TAG Video
TAG Video Systems is a privately held software vendor that builds an IP-native Realtime Media Platform unifying monitoring, multiviewing, and analytics across ST-2110, compressed, and OTT workflows for tier-1 broadcasters, sports production operations, and streaming platforms globally.
- Company typePrivate
- Founded2008
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TAG Video does
TAG Video Systems is a privately held, Israel-founded (Tel Aviv) software vendor, legally incorporated as TAG V.S. Ltd in the United Kingdom, that builds an IP-native Realtime Media Platform unifying probing, monitoring, multiviewing, and analytics across ST-2110, compressed, and OTT media workflows. Its technical core is a 100% software platform running on commercial off-the-shelf (COTS) hardware, with NVIDIA ConnectX-7 SmartNIC acceleration for uncompressed ST-2110 density, optional JPEG XS compression for 80–90% bandwidth reduction, and modules including the Media Control System (MCS), Multichannel Monitoring (MCM), the Lens visual service health interface, QC Station (waveform, vectorscope, histogram, HDR validation across Rec.709/Rec.2020/DCI-P3), and native Dolby E decoding. The platform is certified on AWS, Oracle Cloud Infrastructure, Azure, GCP, and Alibaba Cloud and supports an open data architecture with 70+ external integration destinations including Grafana, Splunk, and Elasticsearch. TAG generates revenue primarily through annual subscription licensing of the software platform under a "Zero Friction" model that allows license sharing across locations and teams and supports opex, capex, or hybrid pricing, supplemented by professional services for implementation and ongoing support. It monetizes through direct enterprise field sales, complemented by channel partners (Magna Systems & Engineering in APAC) and technology partners (Uplynk, Techex, Witbe, NVIDIA, Kantar), targeting tier-1 broadcasters and streaming platforms across live production, playout, and delivery/OTT workflows with named deployments at FOX Sports, NBC Sports, Foxtel (2,000+ channels), DAZN (5,000+ sources for FIFA Club World Cup 2025), Sky, BBC, Hulu, Prime Video, and Warner Bros. Discovery, serving a stated base of 350+ leading IP media operations globally.
TAG Video firmographics
Firmographics- Name
- TAG Video
- Legal name
- TAG V.S. Ltd
- Website
- https://tagvs.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TAG Video Systems is a privately held software vendor that builds an IP-native Realtime Media Platform unifying monitoring, multiviewing, and analytics across ST-2110, compressed, and OTT workflows for tier-1 broadcasters, sports production operations, and streaming platforms globally.
- Ownership category
- akta.pro rank
TAG Video industry classification
Industry- Product category
- Broadcast IP monitoring and multiviewing software
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- QC, Compliance & Certification (Technical/Editorial, Platform Specs) (MPAHALAI)
- akta.pro secondary industries
- Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where TAG Video is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
TAG Video business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Licensing: TAG generates revenue through software licensing of its Realtime Media Platform. The platform is sold with flexible licensing models including Zero Friction Licenses that can be shared between locations and teams. Customers can align costs to consumption by choosing opex, capex, or hybrid models.
- Professional Services: Implementation and integration services provided alongside platform deployment, including system configuration, onboarding, and ongoing technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with flexible cost alignment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
TAG Video product offering
Product offeringCore offering
TAG Video Systems sells the Realtime Media Platform, an IP-native software platform that combines real-time probing, monitoring, multiviewing, and analytics for ST-2110, compressed, and OTT media workflows running on commercial off-the-shelf (COTS) hardware. The platform includes the Media Control System (MCS) and Multichannel Monitoring (MCM) modules, plus capabilities such as Lens visual service health analysis and QC Station for waveform, vectorscope, HDR, and watermark validation. The offering is sold to broadcasters, streaming platforms, and media service providers through annual software licensing (Zero Friction Licensing) with optional professional services.
