Halliday
Halliday designs and sells AI-powered smart glasses featuring a proprietary invisible DigiWindow micro-LED display, serving global consumer buyers — including business professionals, frequent travelers, and tech early adopters — through direct-to-consumer e-commerce and a Kickstarter channel.
- Company typePrivate
- Founded2024
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Halliday does
Halliday (legal entity HALLIDAY HOLDINGS PTE. LTD, headquartered in Singapore with e-commerce operations run via HALLIDAY GLOBAL LIMITED in Hong Kong) designs and sells AI-powered smart eyewear under the 'DigiWindow' brand. Its core product is the Halliday DigiWindow Glasses — a lightweight (28.5g) frame built around a proprietary projection system that uses a micro-LED engine to render an invisible equivalent of a 3.5-inch display in the wearer's upper-right field of view, with no light leakage, no rainbow artifacts, and clear outdoor visibility, in contrast to waveguide alternatives. The glasses ship with free prescription lenses covering -8.00 to +2.00 diopters, run for up to 12 hours on a charge, and carry an IP54 water/dust rating.
The product integrates a Proactive AI agent that listens to conversations and offers real-time suggestions, a Reactive AI agent that answers direct queries, real-time translation across 40+ languages, audio memo capture with transcription, and a 'cheatsheet' feature for meetings. A paired Smart Control Ring provides fingertip touch-based gesture input in addition to temple-side controls on the frame, with management via a companion iOS/Android Bluetooth app.
Halliday operates a direct-to-consumer model. It debuted publicly at CES 2025, raised $3,305,917 from 8,023 Kickstarter backers with a February 2026 product-launch campaign, and now sells through its Shopify-powered storefront at approximately $489 per pair with global shipping to 40+ countries. Additional monetization includes accessory sales (Smart Control Ring) and a usage-based AI Credits system for advanced AI features. No traditional venture funding is disclosed in the input data. Customer segments emphasized are business professionals, frequent travelers, and tech-forward early adopters seeking a discreet, prescription-compatible form factor.
Halliday firmographics
Firmographics- Name
- Halliday
- Legal name
- HALLIDAY HOLDINGS PTE. LTD
- Website
- https://hallidayglobal.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Halliday designs and sells AI-powered smart glasses featuring a proprietary invisible DigiWindow micro-LED display, serving global consumer buyers — including business professionals, frequent travelers, and tech early adopters — through direct-to-consumer e-commerce and a Kickstarter channel.
- Ownership category
- akta.pro rank
Halliday industry classification
Industry- Product category
- AI Smart Glasses / Wearable Technology
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- AR Smart Glasses (CRACAIAE)
- akta.pro secondary industry
- Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
Keywords
Where Halliday is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Halliday business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales - Smart Glasses: One-time hardware sales of Halliday DigiWindow Glasses priced at approximately $489, generating primary revenue from product sales with free prescription lenses included.
- Hardware Sales - Smart Control Ring: Accessory sales of the Smart Control Ring for touch-based gesture control of the glasses.
- AI Credits (Usage-Based): Virtual service credits used to access advanced AI features on the platform. Credits are deducted based on usage time and selected AI functions. Credits have no monetary value, cannot be redeemed for cash, and are non-refundable once delivered.
- Prescription Lens Services: Custom prescription lenses installed before shipment for customers with vision correction needs, included free with purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Halliday DigiWindow Glasses |
| One time/ perpetual license | Pay-as-you-go | Smart Control Ring |
| Usage-based | Pay-as-you-go | AI Credits |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Halliday product offering
Product offeringCore offering
Halliday designs, manufactures, and sells AI-powered smart glasses featuring its proprietary DigiWindow invisible MicroLED display technology. The flagship 28.5-gram glasses deliver proactive and reactive AI assistance, real-time translation across 40+ languages, audio memo transcription, and customizable notifications via a Bluetooth-connected companion app for iOS and Android. A complementary Smart Control Ring provides touch-based gesture input, and AI Credits power usage-based access to advanced AI features.
Product overview
Halliday offers a unified product ecosystem centered on AI-powered smart eyewear. The core product is the Halliday DigiWindow Glasses—a pair of lightweight smart glasses (28.5g) featuring the proprietary DigiWindow invisible MicroLED display technology. This primary device is complemented by the Smart Control Ring as a paired accessory enabling touch-based gesture control. Together, these products deliver proactive AI assistance, real-time translation, audio memo recording, and hands-free phone calls through a companion mobile app compatible with iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Brands
- DigiWindow: Halliday's exclusive proprietary projection system for smart glasses, featuring micro-LED display technology that redirects light to project images in the upper right field of view.
Products and services
- Halliday DigiWindow Glasses Lightweight (28.5g) AI-powered smart glasses featuring the proprietary DigiWindow invisible MicroLED display. Includes proactive and reactive AI agents, real-time translation across 40+ languages, audio memo recording and transcription, customizable notifications, music control, and hands-free phone calls. Bundled with free prescription lenses (range -8.00 to +2.00), compatible with iOS and Android via Bluetooth, and rated IP54 for water and dust resistance.
