SPS PoolCare

What SPS PoolCare does

SPS PoolCare is a private, PE-backed consolidator of residential swimming pool services in the US Sun Belt, founded in 2021 in Austin, Texas, by Storr Group. The company acquires independent pool service operators and operates them under a platform-plus-regional-brands model, retaining local brand names (Crystal Falls, Sparkle and Splash Pools, Splash, Aquamaid, SwimPure, PoolTec, Ocean Blue, Howards Pool World, Groves Ocean Blue, Vortex Pools and Spas, and the combined Pool Troopers and Marathon Pool Care brands) while standardizing back-office operations on ServiceTitan across 30+ branches. Following the January 2026 Pool Troopers acquisition, SPS PoolCare serves more than 42,000 weekly recurring residential and commercial customers across 19 markets in five states and projects over 2 million weekly pool services in 2026, supported by 1,000+ employees.

The service offering spans four core categories: weekly and bi-weekly Pool Maintenance and Pool Cleaning (skimming, chemical balancing, equipment inspection, filter cleaning); Pool Repair (pumps, filters, heaters, plumbing, and automation systems across major equipment brands); Pool Renovation (resurfacing, tile and decking repair, rebar work, acid/chlorine wash); and Pool Automation (smart, app-based controls for pumps, heaters, lighting, and chemical management). Pricing is quote-based, billed monthly across Basic, Essential, and Complete service tiers, with the BlueWave Advantage loyalty program and GreenSky customer financing expanding customer financing optionality for larger repair and renovation projects. The underlying technology stack is ServiceTitan for field service management, scheduling, CRM, and dispatch; no proprietary AI/ML capability is disclosed.

Revenue is generated primarily through subscription-style recurring maintenance contracts supplemented by higher-margin repair and renovation work; the publicly cited combined annual revenue is approximately $157 million. Growth is driven almost entirely by an aggressive M&A roll-up strategy — roughly 195 acquisitions completed between 2021 and January 2026, with deal flow accelerating rather than slowing through 2026 (Amenity Pool Services acquired in May 2026). Capital partners include Storr Group (primary PE sponsor), Shoreline Equity Partners (minority, post-Pool Troopers), and Balance Point Capital Advisors (debt facility from August 2024). Operational leadership is held by CEO Lance Martin (ex-Terminix, $2.1B revenue domestic operations); founder Fraser Ramseyer serves as CEO of Storr Group.

Name

SPS PoolCare

Legal name

SPS PoolCare

Website

https://spspoolcare.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SPS PoolCare is a PE-backed, Austin-based consolidator of residential swimming pool services in the US Sun Belt. Through ~195 acquisitions since 2021, it serves 42,000+ weekly recurring customers across 19 markets in five states via retained regional brands standardized on ServiceTitan.

Ownership category

akta.pro rank

Product category

Residential Pool Services

akta.pro primary industry

Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Pool Opening & Seasonal Startup (HSAIALAD), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool maintenance services
• Pool repair services
• Pool renovation services
• Residential pool care
• Pool automation solutions

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Pool Maintenance Contracts: Recurring monthly/annual service contracts for regular pool maintenance including cleaning, chemical treatment, and equipment inspection. Forms the core recurring revenue base.
2. Pool Repair Services: One-time and as-needed repair services for pool equipment, surfaces, plumbing, and infrastructure. Provides revenue expansion from existing customer base.
3. Pool Renovation Services: Larger-scale renovation and remodeling projects for aging or damaged pools, including resurfacing, equipment upgrades, and modernization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SPS PoolCare provides recurring residential swimming pool maintenance, cleaning, repair, and renovation services to homeowners across the Sun Belt United States, delivered through a network of acquired regional brands. The company also offers smart pool automation solutions for remote monitoring and control of pool equipment. Core recurring revenue comes from weekly and bi-weekly service contracts, supplemented by project-based repair and renovation work.

Product overview

SPS PoolCare operates as a consolidator platform for residential swimming pool services across the Sun Belt region of the United States. The company functions as a platform-plus-regional-brands model, with the parent SPS PoolCare brand providing centralized technology infrastructure (ServiceTitan), operational standards, and M&A financing, while maintaining and operating acquired regional brands including Crystal Falls, Sparkle and Splash Pools, Splash Pool Service, Aquamaid, SwimPure, PoolTec, Ocean Blue, Howards Pool World, Groves Ocean Blue, and Vortex Pools and Spas. The core service offering spans four main service categories: Pool Maintenance (weekly/bi-weekly packages with skimming, water balancing, equipment inspection), Pool Cleaning (skimming, brushing, vacuuming, tile cleaning, chemical balancing), Pool Repair (pumps, filters, heaters, plumbing, automation systems across major brands), and Pool Renovation (remodeling, resurfacing, equipment upgrades). Additional offerings include Pool Automation (smart controls for pumps, heaters, lighting, chemical management) and specialized services such as bead blasting, acid washing, and tile cleaning. The company also operates the BlueWave Advantage customer loyalty program and a Business Acquisition Program for sellers. As of 2026, the combined entity serves over 42,000 weekly recurring residential and commercial customers across 19 markets in five states (Texas, Florida, Arizona, Nevada, and additional Sun Belt states), performing over 2 million weekly pool services annually with more than 1,000 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Crystal Falls: Pool cleaning and maintenance services in Scottsdale and Phoenix, Arizona
• Sparkle and Splash Pools
• Splash
• Aquamaid
• SwimPure
• PoolTec
• Ocean Blue
• Howards Pool World
• Vortex Pools and Spas
• Pool Troopers
• Marathon Pool Care
• AZ Veteran Pool Care