Product overview
TAG Video Systems offers the Realtime Media Platform, an IP-native software platform that unifies monitoring, multiviewing, and analytics solutions for broadcasters, content creators, and service providers. The platform combines core modules including Media Control System (MCS) for centralized management and Multichannel Monitoring (MCM) for signal monitoring, along with specialized features like QC Station for real-time quality control, Lens for visual service health analysis, and native audio monitoring including Dolby E decoding. The platform supports all major media workflows—Live Production, Playout, Delivery & OTT, and Cloud & Hybrid—across ST-2110, compressed, and OTT formats. TAG's Zero Friction Licensing enables flexible consumption-based pricing across opex, capex, or hybrid models. The platform is certified for deployment on major cloud providers including AWS, Oracle Cloud Infrastructure, Azure, GCP, and Alibaba Cloud.
Differentiator
Problem solved
Functional benefit
Brands
- Realtime Media Platform: TAG's IP-native platform combining multiviewing and monitoring for ST-2110, compressed, and OTT streams.
- Zero Friction
- Media Control System (MCS)
- Lens
- QC Station
Products and services
- Realtime Media Platform IP-native software platform combining real-time IP probing, multiviewing, monitoring, quality control, and analytics for ST-2110, compressed, and OTT streams. Designed for broadcasters, content creators, and service providers who need to consolidate previously siloed monitoring tools into one software platform running on commercial off-the-shelf hardware, with deployment options across on-premises, hybrid, and major cloud providers.
- Media Control System (MCS) A suite of tools within the Realtime Media Platform for managing the production and delivery of content across all platforms. Provides automation for configuring servers, monitoring by exception, and adaptive monitoring, and is the host module for the Lens visual service health analysis interface introduced in MCS version 1.7.0.
- Multichannel Monitoring (MCM) Monitoring module designed for multi-channel broadcast environments, enabling real-time probing and quality control across large channel counts. Reference deployments include Foxtel (2,000+ channels across 28+ servers) and DAZN's FIFA Club World Cup 2025 infrastructure (5,000+ video sources), demonstrating support for cloud and on-premises deployments alongside AWS technical guidance.
Quantifiable outcome
- MTTR reduction through Lens visual alarm hierarchy enabling root-cause identification in seconds vs minutes
- +3 more outcomes
Companies that use TAG Video
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
TAG Video technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature11 records
TAG Video partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- UplynkcoreUplynk named TAG Video Systems as a Strategic Technology Partner, expanding its StreamOps ecosystem with real-time monitoring and operational visibility capabilities for streaming performance. The partnership enables Uplynk customers to detect quality and delivery issues faster through actionable insights.
- WitbecoreTAG and Witbe integration provides end-to-end broadcast monitoring from source to screen. TAG monitors the network while Witbe tests at the device edge, giving broadcasters consolidated view of quality across the entire delivery chain. Flagship example of TAG's open SDK integrations.
- Amazon Web Services (AWS)coreTAG integrated with AWS Elemental MediaConnect Router bringing real-time monitoring and quality control to broadcasters building dynamic live video workflows in the cloud. TAG is one of the first monitoring integrations for the service. Also demonstrated unified monitoring across AWS Elemental MediaLive workflows.
- MXL Interoperability Initiative (with Grass Valley, Matrox, Techex, Riedel)strategicTAG joined the Media Exchange Layer (MXL) interop initiative, participating in live multi-vendor interoperability testing hosted by AWS. Exchanging streams with Grass Valley, Matrox, Techex and others. MXL is an emerging open-source media transport standard for software-defined broadcast production.
- Oracle Cloud Infrastructure (OCI)coreTAG Video Systems partnered with Oracle Cloud Infrastructure making OCI a certified platform for deploying TAG's full monitoring suite at any scale. OCI differentiates with free egress tier and competitive bandwidth pricing, addressing cost concerns in broadcast cloud migrations. TAG's Realtime Media Platform is deployed and certified on OCI with work underway to bring the full product portfolio to the platform.
- NVIDIAcoreTAG supports NVIDIA ConnectX-7 SmartNICs enabling significantly higher stream density per COTS server for large-scale uncompressed ST-2110 deployments. Direct path to lower cost-per-channel.
- TechexcoreTechex partnered with TAG Video Systems and DAZN to build future-ready live sports broadcasting infrastructure for FIFA Club World Cup 2025. 2110-based global Master Control Room in Leeds handles 5,000+ video sources.
