Matrox Video
Matrox Video is a Montreal-based division of Zebra Technologies that designs and manufactures video processing hardware and software for broadcast, live sports, Pro AV/IT, and adjacent professional markets, with over 50 years of domain expertise and a global dealer/distributor network.
- Company typePrivate
- Founded1976
- HeadquartersMontreal, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Matrox Video does
Matrox Video is a Montreal, Canada-based division of Zebra Technologies that designs and manufactures video processing hardware and software for broadcast, live sports, Pro AV/IT, and adjacent professional markets. The company's product portfolio spans SMPTE ST 2110 and IPMX network interface controller cards (X.mio5, DSX LE Series), SDI I/O cards, H.264 codec cards (M264), AV-over-IP encoders/decoders (Maevex MGX, Maevex 7100, Maevex 6100, Monarch EDGE), ST 2110/IPMX baseband converters (ConvertIP), IP KVM extenders (Avio 2, Extio 3), video wall products (Mura DVW, QuadHead2Go, LUMA Pro), IP video gateways (Vion), and the Matrox ORIGIN asynchronous media framework for software-defined broadcast infrastructure on COTS hardware. The company also offers a comprehensive SDK ecosystem (DSX SDK, Maevex SDK, Extio Central Manager API, Mura Network API, ORIGIN Framework/Fabric SDK) for OEM and system integrator development, with TAA-compliant SKUs available across major product lines for US federal and defense procurement.
The company operates a sales-led go-to-market model combining direct enterprise sales with a global network of dealers, distributors, and resellers, targeting 11+ vertical segments including broadcast, live events, military/defense, government, medical, utilities, education, transportation, and house of worship. Pricing is quote-based and not publicly disclosed, with revenue derived from hardware sales, SDK licensing, and recurring software/firmware subscriptions (PowerStream Plus, Matrox Central Manager, ConvertIP Manager, MuraControl, PowerDesk). Matrox Video has accumulated over 50 years of video technology expertise and has assembled a partner ecosystem of 15+ broadcast technology vendors around Matrox ORIGIN, including AWS, Intel, Pebble, EVS, Telos Alliance, Amagi, and Epic Games (Unreal Engine plug-in support). The company was founded in 1976, employs approximately 572 people, and is recognized as one of Montreal's Top Employers for 2026.
Matrox Video firmographics
Firmographics- Name
- Matrox Video
- Legal name
- Matrox Video
- Website
- https://video.matrox.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Matrox Video is a Montreal-based division of Zebra Technologies that designs and manufactures video processing hardware and software for broadcast, live sports, Pro AV/IT, and adjacent professional markets, with over 50 years of domain expertise and a global dealer/distributor network.
- Ownership category
- akta.pro rank
Matrox Video industry classification
Industry- Product category
- Broadcast Video Processing Hardware
- NAICS
- Audio and Video Equipment Manufacturing (3343)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Hardware Encoders & Transcoders (Appliances, FPGA/ASIC) (MPAHAHAB)
- akta.pro secondary industry
- Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE)
Keywords
Where Matrox Video is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Matrox Video business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Products: Sale of video processing hardware including NIC cards, SDI I/O cards, codec cards, encoders/decoders, KVM extenders, video wall products, and IP video gateways. Products sold as standalone appliances or PCIe cards through dealers, distributors, and resellers globally.
- Software Development Kits and Developer Tools: SDK licensing and developer tools for broadcast developers, OEMs, and system integrators including DSX SDK, Maevex SDK, Extio Central Manager API, Matrox Network API, VWLib API, and PowerDesk API. Professional support and training services for developers.
- Software and Firmware: Software products including PowerStream Plus, Matrox Central Manager, ConvertIP Manager, MuraConfig, MuraControl, Extio Central Manager, and PowerDesk. May include software maintenance and update services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Hardware Products - Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Matrox Video product offering
Product offeringCore offering
Matrox Video designs, manufactures, and sells specialized video processing hardware and software for broadcast, live sports, professional AV/IT, and OEM markets. Its portfolio includes ST 2110 NIC cards, SDI I/O cards, H.264 codec cards, AV-over-IP encoders/decoders (Maevex, ConvertIP, Monarch EDGE), IP KVM extenders (Avio 2, Extio 3), video wall appliances and controllers (Mura DVW, QuadHead2Go, LUMA Pro), IP video gateways (Vion), media routing (ConductIP), and the Matrox ORIGIN software-defined broadcast framework, along with developer SDKs.
