Desert Radiology

What Desert Radiology does

Desert Radiology is a physician-owned diagnostic imaging practice headquartered in Las Vegas, Nevada, founded in 1966 and operating as a subsidiary of Radiology Partners, the largest physician-led and physician-owned radiology practice in the United States. The practice runs six imaging centers across Las Vegas and Henderson, delivering a full multi-modality service line including CT, MRI (including 3T), PET/CT, Nuclear Medicine, Ultrasound, X-ray, 3D Mammography (Breast Tomosynthesis), DEXA bone density, Fluoroscopy, and image-guided biopsies. All reads are performed by board-certified, fellowship-trained subspecialists with 24/7 coverage, and the practice holds American College of Radiology Designated Lung Cancer Screening Center status for low-dose CT lung screening. Patient access is supported through walk-in X-ray, online self-scheduling, a Royal Solutions Group-powered patient portal, and a dedicated Royal MD provider portal for referring physicians, with image intake via Nuance PowerShare and patient billing through ImaginePay.

Revenue is generated primarily through fee-for-service diagnostic imaging billed to insurance and patients, supplemented by professional radiology interpretation services provided to local Southern Nevada hospitals under separate professional-component billing. A self-pay revenue stream includes the AI-powered Mammo Enhance Heart cardiovascular screening add-on priced at $90 (HSA/FSA eligible), which analyzes existing screening mammograms for breast arterial calcium to flag cardiovascular risk without additional radiation or appointments. Customers are split between individual patients (driven by referring physicians and direct self-scheduling) and institutional hospital partners requiring subspecialty interpretation coverage.

Strategically, Desert Radiology leverages its Radiology Partners affiliation for scale, technology procurement, and subspecialty coverage while maintaining its local Southern Nevada brand and operations. Recent moves have emphasized digital workflow integration (Royal MD portal migration), credentialed preventive screening (ACR lung screening designation), and productized AI screening (Mammo Enhance Heart). Geographic expansion beyond Southern Nevada is not signaled in available data, and all six centers are concentrated in the Las Vegas-Henderson metro.

Name

Desert Radiology

Legal name

Desert Radiology

Website

https://desertrad.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Desert Radiology is a Las Vegas-based diagnostic imaging practice, founded in 1966 and owned by Radiology Partners, operating six imaging centers across Southern Nevada that deliver CT, MRI, PET/CT, mammography, and other modalities to patients and hospital partners via fellowship-trained subspecialists.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Nuclear Medicine & Molecular Imaging (SPECT/PET) (HLAHABAE)

Keywords

• Diagnostic imaging services
• Radiology practice
• Medical imaging exams
• Imaging center services
• Radiology interpretation

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Fee-for-service diagnostic imaging examinations billed to insurance or patients directly. Services include CT, MRI, PET/CT, Nuclear Medicine, Ultrasound, X-ray, Mammography, DEXA, and Fluoroscopy.
2. Hospital-based Radiology Services: Professional radiology interpretation services provided to local Southern Nevada hospitals. Patients receive separate bills from hospital (technical component) and Desert Radiology (professional interpretation).
3. Self-Pay Services: Self-pay options for uninsured or services not covered by insurance, including Mammo Enhance Heart cardiovascular screening at $90.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Desert Radiology is a physician-led diagnostic imaging practice operating six imaging centers across Southern Nevada. It provides a full range of imaging modalities — CT, MRI, 3D Mammography, PET/CT, Nuclear Medicine, Ultrasound, X-Ray, DEXA, Fluoroscopy, and image-guided biopsies — interpreted by fellowship-trained subspecialist radiologists. The practice also delivers professional radiology interpretation services to local Southern Nevada hospitals and offers an AI-powered cardiovascular screening add-on (Mammo Enhance Heart) integrated with screening mammograms.

Product overview

Desert Radiology is a medical imaging practice offering diagnostic and therapeutic radiology services through 6 imaging centers in Southern Nevada. The core offering consists of multiple imaging modalities (CT, MRI, 3D Mammography, PET/CT, Nuclear Medicine, Ultrasound, X-Ray, DEXA, Fluoroscopy, and Image-Guided Biopsy) provided by fellowship-trained subspecialist radiologists. Advanced services include AI-powered Mammo Enhance Heart for cardiovascular screening during mammograms, and ACR-designated Lung Cancer Screening CT. The practice operates via online scheduling, patient portal access, and provider referral portals (Royal MD and PACS) for ordering and report access.