- Magna Systems & EngineeringcoreMagna Systems & Engineering serves as solutions architect and integrator for TAG deployments in Asia-Pacific region (Australia, New Zealand, Singapore, Hong Kong, Indonesia). Led implementation of Foxtel's 2,000+ channel IP monitoring deployment.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
TAG Video competitors and assessment
Company assessmentDirect peers
- Bridge Technologies: Bridge Technologies provides IP-based monitoring, analysis, and visualization for broadcast and OTT workflows. Most direct competitor to TAG's IP-native monitoring and multiviewing proposition, with overlapping ST-2110 and OTT support.
- Telestream: Telestream offers video quality monitoring, QC, and OTT analytics tools used by broadcasters and content owners. Comparable in QC Station functionality and OTT delivery monitoring; competes in similar enterprise accounts.
- Appear: Appear (formerly Appear TV) provides media processing, monitoring, and contribution for broadcast and OTT. Comparable in IP contribution monitoring and live production workflows for tier-1 broadcasters.
- Nevion (Sony): Nevion, now part of Sony, provides broadcast contribution, IP transport, and monitoring. Overlaps with TAG's contribution monitoring and live production use cases for tier-1 broadcasters.
- Matrox Video: Matrox Video provides IP-based video infrastructure, multiviewers, and monitoring cards. Comparable in IP multiviewing and ST-2110 monitoring; co-participant in MXL interoperability initiative.
- Witbe: Witbe provides real-device testing and QoE monitoring for OTT and streaming. Has an active integration partnership with TAG, serving overlapping streaming customers like major OTT platforms.
Broad incumbents
- Tektronix (Video Business): Tektronix's video monitoring portfolio (now part of R&S) provides waveform, vectorscope, and IP monitoring for broadcast. A large incumbent with deep installed base in traditional broadcast engineering, transitioning to IP/cloud.
- Evertz Microsystems: Evertz provides IP routing, multiviewers, and monitoring for large broadcasters. Direct overlap in IP multiviewer and monitoring; much larger portfolio and broader broadcast infrastructure footprint than TAG.
- Rohde & Schwarz (Broadcast): Rohde & Schwarz offers broadcast test, monitoring, and storage solutions including IP-based monitoring. A large incumbent competing across traditional and IP broadcast monitoring with deep R&D.
- Grass Valley: Grass Valley provides live production, playout, and infrastructure for broadcasters. Adjacent and increasingly overlapping with TAG's monitoring at live production hubs; co-participant in the MXL interoperability initiative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TAG Video social profiles
Digital presenceTAG Video compliance and trust
Trust signalCompliance2 records
TAG Video financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAG Video leadership team
Management profileNumber of profiles
Profiles5 records
TAG Video funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAG Video M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAG Video
What does TAG Video do?
TAG Video Systems sells the Realtime Media Platform, an IP-native software platform that combines real-time probing, monitoring, multiviewing, and analytics for ST-2110, compressed, and OTT media workflows running on commercial off-the-shelf (COTS) hardware. The platform includes the Media Control System (MCS) and Multichannel Monitoring (MCM) modules, plus capabilities such as Lens visual service health analysis and QC Station for waveform, vectorscope, HDR, and watermark validation. The offering is sold to broadcasters, streaming platforms, and media service providers through annual software licensing (Zero Friction Licensing) with optional professional services.
Is TAG Video a public or private company?
TAG Video is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TAG Video founded?
TAG Video was founded in 2008. It employs 11 to 50 people.
Where is TAG Video based?
TAG Video is headquartered in Tel Aviv, Israel, in the Middle East region.
How does TAG Video make money?
Two revenue lines are on record. Software Platform Licensing is the primary driver. The others are professional Services.
Who are TAG Video's main competitors?
Direct peers on record are Bridge Technologies, Telestream, Appear, Nevion (Sony), Matrox Video and Witbe. Broad incumbents are Tektronix (Video Business), Evertz Microsystems, Rohde & Schwarz (Broadcast) and Grass Valley.
Does TAG Video have an API?
No public API is recorded for TAG Video.
What industry is TAG Video in?
TAG Video's product category is Broadcast IP monitoring and multiviewing software. Its primary akta.pro industry code is MPAHALAI, QC, Compliance & Certification (Technical/Editorial, Platform Specs), with a secondary code of MPAHAKAD, Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber). Its NAICS code is 5132 and its SIC code is 7370.