Product overview
Matrox Video offers a comprehensive portfolio of video products for broadcast, live entertainment, and Pro AV/IT markets. The product line includes Broadcast Developer Hardware and Software (Matrox ORIGIN asynchronous media framework, ST 2110 NIC cards, SDI I/O cards, H.264 codec cards, DSX SDK, and Unreal Engine plug-in support); Encoders, Decoders, and Converters (Maevex MGX Series, Maevex 7100 Series, Maevex 6100 Series, Monarch EDGE Series, and ConvertIP Series); KVM Extenders and Switches (Avio 2 IP KVM, Extio 3 Series IP KVM, and KMLync); Video Wall Products (Mura DVW, QuadHead2Go, LUMA Pro, Mura IPX, Mura C4K, and associated developer tools); IP Video Gateways (Vion Series); IP Routing (ConductIP); and Core Technology including chips, modules, M-Series graphics cards, and accessories. The company provides comprehensive SDKs and APIs for developer customization across product lines.
Differentiator
Problem solved
Functional benefit
Brands
- Matrox ORIGIN: Asynchronous media framework for software-defined broadcast infrastructure
- Maevex
- ConvertIP
- Monarch EDGE
- Avio
- Extio
- Mura
- QuadHead2Go
- LUMA Pro
- Vion
- KMLync
- ConductIP
- DSX SDK
Products and services
- Matrox ORIGIN
Quantifiable outcome
- H.265 4:4:4 encoding at up to 1/20th the bitrate of other ProAV codecs
- +5 more outcomes
Companies that use Matrox Video
Customer profileNamed customers8 records
Segments11 records
Ideal customer profiles4 records
Matrox Video technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature15 records
Matrox Video partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Dynadue Technology PartnerscoreDynadue Technology Partners is a consulting firm that has joined the Matrox ORIGIN community as a consultant. They view Matrox ORIGIN as a game-changer for the broadcast industry, offering a fresh, efficient approach that streamlines and future-proofs broadcast workflows while addressing economic pressures. They help customers unlock scalability, flexibility, and cost-efficiency.
- Amazon Web Services (AWS)coreAWS is a key technology partner in the Matrox ORIGIN community. Matrox ORIGIN is designed to work on-premises or in the public cloud, with redundancy architecture spanning multiple AWS availability zones to support mission-critical operations. Dynamic collaboration between Matrox ORIGIN and AWS demonstrated at NAB Show 2025 for live broadcast operations.
- PebblecorePebble is a partner in the Matrox ORIGIN community, developing solutions for broadcast automation and channel-in-a-box workflows leveraging Matrox ORIGIN's asynchronous media framework.
- RT-SystemscoreRT-Systems is a partner in the Matrox ORIGIN community, developing radio and communications solutions integrated with Matrox Video technology.
- Telos AlliancecoreTelos Alliance is a partner in the Matrox ORIGIN community, providing audio processing and transport solutions for broadcast environments integrated with Matrox ORIGIN.
- VRiminorVRi is a partner in the Matrox ORIGIN community, developing virtual reality and augmented reality solutions for broadcast and media production.
- inSync TechnologycoreinSync is a partner in the Matrox ORIGIN community, specializing in AI-powered video synchronization and processing solutions for broadcast workflows.
- NetOn LiveminorNetOn Live is a partner in the Matrox ORIGIN community, developing live production and streaming solutions integrated with Matrox Video technology.
- IntelcoreIntel is a technology partner in the Matrox ORIGIN community. Matrox ORIGIN is designed to run on standard IT equipment leveraging Intel processor technology, enabling software-defined broadcast infrastructure on generic hardware.
- AmagicoreAmagi is a partner in the Matrox ORIGIN community, providing cloud-native broadcast and streaming solutions for channel delivery, dynamic ad insertion, and live streaming workflows.
- EVScoreEVS is a partner in the Matrox ORIGIN community, providing live production technology including slo-motion replay, live graphics, and content management integrated with Matrox Video infrastructure.
- Unreal Engine (Epic Games)coreMatrox Video offers an Unreal Engine plug-in that enables OEMs and system integrators to build virtual production, virtual studio, and motion graphics workflows using Unreal Engine. Compatible with Matrox Video's DSX LE5/LE6 and X.mio5 ST 2110 NIC cards and SDI I/O cards, supporting both Windows and Linux platforms.
- AmyDVminorAmyDV is a systems integrator that outfitted Asso Group's ship control rooms with Matrox Video products for underwater cabling operations, demonstrating deployment and integration capabilities.
- Moment FactoryminorMoment Factory is a leading experience designer that relies on ConvertIP and IPMX technology to deliver performance, interoperability, and reliability for demanding 360° multimedia experiences in venues like New York City installations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Matrox Video competitors and assessment
Company assessmentDirect peers
- Haivision: Haivision provides video encoding, contribution, and IP video transport solutions for live broadcast, sports, and enterprise. It competes with Matrox's Monarch EDGE and Maevex encoder families in contribution and REMI workflows.