Differentiator

Problem solved

Functional benefit

Products and services

• Computed Tomography (CT) Fast, detailed imaging exam creating cross-sectional and 3D images of organs, bones, soft tissue, and blood vessels. Used for cancer detection, tumor identification, infections, injuries, and internal bleeding. Offered to patients referred by physicians or self-referred.
• 3D Mammography (Breast Tomosynthesis) Advanced low-dose X-ray exam capturing multiple images of the breast to create a clearer, layered view of breast tissue, improving cancer detection and reducing the need for additional imaging compared to traditional 2D mammography. Offered at all imaging centers.
• Mammo Enhance Heart AI-powered cardiovascular screening add-on that analyzes screening mammogram images for breast arterial calcium (BAC) as an early sign of cardiovascular risk. Delivered during routine mammogram with no additional radiation or appointments required; results included with regular mammogram report.
• Magnetic Resonance Imaging (MRI) Diagnostic MRI using powerful magnets and radio waves to create detailed images of organs and tissues, helping diagnose cancer, heart and vascular disease, stroke, and joint or musculoskeletal problems. Includes MRI 3T at Cathedral Rock and specialized breast, cardiac, prostate, and spine imaging.
• PET/CT Combined positron emission tomography and computed tomography exam showing both structure and function of tissues and organs, used to detect and evaluate cancer, heart disease, and neurological conditions for diagnosis, treatment planning, and monitoring.
• Nuclear Medicine Imaging using small amounts of radioactive material to create detailed images of organs and tissues and assess their function. Used for cancer detection, heart function assessment, bone and joint evaluation, and organ function analysis.
• Ultrasound Radiation-free imaging using high-frequency sound waves to create real-time images of organs, tissues, and blood flow for abdominal, pelvic, cardiac, vascular, and thyroid assessments.
• X-Ray Imaging using low doses of radiation to create images of bones, lungs, and internal structures. Available on a walk-in basis at all locations without an appointment. Includes chest, extremity, spine, dental, and skull imaging.
• DEXA Scan (Bone Density) Low-dose X-ray exam measuring bone mineral density; the most accurate method for diagnosing osteoporosis, assessing fracture risk, monitoring bone health, and evaluating body composition.
• Fluoroscopy Real-time X-ray imaging technique allowing doctors to see movement of internal structures, organs, or devices; used for digestive system evaluation, guided procedures, urinary tract assessment, and musculoskeletal imaging.
• Image Guided Biopsy Minimally invasive biopsies using advanced imaging to precisely target suspicious areas and remove tissue samples for examination, including MRI-guided, stereotactic, and ultrasound-guided breast biopsy, plus thyroid FNA and core needle biopsy.
• CT Lung Cancer Screening Low-dose CT (LDCT) scan for early lung cancer detection in high-risk patients. Performed under Desert Radiology's American College of Radiology (ACR) Designated Lung Cancer Screening Center protocols and covered by Medicare and most major insurance plans for qualifying patients.

Quantifiable outcome

• Five-year survival rate increases to 63% when lung cancer is found before it spreads
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Radiology PartnerscoreStrategic or Co-development PartnerRadiology Partners is the parent organization of Desert Radiology. As a Radiology Partners practice, Desert Radiology is part of the largest physician-led and physician-owned radiology practice in the United States. This affiliation provides scale benefits and organizational support while Desert Radiology maintains local operations and brand identity.
• Royal Solutions GroupcoreTechnology or IntegrationRoyal Solutions Group provides the patient portal platform (Royal MD) for Desert Radiology patients to access medical records, view reports and images, and schedule appointments. Also provides the Royal MD provider portal for referring physicians to order exams and access results.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RadNet: Largest US outpatient imaging network with hundreds of centers across multiple states; competes broadly in the same diagnostic imaging services category with a similar fee-for-service model and subspecialty radiology focus.
• Akumin: National outpatient imaging and oncology services provider operating fixed-site centers offering MRI, CT, PET/CT, and other modalities; directly comparable business model and modality mix.
• RAYUS Radiology: National network of diagnostic imaging centers offering MRI, CT, PET/CT, mammography and other modalities with subspecialty radiologists; comparable multi-site outpatient imaging operating model.
• US Radiology Specialists: Multi-state radiology practice offering outpatient imaging and hospital-based interpretation services; comparable hybrid B2C/B2B model with subspecialty radiology across similar modalities.

Direct peers

• SimonMed Imaging: One of the largest outpatient imaging networks in the US, offering MRI, CT, ultrasound, mammography, and other modalities; competes in similar metro markets with a similar multi-site, physician-referral-driven GTM.
• Touchstone Medical Imaging: Outpatient diagnostic imaging center operator offering MRI, CT, ultrasound, X-ray and other modalities in regional markets; similar fee-for-service model targeting referring physicians and self-pay patients.
• Steinberg Diagnostic Medical Imaging: Las Vegas-based multi-modality outpatient diagnostic imaging center operating multiple sites across Southern Nevada, directly competing with Desert Radiology for referring physicians and self-pay screening patients in the same metro.
• Envision Radiology: Multi-site outpatient diagnostic imaging provider offering MRI, CT, mammography and other modalities with subspecialty reads; comparable fixed-site retail imaging operating model.

Emerging players

• Solis Mammography: Specialty outpatient breast imaging provider with mammography and tomosynthesis focus; overlaps with Desert Radiology's women's imaging line (3D Mammography, Mammo Enhance Heart) in modality and patient demographic.
• Concentra (imaging services): Occupational health and outpatient imaging provider offering X-ray, MRI, and other modalities; comparable in operating diagnostic imaging at multi-site retail centers with physician-referral demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/desertradiology
• LinkedInlinkedin.com/company/desert-radiology-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desert Radiology