Invisible Narratives
Invisible Narratives is a Santa Monica-based "tradigital" entertainment studio that acquires majority stakes in viral digital creator IP and develops those properties into multi-platform franchises across film, television, gaming, and consumer products, with the Skibidi Toilet franchise as its flagship asset.
- Company typePrivate
- Founded2018
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Invisible Narratives does
Invisible Narratives is a Santa Monica-based "tradigital" entertainment studio that acquires majority stakes in viral digital creator IP and develops those properties into multi-platform franchises spanning film, television, gaming, and consumer products. The company was founded by Adam Goodman, a former Paramount and DreamWorks executive, with Michael Bay serving as creative adviser; the firm has an 11-50 employee footprint and is privately held. Its flagship and currently defining asset is the Skibidi Toilet franchise, majority-acquired from creator Alexey "Boom" Gerasimov, which has grown to over 47 million subscribers and 20 billion video views, generating more than $150 million in consumer spending across gaming, consumer products, film, and television.
The company operates four integrated service verticals: Film & Television Projects (adapting digital IP for screen, with Skibidi Toilet projects in active studio discussions and Michael Bay involvement), Licensing & Consumer Products (apparel, collectibles, toys), Gaming & Interactive (experiences on Roblox, Steam, and Minecraft), and Supercharging Existing Channels (content amplification for creator platforms). The company positions itself as complementary to creators' existing agent and manager networks rather than a replacement. No proprietary technology stack, platform, or AI capability is disclosed; the offering is fundamentally a services-and-IP-acquisition model.
Revenue is generated primarily through licensing, royalties, and consumer product economics tied to owned or controlled IP, supplemented by transaction economics from M&A activity. The company signed with CAA in October 2025 for representation and secured $25 million in June 2026 from BC Partners Credit and Verance Capital, with BC Partners publicly indicating an intent to deploy more than $300 million into the creator economy through the platform over time. The GTM motion is best described as a hybrid of enterprise field sales to studios, brands, and licensors, and selective sales-led majority acquisitions of viral digital franchises.
Invisible Narratives firmographics
Firmographics- Name
- Invisible Narratives
- Legal name
- Invisible Narratives
- Website
- https://invisiblenarratives.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Invisible Narratives is a Santa Monica-based "tradigital" entertainment studio that acquires majority stakes in viral digital creator IP and develops those properties into multi-platform franchises across film, television, gaming, and consumer products, with the Skibidi Toilet franchise as its flagship asset.
- Ownership category
- akta.pro rank
Invisible Narratives industry classification
Industry- Product category
- Digital Entertainment Studio / Franchise Development
- NAICS
- Broadcasting and Content Providers (516), Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Unscripted/Reality TV Production (Live-Action) (MPADABAC)
- akta.pro secondary industries
- Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA), Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD), Creator Talent Management & Representation (MPAAAHAB)
Keywords
Where Invisible Narratives is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Invisible Narratives business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gaming & Interactive: Revenue from gaming experiences on platforms like Roblox, Steam, and Minecraft, including consumer spending across gaming platforms.
- Consumer Products & Licensing: Revenue from consumer products including apparel, collectibles, and toys derived from franchise IP.
- Film & Television: Revenue from film and TV adaptations of digital IP, with active conversations with studios for Skibidi Toilet projects and Michael Bay involvement.
- IP Acquisitions & M&A: Revenue generation through majority acquisitions of viral digital franchises, building creator-led properties into billion-dollar franchises.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Invisible Narratives product offering
Product offeringCore offering
Invisible Narratives is a "tradigital" entertainment studio that acquires majority stakes in viral digital IP (such as the Skibidi Toilet franchise) and develops those properties into multi-platform global franchises spanning film, television, gaming, and consumer products. The company complements the work of digital creators' existing agents and managers by providing Hollywood production expertise, IP management, licensing, and multi-platform expansion capabilities to grow creator-led properties into billion-dollar franchises.
Product overview
Invisible Narratives operates as a 'tradigital' studio—a single unified production company that helps digital creators build global entertainment franchises. The company's portfolio centers on its majority-acquired flagship property, Skibidi Toilet, a viral YouTube franchise grown into a multi-platform entertainment brand. Beyond managing acquired IP, Invisible Narratives offers four integrated service verticals: Film & Television Projects (adapting digital IP for screen with Hollywood expertise), Licensing & Consumer Products (developing merchandise lines), Gaming & Interactive (creating experiences on Roblox, Steam, and Minecraft), and Supercharging Existing Channels (content development and growth amplification). These services work together to transform viral digital hits into cross-platform franchises spanning film, TV, gaming, and consumer products.
Differentiator
Problem solved
Functional benefit
Products and services
- Film & Television Projects Adaptation service that leverages Hollywood production expertise to develop digital creators' IP into film and television projects, reaching new global audiences. Current engagements include Skibidi Toilet film and TV projects in development with Michael Bay involvement.
- Licensing & Consumer Products Development and management of consumer product lines derived from digital creator IP, including apparel, collectibles, and toys, extending creator brands into tangible merchandise.
- Gaming & Interactive Creation of engaging interactive experiences on platforms such as Roblox, Steam, and Minecraft, extending creator brands' reach and fan engagement into the digital gaming realm.
- Supercharging Existing Channels Content development and growth management service that amplifies creators' digital presence across existing platforms, using writers, producers, and innovative formats to drive continued audience growth.
- Skibidi Toilet Franchise Multi-platform entertainment franchise originating as a viral YouTube series created by Alexey "Boom" Gerasimov and majority-owned by Invisible Narratives; grown into a cross-platform entertainment brand spanning gaming (Roblox, Steam, Minecraft), consumer products, film, and television with 47M+ subscribers and 20B+ views and over $150M in consumer spending.
