What Aruba S.p.A. does

Aruba S.p.A. is Italy's leading domestic cloud and data center operator, founded in 1994 and headquartered in Ponte San Pietro (Bergamo) with a second flagship campus (IT4) opened in eastern Rome in October 2025. The company runs a vertically integrated platform combining proprietary Tier-certified data centers (IT3 Bergamo and IT4 Rome, including a 74,000 sqm campus with up to 30MW of planned IT capacity) with a broad cloud services portfolio: dedicated bare metal and VPS servers, OpenStack-based public cloud (compute, object storage, block storage, DBaaS), managed Kubernetes and container registry, VMware Hosted Private Cloud (Pinnacle Partner status), Red Hat OpenShift managed hybrid cloud, Azure Local, Proxmox-based Metal Cloud Infrastructure, SAP HANA-certified IaaS, and Zerto/Veeam/Commvault-powered backup and disaster recovery. AI workloads are addressed through NVIDIA GPU servers (RTX 4070 Super, RTX 4080 Super, L40S), a "GPU on Demand" service, a Private AI solution bundle, and pre-installed AI assistants (OpenClaw, Hermes) and N8N workflow automation on VPS. The company is ACN-qualified by Italy's National Cybersecurity Agency and complies with DORA, NIS 2, GDPR, ISO 27001/27017/27018/27035/14001/50001/22237, TIA-942-C Rating 4, SOC 2 Type 2, FedRAMP Moderate, and the Climate Neutral Data Center Pact.

Aruba monetizes through a hybrid subscription and usage-based model: monthly dedicated server subscriptions starting at €49.90, pay-as-you-go public cloud (with 50% promotional discounts), annual enterprise contracts for private/hybrid cloud, recurring colocation, and subscription-based backup and DRaaS. It operates a four-channel GTM: product-led growth via its Cloud Management Platform self-serve portal, enterprise field sales with dedicated account teams and solution architects, a partner program (Aruba Business) targeting resellers, system integrators, and ISVs, and a specialized sales motion for Italian Public Administration through ACN-qualified offerings. Wholly-owned subsidiaries include Aruba Hosting, Aruba PEC (certified email), Actalis (SSL/security), and Aruba Fibra.

Customers span SMBs, large enterprises, developers/software houses, and Italian public administration across automotive (Ducati), manufacturing (SCM Group, Vimec), consumer goods (Alce Nero), travel technology (eMinds), weather services (3BMETEO), and digital engagement (LiveHelp, 100+ corporate clients, 10,000+ daily operators). Revenue is not publicly disclosed and the firmographics-reported headcount (11-50) appears inconsistent with the operational footprint, representing a data gap; based on facility scale, certification breadth, subsidiary structure, and addressable market share, the company is estimated in the $100M-$250M revenue band. Share capital stands at €4,000,000 fully paid, with ownership privately held and no disclosed parent or external investor.

Name

Aruba S.p.A.

Legal name

Aruba S.p.A.

Website

https://arubacloud.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Aruba S.p.A. is Italy's leading domestic cloud and data center operator, offering dedicated servers, public/private/hybrid cloud, GPU infrastructure, and backup services from proprietary IT3 (Bergamo) and IT4 (Rome) data centers, serving SMBs, large enterprises, developers, and Italian public administration.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Enterprise Data Centers & On-Prem Facilities (Owned/Operated) (HDABACAG)

Keywords

• Cloud infrastructure services
• Data center colocation
• Dedicated server hosting
• Private hybrid cloud
• Disaster recovery services

Headquarters

HQ city

Ponte San Pietro

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Infrastructure as a Service (IaaS): Revenue from dedicated servers, VPS, and bare metal offerings with monthly subscription pricing based on server specifications, location, and contract duration.
2. Public Cloud Services: Compute, storage, containers, databases, and monitoring services with usage-based or subscription billing models.
3. Private and Hybrid Cloud: Managed VMware, Azure Local, Red Hat OpenShift, and Proxmox private cloud solutions with enterprise subscription contracts.
4. Data Center Colocation: Housing and colocation services for customer-owned equipment in Aruba's certified data centers.
5. GPU and AI Infrastructure: GPU on Demand and dedicated AI server rentals with premium pricing for compute-intensive AI and machine learning workloads.
6. Backup and Disaster Recovery: Cloud Backup, Agentless Backup, Backup for Microsoft 365, and DRaaS services with Commvault, Veeam, and Zerto integrations.
7. Network Services: Hybrid Connect private networking, firewalls, switches, Switch as a Service (SWaaS), load balancer, and VPC networking services.
8. Domain Services: Domain registration and management services through the Domain Centre for .it, .eu, and gTLD domains.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Aruba S.p.A. operates proprietary Italian data centers (IT3 in Ponte San Pietro/Bergamo and IT4 in Rome) delivering Infrastructure-as-a-Service including dedicated bare metal servers, VPS, OpenStack public cloud, VMware-based private cloud, managed Kubernetes, GPU compute for AI/ML, S3-compatible object storage, and managed backup/disaster recovery. The portfolio also spans certified email (PEC), domain registration, and ACN-qualified sovereign cloud solutions for Italian public administration.

