment storage, last mile delivery operations, multi-site storage management, office relocation, and stock/inventory storage.
• Moving Boxes and Packing Supplies Packing and moving supplies including boxes and materials sold to customers to facilitate their moves into storage units.
• SHURProtect Insurance Insurance coverage offered to customers for goods stored at Shurgard facilities, providing financial protection for stored items against risks such as damage or loss.
• Mobile App Smartphone application enabling customers to open facility gates, pay invoices, and manage their storage account remotely.

Quantifiable outcome

• 10.8% revenue growth in 2025
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Teenage Cancer TrustminorOthersUK charity partnership for corporate social responsibility
• Off-Road KidsminorOthersGerman charity partnership for youth support
• Team RynkebyminorOthersSwedish charity cycling team partnership for children's causes
• Le Rire MédecinminorOthersFrench charity partnership supporting hospitalized children through humor
• Baby Goods Alliance (Babyspullen)minorOthersDutch charity partnership for baby goods donations
• Lok'nStore Group PlccoreStrategic or Co-development PartnerUK-based self-storage company acquired in 2024 for £378 million. The acquisition nearly doubled Shurgard's UK store count, adding 171,000 sqm development pipeline and enabling growth in London, South East, and Manchester markets.
• Federation of European Self Storage Associations (FEDESSA)minorOthersIndustry association membership representing European self-storage operators
• Self Storage Association UK (SSAUK)minorOthersUK industry association membership for self-storage operators

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Extra Space Storage: Major US self-storage REIT and third-party management operator. Comparable operating model and customer base to Shurgard's, though US-focused; useful as a comparable for unit economics and tech-enabled service levels.
• Public Storage: Largest self-storage REIT globally with thousands of US facilities. Not a direct geographic competitor but serves as the global industry benchmark for self-storage economics, density, and operating model.

Emerging players

• Storebox: European self-storage operator expanding across Germany, Austria, and other DACH markets. Emerging competitor in Germany where Shurgard has meaningful presence and is investing in growth.
• Going Storage: European self-storage operator expanding in Benelux and France. Emerging competitor in markets where Shurgard is an established incumbent, representing potential future competitive pressure.

Direct peers

• Access Self Storage: UK self-storage chain operating ~60 facilities across the UK. Competes with Shurgard in UK self-storage market for personal and business storage customers.
• Safestore Holdings: London-listed self-storage operator with facilities across the UK, France, Germany, Netherlands, Spain, Belgium, and Luxembourg. Directly competes with Shurgard in multiple European countries including France, Germany, and the Benelux.
• Lok'nStore Group: UK self-storage operator acquired by Shurgard in 2024 for £378M. Pre-acquisition was a direct competitor in UK self-storage market, particularly in London, South East, and Manchester regions.
• Big Yellow Group: UK's largest self-storage REIT with ~110 facilities across the UK. Direct competitor in the UK market where Shurgard is rapidly expanding via the Lok'nStore acquisition, competing for the same urban and suburban storage customers.

Regional players

• Pelican Self Storage: Self-storage operator with presence across European markets. Comparable business model targeting similar customer segments, though with a smaller footprint than Shurgard.
• City Self Storage: Nordic-focused self-storage operator with facilities across Norway, Sweden, and Denmark. Directly competes with Shurgard in Scandinavian markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shurgard
• YouTubeyoutube.com/c/ShurgardSelfStorage
• Facebookfacebook.com/ShurgardSelfStorage
• LinkedInlinkedin.com/company/shurgardselfstorage

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shurgard Self-Storage