- Imagine Communications: Imagine Communications provides broadcast infrastructure, playout, and IP-based media processing solutions. It competes directly with Matrox in ST 2110/IP transition, broadcast playout, and routing categories.
- Blackmagic Design: Blackmagic Design manufactures capture cards, converters, switchers, encoders, and broadcast hardware at aggressive price points. It competes with Matrox in SDI/HDMI I/O, converters, and encoder/decoder categories.
- Vizrt: Vizrt Group (including Vizrt, NewTek, and TriCaster) provides broadcast graphics, virtual sets, and live production solutions. It competes with Matrox in IP-based production and broadcast workflows.
- EVS Broadcast Equipment: EVS is a global leader in live broadcast production technology (slo-mo replay, content management, live graphics) and a Matrox ORIGIN ecosystem partner. It directly competes with Matrox in broadcast live production workflows and IP-based infrastructure.
- Grass Valley: Grass Valley is a long-established broadcast technology vendor offering cameras, production switchers, routing, and IP infrastructure. It competes head-to-head with Matrox across broadcast and live production workflows.
- Ross Video: Ross Video offers production switchers, graphics, robotics, and broadcast infrastructure. It overlaps with Matrox in broadcast live production and IP-based workflows for studios and live events.
- AJA Video Systems: AJA Video Systems designs and manufactures video I/O cards, converters, and professional video hardware for broadcast, Pro AV, and post-production. It is one of Matrox's most direct competitors in I/O and converter categories.
- Net Insight: Net Insight provides IP media transport and contribution networks for broadcast and live events. It overlaps with Matrox's IP-based video gateway, NIC, and contribution encoder categories.
Emerging players
- Magewell: Magewell designs video capture, encoding, and conversion devices for Pro AV, broadcast, and streaming. It competes with Matrox at the entry-level and mid-market for capture cards and converters, particularly for streaming/IP workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Matrox Video social profiles
Digital presenceMatrox Video compliance and trust
Trust signalCompliance3 records
Matrox Video financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrox Video leadership team
Management profileNumber of profiles
Matrox Video funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrox Video M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrox Video
What does Matrox Video do?
Matrox Video designs, manufactures, and sells specialized video processing hardware and software for broadcast, live sports, professional AV/IT, and OEM markets. Its portfolio includes ST 2110 NIC cards, SDI I/O cards, H.264 codec cards, AV-over-IP encoders/decoders (Maevex, ConvertIP, Monarch EDGE), IP KVM extenders (Avio 2, Extio 3), video wall appliances and controllers (Mura DVW, QuadHead2Go, LUMA Pro), IP video gateways (Vion), media routing (ConductIP), and the Matrox ORIGIN software-defined broadcast framework, along with developer SDKs.
Is Matrox Video a public or private company?
Matrox Video is a private company. It is classified as corporate owned and is currently operating.
When was Matrox Video founded?
Matrox Video was founded in 1976. It employs 501 to 1,000 people.
Where is Matrox Video based?
Matrox Video is headquartered in Montreal, Canada, in the North America region.
How does Matrox Video make money?
Three revenue lines are on record. Hardware Products are the primary driver. The others are software Development Kits and Developer Tools and software and Firmware.
Who are Matrox Video's main competitors?
Direct peers on record are Haivision, Imagine Communications, Blackmagic Design, Vizrt, EVS Broadcast Equipment, Grass Valley, Ross Video, AJA Video Systems and Net Insight. Magewell is listed as an emerging player.
Does Matrox Video have an API?
Yes. Matrox Video offers multiple APIs across its product lines. Maevex Series provides a REST API (HTTPS-based with JSON payloads) for secure communication with Maevex 7100 and Maevex 6100 Series devices, along with an RS-232 API for direct control via third-party touch-screen controllers. DSX SDK provides a comprehensive SDK for OEMs to develop hardware-based broadcast equipment or virtualized IP systems. Matrox ORIGIN provides two development kits: the Matrox ORIGIN Framework SDK (with Control API for HTTPS-based REST interface and Media Services SDK in C/C++) and the Matrox ORIGIN Fabric SDK (C/C++ API for direct content transfer fabric access). Extio 3 Series offers a REST API for building control applications and integrating Extio 3 functionality. Mura Developer Tools provides Matrox Network API (Telnet and HTTPS), VWLib API (C/C++ with DirectX), and PowerDesk API (C/C++) for video wall control. Developer documentation is at go.matrox.com/en-forms-products-developer-broadcast-dsx-sdk.html.
What industry is Matrox Video in?
Matrox Video's product category is Broadcast Video Processing Hardware. Its primary akta.pro industry code is MPAHAHAB, Hardware Encoders & Transcoders (Appliances, FPGA/ASIC), with a secondary code of MPAHAHAE, Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF). Its NAICS code is 3343 and its SIC code is 3663.