What Storebox does

Storebox is a Vienna-based digital self-storage and urban logistics platform founded in 2016 by Johannes Braith (CEO), Christoph Sandraschitz (CTO), and Ferdinand Dietrich (CCO), operating as Storebox Holding GmbH. The company converts ground-level commercial properties into standardized self-storage units and serves urban residents and businesses across Austria, Germany, Switzerland, the Netherlands, Belgium, and Luxembourg, with presence listed in 100+ cities. Positioned as Europe's first fully digitized self-storage provider, it offers 24/7 self-serve access via personal digital codes, online booking without deposit or physical paperwork, IoT-based real-time temperature and humidity monitoring, video surveillance, and insured storage up to €10,000.

The technology stack centers on a web and mobile booking platform hosted on AWS Frankfurt, with integrations to Stripe, Klarna, Mangopay, Salesforce, PostHog, Aircall, Trustpilot, and MailChimp. Core products include four storage-unit tiers (S up to 3m² from ~€21/month, M up to 6m², L up to 9m², XL above 9m² up to ~€415/month), MicroHubs for B2B last-mile logistics, and Click & Collect parcel pickup, alongside a native iOS/Android app. AI is limited to a vendor-provided German-language phone agent (FONIO) for booking inquiries.

Revenue derives from four streams: B2C subscription storage rentals (monthly or annual prepay with discounted long-term pricing and no-deposit flexible booking), B2B enterprise and SMB storage via the Business Solutions sales team, franchise licensing fees from partners operating branded locations, and transaction-based Click & Collect services including a partnership with IKEA. Distribution combines direct self-serve online booking, a franchise partner network for capital-light expansion, a dedicated Business Solutions field-sales team for enterprise clients, and app-store distribution. The company is venture-backed, having raised approximately €52 million in July 2021 and a further ~$16.6 million in September 2023 from investors including Activum Capital, Wille Finance, Apic Investments, kineo finance, Raiffeisen Bank International, and Wicklow Capital.

Name

Storebox

Legal name

Storebox Holding GmbH

Website

https://yourstorebox.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Storebox is a Vienna-based digital self-storage and urban logistics platform operating 100+ locations across six European countries, providing 24/7 online-booked storage units and B2B micro-hub solutions to urban consumers and businesses through company-owned and franchise locations.

Ownership category

akta.pro rank

Product category

Self-Storage and Urban Logistics

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Other Warehousing and Storage (49319)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)

Keywords

• Self-storage rental
• Urban micro hubs
• Last-mile logistics
• Digital self-storage
• Click & collect

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Self-Storage Rental (B2C): Monthly and annual rental of storage units to private customers. Revenue is recurring as customers pay subscription fees for storage space. Flexible booking models with short minimum terms and long-term models with lower pricing are offered.
2. Franchise Licensing: Storebox generates revenue through franchise partnerships where franchisees operate Storebox locations under the company's brand and business model. Franchisees are responsible for real estate acquisition and local operations.
3. Business/Enterprise Storage Solutions: B2B customers including businesses, online retailers, and tradespeople use Storebox micro hubs for materials storage, inventory management, and last-mile logistics, generating recurring commercial storage revenue.
4. Click & Collect Services: Storebox locations offer parcel collection and click & collect services, with partnerships including IKEA, creating additional revenue streams through convenience fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Storebox operates ground-level, fully digitized self-storage units across the DACH region and Benelux, available in S/M/L/XL sizes with 24/7 access via personalized digital codes, smart IoT climate monitoring, video surveillance, and included insurance. Customers discover, book, and access units entirely online through the website or mobile app without paperwork or deposits. For business customers, the company offers urban MicroHubs for materials storage and last-mile logistics, plus Click & Collect parcel services via partnerships such as IKEA.

Product overview

Storebox is a Vienna-based logistics and warehousing platform that operates as Europe's first fully digitized self-storage provider. The core offering consists of ground-level storage units available in four size categories (S up to 3m², M up to 6m², L up to 9m², XL from 9m²) with 24/7 access. The platform combines an online booking system with IoT-enabled facilities featuring smart climate sensors, video surveillance, and insured storage. For business customers, Storebox offers MicroHubs for urban last-mile logistics and Click & Collect package pickup services. The company operates through both company-owned and franchise locations across Austria, Germany, Switzerland, Netherlands, Belgium, and Luxembourg.