- Smart Control Ring A ring-shaped wireless controller that provides touch-based gesture input for the Halliday smart glasses. Complements temple controls on the glasses frame and enables discreet fingertip commands for navigation, music control, and AI interaction.
- AI Credits Usage-based virtual credits that unlock advanced AI features on the Halliday platform. Credits are deducted based on usage time and the AI functions selected. Credits have no monetary value, cannot be redeemed for cash, and are non-refundable once delivered.
Quantifiable outcome
- Weighs 28.5g - approximately half the weight of other smart glasses
- +5 more outcomes
Companies that use Halliday
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Halliday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature9 records
Halliday partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreShopify powers the Halliday e-commerce store and website, providing the platform infrastructure for online sales, payment processing integration, and customer data management. Shopify collects and processes personal information about customer access and use of the Services.
- StripecoreStripe is the independent third-party payment platform processing all payments made via the Services. Payment processing is governed by Stripe's terms of use and privacy policies.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Halliday competitors and assessment
Company assessmentBroad incumbents
- Meta (Ray-Ban Meta Smart Glasses): Meta's Ray-Ban Meta smart glasses are the most direct large-scale competitor to Halliday, offering AI features, cameras, and audio in a consumer eyewear form factor. Meta's platform distribution and marketing budget make it the principal incumbent Halliday must differentiate against.
- Snap (Spectacles): Snap's Spectacles are a broad-incumbent smart glasses competitor from a major consumer tech platform. While focused on AR/camera features for the Snapchat ecosystem, Spectacles represents a comparable consumer wearable offering.
- Apple (Vision Pro / rumored smart glasses): Apple's spatial computing products and rumored smart glasses roadmap position it as a broad incumbent competitor. Apple's design, ecosystem, and brand equity make it the long-term competitive benchmark Halliday is benchmarked against in tech press.
Direct peers
- XREAL: XREAL is a direct competitor in the consumer AR/smart glasses category, shipping display-equipped eyewear. Explicitly referenced alongside Halliday at CES 2025, XREAL is a closely comparable peer in product category and target buyer.
- Rokid: Rokid is a direct competitor in AR glasses, explicitly co-featured with Halliday at CES 2025. It offers display-equipped smart glasses with similar form factor and AI/smart functions targeting consumer and prosumer segments.
- RayNeo: RayNeo is a direct AR glasses peer explicitly named alongside Halliday in CES 2025 coverage. It competes in the consumer smart glasses market with display-equipped eyewear and AI functionality.
- Vuzix: Vuzix is a long-standing smart glasses and AR eyewear manufacturer with enterprise and consumer offerings. It is a comparable peer in product category and optical waveguide/display technology, though more enterprise-skewed than Halliday.
Emerging players
- Brilliant Labs: Brilliant Labs (maker of Frame and Halo glasses) is an emerging peer offering AI-enabled smart glasses for consumers and developers. It overlaps with Halliday on proactive AI features and developer/early-adopter positioning.
- Even Realities: Even Realities (maker of G1 smart glasses with digital display lenses) is an emerging peer in the AI smart glasses space, pursuing a similar minimally-invasive display approach and competing for the same premium consumer segment as Halliday.
- Magic Leap: Magic Leap is an emerging player in AR optics and headsets, with comparable display/optics technology development. While more enterprise-focused today, Magic Leap is a relevant peer in the broader AR eyewear technology space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Halliday social profiles
Digital presenceHalliday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halliday leadership team
Management profileNumber of profiles
Halliday funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halliday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halliday
What does Halliday do?
Halliday designs, manufactures, and sells AI-powered smart glasses featuring its proprietary DigiWindow invisible MicroLED display technology. The flagship 28.5-gram glasses deliver proactive and reactive AI assistance, real-time translation across 40+ languages, audio memo transcription, and customizable notifications via a Bluetooth-connected companion app for iOS and Android. A complementary Smart Control Ring provides touch-based gesture input, and AI Credits power usage-based access to advanced AI features.
Is Halliday a public or private company?
Halliday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Halliday founded?
Halliday was founded in 2024. It employs 11 to 50 people.
Where is Halliday based?
Halliday is headquartered in Singapore, Singapore, in the Asia region.
How does Halliday make money?
Four revenue lines are on record. Hardware Sales - Smart Glasses are the primary driver. The others are hardware Sales - Smart Control Ring, AI Credits (Usage-Based) and prescription Lens Services.
Who are Halliday's main competitors?
Broad incumbents on record are Meta (Ray-Ban Meta Smart Glasses), Snap (Spectacles) and Apple (Vision Pro / rumored smart glasses). Direct peers are XREAL, Rokid, RayNeo and Vuzix. Emerging players are Brilliant Labs, Even Realities and Magic Leap.
Does Halliday have an API?
No public API is recorded for Halliday.
What industry is Halliday in?
Halliday's product category is AI Smart Glasses / Wearable Technology. Its primary akta.pro industry code is CRACAIAE, AR Smart Glasses, with a secondary code of HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount). Its NAICS code is 45613 and its SIC code is 3851.