Music Theatre International

What Music Theatre International does

Music Theatre International (MTI), operating as MTI Enterprises Inc., is a theatrical licensing company founded in 1952 and headquartered at 423 West 55th Street in New York City. The company licenses the rights to perform Broadway and contemporary musical productions to schools, community theatres, camps, and professional theatre companies across global markets. Its product portfolio spans full-length Broadway shows (including Disney's Frozen, Mean Girls, Come From Away, Into the Woods, and Mamma Mia!), Broadway Junior (kid-sized 30- and 60-minute formats conceived in 1996 by co-Chairman Freddie Gershon), Broadway Senior (adaptations for senior-living and assisted-living communities), 10-Minute Musicals, Concert Selections, Camp Broadway, and the newly launched MTI Concert Dance line. Reported scale metrics include 25M+ people having seen a Broadway Junior performance, 100,000+ Broadway Junior productions in North America, 500,000+ educators involved, and 300 sustainable programs seeded through iTheatrics in under-served schools.

MTI monetizes primarily through one-time and annual licensing fees, with school licenses priced at $545-$795 depending on format (KIDS $545-$645; JR. $700-$795), plus ancillary revenue from production resources (digital scripts, piano/vocal scores, scenic projections, accompaniment recordings) and a Community Marketplace connecting theatres with third-party vendors. Distribution is direct-to-consumer through the MyMTI online portal, supported by wholly-owned regional offices in London (MTI Europe) and South Melbourne (MTI Australasia). Reported markets served include the United States, United Kingdom, Australia, Singapore, Brazil, Chile, and Costa Rica. Sales channels are direct (no resellers), and marketing relies on content, email, social, video, and webinar assets. Partnerships with Broadway Education Alliance, iTheatrics, Mental Health Literacy Collaborative, Cur8, Broadway Media, and Lively McCabe extend the ecosystem. Leadership is led by President and CEO Drew Cohen alongside co-Chairman Freddie Gershon.

The technology stack is a direct licensing portal (MyMTI) with digital script and score distribution, streaming capabilities for select shows, and online production management resources - not a software or AI platform. Strategic activity has centered on an aggressive content acquisition strategy in 2025-2026, adding Tony-nominated and Tony-winning titles such as Maybe Happy Ending, Mrs. Doubtfire, Shucked, Girl from the North Country, A Beautiful Noise, The Heart of Rock and Roll, and Deathless to its catalog, alongside the launch of MTI Concert Dance for choreographic licensing and the Broadway Senior vertical. Revenue is not publicly disclosed; the firm operates as a privately held company with no parent entity, private-equity ownership, or public listing indicated.

Name

Music Theatre International

Legal name

MTI Enterprises Inc.

Website

https://mtishows.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Music Theatre International is a 72-year-old theatrical licensing company (MTI Enterprises Inc.) that grants schools, community theatres, and professional companies rights to perform Broadway and contemporary musicals globally, operating from offices in New York, London, and Melbourne.

Ownership category

akta.pro rank

Product category

Theatrical Licensing

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Theatrical licensing
• Broadway musicals
• School theatre programs
• Musical production rights
• Performing arts licensing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Theatrical Licensing: MTI licenses rights to perform musical theatre productions to schools, community theatres, and professional companies. Licenses are purchased for specific shows with options for one-year performance rights or unlimited performances within a year for school licenses. Additional revenue comes from ShowKit sales, digital materials, and production resources.
2. Production Resources: Sale of supplementary materials including digital scripts, piano/vocal scores, reference recordings, stage manager scripts, logo packs, video licenses, scenic projections, and performance accompaniment recordings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Music Theatre International (MTI) licenses the rights to perform Broadway musicals and other theatrical works to schools, community theatres, professional theatre companies, and youth programs worldwide. The company also provides production resources such as digital scripts, rehearsal tools, accompaniment recordings, scenic projections, and streaming services to support licensed productions.