Quantifiable outcome
- Skibidi Toilet franchise generated over $150 million in consumer spending across gaming, consumer products, film, and television
- +1 more outcomes
Companies that use Invisible Narratives
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Invisible Narratives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Invisible Narratives partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- CAAcoreInvisible Narratives signed with CAA for representation to expand its digital IP portfolio, including the Skibidi Toilet franchise and other creator properties.
- Next Level Apps TechnologyminorAdversarial relationship resolved through litigation. Next Level Apps Technology agreed to abandon all claims to Skibidi Toilet IP, permanently cease involvement in the franchise, and transfer copyright registrations to Invisible Narratives.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Invisible Narratives competitors and assessment
Company assessmentEmerging players
- Toonstar: Toonstar is a creator-driven animation studio using AI tools to help digital creators develop original animated IP into franchisable content. Comparable as a creator-IP-first entertainment studio focused on producing animated franchises from digital-native concepts.
- AMP Studios: AMP Studios is a creator-led media company producing original content from digital-native creators for cross-platform distribution. Comparable as a creator-first content studio producing multi-platform entertainment with overlapping distribution channels (YouTube, social, and short-form expansion).
- Spotter: Spotter provides capital advances to YouTube creators against their back catalog (often structured as M&A of content IP), enabling creators to fund new projects. Comparable as a capital + IP-acquisition partner to top digital creators and as a participant in the creator-economy platform layer.
- Jellysmack: Jellysmack is a creator content production and distribution company that acquires rights to creator content and licenses it across social platforms (Facebook, Snap, YouTube) and linear TV. Comparable in operating as a content studio adjacent to top creators and building cross-platform content distribution, though more focused on multi-platform content licensing than on tentpole IP development.
Direct peers
- Pocket.watch: Pocket.watch is a kids and family entertainment company that acquires and develops digital-first creator IP (e.g., Ryan's World) into global franchises across film, TV, consumer products, and gaming. Direct competitor on the same exact thesis of converting viral digital IP into multi-platform entertainment franchises; one of the most cited comparables for Invisible Narratives.
- Night Media: Night is a creator management and M&A firm representing top digital creators (MrBeast, Pokimane, etc.) that systematically acquires and develops creator-led IP across entertainment verticals. Closely comparable on creator-side representation, IP acquisition, and franchise development.
- MainFrame: MainFrame is a creator-economy M&A and investment platform that acquires majority stakes in creator-led media businesses to help them scale into franchises. Closest comparable on the M&A-led playbook, capital-backed structure, and franchise-building thesis driving Invisible Narratives.
Broad incumbents
- Legendary Entertainment: Legendary Entertainment is a large film/TV production company known for adapting source IP (Warcraft, Pokémon Detective Pikachu, Enola Holmes) into global franchises. Comparable as an IP-franchise studio that systematically acquires and develops third-party IP (including digital/consumer IP) into theatrical and streaming releases, similar in thesis to Invisible Narratives but at larger scale.
- DreamWorks Animation: DreamWorks Animation is a major animated film/TV franchise studio founded on developing proprietary IP into theatrical franchises (Shrek, Kung Fu Panda). Comparable as an IP-franchise studio — and directly relevant as the prior employer of founder Adam Goodman — that develops owned IP into multi-platform tentpole franchises across film, TV, and consumer products.
- Paramount Pictures: Paramount Pictures is a major legacy Hollywood film and TV studio with deep franchise-development capabilities across theatrical, streaming, and consumer products. Comparable as a global film/TV distributor and franchise builder, and directly relevant as founder Adam Goodman's prior employer; would be a likely studio partner (and possible counterparty) for Invisible Narratives' film/TV projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Invisible Narratives social profiles
Digital presenceInvisible Narratives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invisible Narratives leadership team
Management profileNumber of profiles
Profiles4 records
Invisible Narratives funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invisible Narratives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invisible Narratives
What does Invisible Narratives do?
Invisible Narratives is a "tradigital" entertainment studio that acquires majority stakes in viral digital IP (such as the Skibidi Toilet franchise) and develops those properties into multi-platform global franchises spanning film, television, gaming, and consumer products. The company complements the work of digital creators' existing agents and managers by providing Hollywood production expertise, IP management, licensing, and multi-platform expansion capabilities to grow creator-led properties into billion-dollar franchises.
Is Invisible Narratives a public or private company?
Invisible Narratives is a private company. It is classified as venture growth investor backed and is currently operating.
When was Invisible Narratives founded?
Invisible Narratives was founded in 2018. It employs 11 to 50 people.
Where is Invisible Narratives based?
Invisible Narratives is headquartered in West Hollywood, United States, in the North America region.
How does Invisible Narratives make money?
Four revenue lines are on record. Gaming & Interactive is the primary driver. The others are consumer Products & Licensing, film & Television and IP Acquisitions & M&A.
Who are Invisible Narratives's main competitors?
Emerging players on record are Toonstar, AMP Studios, Spotter and Jellysmack. Direct peers are Pocket.watch, Night Media and MainFrame. Broad incumbents are Legendary Entertainment, DreamWorks Animation and Paramount Pictures.
Does Invisible Narratives have an API?
No public API is recorded for Invisible Narratives.
What industry is Invisible Narratives in?
Invisible Narratives's product category is Digital Entertainment Studio / Franchise Development. Its primary akta.pro industry code is MPADABAC, Unscripted/Reality TV Production (Live-Action), with a secondary code of MPAFABAA, Full-Service Game Publishers (1st/2nd/3rd-Party Publishing). Its NAICS code is 516 and its SIC code is 7990.