AllGo

What AllGo does

AllGo is a Portland, Oregon-based company founded in 2017 by Rebecca Alexander that operates a community review platform where plus-size people rate the comfort and accessibility of public spaces such as restaurants, entertainment venues, and workplaces. Its core product is a Yelp-like mobile review app that crowdsources size-inclusivity ratings, backed by proprietary research including surveys of more than 20,000 plus-size people, thousands of user reviews, hundreds of survey responses, and multiple focus groups on seating and accessibility.

The company's product surface extends beyond the consumer app into B2B inclusive design consulting services. These services are sold directly to consumer-facing businesses and corporate employers and include Design Audits for Size Inclusivity (starting at $1,500, with in-person or photo-based space evaluations and best-practice scorecards) and Workplace Evaluations for Size Inclusivity (starting at $10,000, with anonymous employee surveys and site assessments). AllGo also publishes a free library of plus-size stock photos for unrestricted use and operates a branded merchandise e-commerce shop selling apparel and accessories priced $10-$45.

The business model blends professional services (consulting) with consumer engagement (app, merchandise, content). Revenue mechanics are driven primarily by a small number of consulting engagements priced $1,500-$10,000+, supplemented by low-volume direct-to-consumer merchandise sales. The company serves two primary B2B segments (consumer-facing businesses and employers/corporations) plus a long-tail consumer base of plus-size individuals using the app and shop. AllGo operates with a small team of 1-10 employees, is headquartered in Portland, Oregon, and has one disclosed funding event from Pipeline Angels in January 2019, suggesting a bootstrapped or lightly-capitalized operating posture.

Name

AllGo

Legal name

AllGo

Website

https://canweallgo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

AllGo is a Portland-based community review platform founded in 2017 by Rebecca Alexander, enabling plus-size people to rate public spaces for comfort and accessibility. The company also sells B2B inclusive design consulting services, branded merchandise, and a free plus-size stock photo library.

Ownership category

akta.pro rank

Product category

Inclusive Design Consulting

NAICS

General Merchandise Retailers (455)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Retail (5900)

akta.pro industry

PRIMARYCRAAABAJ

Plus Size & Extended Sizes Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

SECONDARYTHAFAGAL

Vegan/Allergen-Free Dessert Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

Keywords

• Size inclusive design
• Plus-size accessibility
• Inclusion consulting
• Venue review platform
• Workplace inclusivity

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Consulting Services: Professional consulting services for businesses and organizations including Design Audits for Size Inclusivity ($1,500+) and Workplace Evaluations for Size Inclusivity ($10,000+). These are direct B2B sales with custom scoping.
2. Merchandise Sales: Sale of branded merchandise including t-shirts ($35), sweatshirts ($40), hoodies ($45), and mugs ($20) through the company's e-commerce shop.
3. App Platform: Review platform enabling plus-size users to discover and rate venues, likely monetized through consumer engagement and potentially premium features or data insights for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AllGo sells Size Inclusivity Design Audits and Workplace Evaluations to businesses and employers, helping them assess and redesign physical spaces and culture for plus-size customers and employees. It also operates a free community review platform where plus-size users rate restaurants, entertainment venues, and public spaces for seating and accessibility, plus a body-positive merchandise shop and a free plus-size stock photo library.

Product overview

AllGo is a technology company and advocacy organization serving plus-size people. Its primary product is a mobile review application where users can rate businesses and public spaces for size-inclusivity. The company also offers professional Inclusive Design Consulting Services including Design Audits (starting at $1,500) and Workplace Evaluations (starting at $10,000) to help businesses create more accommodating spaces. A unique offering is a free library of plus-size stock photos available for any use. Additionally, AllGo operates a merchandise shop selling apparel with body-positive messaging. The company's mission centers on reducing anxiety for plus-size people when visiting new places by providing crowdsourced information about seating, space, and accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• AllGo App A Yelp-like mobile application that allows plus-size people to review and rate restaurants, entertainment venues, and public spaces based on how accommodating they are for people of all sizes.
• Inclusive Design Consulting Services Professional consulting services helping companies and organizations evaluate and improve the size-inclusivity of their physical spaces and culture, encompassing two service tiers: Design Audit for Size Inclusivity and Workplace Evaluation for Size Inclusivity.
• Design Audit for Size Inclusivity A 1-hour consultation, in-person or photo-based space evaluation, scorecard comparing against industry best practices, and 1-hour follow-up call. Starts at $1,500.
• Workplace Evaluation for Size Inclusivity Comprehensive evaluation including anonymous employee surveys, design team site visit, in-person conversations with team members, and final report with scorecard and recommendations. Starts at $10,000.
• Free Plus-Size Stock Photos A free library of stock photos featuring plus-size people doing everyday activities, available for all uses without requiring attribution, including The Office Collection, The Swim Collection, and The Home Collection.
• AllGo Merchandise Shop Online store selling apparel and accessories with body-positive messaging, including t-shirts ($35), crewneck sweatshirts ($40), hoodie sweatshirts ($45), extra large mugs ($20), enamel pins ($10), and donations ($10+), featuring slogans such as 'A Seat for All of Us', 'All Shapes Are Good Shapes', 'Curve Love', and 'Fat Joy'.

Quantifiable outcome

• 95% of plus-size people experience anxiety when going somewhere new due to seating concerns
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yelp: Yelp is the dominant consumer review platform for restaurants and local venues. AllGo's mobile app replicates Yelp's core review-and-rate venue model but filtered through a size-accessibility lens, making it a direct functional peer.
• TripAdvisor: TripAdvisor is a community review platform for travel, restaurants, and attractions with detailed accessibility filters. It is comparable to AllGo's app in review-driven venue discovery and accessibility-tag orientation.
• OpenTable: OpenTable is a restaurant-discovery and review platform. It overlaps with AllGo's restaurant-review use case and shows how a vertical-specific review platform can build durable consumer mindshare.
• Foursquare: Foursquare pioneered location-based check-ins and venue reviews. Its core mechanics (rating places by personal experience) directly parallel AllGo's consumer app model.

Broad incumbents

• Steelcase: Steelcase is a leading office furniture manufacturer with explicit inclusive-design research and product lines. Its workplace ergonomics and seating research overlap with AllGo's workplace evaluation consulting.
• Herman Miller (MillerKnoll): Herman Miller is a major office furniture brand whose ergonomic research and inclusive workplace design practices overlap with AllGo's B2B Workplace Evaluation offering.
• Google Maps: Google Maps aggregates venue reviews and accessibility information at massive scale for free. It represents the incumbent that AllGo's review app must differentiate against.

Others

• The Body Positive: The Body Positive is a nonprofit advancing body acceptance and size inclusivity. It operates in the same advocacy ecosystem as AllGo and shares the same end-community.
• Gensler: Gensler is a global architecture and design firm with a dedicated DEI practice and workplace consulting. It represents the type of large design consultancy AllGo could partner with or compete against in inclusive design audits.
• NAAFA: NAAFA is a longstanding advocacy organization for fat acceptance and size-inclusive policy. It is thematically and demographically aligned with AllGo's community and mission.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/canweallgo
• Facebookfacebook.com/canweallgo
• Instagraminstagram.com/can.we.all.go

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllGo