Women In Data

What Women In Data does

Women in Data (WiD) is a 501(c)(3) nonprofit founded in 2015 by Sadie St Lawrence to increase representation of women in data, analytics, and AI careers. The organization operates a global community of more than 70,000 members across 150+ countries, delivered through an online portal hosted on mn.co that combines free Community Membership and a paid Pro Membership priced at $120 per year. The product portfolio includes learning content (integrated DataCamp access to 500+ courses, certifications, and projects), career resources (Interview Mastery Hub, Jobs Board), structured mentorship (WiD Buddy System, Monthly Industry Clubs), events (DAX Conference, annual WiD Datathon — most recently partnered with the US Space Force), media (Data Bytes podcast, blog), and a branded merchandise storefront via Spreadshop.

The revenue model is diversified across five streams: Pro Membership subscription fees, corporate partnerships (notably PepsiCo for talent acquisition and US Space Force for datathons), tax-deductible donations including a scholarship program that funds free Pro Memberships, event registrations and sponsorships, and merchandise sales. Distribution is primarily digital and self-serve, with direct corporate engagement for partnership deals. The organization is led by a Board of Directors comprising senior data and AI leaders from Deloitte, Kenvue, dsm-firmenich, Ironclad, US Space Force, USDA, and Superhuman, lending credibility that supports enterprise partnership pipeline and conference attendance. WiD has stated a mission goal of reaching 10 million lives and achieving 30% female representation in data careers by 2030.

WiD is incorporated in the United States (EIN 81-3395555), headquartered in Sacramento, and operates with 1-10 paid staff supplemented by a volunteer leadership structure. The organization is not venture-backed and has no disclosed parent or subsidiary entities; growth is funded organically through membership fees, donations, and partnership revenue.

Name

Women In Data

Legal name

Women in Data

Website

https://womenindata.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Women in Data is a 501(c)(3) nonprofit operating a global community of 70,000+ members across 150+ countries that supports women in data, analytics, and AI careers through tiered membership, learning content, mentorship, career resources, events, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Professional Community & Career Development for Women in Data

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Information (51), Professional Organizations (81392)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data & Information Literacy (Search, Evaluation, Misinformation) (EDAAAIAI)

Keywords

• Women in data community
• Data career development
• Professional networking events
• Data education programs
• Nonprofit membership organization

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pro Membership Fees: Annual subscription at $120/year providing full access to WiD portal, all courses, resources, webinars, networking events and programs.
2. Corporate Partnerships and Sponsorships: Organizations partner with WiD for talent sourcing, brand awareness, and employee professional development programs.
3. Donations and Scholarships: Tax-deductible donations supporting scholarship fund that provides free memberships to aspiring women in data. $120 donation grants one year of comprehensive access.
4. Event Revenue: DAX Conference and datathon events generate revenue through sponsorships and registrations.
5. Swag Store: Merchandise sales through Spreadshop platform supporting diversity in data initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Women in Data is a 501(c)(3) nonprofit organization that operates a global community platform for women pursuing careers in data, analytics, and AI. It offers a tiered membership (free Community Membership and $120/year Pro Membership), provides access to educational content through a DataCamp partnership, hosts the annual DAX Conference and Datathons, runs mentorship and career programs, and produces the Data Bytes podcast. The organization is funded through membership fees, corporate partnerships, donations, and event revenue.

Product overview

Women in Data operates a community-first membership platform with a tiered structure: a free Community Membership offering limited chapter and event access, and a paid Pro Membership ($120/year) providing comprehensive access to all programs and resources. The product portfolio includes a podcast (Data Bytes), flagship annual conference (DAX Conference), competitive events (WiD Datathon), career resources (Interview Mastery Hub, Jobs Board), structured mentorship (WiD Buddy System, Monthly Industry Clubs), scholarship program for free memberships, educational partnerships (DataCamp), and a branded merchandise store. The organization is a 501(c)(3) nonprofit with over 70,000 members across 150+ countries, focused on increasing diversity in data careers.