Products and services

• Pool Maintenance Services Weekly and bi-weekly pool maintenance packages including skimming debris, water chemistry testing and balancing, equipment inspection, filter cleaning, and seasonal care tailored to regional climate conditions, for residential pool owners.
• Pool Cleaning Services Professional pool cleaning including skimming, brushing, vacuuming, tile cleaning, cartridge filter cleaning, water testing, and chemical balancing delivered on weekly or biweekly schedules for residential pool owners.
• Pool Repair Services Equipment repair services for pumps, filters, heaters, plumbing, and automation systems across major brands including Jandy, Pentair, Hayward, Polaris, Goldline, and Raypak, plus leak detection and repair, for residential pool owners.
• Pool Renovation Services Pool renovation and remodeling services including hand and swim rail installation, underwater diving for drain cover replacement, decking repair, tile repair, caulking replacement, plaster patching, rebar rust removal, rock staining, electrical repair, and acid/chlorine wash, for residential pool owners.
• Pool Automation Services Smart pool automation solutions enabling control of pumps, heaters, chemical levels, lighting, and cover operation through one-touch or app-based controls for improved efficiency and convenience, for residential pool owners.
• BlueWave Advantage Customer loyalty and service program offering enhanced service benefits, priority scheduling, and additional value services for enrolled residential pool owner customers.
• Business Acquisition Program Program for pool service business owners looking to sell their businesses, offering flexible deal structures, retention of existing staff, and continuity of customer service; targets independent pool service operators in Sun Belt markets.
• Crystal Falls Regional pool service brand operating in Scottsdale and Phoenix, Arizona area, providing comprehensive pool cleaning, maintenance, and repair services tailored to desert climate conditions, for residential pool owners.
• Sparkle and Splash Pools Regional pool service brand operating in Tucson, Arizona and surrounding communities including Oro Valley, Marana, Catalina Foothills, Catalina, Casas Adobes, Picture Rocks, Flowing Wells, and Tucson Mountains, offering pool cleaning, maintenance, repair, renovation, and automation services with three service tier packages (Basic, Essential, Complete), for residential pool owners.
• Splash Pool Service Regional pool service brand operating in Las Vegas, Nevada area, providing pool cleaning, maintenance, renovation, and repair services with bead blasting, acid wash, and tile cleaning offerings, for residential pool owners.
• Aquamaid Regional pool service brand operating in Arlington and Dallas, Texas areas, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
• SwimPure Regional pool service brand operating in Austin, Texas, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
• PoolTec Regional pool service brand operating in Houston, Texas, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
• Ocean Blue Regional pool service brand operating in Fort Myers and Sarasota/Bradenton, Florida areas, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
• Howards Pool World Regional pool service brand operating in Charlotte County, Florida, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
• Groves Ocean Blue Regional pool service brand operating in Naples, Florida, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
• Vortex Pools and Spas Regional pool service brand operating in Sedona, Arizona, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
• Pool Troopers Pool maintenance, repair, and renovation services across 19 markets in five states, serving over 42,000 weekly recurring residential and commercial customers; acquired brand retained under SPS PoolCare.
• Marathon Pool Care Pool maintenance and repair services in Lee County, Florida (Fort Myers, Cape Coral, Bonita Springs) for residential pool owners; acquired brand retained under SPS PoolCare.
• AZ Veteran Pool Care Pool maintenance and repair services in Greater Phoenix, Arizona area for residential pool owners; acquired brand retained under SPS PoolCare.

Quantifiable outcome

• #1 swimming pool services company ranking in the United States by Pool and Spa News

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• ServiceTitancoreTechnology or IntegrationTechnology partnership for platform standardization across all SPS PoolCare locations. ServiceTitan's field service management software is implemented as the operational backbone for scheduling, dispatch, customer management, and service delivery standardization across the consolidated business.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Poolwerx: Multi-national pool service franchise with significant US presence providing residential pool maintenance, repairs, and equipment installation. Direct competitor in recurring pool care with a similar franchise/branch model.
• America's Swimming Pool Company: Largest US franchise pool service network offering weekly maintenance, repair, and renovation for residential pools. Directly comparable to SPS as a multi-location residential pool services operator, though smaller and franchise-structured.
• Pinch A Penny: US franchise chain offering pool supplies, equipment, and recurring pool service to residential customers. Comparable in residential pool maintenance and chemical treatment with a strong Sun Belt footprint.
• Anthony & Sylvan Pools: Long-established US residential pool builder with a national service network offering maintenance, renovation, and repair. Comparable to SPS in residential pool service offerings across multiple US markets.
• River Pools: US fiberglass pool manufacturer and service provider offering residential pool installation, maintenance, and renovation. Comparable to SPS in residential pool services, though with a focus on fiberglass builds.
• Premier Pools & Spas: Large US residential pool builder and service provider operating across multiple Sun Belt states. Comparable to SPS in residential pool maintenance, repair, and renovation services.
• Blue Haven Pools & Spas: US residential pool builder with service and renovation offerings across multiple states. Comparable to SPS in pool construction plus ongoing maintenance and repair services.

Broad incumbents

• Leslie's Poolmart: Largest US retailer of pool supplies and equipment with in-store water testing and ancillary service offerings. A much larger incumbent whose retail-led model overlaps with SPS in chemical balancing, equipment, and consumer pool care.

Regional players

• Calimingo Pools: Texas-based residential pool service company providing weekly maintenance, repair, and renovation across the Dallas-Fort Worth area. Comparable to SPS as a regional pool services competitor in the Texas market.
• Shasta Pools: Phoenix, Arizona-based residential pool builder and service company. Comparable to SPS in residential pool maintenance and renovation, though primarily focused on the Arizona market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/spspoolcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPS PoolCare