Product overview

Music Theatre International (MTI) is a theatrical licensing company that provides schools, community theatres, and professional companies access to produce Broadway and contemporary musicals. The core offering is a comprehensive licensing platform organized around multiple product lines: full-length Broadway shows (licensing of major titles like Dear Evan Hansen, Mean Girls, and Disney's Frozen); Broadway Junior (30-minute KIDS and 60-minute JR. adaptations for young performers with ShowKit materials); Broadway Senior (adaptations for senior communities); 10-Minute Musicals; Concert Selections; and MTI Concert Dance for choreographic licensing. Supporting infrastructure includes MTI Production Resources (digital scripts, piano/vocal scores, scenic projections, accompaniment recordings), the Community Marketplace (third-party vendor connections), MTI Classroom (educational resources), and regional operations in Europe and Australasia. The company also manages Camp Broadway in partnership with Broadway Education Alliance.

Differentiator

Problem solved

Functional benefit

Brands

• Broadway Junior: Kid-sized versions of musicals designed for young performers in grades K-9, with 30-minute KIDS shows and 60-minute JR. shows.
• Broadway Senior
• MTI Classroom
• Camp Broadway

Products and services

• Broadway Junior Collection

Quantifiable outcome

• 95% retention rates in schools served by Broadway Junior initiation programs
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Mental Health Literacy CollaborativeminorStrategic or Co-development Partner · 1 January 2024MTI partnered with Mental Health Literacy Collaborative to launch free mental health resources for theatre programs.
• Broadway Education AlliancecoreStrategic or Co-development PartnerMTI partnered with the Broadway Education Alliance to increase access to musical theatre for kids through the Camp Broadway Collection—25-30 minute showcases adapted from beloved MTI musicals.
• iTheatricscoreStrategic or Co-development PartnerMTI collaborated with iTheatrics to create sustainable musical theatre programs in under-served schools, resulting in 300 programs nationwide with 95% retention rates.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Broadway Licensing Group: Independent theatrical licensing company handling rights for Broadway musicals and plays. Directly comparable business model — licensing titles to amateur and professional producers — and a competitive alternative for schools and community theatres.
• Concord Theatricals: The largest direct competitor to MTI, formed from the merger of Samuel French, Tams-Witmark, and R&H Theatricals. Concord licenses Broadway musicals and plays to schools, community, and professional theatres — the same core customer base and product category as MTI.
• Pioneer Drama Service: Theatrical publishing and licensing company focused on plays and musicals for schools and community theatres. Direct competitor in the educational theatre licensing market with a comparable customer base.
• Dramatists Play Service: Licensing agency representing playwrights for both plays and musicals to schools, community theatres, and professional productions. Competes with MTI for school/community theatre licensing budgets and play selection.
• Tams-Witmark: Historical theatrical licensing agency now part of Concord Theatricals. Historically a close direct peer to MTI for licensing classic musicals to schools and community theatres.
• Rodgers & Hammerstein Organization: Licenses the Rodgers & Hammerstein catalog of musicals (Oklahoma!, The Sound of Music, etc.) to schools, community theatres, and professionals. Direct overlap with MTI in Broadway musical licensing, particularly to the educational segment.

Broad incumbents

• Hal Leonard Corporation: Largest music publisher/distributor in the U.S., selling scripts, scores, and educational materials to schools and theatres. Adjacent to MTI through its musical theatre education catalog and through Broadway-related sheet music distribution.
• Disney Theatrical Group: Produces and licenses Disney properties (Frozen, Lion King, Aladdin, etc.) for professional and amateur productions. Both a content licensor (overlapping with MTI's Disney titles) and a potential rights-holder whose strategy directly shapes MTI's catalog.

Emerging players

• StageAgent: Digital platform providing licensing information and theatrical resources to schools and community producers. Emerging player in the same theatrical ecosystem with a digital-first model that overlaps with MTI's online portal.

Regional players

• Josef Weinberger Ltd. International theatrical licensing agency operating primarily in Europe, with a comparable catalog of musicals and plays. Geographic complement/competitor to MTI Europe in continental markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/mtishows
• Facebookfacebook.com/mtishows
• Instagraminstagram.com/mtishows
• Xx.com/mtishows
• LinkedInlinkedin.com/company/music-theatre-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music Theatre International