Differentiator

Problem solved

Functional benefit

Brands

• Data Bytes Podcast: A bite-sized dose of data stories, professional interviews, and latest trends in the world of data.
• DAX Conference

Quantifiable outcome

• 22,000 program participants engaged with WiD educational offerings
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core, major and minor.

• DAX ConferenceflagshipStrategic or Co-development Partner · 12 May 2026DAX Conference (Data & AI Experience) is WiD's flagship annual conference scheduled for May 12, 2026 in San Francisco, CA. The event brings together data and AI professionals for learning, networking, and career development.
• DataCampcoreTechnology or IntegrationDataCamp provides over 500 classes, certifications, and real-world data projects accessible through WiD's Pro membership. Partnership provides learning pathways covering Data Analytics, Data Science, Data Engineering, Machine Learning, and AI.
• PepsiComajorStrategic or Co-development PartnerPepsiCo partnership for talent acquisition, featuring 500+ data and digital jobs through their Digital Hubs in Dallas and Barcelona. WiD job board features PepsiCo roles in data science, business intelligence, data governance, and machine learning.
• United States Space ForcemajorStrategic or Co-development PartnerPartnership for 2025 Datathon: Space Aware themed around enhancing space situational awareness. Participants explored systems, technologies, and data that help monitor, track, and protect activities in space. 322 participants from 58 countries participated.
• Corporate SponsorscoreGTM or Marketing PartnerOrganizations partner with WiD for talent sourcing, brand awareness, and professional development for employees. Partners include companies committed to supporting diversity in data careers.
• DataCamp (Sponsorship)minorGTM or Marketing PartnerSponsor of Women in Data events including NYC symposium. Offers courses and instructor opportunities for WiD community members.
• AverityminorGTM or Marketing PartnerTechnology recruitment firm sponsoring WiD NYC events. Data Science and Engineering team working on roles for clients in media, technology and finance sectors.
• FairygodbossminorGTM or Marketing PartnerFree resource offered to NYC Women in Data members. Career community for women providing connections, jobs, and advice on how companies treat women.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Women Who Code: Global nonprofit community supporting women in technology careers through networking, events, and learning programs. Directly comparable mission, audience, and community-led GTM approach.
• AnitaB.org: Nonprofit organization advancing women in computing through programs like the Grace Hopper Celebration. Closely mirrors WiD's mission-driven, women-in-tech focus with major corporate sponsorship.
• Girls Who Code: Nonprofit working to close the gender gap in technology through education and community programs. Comparable nonprofit structure, mission, and corporate partnership model.
• Lesbians Who Tech: Community of LGBTQ women and non-binary people in technology with mentorship, events, and job board. Similar community-led model, demographic focus, and corporate partnership revenue.
• Women in Machine Learning (WiML): Nonprofit organization supporting women in machine learning through workshops and mentoring programs. Directly comparable women-in-data/AI focus with academic and industry ties.
• Black Girls CODE: Nonprofit introducing young girls of color to technology through education programs. Similar nonprofit structure, demographic-advocacy mission, and corporate sponsorship model.
• Girl Develop It: Nonprofit providing affordable coding classes for women with local chapter model. Comparable nonprofit women-in-tech education mission and community-chapter delivery.

Emerging players

• R-Ladies: Global organization promoting gender diversity in the R community through local chapters and meetups. Overlaps WiD's data-focused mission and chapter-based delivery model, though narrower on R tooling.
• PyLadies: International mentorship group focused on helping women become active participants in the Python community. Comparable women-in-tech mission with chapter-based global structure.

Others

• DataCamp: Online learning platform for data and AI skills. WiD is a distribution partner integrating DataCamp content into Pro Membership — adjacent enabling relationship rather than competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/womenindataorg
• YouTubeyoutube.com/channel/UCwMkDNVrU2Vzc0dlJSdl7ww
• Instagraminstagram.com/womenindataorg
• Facebookfacebook.com/womenindataorg
• LinkedInlinkedin.com/company/women-in-data

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women In Data