Goodwin Funeral Home

What Goodwin Funeral Home does

Goodwin Funeral Home is an independent, family-owned funeral home operating in Frankfort, Indiana. According to firmographic data, the business was founded in 1856, making it a nearly 170-year-old local institution serving families in the Frankfort community. The company's core offering is funeral arrangements, memorial services, and related death care services delivered directly to local families through on-site consultations.

The business is legally organized as Goodwin Funeral Home Inc., an Indiana-incorporated private corporation. The company maintains an active website (goodwinfuneralhome.com) and operates from a single location in Frankfort, Indiana. No app, API, or proprietary technology platform has been disclosed in available sources. Pricing is not publicly listed and follows the industry norm of individualized, quote-based arrangements negotiated directly with each family.

Revenue mechanics are not disclosed. In April 2022, the company conducted a Rule 506(b) private securities offering, raising $157,500 from two investors at a $52,500 minimum investment, with the offering fully sold out. The customer base is entirely local, with no named enterprise or institutional clients, and the go-to-market motion is direct-to-consumer through the local Frankfort community. Headcount is reported in the 11–50 employee range, consistent with a single-location small business operation.

Name

Goodwin Funeral Home

Legal name

Goodwin Funeral Home Inc.

Website

https://goodwinfuneralhome.com

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodwin Funeral Home is an independent, family-owned funeral home in Frankfort, Indiana, founded in 1856, providing funeral arrangements, memorial services, and death care services to local families through direct on-site consultations.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Core offering

Goodwin Funeral Home is an independent family-owned and operated funeral home that provides funeral arrangements, memorial services, and related death care services to families in Frankfort, Indiana. The company has been operating since 1856 and offers individualized funeral and memorial arrangements to help families celebrate the life of deceased loved ones.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Regional players

• Park Lawn Corporation: Park Lawn Corporation is a Canadian-based death care provider operating funeral homes and cemeteries primarily in Canada with some U.S. presence. It is a regional peer providing comparable funeral home services in a different geography, useful for understanding independent operator economics outside of U.S. Midwest markets like Frankfort, Indiana.

Direct peers

• StoneMor Partners: StoneMor Partners operates funeral homes and cemeteries across the United States with a focus on local community service. It is a direct peer because its core offering—traditional funeral services delivered through locally-operated locations—closely matches Goodwin Funeral Home's value proposition of community-rooted death care.
• Carriage Services: Carriage Services is a publicly traded provider of funeral and cemetery services operating across multiple U.S. states. It is a direct peer as it acquires and operates independent funeral homes much like Goodwin, applying a similar local-brand strategy with consolidated back-office support, making the comparison useful for understanding scale economics in independent funeral home operations.
• Neptune Society: Neptune Society is a major U.S. provider of affordable cremation services and is a subsidiary of Service Corporation International. It is a direct peer because it competes for the same death care customers as Goodwin but with a more standardized, lower-cost cremation-focused model, representing the disruptive alternative to traditional funeral home offerings.
• Foundation Partners Group: Foundation Partners Group is a private equity-backed operator of funeral homes and cremation services across the U.S. It is a direct peer to Goodwin because it focuses on acquiring and partnering with independent, locally-branded funeral homes while providing centralized resources, mirroring the kind of growth trajectory an investor-backed Goodwin might pursue.

Emerging players

• Tulip Cremation: Tulip Cremation is a venture-backed direct-to-consumer cremation provider offering online-arranged, low-cost cremation services. It is an emerging player that competes with traditional funeral homes like Goodwin by capturing price-sensitive consumers who prefer digital-first, simplified arrangements over full-service in-person funeral offerings.

Broad incumbents

• Service Corporation International: Service Corporation International (SCI) is the largest North American funeral services conglomerate, operating thousands of funeral homes and cemeteries under brand names including Dignity Memorial and Neptune Society. It is a broad incumbent that competes with independent operators like Goodwin Funeral Home by aggregating local market share through acquisitions and offering nationwide brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/goodwinfuneral
• Facebookfacebook.com/goodwinfrankfort
• LinkedInlinkedin.com/company/goodwin-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwin Funeral Home