Differentiator

Problem solved

Functional benefit

Brands

• Business Solutions: B2B storage solutions and micro-hubs for business customers
• Franchising

Products and services

• Selfstorage Units (Abteile) Ground-level self-serve storage units in four size categories (S up to 3 m², M up to 6 m², L up to 9 m², XL from 9 m² and above) with 24/7 access via personalized digital codes, smart climate monitoring, video surveillance, and insurance coverage. Designed for urban consumers and businesses needing flexible storage close to home or job sites across DACH and Benelux.
• Online Booking Platform Proprietary, fully digitized system that enables customers to discover locations, compare units, select a size, book, and pay entirely online through the Storebox website or mobile app. Customers receive an individual digital access code upon booking completion for 24/7 entry without paperwork or deposits.
• MicroHubs (Business Solutions) Urban logistics solution for business customers, using centrally located Storebox facilities as decentralized last-mile logistics hubs to store materials, spare parts, tools, and inventory closer to job sites or customers. Offered to tradespeople, online retailers, and SMBs with a dedicated Logistics Solutions team managing enterprise accounts.
• Click & Collect Service allowing parcels and online retail orders to be delivered to Storebox locations for customer pickup, with customers receiving an access code to retrieve orders. Offered in partnership with retailers including IKEA, leveraging Storebox's urban network as convenient last-mile pickup points.
• Franchise System Franchise program allowing partners to acquire ground-level commercial properties, build out Storebox storage units, and operate them under the Storebox brand using the company's proprietary booking and access technology. Storebox handles contract negotiations, onboarding, and ongoing partnership management.

Quantifiable outcome

• Stores items up to €10,000 insured value
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• IKEAcoreStrategic or Co-development PartnerIKEA has partnered with Storebox to offer Click & Collect services at Storebox locations. Customers purchasing IKEA products online can choose to pick up their orders at nearby Storebox facilities, leveraging Storebox's urban location network for convenient last-mile delivery.
• Amazon Web Services (AWS)coreTechnology or IntegrationStorebox uses AWS as its primary cloud hosting provider, with servers located in Frankfurt, Germany. All customer data and platform infrastructure runs on AWS, ensuring high availability and scalability for the digital booking and access systems.
• StripecoreTechnology or IntegrationStripe processes payments for Storebox bookings as the primary payment service provider for card transactions across European markets.
• SalesforcecoreTechnology or IntegrationStorebox uses Salesforce for customer communication management, including integrated customer support chat and handling of personal inquiries and bookings.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Public Storage: Public Storage is the largest self-storage REIT globally with over 3,500 facilities in the US. Largest established self-storage brand globally; not directly competing with Storebox in Europe but provides the template for unit economics, brand-led acquisition, and multi-site scaling that Storebox is pursuing.
• Extra Space Storage: Extra Space Storage is the second-largest self-storage REIT in the US with over 2,000 properties. Broad incumbent demonstrating the scale opportunity in self-storage, though operating primarily in the US rather than Europe; relevant as a comparable business model.
• Big Yellow Group: Big Yellow is the UK's leading self-storage brand with 100+ facilities, publicly listed on the London Stock Exchange. Comparable as a multi-site urban self-storage operator in Europe, though concentrated in the UK rather than DACH/BeNeLux where Storebox operates.
• Lok'nStore Group: Lok'nStore is a UK AIM-listed self-storage operator with ~40 facilities across southern England. Comparable as an established European self-storage brand with multi-site urban presence, though focused on the UK market rather than Storebox's DACH/BeNeLux footprint.
• Safestore Holdings: Safestore is a UK-listed self-storage group with operations across the UK and Paris, one of Europe's largest storage operators by revenue. Broad incumbent with overlapping self-storage capabilities but primarily UK-focused, operating as an established public alternative to Storebox's emerging network.

Others

• Liefery: Liefery (formerly AllyouneedFresh logistics) provides urban last-mile delivery and fulfillment services in Germany. Comparable as an adjacent player in European urban logistics infrastructure; potential partner or competitor in last-mile delivery rather than storage itself.

Regional players

• Citybox: Citybox is an Austrian self-storage provider operating locations in Vienna and other Austrian cities. Directly competes with Storebox in the Austrian urban market with a similar 24/7 self-serve model, though smaller in scale and Austria-only rather than pan-European.

Direct peers

• MyPlace Self Storage: MyPlace is an Austrian-headquartered self-storage operator with facilities across Austria, Germany, and Central/Eastern Europe. Directly competes with Storebox in the Austrian and German urban self-storage market with similar 24/7 access and online booking offerings.
• Shurgard Self-Storage: Shurgard is the largest publicly listed self-storage operator in Europe with over 250 facilities across seven countries, including Austria, Germany, Netherlands, Belgium, and France. Directly comparable to Storebox as a multi-country urban self-storage network serving the same DACH and BeNeLux geographies.

Emerging players

• Boxie24: Boxie24 is a full-service storage startup (pickup, storage, redelivery) operating in Germany and Austria. Comparable to Storebox in the Austrian/German urban storage market but with a full-service rather than self-service model, making it an adjacent rather than direct competitor.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/storebox.europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storebox