Product overview

Aruba S.p.A. is a leading Italian cloud provider offering a comprehensive portfolio of cloud and data center services organized as a platform-plus-modules architecture. The core offerings include Bare Metal and VPS servers (with Ready, Advanced, Professional, Storage, and GPU tiers), Public Cloud based on OpenStack with compute, container (Kubernetes), storage, database, and monitoring services, and Private/Hybrid Cloud solutions supporting VMware, Microsoft Azure, Red Hat OpenShift, Proxmox, and SAP HANA. AI-focused products include GPU on Demand and dedicated AI servers (AI-A108.2, AI-A109.2, AI-A110.2) with Private AI solutions. Data protection services include Cloud Backup (Commvault/Veeam), Disaster Recovery (Zerto), and Agentless Backup. The company operates proprietary data centers in Italy (IT3 in Bergamo and IT4 in Rome) with enterprise add-ons including security, monitoring, networking, and public sector solutions. The portfolio is tied together through a unified Control Panel and API for service management.

Differentiator

Problem solved

Functional benefit

Brands

• Aruba Cloud: The European Cloud, certified and AI-ready. Create and manage data, applications and critical services on a secure, hybrid, high-performance cloud.
• Aruba Business
• Aruba Enterprise
• IT3 Global Cloud Data Center
• IT4 Data Centre

Products and services

• Dedicated Servers (Bare Metal) Latest-generation hardware servers with simplified management and full configurability, housed in Aruba's Italian data centers. Available in Ready (from €49.90/month), Advanced (from €129.90/month), Professional (from €449.90/month), Storage, and GPU tiers.
• VPS (Virtual Private Server) Simple and affordable virtual private server solutions with various pre-configured options including OpenClaw, WireGuard VPN, Docker, N8N, Hermes AI assistant, and WordPress.
• OpenStack Cloud Server Public cloud compute service built on OpenStack, with unlimited traffic and guaranteed performance for test and production environments. Usage-based pricing with 50% off promotion available.
• Virtual Data Center (vDC) Virtual infrastructure solution ready to grow with all services of the Aruba Cloud ecosystem, managed through the Control Panel.
• Aruba Managed Kubernetes Managed Kubernetes service for simple, scalable deployment of containerized applications within the Aruba Cloud ecosystem.
• Application Platform (PaaS/CaaS) Platform-as-a-Service and Container-as-a-Service based on Virtuozzo technology, allowing code execution on configurable cloud environments.
• Cloud Object Storage S3-compatible object storage solution offering multiple redundancies of data across separate storage devices with optimal performance for all storage needs.
• Aruba Block Storage Scalable and flexible block storage volumes for use as additional disks in the Aruba Cloud ecosystem.
• Smart Storage Storage solution for securely and compliantly storing server data.
• Cloud Backup Data and application backup services safely stored in the cloud with Commvault technology, with 50% off promotional pricing on Commvault packages.
• Agentless Backup Protection for vDC and Kubernetes volumes without agent installation, offering zero complexity backup.
• Backup for Microsoft 365 Advanced security and Veeam technology to protect data hosted on Microsoft 365 applications.
• Disaster Recovery for VMware (DRaaS) Protection and resilience for VMware infrastructures with Zerto, Veeam, or VMware vCAV disaster recovery solutions.
• Cloud DBaaS Database-as-a-Service for processing data using main relational database management systems in the cloud environment.
• VMware Cloud Server High performance and maximum reliability for virtual servers optimized for VMware, with compute, storage and data protection.
• Virtual Private Cloud (VMware) Highly customizable IT infrastructure creation with virtual machines, firewalls, networks, and management via VMware Cloud Director.
• VMware Hosted Private Cloud Fully managed, secure and scalable VMware VCF private cloud solution with high customization for building IT infrastructures with virtual machines, firewalls, and networks.
• Azure Local on Aruba Cloud Microsoft Azure workloads on dedicated infrastructure hosted in Aruba's data centers with unified governance through Azure Arc.
• Aruba Managed Hybrid Cloud (Red Hat OpenShift)

Quantifiable outcome

• 60% capacity filled in first Rome campus building within initial launch period
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• MegaportcoreTechnology or Integration · 16 June 2026Global network-as-a-service provider Megaport activated two Points of Presence (PoPs) at Aruba's IT3 and IT4 data centers in Ponte San Pietro and Rome. This enables on-demand, software-defined connectivity within Aruba's infrastructure, expanding Megaport's European footprint while giving Aruba customers access to broader connectivity options.
• SparklecoreTechnology or Integration · 20 October 2025Italian telco Sparkle partnered with Aruba to establish points of presence at the Rome campus. Sparkle's submarine cables land in Rome, positioning the facility as a strategic telco hub for southern Italy, Balkans, and North Africa traffic.
• VMware (Broadcom)coreTechnology or IntegrationAruba Cloud is a VMware Pinnacle Partner, the highest qualification from Broadcom for cloud providers. Offers VMware-based private cloud, hosted private cloud, virtual private cloud, and disaster recovery solutions.
• Microsoft AzurecoreTechnology or IntegrationAzure Local on Aruba Cloud allows Azure workloads to run on dedicated infrastructure hosted in Aruba's data centers with unified governance through Azure Arc.
• Red HatcoreTechnology or IntegrationAruba Managed Hybrid Cloud provides Red Hat OpenShift capabilities for redundant and uncompromising cloud management on Aruba infrastructure.
• NVIDIAcoreTechnology or IntegrationAruba offers GPU servers with NVIDIA graphics cards (GeForce RTX 4070 Super, RTX 4080 Super, and Nvidia L40S) for AI, ML, and compute-intensive workloads.
• VirtuozzocoreTechnology or IntegrationVirtuozzo International GmbH provides the Application Platform underlying Aruba's Cloud Application Platform (PaaS/Container-as-a-Service) offering.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aruba_cloud
• Xx.com/arubait
• Facebookfacebook.com/aruba.it

Compliance29 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aruba S.p.A.